Opteo est un outil de gestion AdWords qui propose des suggestions d'amélioration basées sur la surveillance continue des comptes et qui s'appuie sur des données pertinentes en termes de statistiques. Les recommandations sont présentées par ordre de priorité et beaucoup d'entre elles peuvent être lancées en un seul clic. Opteo achemine automatiquement les modifications vers AdWords sans changer d'interface.
Opteo inclut une fonctionnalité de rédaction d'annonces, qui permet aux utilisateurs d'écrire leurs propres publicités ou de copier les publicités des concurrents. Les requêtes de recherche peuvent être analysées pour identifier les mots clés négatifs à ajouter, ainsi que les options pour les nouveaux mots clés, y compris les mots clés à longue traîne. Les utilisateurs peuvent également mettre à jour les soumissions de mots-clés et mettre en pause les annonces peu performantes, en fonction des taux de clics en temps réel (click-through rate, CTR) et des conversions. Des outils pour l'optimisation du budget, l'automatisation des tâches répétitives et la rationalisation des processus sont également inclus.
This is like the Wordstream 20 minute work week only much easier to use - and ideal for those of us who spend more than 20 minutes working on our Adwords accounts a week, as suggestions come up once or multiple times a day, depending on which plan you choose.
I found the bidding suggestions particularly useful, and it picks up ad misspellings and duplicates - even when you've got the same broad match keyword with a different word order in the account.
I also love the suggestions on which ads to pause based on conversions per impression OR click through.
It has a lot of great features actually.
Support is great and gave me higher level suggestions on structuring my account.
What I really love is that there is a forum where you can suggest new features and vote on them, and they have statuses on them so you can see what's coming next.
We tried automated bidding tools but didn't have the huge conversion volumes required to see good results from those.
We'd trialed Acquisio but I didn't like how the bidding strategy was taken out of your hands, and setup was a nightmare - and even worse was disassociating my thousands of campaigns from the shared budgets their system set up - and support wouldn't help.
For accounts that have sufficient conversion volumes I'd likely use a combo of Opteo and Adspert which was our favourite bid automation tool, but for all of our accounts, big and small, Opteo has delivered good results for us regardless of the number of historical conversions.
A few improvements could be made - campaigns and ad groups list doesn't show up in alphabetical order, there could be a few more features - but I can see new features are regularly being developed.
I'd love to see bid adjustment suggestions based on locations, and more frequent ad scheduling suggestions, but for the latter we likely don't have enough data in our accounts anyway to make meaningful adjustments, so perhaps that feature does come up more regularly for bigger accounts.
— Opteo optimizes for the client's best interest.
— Opteo encourages engagement between the marketer and the account.
— The Opteo recommendation engine has, on many occasions, provided extremely similar recommendations as our Google Partner Certified marketers. The difference is, our marketers spent hours reviewing the account while Opteo spends seconds. We continue these comparisons and they are ongoing and verifiable. Becuase of this, our trust level with Opteo is sky high; it can be relied on to provide solid, useful recommendations.
— Opteo is fun to use. We enjoy logging in and seeing what the engine has recommended for us.
— Opteo works. Across the board we have seen reduced CPAs, more conversions, and a higher Quality Scores.
— Opteo rarely fails. In our experience, we have never seen a timeout when the software is interacting with Google Adwords API to implement changes to the account.
— Opteo sales team are not pushy, and support is very helpful.
— Oboarding is easy, and there are multiple ways to add accounts, which is tremendously useful. e.g., you can add multiple MCCs, or single accounts, which means even though your clients might be a tangled web, it all gets standardized in Opteo.
Opteo takes Adwords info and displays the data in slightly different ways. I had a few questions about what this data meant, so contacted Opteo support. Opteo Support setup a screen share session with me and walked me through each of my questions. During this call, I learned much about Opteo and even a few things Adwords that I didn't know (yes, not everyone can know everything)!
As a small-scale digital marketing consultant I don't have the budgets to work with the larger automation or bidding tools, but I knew that I wanted to cut down on the time I spent performing "grunt work" in my accounts. I signed up for an Opteo trial (back when it was Altus) and have continued the plan ever since.
Opteo does all the heavy lifting of day to day account monotony for you. it has a beautiful interface with very clear explanations that provides you with suggestions to adjust keyword bids, change up extensions, pause ads, write new ads, add keywords, structure your account'all with very clear explanations, relevant numerical support, and additional text/video content around the subject.
I've taken an account that was losing money and brought it back to a profitable level over the past couple of weeks by correctly setting up my target CPAs within Opteo and following every suggestion that the tool has offered. The support from the team is incredible, they're both fast and very knowledgeable, and I would certainly recommend the tool to anybody needing to free up some time and reduce human error in their Adwords account. I can only see Opteo getting better, so I'll certainly remain a member.
Reduces human error in maintenance checking
Reduces time spent on grunt work
Clear, concise reporting-much easier to see KPIs at a glance over Adwords interface
Although every suggestion in the tool will ultimately help with quality scores, it would be great to have a feature to monitor quality score at ad group level. (I have been in touch with the team and they've acknowledged this.)
It is basically an Adwords management tool, that provides suggestions by continuous extensive monitoring of your accounts with the backup of statistically relevant information and you get these suggestions many times a day about the several options available. They have a lot of features that enable users to create their ads by writing them themselves or even based on their rival’s ads.
The interface of the application isn't user-friendly and is not apt for the portable devices such as tabs and mobile phones. Absence of features to export a report. The application needs extension to Google display network. The reporting tool lacks advanced features.
I've been using Opteo for about a year now and I can't imagine ever leaving. A lot of Google Ads tools out their aim to take away control of your campaigns with extensive automation. Opteo keeps the control in the hands of the Managers, allowing them to pick and and choose what optimizations they want to push live to the campaign. The majority of the adjustments are changes to the campaign that hours of analyzing data would only point to.
The interface can take some getting used to and will stutter and hang from time to time. They also do not currently support PLA campaign adjustments besides discovering negative keywords.
Voici quelques-unes des questions fréquentes sur Opteo.
Types de licences disponibles pour Opteo :
À partir de: 97,00 $US/mois
Type de licence: Abonnement
version d'essai gratuite: Disponible
Nous n'avons pas d'informations sur les fonctionnalités de Opteo.
Utilisateurs habituels du logiciel Opteo :
Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne
Langues dans lesquelles Opteo est disponible :
Types de licences disponibles pour Opteo:
Nous n'avons pas d'informations sur les appareils pris en charge par Opteo.
Applications s'intégrant à Opteo :
Google AdWords, Slack
Ressources d'aide disponibles pour Opteo :
FAQ, Base de connaissances, Support en ligne, Tutoriels vidéo