ActiveTrail

ActiveTrail

Plateforme d'e-mail marketing et de marketing automation

4.4/5 (12 avis)

ActiveTrail - Présentation

Description du logiciel ActiveTrail

ActiveTrail est un leader de l'e-mail marketing et de l'automatisation. La solution permet aux clients de créer, gérer, tester et analyser des campagnes marketing.

Le processus commence avec l'outil de création de campagnes par e-mail simplifié, Active Builder, qui aide les utilisateurs à créer rapidement des e-mails attrayants, même sans connaissances techniques. Avec la fonctionnalité Active Personalization, ils peuvent personnaliser chaque e-mail, augmentant ainsi les taux d'ouverture. Les formulaires d'inscription dynamiques et l'outil de sondage en ligne d'ActiveTrail aident les marketeurs à élargir leur liste de diffusion tandis que les tests A/B leur permettent de tester plusieurs versions d'un e-mail et de procéder à l'envoi de la variante la plus efficace.

Les utilisateurs peuvent également créer des pages de renvoi en quelques secondes à l'aide des modèles de pages de renvoi et de l'éditeur d'ActiveTrail, tous optimisés pour l'affichage sur des appareils mobiles. L'outil Active Trigger est un déclencheur marketing à action automatique qui déclenche des actions définies en fonction du comportement des clients. Les utilisateurs peuvent contacter leurs clients par e-mail ou par SMS, car Active Trail est multiplateforme.

ActiveTrail - Présentation

Prix

À partir de
7,00 $US/mois

Types de licence

Essai gratuit
Licence unique
Abonnement
Rapport qualité-prix

ActiveTrail - Fonctionnalités

Appareils
Pour quelle entreprise ?
TPE PME GE
Disponible dans les pays suivants
Australie, Canada, Europe, Allemagne, Amérique latine et 4 autres, Mexique, Afrique et Moyen-Orient, Royaume-Uni, États-Unis
Langues
anglais, français, allemand, hébreu, espagnol

ActiveTrail - Avis

ActiveTrail - Avis

Note globale
4.4
/
5 12 avis
Excellent
8

Très bien
3

Moyen
0

Médiocre
0

Mauvais
1

Rapport qualité-prix
4.6
Fonctionnalités
4.1
Simplicité d'utilisation
4.6
Support client
4.6
92% des utilisateurs recommandent cette application
Guy L.


Traduire avec Google Translate
Joiada C.

Easy to use, feature-packed email marketing program

I've been scouting around for a reliable email service so I decided to try ActiveTrail's free trial. Among the things I like about this program is that pricing is not based on how many emails you send. Regardless of the package you choose, you can send unlimited emails. The service's limit depends on the number of contacts instead. As a small online business owner, I have less than 500 addresses to send emails to right now, so the cheapest package is already enough to cover my needs. The dashboard is easy to navigate and understand in general, and I doubt anyone will ever find it difficult to use. It didn't take long before I get accustomed to using it.

When it comes to creating emails itself, there are five types of emails to choose from, all of which have brief and basic explanations so you can choose which one fits your particular goal for sending the email. I particularly like the 'A/B Split Email' feature, which allows you to create two versions for your email and see which would look or work best, but even the 'Regular Email' is also easy to set up and I believe it can readily fulfill any email purpose. There are a number of templates available for different business categories, too, so getting started is quite easy. But for those with background in HTML coding, I guess the HTML Editor can help in making the most of this service as you can customize your emails better. But for now I'm personally sticking with using the templates.

ActiveTrail also gives the option to import contacts from an excel file or from SalesForce, but you can also create contacts within the program or dashboard itself. Doing both importing and creating contacts are easy to do, as everything is laid out in a step-by-step pattern (like do this first, then click next).

And oh, I also like the idea that the emails can be viewed in all types of devices, not just through desktop sites. I am yet to explore the other features such as Automations, Landing Pages, and SMS, though, but with a quick look I can say that setting up a landing page and SMS message is pretty much as easy as setting up an actual email. Automations, however, is a feature that I still need to learn more about. I wish the options and actions under this feature also have brief explanations as to what they are supposed to do (like in the five types of email I mentioned earlier).

Overall I like the clean and straightforward feel of ActiveTrail and I am likely to subscribe after the free 30-day trial.


Traduire avec Google Translate
Paul J.

Brilliant! The Best Value for Money in Email Automation

We own an art gallery in Canada and initiated online sales a year ago. Not long after we setup our first email campaign on ActiveTrail to offer customers registered to our loyalty program a 15% discount on online purchases. I quickly became enamored with the software. First, the campaign editor's user interface is easy to maneuvre and highly intuitive, subtly guiding you through the steps for creating a campaign. Beyond that, the system is feature rich, offering:
- an extraordinary selection of templates and designs
- storing uploaded pictures for reuse with other campaigns
- a SPAM score that tells you how likely it is that your mail will be marked as SPAM
- an integrated connection to Bigstock Photo
- Everything is responsive, letting you fit your emails to mobile screens.

As part of this first campaign, we also created a landing page using ActiveTrail's Landing Page tool to collect additional member information. Also here, the options were endless but easy to access and use. We selected a template matching the email, added a YouTube video, put in SEO keywords, and had an email sent to our marketing manager upon submission. Moreover, the system stored a list of all customers who clicked through on our page.

Then came 'Automation'. ActiveTrail recently introduced 'triggers' and 'segmentation', that allow you to have something done, e.g. send a follow up mail, for specific groups of people, in response to a user action. Here's how we made use of this feature (with tremendous success):

The vast majority of our clients, nearly 90%, are women between 25 and 60 who buy art for the companies they work for. Our few male patrons, are impulse buyers, usually purchasing original art soon after registering. We setup a variety of scenarios in ActiveTrail for this next campaign such as:
- 'Corporate women' who register online, receive a welcome mail with upcoming events and images of a few works of art based on their designated preferences. If they click on an event, they are sent an invitation to the event. If they click on a picture an email is sent to a sales person to follow up.
- When men register, private or corporate, an email is triggered to our art director so she can make personal contact.
All of this is setup once, and then handled by ActiveTrail automatically.

Summing it up, we couldn't be more satisfied with ActiveTrail and you will be doing yourself a disservice if you don't check it out.


Traduire avec Google Translate
Provident T.

WOST COMPANY TO EVER GRACE THE PLANET. BRINGS SHAME TO ISRALIAN BUSINESSS

THE WORST EXPERIENCE EVER. NO CUSTOMER SERVICE, EMAILS DONT SEND CORRECTLY, NO ONE ANSWERS THE PHONES, NO ONE REPLIES EMAILS, NO ONE RESPONDS TO CHAT. THEY CHARGE YOU FOR ACCOUNTS THAT DONT EXIST. ABSOLOUTE SCAM ARTISTS.


Traduire avec Google Translate
Wela B.

Amazing All-In-One Solution!

ActiveTrail is amazing! I've never been this excited in using an email marketing software! And it's not just for email marketing because it also provides other solutions. With ActiveTrail, you don't need to have various platforms for your different communication demands. It offers a platform where you can already create landing pages or squeeze pages to generate leads. Truly, it is a premium automated communications platform that gives you an all-in-one solution to amplify your business' marketing potential. Plus, it's so easy to use and there are no hassles in signing up on the lead pages platform and linking it to your mass email platform.

It also provides an array of templates to choose for subscription pages or sign-up forms. The landing page templates also have a page editor, which means it is completely customizable! And one of the best things about it is the SMS sending software where you can send a bulk text blast to your leads. It also features an autoresponder that lets you schedule ahead the emails you send to your customers. You can also customize it to immediately respond to the actions of your clients, such as greeting them on their birthdays. This gives your business connection with your clients. I believe ActiveTrail is the first to offer this.

ActiveTrail also provides surveys to interact with your leads or followers so you can generate sales. Another feature is its goals for conversion, which allows you to obtain leads from your page visitors so you can convert them. ActiveTrail offers a LOT! It really is a scalable software solution'a one-stop shop, I must say. ActiveTrail brings you a vast range of features for almost everyone involved in marketing. And if we do run into problems, they have a live chat where we can talk to their support. So far, I haven't run into any problems.

Whatever you're looking for, ActiveTrail can give you what you want. It can be quite frustrating at times to deal with how it loads slowly, but I understand that its extensiveness and being an all-inclusive solution software, it can happenIntensifying your marketing efforts and building up your online presence has never been this simple and awesome!


Traduire avec Google Translate
Guy L.
Secteur d'activité: Marketing et publicité
Taille de l'entreprise: 51-200 employés

Note sans commentaire

Publié le 07/12/2016
Provenance de l'avis : GetApp

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 10.0/10

Joiada C.
Taille de l'entreprise: 51-200 employés
Traduire avec Google Translate

Easy to use, feature-packed email marketing program

Logiciel utilisé toutes les semaines pendant 1 à 5 mois
Publié le 11/08/2016
Provenance de l'avis : Capterra

I've been scouting around for a reliable email service so I decided to try ActiveTrail's free trial. Among the things I like about this program is that pricing is not based on how many emails you send. Regardless of the package you choose, you can send unlimited emails. The service's limit depends on the number of contacts instead. As a small online business owner, I have less than 500 addresses to send emails to right now, so the cheapest package is already enough to cover my needs. The dashboard is easy to navigate and understand in general, and I doubt anyone will ever find it difficult to use. It didn't take long before I get accustomed to using it.

When it comes to creating emails itself, there are five types of emails to choose from, all of which have brief and basic explanations so you can choose which one fits your particular goal for sending the email. I particularly like the 'A/B Split Email' feature, which allows you to create two versions for your email and see which would look or work best, but even the 'Regular Email' is also easy to set up and I believe it can readily fulfill any email purpose. There are a number of templates available for different business categories, too, so getting started is quite easy. But for those with background in HTML coding, I guess the HTML Editor can help in making the most of this service as you can customize your emails better. But for now I'm personally sticking with using the templates.

ActiveTrail also gives the option to import contacts from an excel file or from SalesForce, but you can also create contacts within the program or dashboard itself. Doing both importing and creating contacts are easy to do, as everything is laid out in a step-by-step pattern (like do this first, then click next).

And oh, I also like the idea that the emails can be viewed in all types of devices, not just through desktop sites. I am yet to explore the other features such as Automations, Landing Pages, and SMS, though, but with a quick look I can say that setting up a landing page and SMS message is pretty much as easy as setting up an actual email. Automations, however, is a feature that I still need to learn more about. I wish the options and actions under this feature also have brief explanations as to what they are supposed to do (like in the five types of email I mentioned earlier).

Overall I like the clean and straightforward feel of ActiveTrail and I am likely to subscribe after the free 30-day trial.

Avantages

Easy to use and get accustomed to; there are different types of emails to choose from; wide variety of available templates, customization option through the HTML editor; added benefit of SMS and landing page creation; emails can be viewed on different platforms (desktop/mobile)

Inconvénients

Automation feature is a bit tricky for someone who is new to using an email marketing program/service. Could be better if the options and functions under have an easy to understand description or explanation.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 9.0/10

Paul J.
Traduire avec Google Translate

Brilliant! The Best Value for Money in Email Automation

Publié le 07/06/2016
Provenance de l'avis : Capterra

We own an art gallery in Canada and initiated online sales a year ago. Not long after we setup our first email campaign on ActiveTrail to offer customers registered to our loyalty program a 15% discount on online purchases. I quickly became enamored with the software. First, the campaign editor's user interface is easy to maneuvre and highly intuitive, subtly guiding you through the steps for creating a campaign. Beyond that, the system is feature rich, offering:
- an extraordinary selection of templates and designs
- storing uploaded pictures for reuse with other campaigns
- a SPAM score that tells you how likely it is that your mail will be marked as SPAM
- an integrated connection to Bigstock Photo
- Everything is responsive, letting you fit your emails to mobile screens.

As part of this first campaign, we also created a landing page using ActiveTrail's Landing Page tool to collect additional member information. Also here, the options were endless but easy to access and use. We selected a template matching the email, added a YouTube video, put in SEO keywords, and had an email sent to our marketing manager upon submission. Moreover, the system stored a list of all customers who clicked through on our page.

Then came 'Automation'. ActiveTrail recently introduced 'triggers' and 'segmentation', that allow you to have something done, e.g. send a follow up mail, for specific groups of people, in response to a user action. Here's how we made use of this feature (with tremendous success):

The vast majority of our clients, nearly 90%, are women between 25 and 60 who buy art for the companies they work for. Our few male patrons, are impulse buyers, usually purchasing original art soon after registering. We setup a variety of scenarios in ActiveTrail for this next campaign such as:
- 'Corporate women' who register online, receive a welcome mail with upcoming events and images of a few works of art based on their designated preferences. If they click on an event, they are sent an invitation to the event. If they click on a picture an email is sent to a sales person to follow up.
- When men register, private or corporate, an email is triggered to our art director so she can make personal contact.
All of this is setup once, and then handled by ActiveTrail automatically.

Summing it up, we couldn't be more satisfied with ActiveTrail and you will be doing yourself a disservice if you don't check it out.

Note détaillée

Simplicité d'utilisation
Support client

Provident T.
Traduire avec Google Translate

WOST COMPANY TO EVER GRACE THE PLANET. BRINGS SHAME TO ISRALIAN BUSINESSS

Publié le 03/10/2016
Provenance de l'avis : Capterra

THE WORST EXPERIENCE EVER. NO CUSTOMER SERVICE, EMAILS DONT SEND CORRECTLY, NO ONE ANSWERS THE PHONES, NO ONE REPLIES EMAILS, NO ONE RESPONDS TO CHAT. THEY CHARGE YOU FOR ACCOUNTS THAT DONT EXIST. ABSOLOUTE SCAM ARTISTS.

Avantages

NOTHING

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 0.0/10

Wela B.
Taille de l'entreprise: 2-10 employés
Traduire avec Google Translate

Amazing All-In-One Solution!

Publié le 11/08/2016
Provenance de l'avis : Capterra

ActiveTrail is amazing! I've never been this excited in using an email marketing software! And it's not just for email marketing because it also provides other solutions. With ActiveTrail, you don't need to have various platforms for your different communication demands. It offers a platform where you can already create landing pages or squeeze pages to generate leads. Truly, it is a premium automated communications platform that gives you an all-in-one solution to amplify your business' marketing potential. Plus, it's so easy to use and there are no hassles in signing up on the lead pages platform and linking it to your mass email platform.

It also provides an array of templates to choose for subscription pages or sign-up forms. The landing page templates also have a page editor, which means it is completely customizable! And one of the best things about it is the SMS sending software where you can send a bulk text blast to your leads. It also features an autoresponder that lets you schedule ahead the emails you send to your customers. You can also customize it to immediately respond to the actions of your clients, such as greeting them on their birthdays. This gives your business connection with your clients. I believe ActiveTrail is the first to offer this.

ActiveTrail also provides surveys to interact with your leads or followers so you can generate sales. Another feature is its goals for conversion, which allows you to obtain leads from your page visitors so you can convert them. ActiveTrail offers a LOT! It really is a scalable software solution'a one-stop shop, I must say. ActiveTrail brings you a vast range of features for almost everyone involved in marketing. And if we do run into problems, they have a live chat where we can talk to their support. So far, I haven't run into any problems.

Whatever you're looking for, ActiveTrail can give you what you want. It can be quite frustrating at times to deal with how it loads slowly, but I understand that its extensiveness and being an all-inclusive solution software, it can happenIntensifying your marketing efforts and building up your online presence has never been this simple and awesome!

Avantages

It is truly a scalable software solution which makes it really convenient for the person. I believe that it can definitely boost your business marketing potential!

Inconvénients

Its loading time can be quite slow.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 10.0/10

Recommandation utilisateur
9.5/10
Basé sur 12 avis utilisateurs
Comparatif avec les logiciels similaires : recommandation utilisateur
Comparer avec les alternatives

ActiveTrail - Prix

ActiveTrail - Prix

À partir de
7,00 $US/mois
Essai gratuit
Licence unique
Abonnement
Rapport qualité-prix
Rapport qualité-prix
4.6/5
Basé sur 12 avis utilisateurs
Comparatif avec les logiciels similaires : rapport qualité-prix
Comparer avec les alternatives

ActiveTrail - Fonctionnalités

ActiveTrail - Fonctionnalités

API
Analyse de campagne
Analyse en temps réel
Analytique de l'engagement
Gestion d'e-mail marketing
Gestion de contenu
Gestion des campagnes
Importation et exportation de données
Interface glisser-déposer
Intégration de tiers
Intégration des médias sociaux
Marketing multicanal
Modèles personnalisables
Monitoring
Notifications automatiques
Rapports et statistiques
Segmentation des campagnes
Stratégie de marque personnalisable
Tableau de bord d'activités
Tests A/B
Fonctionnalités
4.1/5
Basé sur 12 avis utilisateurs
Comparatif avec les logiciels similaires : note sur les fonctionnalités
Comparer avec les alternatives

Catégories

ActiveTrail - FAQ

ActiveTrail - FAQ

Voici quelques-unes des questions fréquentes sur ActiveTrail.

Q. Quels sont les types de licence disponibles pour ActiveTrail ?

Types de licences disponibles pour ActiveTrail :

À partir de: 7,00 $US/mois

Type de licence: Licence unique, Abonnement

Essai gratuit: Disponible

Q. Quelles sont les principales fonctionnalités du logiciel ActiveTrail ?

Nous n'avons pas d'informations sur les fonctionnalités de ActiveTrail.

Q. Qui utilise ActiveTrail ?

Utilisateurs habituels du logiciel ActiveTrail :

Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne, À but non lucratif, Administration publique, PME

Q. Dans quelles langues ActiveTrail est-il disponible ?

Langues dans lesquelles ActiveTrail est disponible :

anglais, français, allemand, hébreu, espagnol

Q. Quels sont les types de licence disponibles pour ActiveTrail ?

Types de licences disponibles pour ActiveTrail:

Licence unique, Abonnement

Q. ActiveTrail prend-il en charge les appareils mobiles ?

Nous n'avons pas d'informations sur les appareils pris en charge par ActiveTrail.

Q. Avec quelles applications ActiveTrail peut-il s'intégrer ?

Applications s'intégrant à ActiveTrail :

CallTrackingMetrics, Cognito Forms, Convertful, FormKeep, Integromat, Magento, PieSync, Shopify, Wordpress, Wordpress

Q. Quelles sont les ressources d'aide disponibles pour ActiveTrail ?

Ressources d'aide disponibles pour ActiveTrail :

FAQ, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo