Automatisation marketing abordable pour toutes les tailles d'entreprise4.5/5 (483 avis)
Plus de 1 400 agences de marketing numérique et plus de 6 000 entreprises dans le monde ont choisi SharpSpring comme partenaire de marketing automatisé. Depuis 2014, SharpSpring a aidé les spécialistes du marketing à automatiser leurs flux de travail, à générer davantage de leads et à les convertir en ventes. Grâce à ses prix compétitifs et à sa plateforme robuste, la société a gagné une part de marché importante des leaders du secteur en peu de temps depuis sa création. Ses fonctionnalités robustes incluent l'e-mail marketing basé sur le comportement, l'intégration CRM native ou tierce, les outils de gestion des réseaux sociaux, le générateur de flux de travail visuel, les formulaires dynamiques, les personnalités acheteur, le constructeur de pages de renvoi, le créateur de blog, la compatibilité de CMS universelle et l'intégration dans des centaines d'applications.
SharpSpring ne représente généralement qu'une fraction du coût des autres solutions d'automatisation du marketing.
Our experience with SharpSpring has been positive. Great product, usability, and features. Still, there are areas that could use work, including reporting and segmentation, but overall a very good experience so far.
Ease-of-use: SharpSpring is very user-friendly and intuitive. It's easy to edit or create an email, set up workflows, and navigate around the platform.
Versatile: SharpSpring is an all-in-one tool that you can use for your email program, sales pipeline, CRM, marketing automation, and social media.
Customer service: I often frequent the online help center that has a lot of easy-to-understand solutions to many questions that come up. If this doesn't solve the issue, tech support is very responsive and the account management team is also very accommodating.
Reporting: There are some basic reports that you can pull from the data in SharpSpring, but I would love to see some more robust reporting overall, especially with the sales feature. Aggregated reports across multiple pipelines, for example, would be great to have access to.
Customer segmentation: The platform could use a bit more in-depth customer segmentation features. I sometimes feel the list-building is not as intuitive as it could be.
The support is always there for us if we need them, but any new feature is introduced with great support materials (how-to guides/videos etc) so the need for my team to refer to them is minimised.
The pricing is great when you compare to others with similar functionality and they go from strength to strength.
Originally it was transparency and pricing that made us move. But since then it's the fact that Sharpspring have continued to develop the platform with great new features (like the inbuilt CRM, Sales Automation and integrated Meeting booking functionality) many of which at no additional cost (unlike Hubspot) that means we continue to use and recommend Sharpspring over any other platform for our SMB clients.
I would like SMS functionality to be built in as well as email (I appreciate it's not as big in the USA where Sharspring's biggest customer base is) but it's big here in the UK
We really are able to do so much more with our marketing. We can see the interaction of clients with our marketing as a whole, not just off of one campaign. We can trigger emails and actions based on their behaviors which is very beneficial.
Being a Partner for 4+ years has allowed us to grow with them. When they were a startup, we were able to really see the changes the partners were requesting and the software has come a long way. They really value their Partners (agencies).
Sometimes SharpSpring likes to release new features, while they need to also work on continually improving their existing features.
We joined the SS family mainly as a means of sending automated drip marketing emails on behalf of our clients, which it does well. We also like being able to see the life of every individual lead directly within the program. It lets us know where our strongest leads lie and where we need to do better. All in all, it gets the job done despite the interface headaches we frequently encounter.
There are a lot of features. Almost too many, actually. I can't imagine a company that could possibly use all of them successfully. Regardless, it's nice to know the option is there if a situation arises in which a certain feature becomes useful. My favorite function/feature has to be the lead tracking system. I love being able to see every interaction each lead has with my client's business. The automated actions on top of that in response to customer interaction is the main reason we use the software. It makes drip email campaigns a breeze. I like that it tracks conversions as well (although you have to set it up to do so which isn't necessarily the easiest process ever). All in all, though, it does the job we need it to do.
The SharpSpring system is VERY non-intuitive for non-marketers (and heck, even for marketers sometimes). There are just too many ways you can screw up and have to start an email, action, or workflow completely over again. We have several clients who we act as their entire marketing department for and trying to get their sales representatives to use the system the way it's intended is next to impossible. They just don't understand it or even it's purpose, even after we've done training after training after training with them. We've even had SS support do training directly with them, to no avail. I ended up creating my OWN versions of step-by-step tutorials for our clients just to make things easier to understand.
The other major drawback is it's way too easy to get "blacklisted" (aka hit spamtraps and honeypots), which I realize is a problem with email marketing in general, but SS doesn't have enough safeguards in place for preventing this type of situation. We have one client who likes to import their email lists in from an on-site wifi sign-on system, which inevitably leads to poor list quality regardless of how many safeguards (email weed-out) parameters we put in place ourselves. Getting on SS's blacklist is pretty much the worst thing that can happen because you still have to pay for the service even though you can't use it until your un-blacklisted, which can take a while.
Lastly, their email-design interface is terrible and trick to navigate.
I recommend to use the software as it: Provides customized reports and other features that fit your marketing needs Comes with powerful features of marketing automation with easy functionalities Offers cost-effective pricing plans Updates itself continuously Combines with most CRM, eliminating the concerns of the type of hosting platform Gives amalgamation of functions in one platform for delivering marketing results, lead conversions, and easy ROI measurement However, you need to spare some time to understand the software’s deliverables. But they offer free webinars to help you to understand the tool.
SharpSpring is an automated marketing platform with features of third-party CRM integration, universal CMS compatibility, fully integrated call tracking, landing pages, blog builder and much more. It provides unlimited users for all plans, unlike its competitors. What it says vs. what it delivers: It says: It offers behavioral-based email automation with “after-the-click” tracking for personalized messaging. Yes, it delivers: With the feature, we were able to identify the cost of a lead. It also helped to decrease the unaddressed customer complaints It says: It offers in-depth analytics with statistics of clicks, bounces, and deliveries. It also enables to track the visitor’s conversions, the life cycle of a lead – from click to attending social events. No, it does not deliver: The reports and analytics are not in detail, though they provide the performance of campaigns. It misses the specifications on minute details of the strategy. It says: It offers customization in every feature such as customized conversion forms, buyer personalities, reports and much more. Yes, it delivers: My team at e-Intelligence were able to customize the tool for lead preferences, campaign performance, and email automation
Nothing that I can think of! I suggest making the most of this tool for your marketing needs. You can overlook minor glitches as they are not affecting the tool’s performance to a large extent.
Voici quelques-unes des questions fréquentes sur SharpSpring.
Types de licences disponibles pour SharpSpring :
Type de licence: Abonnement
version d'essai gratuite: Non disponible
Nous n'avons pas d'informations sur les fonctionnalités de SharpSpring.
Utilisateurs habituels du logiciel SharpSpring :
Entreprises de taille moyenne, PME
Langues dans lesquelles SharpSpring est disponible :
néerlandais, anglais, français, allemand, italien, portugais, espagnol, turc
Types de licences disponibles pour SharpSpring:
Appareils pris en charge par SharpSpring :
Applications s'intégrant à SharpSpring :
APIANT, Accelo, LeadsBridge, LiveAgent, OptinMonster, PieSync, Pipedrive, ProjectManager.com, Teamleader, amoCRM
Ressources d'aide disponibles pour SharpSpring :
FAQ, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo