SharpSpring

SharpSpring

Automatisation marketing abordable pour toutes les tailles d'entreprise

4.4/5 (354 avis)

SharpSpring - Présentation

Plus de 1 400 agences de marketing numérique et plus de 6 000 entreprises dans le monde ont choisi SharpSpring comme partenaire de marketing automatisé. Depuis 2014, SharpSpring a aidé les spécialistes du marketing à automatiser leurs flux de travail, à générer davantage de leads et à les convertir en ventes. Grâce à ses prix compétitifs et à sa plateforme robuste, la société a gagné une part de marché importante des leaders du secteur en peu de temps depuis sa création. Ses fonctionnalités robustes incluent l'e-mail marketing basé sur le comportement, l'intégration CRM native ou tierce, les outils de gestion des réseaux sociaux, le générateur de flux de travail visuel, les formulaires dynamiques, les personnalités acheteur, le constructeur de pages de renvoi, le créateur de blog, la compatibilité de CMS universelle et l'intégration dans des centaines d'applications.

SharpSpring ne représente généralement qu'une fraction du coût des autres solutions d'automatisation du marketing.

Prix

À partir de
N/A
Types de licence
version d'essai gratuite
Abonnement
Rapport qualité-prix

Appareils

Type d'entreprise

S
M
L

Disponible dans les pays suivants

Asie, Australie, Brésil, Canada, Europe et 5 autres, Allemagne, Inde, Amérique latine, Mexique, Afrique et Moyen-Orient

Langues

néerlandais, anglais, français, allemand, italien et 3 autres, portugais, espagnol, turc

SharpSpring - Avis

Note globale
4.4/5
87% d'avis positifs
216
Excellent
92
Très bien
29
Moyen
5
Médiocre
12
Horrible
Andrea S.
Traduire avec Google Translate

Great for an agency, but trying to get clients involved is next to impossible.

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 23/01/2019
Provenance de l'avis : Capterra

We joined the SS family mainly as a means of sending automated drip marketing emails on behalf of our clients, which it does well. We also like being able to see the life of every individual lead directly within the program. It lets us know where our strongest leads lie and where we need to do better. All in all, it gets the job done despite the interface headaches we frequently encounter.

Avantages

There are a lot of features. Almost too many, actually. I can't imagine a company that could possibly use all of them successfully. Regardless, it's nice to know the option is there if a situation arises in which a certain feature becomes useful. My favorite function/feature has to be the lead tracking system. I love being able to see every interaction each lead has with my client's business. The automated actions on top of that in response to customer interaction is the main reason we use the software. It makes drip email campaigns a breeze. I like that it tracks conversions as well (although you have to set it up to do so which isn't necessarily the easiest process ever). All in all, though, it does the job we need it to do.

Inconvénients

The SharpSpring system is VERY non-intuitive for non-marketers (and heck, even for marketers sometimes). There are just too many ways you can screw up and have to start an email, action, or workflow completely over again. We have several clients who we act as their entire marketing department for and trying to get their sales representatives to use the system the way it's intended is next to impossible. They just don't understand it or even it's purpose, even after we've done training after training after training with them. We've even had SS support do training directly with them, to no avail. I ended up creating my OWN versions of step-by-step tutorials for our clients just to make things easier to understand.

The other major drawback is it's way too easy to get "blacklisted" (aka hit spamtraps and honeypots), which I realize is a problem with email marketing in general, but SS doesn't have enough safeguards in place for preventing this type of situation. We have one client who likes to import their email lists in from an on-site wifi sign-on system, which inevitably leads to poor list quality regardless of how many safeguards (email weed-out) parameters we put in place ourselves. Getting on SS's blacklist is pretty much the worst thing that can happen because you still have to pay for the service even though you can't use it until your un-blacklisted, which can take a while.

Lastly, their email-design interface is terrible and trick to navigate.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

6.0/10
Tony L.
Traduire avec Google Translate

SharpSpring is YES for my company, e-Intelligence.in

Logiciel utilisé Autre pendant plus de deux ans
Publié le 30/10/2018
Provenance de l'avis : Capterra

I recommend to use the software as it: Provides customized reports and other features that fit your marketing needs Comes with powerful features of marketing automation with easy functionalities Offers cost-effective pricing plans Updates itself continuously Combines with most CRM, eliminating the concerns of the type of hosting platform Gives amalgamation of functions in one platform for delivering marketing results, lead conversions, and easy ROI measurement However, you need to spare some time to understand the software’s deliverables. But they offer free webinars to help you to understand the tool.

Avantages

SharpSpring is an automated marketing platform with features of third-party CRM integration, universal CMS compatibility, fully integrated call tracking, landing pages, blog builder and much more. It provides unlimited users for all plans, unlike its competitors. What it says vs. what it delivers: It says: It offers behavioral-based email automation with “after-the-click” tracking for personalized messaging. Yes, it delivers: With the feature, we were able to identify the cost of a lead. It also helped to decrease the unaddressed customer complaints It says: It offers in-depth analytics with statistics of clicks, bounces, and deliveries. It also enables to track the visitor’s conversions, the life cycle of a lead – from click to attending social events. No, it does not deliver: The reports and analytics are not in detail, though they provide the performance of campaigns. It misses the specifications on minute details of the strategy. It says: It offers customization in every feature such as customized conversion forms, buyer personalities, reports and much more. Yes, it delivers: My team at e-Intelligence were able to customize the tool for lead preferences, campaign performance, and email automation

Inconvénients

Nothing that I can think of! I suggest making the most of this tool for your marketing needs. You can overlook minor glitches as they are not affecting the tool’s performance to a large extent.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Dan G.
Traduire avec Google Translate

SharpSpring is a phenomenal marketing automation platform.

Logiciel utilisé tous les jours pendant 6 à 12 mois
Publié le 19/05/2017
Provenance de l'avis : Capterra

SharpSpring is a superior marketing automation platform, with a very intuitive interface and offer the kind of support we have rarely seen in tech companies. They have worked harder to earn and keep our business than any other vendor we've ever worked with.

Avantages

SharpSpring is a sleek system that offers outstanding tools for marketing automation. We researched a lot of platforms ranging from free to $1000s before going with SharpSpring. They have just the right amount of features that makes it the most useful for all of our clients, leaving off the bells and whistles that would inflate the price.

Their interface is top-tier which makes using their system a breeze. The dashboard gives you a comprehensive look at everything you're running. Moving around the system is super simple and they make it easy to jump to different areas when you're building a sales program. I'd urge you to check out all the features on their website because there are too many to list, but I can say that what they have offered us is unbelievably comprehensive.

We've also taken full advantage of their support which is outstanding. They have always been knowledgable and very friendly. Moreover, they won't let you off the phone until they are sure that the problem has been resolved! They also offer FREE continuing education programs like webinars to help make you more proficient at their program.

SharpSpring is a superior marketing automation platform, with a very intuitive interface and offer the kind of support we have rarely seen in tech companies. They have worked harder to earn and keep our business than any other vendor we've ever worked with. You would do yourself a giant favor to give their system a test drive.

Inconvénients

I was not prepared for the steep learning curve that is required to take full advantage of this platform. I was a bit discouraged at first by everything there was to learn but I realized it's part of working with such a comprehensive platform. It's like moving to a new town and trying to figure out all the roads and highways. I don't know if that's really a con but it is something you must be aware of. You're going to need to spend some serious time learning it but once you do, navigating the system easily becomes second nature.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Alexander L.
Traduire avec Google Translate

Great Marketing Automation With a Solid Support Team

Logiciel utilisé tous les jours pendant 6 à 12 mois
Publié le 30/01/2017
Provenance de l'avis : Capterra

I've been using SharpSpring for just about under a year in this time, I've recommended it to just about every marketer I've worked with.

Typically, marketing automation software has only been usable by large and mid-size organizations due to the high cost of both the software and the expertise in operating an inbound marketing campaign. SharpSpring costs only a fraction of competing tools like HubSpot, Pardot, Marketo, etc., but it offers all of the core features of these platforms and has a few of its own features, like a built-in customizable CRM, that make it a great fit for just about any marketing team.

There aren't any serious downsides or tradeoffs with SharpSpring vs the more expensive platforms. The customer service team is always very attentive and transparent about bugs and fixes, and SharpSpring has made a series of significant upgrades even during the time I've been using the platform. If you're used to using some of the other platforms I mentioned, some pieces of SharpSpring might initially feel less polished. But, once you look under the hood and start working with the platform, everything is there in a pretty intuitive layout.

Highly recommended for marketing & sales teams.

Avantages

The core marketing automation functionality in SharpSpring is excellent. If you're looking for Visitor ID tracking, better email communication, personalization, a landing page builder, or a CRM, SharpSpring is definitely worth a look.

Even though it's a "soft" feature, it's worth noting that the customer service team has been great to work with. I've been able to give my clients solid timelines for when to expect a fix or help.

Inconvénients

The email and landing page builders are solid, but they lack some of the intuitive features that you might get from a dedicated email service provider like Campaign Monitor or Mail Chimp. There might be a few things you'll miss migrating over from one of these platforms, though nothing important for obtaining the same end results.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Nigel W.
Traduire avec Google Translate

Making great progress with SharpSpring

Logiciel utilisé tous les jours pendant 6 à 12 mois
Publié le 25/01/2017
Provenance de l'avis : Capterra

I've used a couple of different Marketing Automation platforms in the past. Marketo briefly and Act-On for a couple of years. I switched to SharpSpring around 6 months ago when I set up my own marketing agency.

Really happy with how its going. OK - its obvious that SharpSpring is a smaller company. I come across the occasional feature that could do with some refinement. But overall its fair to say I love SharpSpring.

Top features from my POV...

Ease of use - The separation of Tasks and Workflows seems to make this a much simpler product to use than Act-on. Easier than Marketo as well - though its about 3 years since I used that.

The templates provided for rapidly building landing pages are excellent.

The new personas feature is brilliant when combined with "Dynamic content blocks" (which you can use on landing pages as well as Emails.

The built in CRM is a huge advantage and is perfect for BDM teams or smaller companies. Obviously if you can make do without a full-featured CRM like Salesforce, you'll save thousands $$ by switching to a simpler product like SharpSpring. (I used to use Act-on integrated with Salesforce and that was an absolute pig.)

Cost - SharpSpring is much less expensive than Act-On and Marketo. You get unlimited users on their standard license plans - so you're not penalised for spreading use across Marketing, BDMs and Sales folk.

So features - not a problem.

I've found the training / on-boarding satisfactory and the ongoing technical support is fast and personal.

Avantages

Ease of use, good templates, built in CRM (although you can integrate with 3rd party CRM if you need.) Cost saving compared to competing products - especially if you can dispense with a full-fat CRM like Salesforce which is bloated and over priced for SME market in my opinion.

Inconvénients

Occasional glitches. Sometimes you have to refresh the page to see the result of a change that you have made. For example - the number of members in a list - can take a few minutes after saving the query to report a true number. But you soon learn to live with minor issues like this.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10

SharpSpring - Prix

À partir de
N/A
Types de licence
version d'essai gratuite
Abonnement
Rapport qualité-prix

SharpSpring - Fonctionnalités

  • API
  • Analyse de campagne
  • Analyse en temps réel
  • Données en temps réel
  • Gestion de contenu
  • Gestion des campagnes
  • Importation et exportation de données
  • Interface glisser-déposer
  • Intégration de tiers
  • Intégration des médias sociaux
  • Marketing multicanal
  • Marketing sur les réseaux sociaux
  • Modèles personnalisables
  • Notifications automatiques
  • Stratégie de marque personnalisable
  • Tableau de bord d'activités
  • Tests A/B

  • Analytique de l'engagement
  • Monitoring
  • Rapports et statistiques

SharpSpring - FAQ

Voici quelques-unes des questions fréquentes sur SharpSpring.

Q. Quels sont les types de licence disponibles pour SharpSpring ?

Types de licences disponibles pour SharpSpring :

Type de licence: Abonnement

version d'essai gratuite: Non disponible

Q. Quelles sont les principales fonctionnalités du logiciel SharpSpring ?

Nous n'avons pas d'informations sur les fonctionnalités de SharpSpring.

Q. Qui utilise SharpSpring ?

Utilisateurs habituels du logiciel SharpSpring :

Entreprises de taille moyenne, PME

Q. Dans quelles langues SharpSpring est-il disponible ?

Langues dans lesquelles SharpSpring est disponible :

néerlandais, anglais, français, allemand, italien, portugais, espagnol, turc

Q. Quels sont les types de licence disponibles pour SharpSpring ?

Types de licences disponibles pour SharpSpring:

Abonnement

Q. SharpSpring prend-il en charge les appareils mobiles ?

Appareils pris en charge par SharpSpring :

Android, iPhone

Q. Avec quelles applications SharpSpring peut-il s'intégrer ?

Applications s'intégrant à SharpSpring :

APIANT, Accelo, LeadsBridge, LiveAgent, OptinMonster, PieSync, Pipedrive, ProjectManager.com, Teamleader, amoCRM

Q. Quelles sont les ressources d'aide disponibles pour SharpSpring ?

Ressources d'aide disponibles pour SharpSpring :

FAQ, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo