Zoho Social

Zoho Social

Marketing de médias sociaux pour les entreprises en croissance

4.6/5 (1942 avis)

Zoho Social - Présentation

Zoho Social aide les spécialistes du marketing des petites et grandes entreprises à accroître la présence de leur marque sur les réseaux sociaux grâce à des informations concrètes axées sur le contenu et l'engagement.

Zoho Social fournit aux spécialistes du marketing des informations de prépublication basées sur le niveau d'engagement des publications précédentes et l'activité de leur audience. Zoho Social montre même aux utilisateurs le pourcentage de leur public susceptible de voir leur message à ce moment-là, suggère la meilleure période de publication et leur permet de programmer un message pour qu'il soit publié au même moment de la journée sur différents fuseaux horaires.

Le tableau de bord de suivi en temps réel de Zoho Social aide les équipes marketing à écouter les opinions à propos de leur marque. Les utilisateurs peuvent rechercher et surveiller un mot-clé, puis répondre quand ils en ont besoin. Les notifications instantanées garantissent des réactions rapides et qu'aucune conversation pertinente n'est manquée.

Dans Zoho Social, les chiffres sont inclus en tant que valeur ajoutée en plus des fonctionnalités de publication et d'écoute. Un onglet de rapports dédié fournit des statistiques spécifiques aux réseaux sociaux et des analyses détaillées qui permettent aux utilisateurs de mieux comprendre leur audience et la façon dont les gens interagissent avec leur contenu.

Prix

À partir de
15,00 $US/mois
Types de licence
version d'essai gratuite
Gratuit
Abonnement
Rapport qualité-prix

Appareils

Type d'entreprise

S
M
L

Disponible dans les pays suivants

Australie, Canada, Chine, Europe, Inde et 5 autres, Amérique latine, Mexique, Afrique et Moyen-Orient, Royaume-Uni, États-Unis

Langues

anglais, français, allemand, italien, portugais, espagnol

Zoho Social - Avis

Note globale
4.6/5
96% d'avis positifs
1339
Excellent
534
Très bien
61
Moyen
6
Médiocre
2
Mauvais
Shayne H.
Traduire avec Google Translate

Maintain your online reputation and enhance your online presence!

Logiciel utilisé toutes les semaines pendant 1 à 5 mois
Publié le 25/04/2019
Provenance de l'avis : Capterra

I stumbled upon Zoho Social about a year ago when a friend of mine (who works at a Digital Marketing Agency) suggested it to me. It took me a while to consider it, but when I started using the software, it certainly made things a whole lot easier. It enabled me to cut short my social media management tasks in half and focus on other important aspects.

NOTE: Since I'm also into e-commerce apart from my full-time job, I found that Zoho doesn't do well in this aspect. I have various reasons for this. The most annoying one is when you have to add shoppable items individually and the whole thing becomes a mess. However, I have tried out a few of Zoho's alternatives and they seem to be doing fine only in this aspect. So, bottom line, if you are planning to use Zoho for e-commerce, I strongly advise against it.

Avantages

1) Adaptability: Zoho is very easy to configure and it can be easily customized to suit your business process.

2) Schedule Posts: This should be the main reason why I chose to use Zoho in the first place. At the beginning of every week, I normally create a road map or a content calendar with different kinds of posts that I want to post during the week. Zoho allows me to schedule these posts individually or collectively throughout many social media platforms.

3) Crucial Data: Zoho churns out relevant data that is easy to understand and can help you make informed decisions. It can even tell you what the most convenient time would be to post something on a particular platform - based on the maximum user engagement at a particular time in the geography that you are dealing with.

4) Dependability: So far, I've not witnessed any of my posts fail with Zoho. There have been a few instances like these that occurred when I had used other alternatives. So, I guess it's safe to say that Zoho is reliable - and this is important for digital marketing agencies where clients can get real cranky at times (I've freelanced with a few of them, so I know how risky a failed post could be)

5) Android App: Zoho has an android app that surprisingly notifies me way before an actual social media application does! However, though the app has a lot of powerful features, there's still a lot of scope for improvement.

Inconvénients

1) Platform Integration Range: Though Zoho caters to the most prominent Social Media platforms, it has still left out a few less common ones. However, people still used these platforms and have their own reasons for doing so. So if Zoho can integrate with these platforms, it would be great!

2) Media Sharing: I found that when it comes to sharing pictures or videos, the user interface suddenly becomes a bit cluttered and hard to navigate through. Still not a deal breaker for me, however, If you're new to social media marketing and if you haven't tried out any alternatives previously, it's going to be a tough process until you get the hang of things.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

8.0/10
Jake L.
Traduire avec Google Translate

An elite social media management tool

Logiciel utilisé tous les jours pendant 6 à 12 mois
Publié le 21/02/2019
Provenance de l'avis : GetApp

Avantages

Zoho Social is an excellent way of keeping all of your social channels in one place.

As a Digital Marketer, I've tried any different platform including the 'big brands' which offer fewer features for a higher price. I enjoy the interface of Zoho Social as it's modern, clean and easy to use whereas others seem to be dated and clunky.

Zoho Social allows me to do everything I need and more! It's also the first social media management tool I have come across that allows me to manage my Google My Business account which in my opinion is a fundamental channel.

There are endless features such as advanced analytics, post scheduler, message centre for all of your messages across the different platforms and 'brand health'.

I'm looking forward to any and every new feature that will be released in the future.

Inconvénients

I wish I was able to exchange one of the 6 set social media accounts. For example, I manage two LinkedIn company pages, for the same brand, but one in London and one in Melbourne - I would like to also add Melbourne instead of using LinkedIn Profile.

I wish that I was able to manage Instagram DM's in the message centre.

I wish they have didn't remove the support for Google+ as Google+ is shutting down for consumers only and not for business - we hope to maintain our Google+ account and will have to manage this outside of Zoho Social. This may, however, not be down to Zoho as Google is removing Google+ API.I wish I was able to exchange one of the 6 set social media accounts. For example, I manage two LinkedIn company pages, for the same brand, but one in London and one in Melbourne - I would like to also add Melbourne instead of using LinkedIn Profile.

I wish that I was able to manage Instagram DM's in the message centre.

I wish they have didn't remove the support for Google+ as Google+ is shutting down for consumers only and not for business - we hope to maintain our Google+ account and will have to manage this outside of Zoho Social. This may, however, not be down to Zoho as Google is removing Google+ API.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

9.0/10
Sarvpreet K.
Traduire avec Google Translate

A Host of Features at a Much Cheaper Price

Logiciel utilisé tous les jours pendant Version d’essai gratuite
Publié le 05/06/2018
Provenance de l'avis : GetApp

Avantages

I stumbled upon Zoho Social accidentally when I was looking for a social media software for my company. We are a small company and even smaller social media and marketing team (only 2 strong), so we didn't really a huge budget to devote. Our requirement of features centred mainly on being able to schedule our posts in advance, schedule the same post multiple times, monitor our performance across different channels and create a content and publishing calendar.

We had narrowed down to Hootsuite (which we found to be powerful, yet too expensive) and buffer (which was cheap but didn't meet all our feature requirements). I was very pleased when I came across Zoho Social, which offered us the best of both worlds. A host of great features at a much cheaper price point than Hootsuite. It meets most of our feature requirements and is a lot pleasant to look at and easier to use than Hootsuite (which we found to be a little clunky at times). Everything is really accessible, the most relevant metrics are on the home page itself, the reports give a good overview of the KPIs, and it's all so easy to use. One feature I loved is that you can track how many times a user has interacted with your brand on different channels, and then share the same information with your other team members (through the Collaborate tab). All in all, a power-packed software with all the best social media management features built in.

I discovered Zoho Social a day before when we were about to make the final call, and I am really glad we did!

Inconvénients

My biggest problem with Zoho Social has been the inability to customise our set of features. The Standard plan offers most of the features, however, the Publishing Calendar is only there in the next upgrade, the Professional plan. I don't really need the other set of features like additional brands and team members, and thus don't see sense in upgrading just for one feature. When I got in touch with their customer support team, they told me that they do not allow any customisation and the features for each plan are set in stone. This was really disappointing, and Zoho Social might have been the perfect social media management software for me if not for this.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

9.0/10
Franklin d R.
Traduire avec Google Translate

Almost Perfect

Logiciel utilisé tous les jours pendant 1 à 5 mois
Publié le 01/10/2016
Provenance de l'avis : GetApp

I have tried a lot of social media management platforms and never really considered Zoho Social. I thought of them as mostly a CRM platform, but when I saw their CRM Plus which included CRM Social and many other platforms, I decided to give it a try. I have to say that I have been very pleased with the ease of use, the browser integrations and the reporting. When you log in to your account, you can immediately see how your brand is performing via the Brand Health Dashboard. At a quick glance I can see which platforms and types of posts are getting the greatest engagement. Everything is so darn easy. The performance, the posts and the live stream are easily accessible on the Brand Health Page. Another nice feature is the Smart Q, which will automatically suggest and schedule posting times based on the percentage of top engagers that will see it. If there is not an optimal time on that day, the Smart Q will suggest the next best time. Nice!

Another great feature is the monitoring, which allows you to specifically listen for keywords, brands, mentions, users, lists and more for your social profiles. The streams are arranged similar to Hootsuite feeds which can be arranged.

The reports features are very nice as well. You can use standard reports for Facebook, Twitter and Instagram or create a custom report which can be sent at predetermined intervals to you, your clients or both. The reports are pretty robust (especially for FB) and at the price point of Zoho Social, you get all of the reports. There is no nickel and diming for more in-depth reports like some other platforms.

Their connections tab will let you know who recently engaged with you, as well as who is the most engaged. This way, you never miss an opportunity to engage and build a good audience for your brand.

Additionally, the collaborate tab allows you to have discussions with those who are engaging with you brand which can be helpful in broadcast messages or brand loyalty.

Zoho Social has so any features that it is hard to believe that you get all of this at such a reasonable price point. If you add on the ability to integrate your social with their project planning, crm, sales IQ, and campaign platforms, the capabilities are ridiculous (in a great way).

Zoho Social deserves a serious look from new social media marketers as well as established digital marketing firms.

Avantages

-Rich Feature at a very reasonable price point
-Great analytics and custom reports and scheduling
-Brand Health at a glance-No deep digging needed for analysis
-Ability to collaborate with those who engage and team members.
-Browser posting plugin
-Smart Q for suggested best times based on engagement
-Easily switch between brands
-Integration with other valuable Zoho platforms
-Android and Iphone mobile app

Inconvénients

-if you have a client that needs to approve the content, then they have to be added as a user at an additional cost
-Smart Q will sometimes only have one optimal time for a day, or possibly push your post out a few days for maximum engagement.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

8.0/10
Prosithea T.
Traduire avec Google Translate

Zoho app is really useful app for social media management.

Logiciel utilisé toutes les semaines pendant Version d’essai gratuite
Publié le 27/03/2018
Provenance de l'avis : GetApp

Avantages

I have tried a lot of social media management platforms and never really considered Zoho Social. I thought of them as mostly a CRM platform, but when I saw their CRM Plus which included CRM Social and many other platforms, I decided to give it a try. I have to say that I have been very pleased with the ease of use, the browser integrations and the reporting. When you log in to your account, you can immediately see how your brand is performing via the Brand Health Dashboard. At a quick glance I can see which platforms and types of posts are getting the greatest engagement. Everything is so darn easy. The performance, the posts and the live stream are easily accessible on the Brand Health Page. Another nice feature is the Smart Q, which will automatically suggest and schedule posting times based on the percentage of top engagers that will see it. If there is not an optimal time on that day, the Smart Q will suggest the next best time. Nice! Another great feature is the monitoring, which allows you to specifically listen for keywords, brands, mentions, users, lists and more for your social profiles.

Inconvénients

The reports features are very nice as well. You can use standard reports for Facebook, Twitter and Instagram or create a custom report which can be sent at predetermined intervals to you, your clients or both. The reports are pretty robust (especially for FB) and at the price point of Zoho Social, you get all of the reports. There is no nickel and diming for more in-depth reports like some other platforms. Their connections tab will let you know who recently engaged with you, as well as who is the most engaged. This way, you never miss an opportunity to engage and build a good audience for your brand. Additionally, the collaborate tab allows you to have discussions with those who are engaging with you brand which can be helpful in broadcast messages or brand loyalty. Zoho Social has so any features that it is hard to believe that you get all of this at such a reasonable price point. If you add on the ability to integrate your social with their project planning, crm, sales IQ, and campaign platforms, the capabilities are ridiculous (in a great way). Zoho Social deserves a serious look from new social media marketers as well as established digital marketing firms.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

9.0/10

Zoho Social - Prix

À partir de
15,00 $US/mois
Types de licence
version d'essai gratuite
Gratuit
Abonnement
Rapport qualité-prix

Zoho Social - Fonctionnalités

  • Analytique de l'engagement
  • Gestion de contenu
  • Intégration des médias sociaux
  • Marketing multicanal
  • Marketing sur les réseaux sociaux
  • Monitoring
  • Notifications automatiques
  • Rapports et statistiques
  • Tableau de bord d'activités

  • API
  • Analyse de campagne
  • Analyse en temps réel
  • Gestion d'e-mail marketing
  • Gestion des campagnes
  • Importation et exportation de données
  • Interface glisser-déposer
  • Intégration de tiers
  • Modèles personnalisables
  • Stratégie de marque personnalisable
  • Tests A/B

Zoho Social - FAQ

Voici quelques-unes des questions fréquentes sur Zoho Social.

Q. Quels sont les types de licence disponibles pour Zoho Social ?

Types de licences disponibles pour Zoho Social :

À partir de: 15,00 $US/mois

Type de licence: Gratuit, Abonnement

version d'essai gratuite: Disponible

Q. Quelles sont les principales fonctionnalités du logiciel Zoho Social ?

Nous n'avons pas d'informations sur les fonctionnalités de Zoho Social.

Q. Qui utilise Zoho Social ?

Utilisateurs habituels du logiciel Zoho Social :

Grandes entreprises, Entreprises de taille moyenne, PME

Q. Dans quelles langues Zoho Social est-il disponible ?

Langues dans lesquelles Zoho Social est disponible :

anglais, français, allemand, italien, portugais, espagnol

Q. Quels sont les types de licence disponibles pour Zoho Social ?

Types de licences disponibles pour Zoho Social:

Gratuit, Abonnement

Q. Zoho Social prend-il en charge les appareils mobiles ?

Appareils pris en charge par Zoho Social :

Android, iPhone

Q. Avec quelles applications Zoho Social peut-il s'intégrer ?

Applications s'intégrant à Zoho Social :

Facebook, Instagram, LinkedIn, Twitter, Workato, Zoho CRM, Zoho CRM, Zoho Desk

Q. Quelles sont les ressources d'aide disponibles pour Zoho Social ?

Ressources d'aide disponibles pour Zoho Social :

FAQ, Support en ligne

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