TapClicks
Tableau de bord marketing, plateforme de reporting et d'analytique
4,5 /5 (93 avis) Donnez votre avis !TapClicks - Présentation
Description du logiciel TapClicks
TapClicks, Inc. est une entreprise de technologie marketing de premier plan destinée aux agences, aux entreprises de médias, aux marques et aux grandes entreprises. Sa plateforme d'opérations marketing intégrée inclut l'activation des ventes, la gestion des flux de travail et des commandes, l'analyse et le reporting automatisés, le tout au sein d'une interface utilisateur intuitive unique disponible à la demande dans le cloud. TapClicks a fourni plus de 1 000 000 de tableaux de bord à plus de 5 000 marques et plus de 500 entreprises et agences de médias dans le monde. La plateforme TapClicks exploite plus de 150 intégrations d'API natives avec les principales plateformes de marketing et de publicité ; la solution est complétée par ImportWizard, qui lui permet d'exploiter des données en provenance de presque n'importe quelle source. TapClicks a été fondée en 2009. Son siège social est situé dans la Silicon Valley, ses bureaux de développement et de vente à Boston et au Canada et ses bureaux de vente en Europe et en Amérique latine.
Pour en savoir plus, rendez-vous sur www.tapclicks.com.
TapClicks - Présentation
Prix
Types de licence
TapClicks - Fonctionnalités
Captures d'écran
TapClicks - Avis
TapClicks - Avis
Unrivaled Customization in Order Management and Reporting
TapClicks provides a huge benefit to both us as a company, and to our clients. It is one dashboard where everyone can log into and tell you everything you need to know about a campaign, from it's status, order details, and creative files to the actual campaign data and reporting. This full-cycle tool has made us much more efficient as a company.
Multi-Platform Reports Made Easy
Overall, TapClicks has been a change that our clients responded very well to. It's saved us hours of manual reporting, and now that we're set up and familiar with the dashboard, it's extremely simple to set clients up for the first time.
Could be better with additional features
We use it, but we are currently in the market for a more robust analytics platform.
Provides a necessary solution, but I would've expected more improvements by now
We've been using TapClicks for over 2 years now. While it has somewhat solved a major issue for us, I do wish more advancements have been made over this time period.
Saved me countless hours of reporting (and eliminated errors).
Tremendous time saving from creating client reports.
Cross-platform data analysis is VERY EASY.
Custom connections are great for importing custom data and integrating into reports (i.e. sales).
White label is great as we send reports to clients.
New connectors (services) sometimes take time to be integrated but the team is always open to suggestions.
Comparatif avec les logiciels similaires : note globale
Comparer avec les alternatives
Unrivaled Customization in Order Management and Reporting
Avantages
The ability to customize everything from reporting for us and for our clients, as well as in order management. Everything is fine-tuned to our business model, and we are given the tools to make the adjustments we need in real-time.
Inconvénients
As with platforms that house a lot of data, there can be issues with the data imports, causing us to have inaccurate data our dashboard. TapClicks works as quickly as they can to remedy any data issues, but sometimes the turnaround is not quick enough for our fast moving business.
Multi-Platform Reports Made Easy
Overall, TapClicks has been a change that our clients responded very well to. It's saved us hours of manual reporting, and now that we're set up and familiar with the dashboard, it's extremely simple to set clients up for the first time.
Avantages
We use TapClicks to be able to automate multi-platform (SEO, PPC, Social) reporting for our clients. Previously, we sent multiple reports, and we've moved to Tap to be able to provide one holistic report. The initial setup is pretty laborious and it can be a bit glitchy sometimes (not necessarily TapClicks' fault - Facebook is notorious for having glitchy API issues), but TapClicks' support is top-notch and quick-to-respond.
Inconvénients
It's not very intuitive, so setting up all of our templates was a long process. We were particular about the way we wanted our reports set up, so we had to create a template for every possible scenario of our products (SEO+PPC, Facebook Lead Ads+PPC+SEO, etc.) It's possible that the setup process would be easier if we used their templates, but as it is, it was pretty time-intensive. Thankfully, the support team is responsive and extremely helpful. The cost can also be high, but we find it worth the time saving.
Could be better with additional features
We use it, but we are currently in the market for a more robust analytics platform.
Avantages
Obviously analytics and tracking is essential for any digital business. We utilize this software to monitor all of our digital efforts, including Facebook, Instagram, Google Analytics, etc. I think they offer a decent array of plug ins. It's not super cumbersome to navigate and the scheduling report feature is a major plus.
Inconvénients
I do think that this software is lacking in several categories. Firstly, the data points for social media plug ins are not super relevant. TAP doesn't pull much data from Instagram other than follower count. Some important Facebook kpi's are also missing.
Provides a necessary solution, but I would've expected more improvements by now
We've been using TapClicks for over 2 years now. While it has somewhat solved a major issue for us, I do wish more advancements have been made over this time period.
Avantages
It provides a concise way to showcase data among multiple sources. Prescheduled reports have been a major addition to our data story. Data reports are simple enough for customers to understand.
Inconvénients
I think this platform falls short in a few areas. For instance, social media plugins include extremely little data. Data for Instagram only shows follower growth, as opposed to reach/engagement across posts. Plugging in data sources is quite cumbersome and often pull inaccurately. Also customizing reports for individual clients is a hassle and most changes must be made across all accounts- this is a major downfall for any company with many clients.
Saved me countless hours of reporting (and eliminated errors).
Tremendous time saving from creating client reports.
Cross-platform data analysis is VERY EASY.
Custom connections are great for importing custom data and integrating into reports (i.e. sales).
White label is great as we send reports to clients.
New connectors (services) sometimes take time to be integrated but the team is always open to suggestions.
Avantages
Great customer service - always happy to help
Solid software
Dependable
Constant updates & new connections
Tapclicks team seems very proactive
Inconvénients
I've been a client for a couple years and my learning curve was tough, especially custom connections, however their new releases have made things much easier. New clients will not have any issues.
Comparatif avec les logiciels similaires : recommandation utilisateur
Comparer avec les alternatives
TapClicks - Prix
TapClicks - Prix
Comparatif avec les logiciels similaires : rapport qualité-prix
Comparer avec les alternatives
TapClicks - Fonctionnalités
TapClicks - Fonctionnalités
Comparatif avec les logiciels similaires : note sur les fonctionnalités
Comparer avec les alternatives
Catégories
Catégories
TapClicks - FAQ
TapClicks - FAQ
Voici quelques-unes des questions fréquentes sur TapClicks.
Q. Quels sont les types de licence disponibles pour TapClicks ?
Types de licences disponibles pour TapClicks :
Type de licence: Gratuit, Abonnement
Essai gratuit: Disponible
Q. Quelles sont les principales fonctionnalités du logiciel TapClicks ?
Nous n'avons pas d'informations sur les fonctionnalités de TapClicks.
Q. Qui utilise TapClicks ?
Utilisateurs habituels du logiciel TapClicks :
Grandes entreprises, Entreprises de taille moyenne, PME
Q. Dans quelles langues TapClicks est-il disponible ?
Langues dans lesquelles TapClicks est disponible :
anglais
Q. Quels sont les types de licence disponibles pour TapClicks ?
Types de licences disponibles pour TapClicks:
Gratuit, Abonnement
Q. TapClicks prend-il en charge les appareils mobiles ?
Appareils pris en charge par TapClicks :
Android, iPhone
Q. Avec quelles applications TapClicks peut-il s'intégrer ?
Applications s'intégrant à TapClicks :
AdRoll, Agendize, Emma, Engagement Cloud, Marketo, SEMrush, Salesforce Marketing Cloud, Tableau, emfluence, iContact
Q. Quelles sont les ressources d'aide disponibles pour TapClicks ?
Ressources d'aide disponibles pour TapClicks :
FAQ, Support en ligne, Support téléphonique, Tutoriels vidéo
TapClicks provides a huge benefit to both us as a company, and to our clients. It is one dashboard where everyone can log into and tell you everything you need to know about a campaign, from it's status, order details, and creative files to the actual campaign data and reporting. This full-cycle tool has made us much more efficient as a company.