Tableau de bord marketing, plateforme de reporting et d'analytique
4.6/5 (89 avis)TapClicks, Inc. est une entreprise de technologie marketing de premier plan destinée aux agences, aux entreprises de médias, aux marques et aux grandes entreprises. Sa plateforme d'opérations marketing intégrée inclut l'activation des ventes, la gestion des flux de travail et des commandes, l'analyse et le reporting automatisés, le tout au sein d'une interface utilisateur intuitive unique disponible à la demande dans le cloud. TapClicks a fourni plus de 1 000 000 de tableaux de bord à plus de 5 000 marques et plus de 500 entreprises et agences de médias dans le monde. La plateforme TapClicks exploite plus de 150 intégrations d'API natives avec les principales plateformes de marketing et de publicité ; la solution est complétée par ImportWizard, qui lui permet d'exploiter des données en provenance de presque n'importe quelle source. TapClicks a été fondée en 2009. Son siège social est situé dans la Silicon Valley, ses bureaux de développement et de vente à Boston et au Canada et ses bureaux de vente en Europe et en Amérique latine.
Pour en savoir plus, rendez-vous sur www.tapclicks.com.
Avantages
The ability to customize everything from reporting for us and for our clients, as well as in order management. Everything is fine-tuned to our business model, and we are given the tools to make the adjustments we need in real-time.
Inconvénients
As with platforms that house a lot of data, there can be issues with the data imports, causing us to have inaccurate data our dashboard. TapClicks works as quickly as they can to remedy any data issues, but sometimes the turnaround is not quick enough for our fast moving business.
We've been using TapClicks for over 2 years now. While it has somewhat solved a major issue for us, I do wish more advancements have been made over this time period.
Avantages
It provides a concise way to showcase data among multiple sources. Prescheduled reports have been a major addition to our data story. Data reports are simple enough for customers to understand.
Inconvénients
I think this platform falls short in a few areas. For instance, social media plugins include extremely little data. Data for Instagram only shows follower growth, as opposed to reach/engagement across posts. Plugging in data sources is quite cumbersome and often pull inaccurately. Also customizing reports for individual clients is a hassle and most changes must be made across all accounts- this is a major downfall for any company with many clients.
Streamlined reporting that gives us the ability to provide as much or as little data as we'd like for each of our customers from a variety of portals.
Avantages
Our customers love it. Allows us to provide the reporting they require, tailored to their specific needs. There's a great deal of flexibility in what can be provided.
Our representative is fantastic- they are extremely responsive and always happy to hop on a call with every question we have and speak directly to our customers as needed
Widgets are easy to create and revise.
I personally find the software extremely easy to use, although there seems to be a very large learning curve with the majority of my team.
Inconvénients
The integrations have occasionally taken longer than we'd like. There are interim solutions, but the actual S2S integration took quite some time. With the latest integration, it didn't contain everything we needed and outlined in the spec.
Overall Tap Clicks has been a game changer... both for delivering reports to clients, but also as a central platform for us to know exactly what's going on in our business
Avantages
It's ability to combine different sources of traffic and advertising platforms, along with custom data, to create reports for determining Return On Ad Spend
Inconvénients
Needs more integrations with other CRM's such as Ontraport and Infusionsoft
Takes some getting used to, but an easy tool for multi-channel marketing campaigns. Clients in large organisations love it as they can take the information higher up to management in a clean, easy to understand format.
Avantages
Much like Data Studio is design and functionality but can do a lot more with API and other systems.
Reporting is neat and very easy to understand by clients, help put Google Analytics, FB and Insta + Mailchimp etc data into one simple report
Inconvénients
Quite expensive, definitely worth an investment when compared to Data Studio or having to do GA and Facebook Business Manager reports separately, however maybe not worth the money for some users. Also we are based in Australia which makes communication hard with Tapclicks who are based in USA when we need support.
Voici quelques-unes des questions fréquentes sur TapClicks.
Types de licences disponibles pour TapClicks :
Type de licence: Gratuit, Abonnement
version d'essai gratuite: Disponible
Nous n'avons pas d'informations sur les fonctionnalités de TapClicks.
Utilisateurs habituels du logiciel TapClicks :
Grandes entreprises, Entreprises de taille moyenne, PME
Langues dans lesquelles TapClicks est disponible :
anglais
Types de licences disponibles pour TapClicks:
Gratuit, Abonnement
Nous n'avons pas d'informations sur les appareils pris en charge par TapClicks.
Applications s'intégrant à TapClicks :
AdRoll, Agendize, Emma, Engagement Cloud, Marketo, SEMrush, Salesforce Marketing Cloud, Tableau, emfluence, iContact
Ressources d'aide disponibles pour TapClicks :
FAQ, Support en ligne, Support téléphonique, Tutoriels vidéo
TapClicks provides a huge benefit to both us as a company, and to our clients. It is one dashboard where everyone can log into and tell you everything you need to know about a campaign, from it's status, order details, and creative files to the actual campaign data and reporting. This full-cycle tool has made us much more efficient as a company.