TapClicks, Inc. is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes sales enablement, workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. TapClicks has delivered over 1,000,000 dashboards to over 5,000 brands and over 500 media companies and agencies worldwide. The TapClicks platform leverages over 150 native API integrations with leading marketing and advertising platforms and rounds out its solution with ImportWizard, which enables the platform to use data from virtually any source. TapClicks was founded in 2009, is headquartered in Silicon Valley, has development and sales offices in Boston and Canada, and sales offices in Europe and Latin America.
Please visit www.tapclicks.com for more information.
Avantages
The ability to customize everything from reporting for us and for our clients, as well as in order management. Everything is fine-tuned to our business model, and we are given the tools to make the adjustments we need in real-time.
Inconvénients
As with platforms that house a lot of data, there can be issues with the data imports, causing us to have inaccurate data our dashboard. TapClicks works as quickly as they can to remedy any data issues, but sometimes the turnaround is not quick enough for our fast moving business.
We've been using TapClicks for over 2 years now. While it has somewhat solved a major issue for us, I do wish more advancements have been made over this time period.
Avantages
It provides a concise way to showcase data among multiple sources. Prescheduled reports have been a major addition to our data story. Data reports are simple enough for customers to understand.
Inconvénients
I think this platform falls short in a few areas. For instance, social media plugins include extremely little data. Data for Instagram only shows follower growth, as opposed to reach/engagement across posts. Plugging in data sources is quite cumbersome and often pull inaccurately. Also customizing reports for individual clients is a hassle and most changes must be made across all accounts- this is a major downfall for any company with many clients.
Streamlined reporting that gives us the ability to provide as much or as little data as we'd like for each of our customers from a variety of portals.
Avantages
Our customers love it. Allows us to provide the reporting they require, tailored to their specific needs. There's a great deal of flexibility in what can be provided.
Our representative is fantastic- they are extremely responsive and always happy to hop on a call with every question we have and speak directly to our customers as needed
Widgets are easy to create and revise.
I personally find the software extremely easy to use, although there seems to be a very large learning curve with the majority of my team.
Inconvénients
The integrations have occasionally taken longer than we'd like. There are interim solutions, but the actual S2S integration took quite some time. With the latest integration, it didn't contain everything we needed and outlined in the spec.
Tremendous time saving from creating client reports.
Cross-platform data analysis is VERY EASY.
Custom connections are great for importing custom data and integrating into reports (i.e. sales).
White label is great as we send reports to clients.
New connectors (services) sometimes take time to be integrated but the team is always open to suggestions.
Avantages
Great customer service - always happy to help
Solid software
Dependable
Constant updates & new connections
Tapclicks team seems very proactive
Inconvénients
I've been a client for a couple years and my learning curve was tough, especially custom connections, however their new releases have made things much easier. New clients will not have any issues.
Avantages
It's a no brainer: if have multiple, trackable aspects to your business, the best way to utilize the information is to have it in one place. You are able to see how campaigns affect each other in a specific time frame across multiple platforms. Also, this is a great way to recognize your strengths and weaknesses. Easy exporting system for reports, and customer service is willing to provide a personalized experience for you and your company.
Inconvénients
It can get unorganized if the information is not entered correctly.
TapClicks offers a subscription on a month-to-month basis. We offer multiple packages catered to your needs. Try us out for free!
A cost-effective, cloud-based solution that meets the needs of media, digital marketing, and advertiser agencies. TapAnalytics customers benefit with ease of deployment, scalability, and proven ROI. This unified reporting and analytics dashboard seamlessly connects to over 100 services.
TapAnalytics is a cloud-based marketing automation and analytics platform that unifies all your marketing data from various online services in one screen. A tool specifically built for marketing teams, digital agencies, and media organizations, the app’s white labeling capability allows you to fully customize the software according to your unique business needs.
Customizations can include the displayed currency, names of services, reporting profiles for client groups, client dashboard views, data comparisons, and many more. Plus, reports can be custom-branded, scheduled for automatic delivery, and exported to different file formats.
Used by 500+ digital agencies and 5,000+ brands, TapAnalytics connects with 100+ business tools, such as Twitter and Google+, MailChimp and Constant Contact, Facebook Insights and Facebook Ads, Google Analytics and Moz, Twilio and Vertical Response, to mention a few. New additions are introduced every month, and custom integrations can be arranged with the TapAnalytics team.
Working with a number of online marketing and analytics tools is an everyday occurrence among publishing firms, media companies, and marketing creatives. This poses a problem, particularly with reporting and analytics, as campaign data from several disparate tools can take time to reconcile, slowing down vital decision-making processes.
Built on a scalable architecture that lets you add new clients and campaigns whenever the need arises, TapAnalytics consolidates data from different online sources, presenting them in easily digestible formats in one centralized screen, eliminating the need to toggle between numerous tools. And even if you’re a big digital marketing agency with thousands of clients, you only need a single account to manage all your clients and monitor various KPIs. Data visualization tools such as charts and graphs are available, as well as data comparison widgets.
TapAnalytics also sets you up with a dedicated account manager to help with your queries. Other ways to reach out for feedback and support are through helpdesk tickets, their support hotline, or the knowledge base.
TapAnalytics’ marketing dashboard allows you to monitor all your call tracking data from one central location. You only need to connect the services you already use, such as Twitter or Google AdWords, and TapAnalytics delivers all the data you need in real time. Datasets can be combined as you see fit, and custom dashboards can be created for each of your clients. Multiple visualization tools let you quickly analyze the data at your fingertips and derive actionable insights.
The app’s dashboards show you everything you need to know about your campaigns and how your numbers are tracking against benchmarks, both as summaries and comprehensive data drill-downs. The app lets you listen in real time to what people are saying about your brand or your clients’ brands, shows which marketing campaigns are working versus those that aren’t, and pinpoints where leads are coming from, among others.
Because TapAnalytics consolidates data from multiple sources, adhoc reports can be generated in one click. Filters can be used to drill down data summaries to the level of detail you need. Custom calculations can be performed, cross-platform data mashups can be created, and specific reporting metrics can be defined. TapAnalytics analyzes trends, scores campaigns, and provides actionable KPI insights. Alerts can be set up for situations needing your immediate attention.
Also, depending on the frequency you require, reports can be set to automatically be sent to your email address daily, weekly, or monthly. Reports can be exported and sent as Excel, Word, or PDF documents. TapAnalytics also has importing tools that let you bring offline data into the system, as well as data from Dropbox and Google Drive.
TapAnalytics’ white-label offering makes the software a highly customizable and brandable platform. You can configure it so its overall look and feel coincides with your company’s branding – add your logo, use your brand colors, and get your very own URL address. Solutions can be tailor-made to serve the needs of your various end-clients, and reports can be branded accordingly.
The app lets you create multiple dashboards, each with its own unique configurations. Custom graph widgets can be used, and clients can be segmented by industry, location, product, or role. User roles can likewise be created, along with their corresponding viewing and access permissions.
TapAnalytics’ margin/markup cost control feature lets you add the appropriate agency fees or service charges to client campaigns, so clients are always aware of the true costs of their marketing initiatives. Costs can also be adjusted as needed – by margin or markup, per service, or per client.
To define your markup or margin rules, you must have administrator privileges. From the Administration menu, select “Margin rules” and the General Settings window will pop up. Fill in the needed information and save.
TapAnalytics widgets let you create custom dashboards. Several widget types are available to get you started: text, line/area chart, bar chart, pie chart, top performers, big number, geo chart, and funnel chart. To compare data over different time periods, say, current month versus last month, select an existing dashboard and specify the time periods you’d like to compare. Comparisons work for graph and bar widgets.
TapAnalytics integrates with 100+ third-party apps including Google DFA, Google DFP, Google DBM, Facebook Ads, Facebook Insights, AdRoll, Instagram, Twitter, LinkedIn, Foursquare, YouTube, Yelp, Pinterest, MailChimp, Constant Contact, ExactTarget, Twilio, Vertical Response, Marketo, Wufoo, Google Analytics, Moz, Bing Ads, Yahoo, DudaMobile, and many more.
For apps or services not included in their list of integrations, call TapAnalytics and they’ll take care of it for you.
TapAnalytics offers three pricing structures: Standard, Pro, and Elite. Standard starts at $25 per client per month and features included are unified dashboard, analytics engine, automated reporting, unlimited agent access, and standard app integrations.
Pro offers standard integrations, clusters/property segmentation, white labeling, and multi-location support on top of the Standard features. Elite covers Pro features, plus custom visualizations, widgets for custom reporting, and advanced customizations for your very specific needs. Pro and Elite pricing can be obtained from the TapAnalytics sales team.
14-day free trials are available.
Voici quelques-unes des questions fréquentes sur TapClicks.
Types de licences disponibles pour TapClicks :
Type de licence: Free, Abonnement
version d'essai gratuite: Disponible
TapClicks offers a subscription on a month-to-month basis. We offer multiple packages catered to your needs. Try us out for free!
Fonctionnalités du logiciel TapClicks :
Utilisateurs habituels du logiciel TapClicks :
Grandes entreprises, Entreprises de taille moyenne, PME
Langues dans lesquelles TapClicks est disponible :
anglais
Types de licences disponibles pour TapClicks:
Free, Abonnement
Nous n'avons pas d'informations sur les appareils pris en charge par TapClicks.
Applications s'intégrant à TapClicks :
AdRoll, Agendize, Emma, Marketo, SEMrush, Salesforce Marketing Cloud, Tableau Software, Twitter, dotmailer, iContact Email Marketing
Ressources d'aide disponibles pour TapClicks :
FAQ, Support en ligne, Support téléphonique, Tutoriels vidéo
TapClicks provides a huge benefit to both us as a company, and to our clients. It is one dashboard where everyone can log into and tell you everything you need to know about a campaign, from it's status, order details, and creative files to the actual campaign data and reporting. This full-cycle tool has made us much more efficient as a company.