TapClicks, Inc. est une entreprise de technologie marketing de premier plan destinée aux agences, aux entreprises de médias, aux marques et aux grandes entreprises. Sa plateforme d'opérations marketing intégrée inclut l'activation des ventes, la gestion des flux de travail et des commandes, l'analyse et le reporting automatisés, le tout au sein d'une interface utilisateur intuitive unique disponible à la demande dans le cloud. TapClicks a fourni plus de 1 000 000 de tableaux de bord à plus de 5 000 marques et plus de 500 entreprises et agences de médias dans le monde. La plateforme TapClicks exploite plus de 150 intégrations d'API natives avec les principales plateformes de marketing et de publicité ; la solution est complétée par ImportWizard, qui lui permet d'exploiter des données en provenance de presque n'importe quelle source. TapClicks a été fondée en 2009. Son siège social est situé dans la Silicon Valley, ses bureaux de développement et de vente à Boston et au Canada et ses bureaux de vente en Europe et en Amérique latine.
Pour en savoir plus, rendez-vous sur www.tapclicks.com.
Avantages
The ability to customize everything from reporting for us and for our clients, as well as in order management. Everything is fine-tuned to our business model, and we are given the tools to make the adjustments we need in real-time.
Inconvénients
As with platforms that house a lot of data, there can be issues with the data imports, causing us to have inaccurate data our dashboard. TapClicks works as quickly as they can to remedy any data issues, but sometimes the turnaround is not quick enough for our fast moving business.
We've been using TapClicks for over 2 years now. While it has somewhat solved a major issue for us, I do wish more advancements have been made over this time period.
Avantages
It provides a concise way to showcase data among multiple sources. Prescheduled reports have been a major addition to our data story. Data reports are simple enough for customers to understand.
Inconvénients
I think this platform falls short in a few areas. For instance, social media plugins include extremely little data. Data for Instagram only shows follower growth, as opposed to reach/engagement across posts. Plugging in data sources is quite cumbersome and often pull inaccurately. Also customizing reports for individual clients is a hassle and most changes must be made across all accounts- this is a major downfall for any company with many clients.
Streamlined reporting that gives us the ability to provide as much or as little data as we'd like for each of our customers from a variety of portals.
Avantages
Our customers love it. Allows us to provide the reporting they require, tailored to their specific needs. There's a great deal of flexibility in what can be provided.
Our representative is fantastic- they are extremely responsive and always happy to hop on a call with every question we have and speak directly to our customers as needed
Widgets are easy to create and revise.
I personally find the software extremely easy to use, although there seems to be a very large learning curve with the majority of my team.
Inconvénients
The integrations have occasionally taken longer than we'd like. There are interim solutions, but the actual S2S integration took quite some time. With the latest integration, it didn't contain everything we needed and outlined in the spec.
Tremendous time saving from creating client reports.
Cross-platform data analysis is VERY EASY.
Custom connections are great for importing custom data and integrating into reports (i.e. sales).
White label is great as we send reports to clients.
New connectors (services) sometimes take time to be integrated but the team is always open to suggestions.
Avantages
Great customer service - always happy to help
Solid software
Dependable
Constant updates & new connections
Tapclicks team seems very proactive
Inconvénients
I've been a client for a couple years and my learning curve was tough, especially custom connections, however their new releases have made things much easier. New clients will not have any issues.
Avantages
It's a no brainer: if have multiple, trackable aspects to your business, the best way to utilize the information is to have it in one place. You are able to see how campaigns affect each other in a specific time frame across multiple platforms. Also, this is a great way to recognize your strengths and weaknesses. Easy exporting system for reports, and customer service is willing to provide a personalized experience for you and your company.
Inconvénients
It can get unorganized if the information is not entered correctly.
Voici quelques-unes des questions fréquentes sur TapClicks.
Types de licences disponibles pour TapClicks :
Type de licence: Gratuit, Abonnement
version d'essai gratuite: Disponible
Nous n'avons pas d'informations sur les fonctionnalités de TapClicks.
Utilisateurs habituels du logiciel TapClicks :
Grandes entreprises, Entreprises de taille moyenne, PME
Langues dans lesquelles TapClicks est disponible :
anglais
Types de licences disponibles pour TapClicks:
Gratuit, Abonnement
Nous n'avons pas d'informations sur les appareils pris en charge par TapClicks.
Applications s'intégrant à TapClicks :
AdRoll, Agendize, Emma, Engagement Cloud, Marketo, SEMrush, Salesforce Marketing Cloud, Tableau, Twitter, iContact Email Marketing
Ressources d'aide disponibles pour TapClicks :
FAQ, Support en ligne, Support téléphonique, Tutoriels vidéo
TapClicks provides a huge benefit to both us as a company, and to our clients. It is one dashboard where everyone can log into and tell you everything you need to know about a campaign, from it's status, order details, and creative files to the actual campaign data and reporting. This full-cycle tool has made us much more efficient as a company.