Outreach est une plateforme intuitive d'automatisation des ventes. Basée sur des "séquences", l'application aide les équipes de vente à configurer des campagnes par e-mail et des points de contact basés sur un nombre quelconque de critères qu'ils choisissent. Les équipes peuvent créer une séquence de e-mails et appels à faire passer à chaque prospect.
La sensibilisation aide les équipes de vente à gérer efficacement tous leurs clients potentiels, quel que soit leur nombre. Outreach informe les équipes de vente lorsque les leads répondent aux messages et planifie ceux qui ont répondu au prochain point de contact ou à la prochaine étape. Il détecte même les moments les plus performants de la semaine pour envoyer des e-mails, puis planifie les campagnes par e-mail en conséquence.
Les fonctionnalités analytiques de Outreach permettent aux équipes de vente d'avoir une vue d'ensemble de leurs activités et de leurs performances. Grâce à l'analyse de séquence d'Outreach, les membres de l'équipe peuvent savoir exactement où se trouve chaque prospect dans l'entonnoir de communication et les responsables peuvent observer les performances de chaque membre de l'équipe.
Overall Outreach is a great tool for scaling out productivity but it seems to lack features in being able to automate follow ups on a one-off basis. You can schedule one email for further out but will have to actively remind yourself to continue following up which reduces the value automation can provide to a sales professional.
Outreach is a fantastic tool that enables me and my colleagues to be much more productive in our sales outreach. It's great to be able to schedule emails in advance and even put prospects into sequences for more extended outreach efforts (no pun intended) without the need to actively manage and pay attention to them.
It's also great at helping keep me organized in terms of tasks I need to follow up on like calls.
They're ability to track email opens and clicks is also extremely valuable in identifying which prospects are engaging most with the material I send over.
Outreach also has some other analytics that seem somewhat helpful as well, though haven't dug too much into these or really leveraged them to great extent for our team.
There are some features that leave me wanting though. There are instances where I'd like to add just a slight bit of personalization for a very select few members of a sequenced group but in order to do that, I either need to have a reminder to catch that scheduled email right before it sends out (which defeats the purpose of the automation) or create an entirely new sequence just for 1 or 2 people which can really bog up my sequence view.
Cheaper solutions like Yesware are able to allow for automated one-off sequences or email chains with a log built in to stop following emails if there's a response. Seems like it should be a fairly straight forward functionality but it's noticeably lacking in this platform.
Outreach makes it so easy to meet that crucial nexus point in sales of volume + quality of messaging. Being able to have measured feedback on how well your emails are received means you can keep tweaking until you get open and response rates as high as possible. It makes me faster as a sales rep and more data driven as a team.
Outreach can do a TON. Being able to import a list of leads and have relevant info show such as title, last contact, etc.. is an amazing time saver when trying to make sure you're list (csv, sfdc report, etc..) is 'clean' and good to go.
Being able to call directly through the platform is a huge time saver as well. All of the reporting around your sequences is a huge win. I will go through all of my sequences once every week or so to see what's doing well, what isn't, and tweak to optimize performance. There is a huge amount of data you can use to compare yourself to others, measure the efficacy of your outreach, and collaborate on best practices with team members. Over all Outreach is a huge win and is very well integrated with every one we use from a customer facing team perspective (gmail, sfdc, Linkedin)
Outreach feels like they are probably an engineering first design second kind of company. I say that because their software can do SO MUCH, but it's not always intuitive how to do specific things. It has taken me awhile to get fully up to speed on some of the tips and tricks that really make outreach awesome.
This is barely a con, more so just a training or user experience comment. Outreach can do so much it'd be tough for them to make every little feature super easy to find and obvious.
Perhaps some more specific live onboarding/training would be helpful as well.
This software is responsible for revolutionizing our outbound sales process, and it will continue to be the best tool for us for years to come. I've evaluated other options but always came back to Outreach because it's the full package.
Outbound sales is extremely scalable with this platform, and running a sales org on it is amazingly easy to manage.
I love that this software is so heavily focused on outbound sales. This isn't marketing software that you can adapt to sales, this is software created and built for sales organizations. That fact is very obvious in the way they implement their features.
Outreach always leads the way in terms of feature innovation, and they continue to offer the best outbound email settings to truly automate your process. You can drop 1000 prospects into a sequence, throttle it to send 100 per day, set it to resume OOO replies after a few days, and set it and forget it. Just set up a schedule, make sure you exclude national holidays, and you don't have to touch it ever again.
Something they also do better than anyone is their task management. I frequently have a task as a step in a sequence (I.e. Connect with the person on LinkedIn), and when a prospect hits that stage it creates a task in the system. This happens hundreds of prospects at a time, but when you start your tasks it takes you into this workflow that lets you call/email/take notes on the action and just click next to take you to the next one. Really lets you get in the flow, and is an amazing tool for inserting a manual task into a sequence that you can still get through quickly.
Some examples of awesome features include:
1) Auto resume OOO
2) Fallback text in the templates
3) Automatically skip holidays
4) Phone call integration so you don't have to leave the app
I don't know that there are any cons. The only one that I can imagine is that when you start fresh on the system, the interface can be a little bit daunting. There are actually a lot of settings, and if you don't understand the hierarchy or what you use for what, it can get very complicated.
Thankfully they have good customer support and a LOT of good documentation, so it's not that bad if you spend some time learning it.
I really enjoyed the software, what a great product. My first salesman was amazing, but as they scaled, we became a small account to them and really got treated like it. Stay away if you are looking for a great vendor experience, but if you are looking for a great product with great automation tools and email sequences... Outreach was the best we could find.
Wow, its an amazing product. I really enjoyed using it and it did win me alot of business. Alot of automated tasks which was amazing. Also their email management and manager permissions was incredible. Overall really simplified my teams day.
If you are a small company... expect to be treated terribly. We got random bills, and NO response from billing or their cusotmer support. You would get the runaround all day long. Seriously terrible experience even caused one of my employees to lose morale which isn't ultimately all Outreachs fault, I will take some accountability... but she wasn't getting her job done and couldln't get replies from Outreach. She was the manager supposed to control how many seats we had and manage costs... With an unresponsive team and random invoices with no explaination it became discouraging.
I would highly recommend using the product if their sales team was ethical and their support would RESPOND. We got way overbilled and cancelling the account was even a hassle.
Overall Outreach is a great sales tool that any organization with sales folks should consider. The ability to blast through dozens of calls in a couple minutes is really handy. Also the reporting/tracking of the successful emails makes it easy to see what's working and what's not.
+ Lots of sales insight available (what sequences/emails are more effective than others)
+ 360 view is a great dashboard for any sales user where you can see your upcoming tasks (emails, calls, etc.) and process through them
+ Love the ability to be able to submit a quick question to the support team from the UI
+ You can tag prospects, calls, etc. which makes finding them a lot easier
+ The support team is very responsive to fixing issues and helping with training gaps
- Notes on the account/company level don't work well (you enter notes on Mike Smith at Microsoft and those notes don't consistently show up for others at that same company)
- There definitely are bugs that make some of the processes annoying
- The interface is very busy. Would be nice to be able to customize what I see/don't see (perhaps this is allowed at the admin level)
- Outreach needs to differentiate between Email Opt Out and Phone Opt out. Currently, if a prospect opts out of emails, we can still legally call him but Outreach wont let us sequence them because there is only one Opt Out within outreach. Hopefully this is fixed so we can still call folks who opted out of emails, but are open to calls.
Voici quelques-unes des questions fréquentes sur Outreach.
Types de licences disponibles pour Outreach :
Type de licence: Abonnement
version d'essai gratuite: Non disponible
Nous n'avons pas d'informations sur les fonctionnalités de Outreach.
Utilisateurs habituels du logiciel Outreach :
Grandes entreprises, Entreprises de taille moyenne
Langues dans lesquelles Outreach est disponible :
Types de licences disponibles pour Outreach:
Nous n'avons pas d'informations sur les appareils pris en charge par Outreach.
Applications s'intégrant à Outreach :
Built.io Flow, Campaign Monitor, Datanyze, DocSend, Mailchimp, MoData, Panoply, PieSync, Robly, Tray.io
Ressources d'aide disponibles pour Outreach :
FAQ, Support en ligne, Support téléphonique, Tutoriels vidéo