Hotjar - Prix, fonctionnalités, avis et comparateur de logiciels

Hotjar

Gain insights & feedback through website & mobile analytics

4.5/5 (33 avis)

Hotjar - Présentation

Hotjar is a complete website and mobile analytics tool enabling web developers, UI designers, analysts, digital marketers & more, to optimize the usability and conversion rate of their websites.

Hotjat combines both analysis and feedback tools to give users insights into how vistors interact with their site, how they could improve that user experience and ultimately, how they might increase conversion rates. With Hotjar, users can think like an actual website visitor, understand their mindset and identify UX issues that are frustrating to them.

Through features such as heatmaps, visitor recordings & funnels, Hotjar enables users to visualize visitor interaction on their site, understand where drop-offs occur and identify areas for improvement. More direct visitor feedback can be garnered from visitor-facing, features such as customizable surveys and polls which come with support for over 20 languages. These 'Voice of User' tools allow developers to hear directly from visitors what they have to say about their user experience. Hotjar also enables users to recruit user testers for research and testing directly from your site.

Prix

À partir de
$29/mois
Types de licence
version d'essai gratuite
freemium
abonnement
Rapport qualité-prix

Appareils

Type d'entreprise

S
M
L

Disponible dans les pays suivants

Asie, Australie, Brésil, Canada, Chine et 5 autres, Europe, Allemagne, Inde, Japon, Amérique latine

Langues

arabe, chinois (traditionnel), tchèque, danois, néerlandais et 16 autres, anglais, finnois, français, allemand, hébreu, hongrois, italien, japonais, norvégien, polonais, portugais, russe, espagnol, suédois, turc, ukrainien

Hotjar - Avis

Note globale
4.5/5
91% d'avis positifs
21
Excellent
9
Très bien
3
Moyen
0
Médiocre
0
Horrible

Hotjar is an easy and affordable user feedback tool that helps us tailor user experience.

Logiciel utilisé Monthly pendant plus d'un an
Publié le 19.01.2018
Provenance de l'avis : Capterra

We've used hotjar to identify navigational, organizational, and functional issues on our website that crop up in actual use, issues that may not appear in our daily use or testing. It allows us to see how users are interacting with our site and collect user feedback, and that lets us find ways to improve the experience

Avantages

Using hotjar is like being able to stand next to your users and watch them use your site. This gives you actionable insight that many times numbers alone may not be able to tell you. And if you are someone who isn't comfortable sifting through analytics, it makes it extremely simple to identify potential problem areas in the user experience that you, being familiar with the site, might miss. The features are all sufficiently developed to be able to handle most straightforward tasks. Also, Hotjar is (at the time of this writing) very affordable for what you get out of it. My primary site is a local home goods retailer. We mostly use the session recording and heatmapping features, in addition to the poll feature. There are other features, such as the conversion funnel tracking, survey feature, and others. Although we don't use those much, the solution more than worth it for the recording and heatmapping. Their support is also fast and helpful.

Inconvénients

There aren't many things to not like about Hotjar. I suppose one of the issues I have run into is that the conversion funnel tracking tool doesn't seem to accurately report metrics for us. I've never bothered to try and get this fixed since we use other methods to evaluate conversion funnels anyway. Otherwise, I haven't encountered any notable issues.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10

Wow, What a Product!

Logiciel utilisé Weekly pendant plus d'un an
Publié le 08.08.2017
Provenance de l'avis : Capterra

Within an hour of integrating it into our site and CRM (which took only minutes), we were getting recordings of user visits and heat maps, greatly increasing our ability to quickly improve the performance of our website and marketing campaigns.

Avantages

What DON'T I like about this software is more like it. I'm blown away that there's not more reviews for HotJar and am very happy to have spotted this opportunity to give them some love.

HotJar is easily the best value-to-price behavior mapping software of its kind, and I've used and shopped for several of them. That pretty much sums it up. From heat mapping to visitor recordings to polling functionality, I simply haven't had to look for another solution since I found it, and it is much more cost-effective than its competitors. Its integrations that we have implemented have worked splendidly, as well. 5 stars, hands down.

Inconvénients

I'm only listing "cons" because I have to to submit this review. Some of its user interface wasn't completely intuitive to me at first but I overcame it quickly and don't think it's fair to expect every software program to not come with a little bit of a learning curve. Within a couple of days I was navigating it fluidly.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation

Probabilité de recommander le produit

10.0/10

Watch, Change, Improve, Repeat

Logiciel utilisé Daily pendant plus d'un an
Publié le 31.05.2017
Provenance de l'avis

Avantages

Stumbled across Hotjar after paying way too much with another company. Hotjar is the best thing on the market for price, hands-down.
It is easy to use, easy to set up, and you can be recording users, generating heat maps, and collecting polls from day one.
We used Hotjar primarily for recordings and polls. Recordings are crisp, easy to watch, and I love that you can add notes to the video WHILE you are watching. And then save those notes for other people on your team to see later.
The polls feature is great. Many options for when the poll launches. Hotjar makes it easy to analyze your data, or export it and analyze it on your own.

Inconvénients

The only downside is that Hotjar cannot record what happens inside an iframe. Such a bummer if you really need to see how your users interact.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

9.0/10

A must have for New Age Marketers. Period.

Logiciel utilisé Weekly pendant plus de deux ans
Publié le 28.09.2016
Provenance de l'avis

No need to waste your money for various tools to ace conversion optimization for your site.

Hotjar is one of the main tools of my marketing toolkit. It is pretty awesome. The kind of insights and analytics it provides it gold.

Combining the insights of all the tools it provides, it gives you a bigger picture about your website performance and gaps.

Start using it today to take your website performance to the next level

Avantages

1) All in one tool - Heatmaps, Website Surveys, Website Visitors Recording, Feedback Polls
2) Economical
3) Easy to use

Inconvénients

I personally love this tool and use this for 3 different sites. The money I pay to them is the best investment I do for marketing.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

9.0/10

Easy way to get heat maps and collect feedback

Logiciel utilisé Weekly pendant plus d'un an
Publié le 09.11.2017
Provenance de l'avis : Capterra

It has enabled us to better understand what appeals to visitors on our web pages, how far they are prepared to scroll, and other useful information that has helped guide optimization work which has generally created better performing pages and page elements.

Avantages

Initially the best feature for me was the ability to learn exactly what website visitors are drawn to on web pages via heat maps. We recently started using visitor feedback features to replace a more expensive solution and have found Hotjar also gives us everything we need in this respect.

Inconvénients

No particular issues. It can sometimes take a while to collect enough data to create a heat map on pages that don't attract a high volume of traffic, but that's just my impatience and not a product issue. :)

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

8.0/10

Prix

À partir de
$29/mois
Types de licence
version d'essai gratuite
freemium
abonnement
Rapport qualité-prix
Basic: Free. A limited package for personal use. Pro: $29/month. Unlimited insights for less than $1/day. Business: from $89/month. For organizations with high traffic.

Hotjar - Fonctionnalités

  • A/B testing
  • Conversion rate optimization (CRO)
  • Feedback management
  • Feedback management
  • Get real user opinions through surveys and feedback
  • Online form reporting
  • Visitor recording shows how users interact with your site
  • Visitor-facing features support over 20 languages
  • Visual representation of visitor clicks
  • Web analytics

Hotjar - Avantages

  • Identify opportunities for improvement and new ideas for A/B testing by discovering at which stage (or from which page) visitors are leaving your site, with Hotjar's conversion funnels.

  • Understand exactly how users interact with your site by recording real visitor behavior. Hotjar's visitor recordings enable analysts to identify any usability issues.

  • Hotjar's heatmaps provide a visual representation of visitor movements on a site enabling developers to understand what users do and want to see on their site.

  • Hotjar's form analytics allow users to improve form completion rates. After discovering which form fields are left blank and which take too long to complete, form design can be altered accordingly.

  • Build and distribute surveys using Hotjar's survey editor. Invite visitors to complete a survey before they abandon your site to understand more about their experience.

  • Hotjar - FAQ

    Voici quelques-unes des questions fréquentes sur Hotjar.

    Q. Quels sont les types de licence disponibles pour Hotjar ?

    Types de licences disponibles pour Hotjar :

    À partir de: $29/mois

    Type de licence: freemium, abonnement

    version d'essai gratuite: non disponible

    Basic: Free. A limited package for personal use.

    Pro: $29/month. Unlimited insights for less than $1/day.

    Business: from $89/month. For organizations with high traffic.

    Q. Quelles sont les principales fonctionnalités du logiciel Hotjar ?

    Fonctionnalités du logiciel Hotjar :

    • A/B testing
    • Conversion rate optimization (CRO)
    • Feedback management
    • Feedback management
    • Get real user opinions through surveys and feedback
    • Online form reporting
    • Visitor recording shows how users interact with your site
    • Visitor-facing features support over 20 languages
    • Visual representation of visitor clicks
    • Web analytics

    Q. Qui utilise Hotjar ?

    Utilisateurs habituels du logiciel Hotjar :

    auto-entrepreneurs, grandes entreprises, entreprises de taille moyenne, organismes à but non lucratif, PME

    Q. Dans quelles langues Hotjar est-il disponible ?

    Langues dans lesquelles Hotjar est disponible :

    arabe, chinois (traditionnel), tchèque, danois, néerlandais, anglais, finnois, français, allemand, hébreu, hongrois, italien, japonais, norvégien, polonais, portugais, russe, espagnol, suédois, turc, ukrainien

    Q. Quels sont les types de licence disponibles pour Hotjar ?

    Types de licences disponibles pour Hotjar:

    freemium, abonnement

    Q. Hotjar prend-il en charge les appareils mobiles ?

    Appareils pris en charge par Hotjar :

    Android, iPhone

    Q. Avec quelles applications Hotjar peut-il s'intégrer ?

    Applications s'intégrant à Hotjar :

    Astronomer, HubSpot CRM, HubSpot Marketing, HubSpot Marketing, Joomla, Qwilr, Shopify, Smarty, Unbounce, Wordpress

    Q. Quelles sont les ressources d'aide disponibles pour Hotjar ?

    Ressources d'aide disponibles pour Hotjar :

    FAQ, base de connaissances, support en ligne

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