Hotjar

Hotjar

Obtenez des informations et des retours grâce à l'analytique mobile et de site web.

4.7/5 (239 avis)

Hotjar - Présentation

Hotjar est un outil complet d'analyse mobile et de site web permettant aux développeurs web, aux concepteurs d'interface utilisateur, aux analystes, aux spécialistes du marketing numérique et autres professionnels d'optimiser la convivialité et le taux de conversion de leurs sites web.

Hotjar combine des outils d'analyse et de commentaires pour donner aux utilisateurs un aperçu de la manière dont les visiteurs interagissent avec leur site, de la manière dont ils pourraient améliorer l'expérience utilisateur et, enfin, de la manière dont ils pourraient augmenter les taux de conversion. Avec Hotjar, les utilisateurs peuvent penser comme un visiteur de site web, comprendre leur état d'esprit et identifier les problèmes d'UX qui les frustrent.

Grâce à des fonctionnalités telles que les heat maps, les enregistrements et entonnoirs de visiteurs, Hotjar permet aux utilisateurs de visualiser l'interaction des visiteurs sur leur site, de comprendre la raison des abandons et d'identifier les points à améliorer. Des commentaires plus directs des visiteurs peuvent être obtenus grâce à des fonctionnalités telles que les enquêtes personnalisables et les sondages prenant en charge plus de 20 langues. Ces outils "Voice of User" permettent aux développeurs de connaître directement l'avis des visiteurs sur leur expérience utilisateur. Hotjar permet également aux utilisateurs de recruter des testeurs pour effectuer des recherches et des tests directement à partir de leur site.

Prix

À partir de
29,00 $US/mois
Types de licence
version d'essai gratuite
Gratuit
Abonnement
Rapport qualité-prix

Appareils

Type d'entreprise

S
M
L

Disponible dans les pays suivants

Asie, Australie, Brésil, Canada, Chine et 5 autres, Europe, Allemagne, Inde, Japon, Amérique latine

Langues

arabe, chinois (traditionnel), tchèque, danois, néerlandais et 16 autres, anglais, finnois, français, allemand, hébreu, hongrois, italien, japonais, norvégien, polonais, portugais, russe, espagnol, suédois, turc, ukrainien

Hotjar - Avis

Note globale
4.7/5
96% d'avis positifs
170
Excellent
60
Très bien
8
Moyen
0
Médiocre
1
Horrible
Ratish K.
Traduire avec Google Translate

Hotjar Really Helped Us Leverage Our Business!

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 05/12/2018
Provenance de l'avis : Capterra

My overall experience has been good so far. Initially, we were worried about the user insights and heatmaps to test the pages/CTA'S for better campaigning of our products. But, as soon as we started utilizing the set of tools from Hotjar we are so happy that we are able to find a quick solution for problem that helps our business grow and provide our customers with a GREAT CUSTOMER SERVICE!

Avantages

Have been using Hotjar for more than a couple of years and is the opinion on the tool
1. Hotjar has a very simple and easily accessible dashboard that has Heatmaps, Visitor recordings, Funnels created, Active polls, Surveys, and Recruiters.
2. Heatmaps have really helped us understand the landing pages and test various parameters for many of our marketing/advertising campaigns.
3. Visitor recordings and monitoring are soo good that helped us understand and rectify the issues that users come across. This has really helped our engineering/technical team in identifying the bug and fixing it ASAP thus resolving our customer issues quickly.
4. Had some experience on using the funnels as well which gave us some ideas on how to better modify the landing pages and we were able to understand the content.
5. The polls part has also added value to our business by letting us know on what the visitors are missing on our website.
6. The pricing of this tool is reasonable that students, enthusiasts and start-up companies can easily afford it. We have started with Basic Free Forever plan and later upgraded to Plus plan once our website started getting some good amount of traffic.
7. Multiple filter feature saves our time in analyzing the important pages and metrics.
8. Being a member of the customer success team for a couple of SAAS products I analyzed and learned some good metrics that helped our business grow.
9. Hotjar can be used by any team member like Digital Marketers, Support Agent

Inconvénients

Although I do not have any cons in my mind regarding this tool I would just like to suggest the Hotjar team to give us quick response for any queries/ issues by providing instant live chat option.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Ranvir G.
Traduire avec Google Translate

Analytics on steroids

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 25/12/2018
Provenance de l'avis : Capterra

Avantages

From a marketing point of view it is an absolute necessity to know which areas of your webpage does your visitor interact with most and what can you do to create more engagement. It is also essential for a marketeer to undestand which pages of portions of a page leads to users bouncing off the site. I used to use google analytics for most of my analytics works it simply did not work. That’s when I found hotjar and it was the thing of my dreams. It let me see usign heatmeaps the exact areas where users are interacting with most and allowed us to create suer polls right on the site for users to tell us what they would like us to add to the site.

Inconvénients

Though no one should mind paying for such a great tool, and its offers a lot of features for free, some of them like unlimited storage of analytic reports will only be available to paying users, but thats only fair as far as I am concerned. Apart from this I have never found any other issue with their application.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

8.0/10
Utilisateur vérifié
Traduire avec Google Translate

Started from the bottom, now we here

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 10/10/2018
Provenance de l'avis : Capterra

I've been a beta user and I've now been using Hotjar for over 2 years (even have the tshirt to prove it). While other tools such as Zoho PageSense, MouseFlow and Inspectlet do a similar job, Hotjar makes it dead-simple. Heatmaps and visitor recordings are a godsend, next to regular anayltics. And every single feature is free? That's beyond crazy!

Avantages

- Heatmaps and visitors recordings work like a charm and provide a great deal of information.
- If Google Analytics tells you what and how many, Hotjar tells you why: polls make it easy to gather user feedback.
- Using all of its features, you can get a better grasp into why people don't fill in a certain form or don't buy a product.

Inconvénients

- Some features are blocked behind a paywall.
- Organization of sites and companies can get confusing at times.
- Not all descriptions make it clear what a specific feature does.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Utilisateur vérifié
Traduire avec Google Translate

Hotjar is an easy and affordable user feedback tool that helps us tailor user experience.

Logiciel utilisé tous les mois pendant plus d'un an
Publié le 19/01/2018
Provenance de l'avis : Capterra

We've used hotjar to identify navigational, organizational, and functional issues on our website that crop up in actual use, issues that may not appear in our daily use or testing. It allows us to see how users are interacting with our site and collect user feedback, and that lets us find ways to improve the experience

Avantages

Using hotjar is like being able to stand next to your users and watch them use your site. This gives you actionable insight that many times numbers alone may not be able to tell you. And if you are someone who isn't comfortable sifting through analytics, it makes it extremely simple to identify potential problem areas in the user experience that you, being familiar with the site, might miss. The features are all sufficiently developed to be able to handle most straightforward tasks. Also, Hotjar is (at the time of this writing) very affordable for what you get out of it. My primary site is a local home goods retailer. We mostly use the session recording and heatmapping features, in addition to the poll feature. There are other features, such as the conversion funnel tracking, survey feature, and others. Although we don't use those much, the solution more than worth it for the recording and heatmapping. Their support is also fast and helpful.

Inconvénients

There aren't many things to not like about Hotjar. I suppose one of the issues I have run into is that the conversion funnel tracking tool doesn't seem to accurately report metrics for us. I've never bothered to try and get this fixed since we use other methods to evaluate conversion funnels anyway. Otherwise, I haven't encountered any notable issues.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Carlos M.
Traduire avec Google Translate

The eyes you should have on your website

Logiciel utilisé tous les jours pendant 6 à 12 mois
Publié le 25/04/2019
Provenance de l'avis : Capterra

As a web designer this tool allowed me to track activity of the first users and detect things like: resposive problems, image problems, where the users are lost, where the users dont click and why, where the use leaves my website and why and what the user experience was overall.
My experience with this tool has been almost fantastic, I would recomend it to every webmaster.

Avantages

Hotjar is a very useful app, integrated with websites will allow you to track the heatmaps and every action the user made, divided by device and showing every data you can need and even more. It also has the hability to record every action of the user or track a funnel performance, I recommend this tool specially to optimize websites, because it will allow you to know where exactly the user is lost.

Inconvénients

What I dont like if this software is that I would like to advice users that they are going to be recorded somehow but it doesnt have that option. I would also make a simpler design for admin the websites, right now it can be a little messy for new users.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation

Probabilité de recommander le produit

9.0/10

Hotjar - Prix

À partir de
29,00 $US/mois
Types de licence
version d'essai gratuite
Gratuit
Abonnement
Rapport qualité-prix

Hotjar - Fonctionnalités


  • API
  • Analyse en temps réel
  • Analyse visuelle
  • Business Intelligence
  • Création de tableaux de bord
  • Données en temps réel
  • Filtrage des données
  • Graphiques
  • Importation et exportation de données
  • Interface glisser-déposer
  • Intégration de tiers
  • Monitoring
  • Outils de collaboration
  • Présentation graphique des données
  • Rapports ad hoc
  • Rapports en temps réel
  • Rapports et statistiques
  • Rapports personnalisables
  • Tableau de bord d'activités
  • Visualisation de données

Hotjar - FAQ

Voici quelques-unes des questions fréquentes sur Hotjar.

Q. Quels sont les types de licence disponibles pour Hotjar ?

Types de licences disponibles pour Hotjar :

À partir de: 29,00 $US/mois

Type de licence: Gratuit, Abonnement

version d'essai gratuite: Non disponible

Q. Quelles sont les principales fonctionnalités du logiciel Hotjar ?

Nous n'avons pas d'informations sur les fonctionnalités de Hotjar.

Q. Qui utilise Hotjar ?

Utilisateurs habituels du logiciel Hotjar :

Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne, Non Profit, PME

Q. Dans quelles langues Hotjar est-il disponible ?

Langues dans lesquelles Hotjar est disponible :

arabe, chinois (traditionnel), tchèque, danois, néerlandais, anglais, finnois, français, allemand, hébreu, hongrois, italien, japonais, norvégien, polonais, portugais, russe, espagnol, suédois, turc, ukrainien

Q. Quels sont les types de licence disponibles pour Hotjar ?

Types de licences disponibles pour Hotjar:

Gratuit, Abonnement

Q. Hotjar prend-il en charge les appareils mobiles ?

Appareils pris en charge par Hotjar :

Android, iPhone

Q. Avec quelles applications Hotjar peut-il s'intégrer ?

Applications s'intégrant à Hotjar :

Astronomer, Crowded Communities, HubSpot CRM, HubSpot Marketing, Omniconvert, Optimizely, QuickSilk, Qwilr, Smarty, Unbounce

Q. Quelles sont les ressources d'aide disponibles pour Hotjar ?

Ressources d'aide disponibles pour Hotjar :

FAQ, Base de connaissances, Support en ligne

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