Lead Liaison

Lead Liaison

Marketing Automation platform

4.8/5 (30 avis)

Lead Liaison - Présentation

Lead Liaison Marketing Automation software has been developed by Lead Liaison for SMBs and enterprise level organizations worldwide. Lead Liaison capabilities cover sales prospecting and lead generation as well as marketing automation.

The cloud-based application has been designed to help companies drive traffic to their website and then turn that traffic into leads. Leads can then be managed entirely with Lead Liaison: generate, score and nurture leads before being notified when the lead becomes qualified for sales.

Prix

À partir de
N/A
Types de licence
version d'essai gratuite
Rapport qualité-prix

Type d'entreprise

S
M
L

Disponible dans les pays suivants

Australie, Canada, États-Unis

Langues

anglais

Lead Liaison - Avis

Note globale
4.8/5
97% d'avis positifs
26
Excellent
3
Très bien
0
Moyen
0
Médiocre
1
Horrible
Virginia B.
Traduire avec Google Translate

Linking leads and sales with an automated liaison

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 25/07/2018
Provenance de l'avis

Avantages

Are you looking for an automated visitor tracking solution to simultaneously identify potential leads on your website and shorten your sales cycle? Lead Liaison’s Prospect Vision License for visitor tracking provides just that and more! Having more transparency into the needs of our visitors has greatly improved our ability to close leads more quickly and clues us in on the areas of improvement.

PROS
As a marketer, the best aspect of Lead Liaison is the ability to make the overall process between our sales and marketing teams more effective; via expediting our sales efforts and more visibility into our marketing initiatives. Lead Liaison’s automated software (Prospect Vision) saves me hours from doing work I used to have to do manually (and is more reliable than Google Analytics); this license provides visibility into your website visitors and companies in real-time, by tracking their IP address as they interact with your website. Once a visitor interacts with your website to complete an action (i.e., download content, interact with marketing materials, watch videos, submit forms, clicking a document or URL with in an email, etc.) their IP address will be stored in Lead Liaison’s database. From that point on you will have a digital record of any past and current interactions the visitor has with your website. The information gathered from visitors (i.e. what pages they navigated to, how much time they spent on each page, traffic source, content interactions, etc.) relives the pressure on sales by helping them understand how to target potential leads more quickly. Here are a few of my favorite features of this application:
•(Send & Track) When you send emails you can include documents and links from your website that will tell you when the recipient opens the email and what actions they took after opening the email.
•(Sales alerts) Automated email notifications will automatically be sent to your email in real time to let you know when a visitor has completed a specific action that would categorize them as a hot or potential buying customer.
•(Daily Reports) Activity Update Reports are sent to your email each morning, which list the people and companies who interacted with your website on the previous day. This helps expedite sales, by targeting qualified leads more quickly and keeps you from having to search through the database manually.
•(Social media/content features) You can create shortened links and add to print marketing materials to measure how effective they are at bringing visitors back to your website and/or to the intended solution or product. Social media posts, campaigns, etc. can be organized into specific folders, for specific social platforms; you can generate specific tracking links (and shortened URLs) you can apply to the content to track which platform or content you are gaining the most traction from.
•(GDPR) General Data Protection Regulation is becoming more and more prominent in the world of marketing, sales, and technology. With the available GDPR features you can set up proper tracking opt-in and exclude people in specific areas.
•(CRM) The CRM features acts much like PipeDrive (our CRM of choice, before moving to Lead Liaison) with the option to customize your own pipeline, add information to prospect profiles, notes, etc. Lead Liaison is compatible with numerous applications, like PipeDrive; you can do things like export leads directly into PipeDrive’s CRM with one click!

Inconvénients

Although this is one of my favorite applications (as it makes my marketing role much easier), it does take some time to get everything set up correctly and may require some technical skill. I hope in the future they provide the option to be able to download a complete list of all prospects with all the dates and each page they visited on our website; this would help us get a better idea for which pages perform best on our website (without having to do so manually).

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Matthew P.
Traduire avec Google Translate

A necessary tool for any business that wants to maximize their sales/marketing investment

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 20/02/2017
Provenance de l'avis : Capterra

I am a business owner who has been using Lead Liaison for nearly two years. The tool as come a long way in that time. I have found LL to be a necessary component of any serious marketing effort as it amplifies the time investment to make your marketing and sales efforts more effective.

The tool starts with strong base functionality of website traffic tracking. It has the capability of identify not just the traffic volume like Google Analytics or other tracking tools, it also uses unique capabilities to identify the organizations coming to your website. This creates immediate value, especially in B2B markets. This gives your sales team actionable visibility to website traffic.

Next, LL has a comprehensive email campaign management tool. We previously used MailChimp and Constant Contact, but LL matches and exceeds those tools for the email component of your marketing program. The reason is that all your traffic information -- website visits and email clicks -- are now in one location instead of spread between Google Analytics and Constant Contact. And both can be used to alert sales and marketing resources real-time so you can take action.

LL's tools work great for tracking marketing content. It can store you content and track who views or downloads the content. It has trackable URLs that can be used in any interaction with leads.

Another great tool is it's Send & Track feature. This is an add-in for Outlook or Google Mail. When your sales team interacts with potential leads, hyperlinks become trackable. This means that you know when your lead has clicked on a brochure about your company, or visited your website.

While all of these features make LL superior to more well-known tools like MailChimp and Constant Contact, the capability that pushes LL past HubSpot is its automation features. You can create work flows that automate all types of nurturing activities.

Here is a simple example: (1) an marketing email is clicked by a lead, (2) two days later an email is sent to this individual with a link to associated content on the website, (3) two weeks later an email is sent with a special offer related to the content, (4) an additional two weeks later an alert is sent to the sales person who needs to follow-up in person, (5) a postcard is mailed to the lead.

While Lead Liaison is less known, anyone thinking about using Constant Contact, MailChimp, or HubSpot needs to first look at Lead Liaison.

Avantages

It starts with doing the basics well (e.g. email campaigns, website traffic tracking), and adds a tremendous amount of expandable capabilities on top of that (e.g. content management and tracking, automation). The other quality that sets Lead Liaison apart is its incredible technical support team.

Inconvénients

When we started using the tool, it was clearly a new-comer to the market. However, in the past year, it has totally redesigned key areas to now be capability across the board. The company continues to work on its interface -- which can seem overwhelming due to the large number of features it has.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Lauren W.
Traduire avec Google Translate

Intuitive, Time-Saving Interface

Logiciel utilisé tous les jours pendant 6 à 12 mois
Publié le 30/04/2019
Provenance de l'avis : Capterra

I've worked in email marketing using Salesforce Marketing Cloud (formerly Exact Target), IBM Marketing Cloud (formerly Silverpop), and Mailchimp, and I would recommend Lead Liaison hands down over all of them. The support is superior, and the interface is very intuitive. I'm able to spend my time working on marketing strategies and customer journeys rather than wasting hours wrestling with how to make an unwieldy system do 1 of the 10 things I need it to do. Lead Liaison offers the robust functionality that other big-box marketing automations offer, but without the hassle of a convoluted interface.

Avantages

The Lead Liaison platform is very intuitive, and the number of parameters available for segmentation/automation is exceptional. You can manage prospects by both syncing to a CRM and uploading lists manually. The White Glove Service is a must-have, and the technical support we've received has been top-notch.

Inconvénients

I wish Lead Liaison came with an out-of-the-box solution that allowed me to sync to any number of standard and custom objects in Salesforce. I would also like to have the capability to create custom reports that doesn't require knowledge of advanced reporting systems. Lastly, I would like to see a folder structure option for the Emails, Prospects, and Forms functionalities.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Bob B.
Traduire avec Google Translate

Powerful product if you take the time to learn how to use it

Publié le 29/07/2015
Provenance de l'avis : Capterra

Lead Liaison shares one thing in common with other tools related to customer and lead tracking. It works best, meaning you can only take full advantage of its many powerful features, if you go all-in and adopt it as your lead tracking/customer tracking solution. We were unable to realize that level of adoption because of the momentum of our internal tools, which naturally were designed to work the way we already handled lead tracking.

I decided to give Lead Liaison a try because I wanted our organization to get better at nurturing customers outside the immediate active lead pool. We were already doing a terrific job of services our active sales lead, but we needed help nurturing customers that had contacted us and for some reason or another weren't quite ready to move forward with their projects. The Lead Liason automated workflows looked to be an ideal solution.

The idea of creating reusable assets was appealing, but the concept I liked the most was the ability to set up automated workflows and then execute them against customers at any time. There was no need to batch groups of customers. Any time a customer was added to a workflow the automated actions would immediately be applied at the predefined schedule based on their inclusion date.

Ultimately it failed for us because we were unable to break ties with our existing workflows due to many legitimate reasons. In order for us to take advantage of the features I wanted from Lead Liaison, it would have required us to maintain two parallel lead tracking systems. The additional overhead made it difficult to invest the time needed to create assets and workflows, and eventually the lead liaison system was only used as a glorified mail manager.

To any sales organization looking to replace their existing solution, or to adopt their first automated lead tracking system, I would highly recommend giving Lead Liaison a serious look. It's a powerful product. It's being actively enhanced. And the customer support is second to none.

Note détaillée

Simplicité d'utilisation
Support client

Samantha C.
Traduire avec Google Translate

Incredible ROI and functionality

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 14/12/2017
Provenance de l'avis : Capterra

Lead Liaison's marketing automation and visitor tracking have been monumental in successfully deploying our organization's inbound marketing strategy. We've closed several deals as a result of the platform and expect those numbers to continue to grow.

Avantages

The platform is robust - and Lead Liaison takes customer's needs into account when enhancing product design. There was an integration that didn't exist - we asked for it, they built it, and our ROI has continued to skyrocket. Features appeal to all sorts of roles at our organization - sales, marketing, and analysts.

Inconvénients

I don't have any downsides to note here. As with any newly implemented software I'd say there is a slight learning curve. However, you get out what you put in, so make time to utilize the training sessions Lead Liaison offers, and educate yourself using their videos, reading the wiki, and during quarterly review calls.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10

Lead Liaison - Prix

À partir de
N/A
Types de licence
version d'essai gratuite
Rapport qualité-prix

Please contact Lead Liaison for pricing information

Lead Liaison - Fonctionnalités


  • API
  • Analyse de campagne
  • Analyse en temps réel
  • Analytique de l'engagement
  • Données en temps réel
  • Gestion de contenu
  • Gestion des campagnes
  • Importation et exportation de données
  • Interface glisser-déposer
  • Intégration de tiers
  • Intégration des médias sociaux
  • Marketing multicanal
  • Marketing sur les réseaux sociaux
  • Modèles personnalisables
  • Monitoring
  • Notifications automatiques
  • Rapports et statistiques
  • Stratégie de marque personnalisable
  • Tableau de bord d'activités
  • Tests A/B

Plus d'informations sur Lead Liaison

Lead Liaison - Principales fonctionnalités

  • 1:1 email tracking
  • Configuration wizard for CRM integration
  • Content creation
  • Database segmentation
  • Digital profiling
  • Email marketing
  • Landing pages & web forms
  • Lead distribution
  • Lead generation
  • Lead nurturing
  • Lead qualification
  • Marketing analytics
  • Online & mobile accessibility
  • Sales & CRM integration
  • Social engagement
  • Video marketing

Avantages

  • Use marketing analytics tools to determine ROI of your landing pages, see which email campaigns are effective, take surveys to get customer feedback and assess the effectiveness of your social media strategy.

  • Create multiple contact lists based on demographic and behavioral profiles in order to target specific market segments.

  • Leads are automatically scored and prioritized by Lead Liaison helping sales and marketing to understand how qualified a prospect is.

  • Improve your SEO ranking by combining Lead Liaison's content creation with your own blog posts, website content, social media posts and tweets and whitepapers.

  • Launch and automate online and offline events, then analyze their effectiveness to see which marketing events perform best.

  • Lead Liaison provide a configuration wizard to assist you in integrating with any CRM.

  • Lead Liaison - FAQ

    Voici quelques-unes des questions fréquentes sur Lead Liaison.

    Q. Quels sont les types de licence disponibles pour Lead Liaison ?

    Types de licences disponibles pour Lead Liaison :

    version d'essai gratuite: Non disponible

    Please contact Lead Liaison for pricing information

    Q. Quelles sont les principales fonctionnalités du logiciel Lead Liaison ?

    Fonctionnalités du logiciel Lead Liaison :

    • 1:1 email tracking
    • Configuration wizard for CRM integration
    • Content creation
    • Database segmentation
    • Digital profiling
    • Email marketing
    • Landing pages & web forms
    • Lead distribution
    • Lead generation
    • Lead nurturing
    • Lead qualification
    • Marketing analytics
    • Online & mobile accessibility
    • Sales & CRM integration
    • Social engagement
    • Video marketing

    Q. Qui utilise Lead Liaison ?

    Utilisateurs habituels du logiciel Lead Liaison :

    Grandes entreprises, Entreprises de taille moyenne, Non Profit

    Q. Dans quelles langues Lead Liaison est-il disponible ?

    Langues dans lesquelles Lead Liaison est disponible :

    anglais

    Q. Quels sont les types de licence disponibles pour Lead Liaison ?

    Nous n'avons pas d'informations sur les types de licences de Lead Liaison.

    Q. Lead Liaison prend-il en charge les appareils mobiles ?

    Nous n'avons pas d'informations sur les appareils pris en charge par Lead Liaison.

    Q. Avec quelles applications Lead Liaison peut-il s'intégrer ?

    Applications s'intégrant à Lead Liaison :

    Administrate, Insightly, Mailjet, Pipedrive

    Q. Quelles sont les ressources d'aide disponibles pour Lead Liaison ?

    Ressources d'aide disponibles pour Lead Liaison :

    Support en ligne, Support téléphonique