---
description: Funnel : qu'en pensent les utilisateurs ? Lisez les avis sur Funnel, consultez ses différents prix, tarifs et abonnements ainsi que ses fonctionnalités.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Funnel - Prix, tarif, abonnement et avis | GetApp France 2026
---

Breadcrumb: [Accueil](/) > [Logiciels d'attribution marketing ](/directory/1317/marketing-attribution/software) > [Funnel](/software/101465/funnel)

# Funnel

Canonical: https://www.getapp.fr/software/101465/funnel

Page : 1/2\
Suivant: [Page suivante](https://www.getapp.fr/software/101465/funnel?page=2)

> Funnel prend des données en désordre et en silos provenant de plus de 500 plateformes et les convertit automatiquement en données prêtes à l'emploi pour l'entreprise. Les données sont entièrement harmonisées, toujours accessibles et peuvent être envoyées vers n'importe quelle destination.
> 
> Conclusion : 20 utilisateurs lui ont donné la note de **4.7/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**.

-----

## Statistiques et notes

| Métrique | Notation | En détail |
| **Note globale** | **4.7/5** | 20 Avis |
| Simplicité d’utilisation | 4.5/5 | D'après l'ensemble des avis |
| Support client | 4.6/5 | D'après l'ensemble des avis |
| Rapport qualité-prix | 4.6/5 | D'après l'ensemble des avis |
|  Fonctionnalités | 4.5/5 | D'après l'ensemble des avis |
| Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) |

## À propos de l'éditeur

- **Société**: Funnel
- **Pays**: Stockholm, Suède
- **Entreprise fondée en**: 2015

## Contexte commercial

- **Prix à partir de**: 120,00 €
- **Type de licence**:  (Version gratuite disponible) (pendant l'essai gratuit)
- **Public cible**: Auto-entrepreneur, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Déploiement et plateformes**: Cloud, SaaS, web
- **Langues**: anglais
- **Pays disponibles**: Afghanistan, Afrique du Sud, Algérie, Allemagne, Angola, Anguilla, Antigua-et-Barbuda, Arabie saoudite, Argentine, Arménie, Aruba, Australie, Autriche, Azerbaïdjan, Bahamas, Bahreïn, Bangladesh, Barbade, Belgique, Belize et 169 de plus

##  Fonctionnalités

- API
- Alertes/Notifications
- Analyse ad hoc
- Analyse d'entonnoir
- Analyse de la rentabilité
- Analyse des campagnes
- Analyse visuelle
- Attribution entre canaux
- Attribution multi touch
- Authentification unique
- Autorisations basées sur les rôles
- CRM
- Campagnes multiples
- Champs personnalisables
- Collecte de données multicanal
- Connecteurs de données
- Connecteurs de source de données
- Contrôle de qualité des données
- Contrôles/Permissions d'accès
- Correspondance et fusion

## Intégrations (13 au total)

- AdRoll
- Amazon Simple Storage Service (S3)
- BigQuery
- Google Ads
- Google Analytics 360
- Google Cloud Storage
- Google Data Studio
- Google Sheets
- HubSpot CRM
- Microsoft Azure
- Microsoft Power BI
- Snowflake
- Tableau

## Ressources d'aide

- Service client/e-mail
- FAQ/forums
- Base de connaissances
- Support téléphonique
- Chat

## Category

- [Logiciels d'attribution marketing ](https://www.getapp.fr/directory/1317/marketing-attribution/software)

## Catégories connexes

- [Logiciels de web analytics](https://www.getapp.fr/directory/109/web-analytics/software)
- [Logiciels pour agences de communication](https://www.getapp.fr/directory/299/advertising/software)
- [Outils de BI](https://www.getapp.fr/directory/318/business-intelligence/software)
- [Logiciels d'analyse marketing](https://www.getapp.fr/directory/602/marketing-analytics/software)
- [Logiciels de tableaux de bord](https://www.getapp.fr/directory/586/reporting-dashboard/software)

##  Logiciels similaires

1. [Tableau](https://www.getapp.fr/software/90797/tableau) — 4.6/5 (2364 reviews)
2. [Adverity](https://www.getapp.fr/software/109373/datatap) — 4.5/5 (26 reviews)
3. [Domo](https://www.getapp.fr/software/91408/domo) — 4.3/5 (332 reviews)
4. [ClicData](https://www.getapp.fr/software/103091/clicdata) — 4.6/5 (145 reviews)
5. [Looker](https://www.getapp.fr/software/91545/looker) — 4.5/5 (287 reviews)

## Avis

### "One of the best ETL on the market, worth its (high) cost" — 5.0/5

> **Guido** | *4 février 2022* | Marketing et publicité | Taux de recommandation : 8.0/10
> 
> **Avantages**: Configuring it is straightforward: fast, easy, intuitive. It has a lot of connections (you can really import data from any marketing platform, CRM, service and export it to a lot of different destinations).
> 
> **Inconvénients**: As an ETL, the "E" and "L" parts are perfect, the "T" could be improved: there's no room for real transformation of the data (you can only perform easy tasks). Scheduling is not possible, which is quite annoying when you are developing business dashboards (and maybe you want you data updated every morning before the 9:30am meeting with the biggest stakeholders of the project).
> 
> I created a BI dashboard for a client of my agency, extracting data from several marketing platforms (from the most common ones as Google and Facebook till more niche ones, used for affiliation marketing), Google Analytics and the client's orders management system to create a comprehensive dashboard highlighting the performance of every marketing channel and allowing to take actions in almost real time to correct the business outcomes.

-----

### "Funnel is one main success factor for our BI stack" — 5.0/5

> **Mark** | *17 juin 2020* | Télécommunications | Taux de recommandation : 10.0/10
> 
> **Avantages**: Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software
> 
> **Inconvénients**: No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only.
> 
> We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility.

-----

### "A Reliable Foundation for Cross-Channel Marketing Data" — 4.0/5

> **Lukas** | *24 octobre 2026* | Marketing et publicité | Taux de recommandation : 7.0/10
> 
> **Avantages**: What I liked most about Funnel was how effectively it standardized marketing data before it reached our reporting environment. It helped normalize inconsistent campaign naming, currencies, and platform-specific metrics, thus giving us a cleaner foundation for evaluating the KPIs both the client and our channel-specific experts cared about. Its broad connector library also reduced manual exports and made onboarding additional platforms (Google Ads, LinkedIn, Microsoft Advertising, 6sense, TradeDesk, etc.) much less dependent on engineering resources. We initially used Funnel as the data pipeline feeding Looker, and after replacing Looker with Domo, Funnel continued serving the same complementary role. In both setups, Funnel handled the ingestion and preparation of the data, while the BI platform handled visualization and client-facing analysis. Although our agency has since moved away from Funnel, its ability to produce structured, analysis-ready marketing data was a major time-saver and remained its clearest strength.
> 
> **Inconvénients**: What I liked least about Funnel was that the pricing became harder to justify as our data sources and reporting needs expanded. We ultimately moved away from it to reduce costs by consolidating our reporting stack, but the platform itself remained effective and reliable.
> 
> Overall, Funnel was a valuable part of our marketing data stack and substantially reduced the manual effort required to prepare cross-channel reporting. Its connectors and transformation rules helped reconcile inconsistent campaign naming, currencies, time zones, and platform metrics before the data reached our visualization tools. We originally paired Funnel with Looker and later retained it as the upstream data layer when we transitioned to Domo. In both environments, it provided a dependable foundation for analyzing a wide variety of digital marketing KPIs (ad spend, pacing, ROI as measured by CPA or ROAS, down-funnel conversions, etc.) across accounts. As our sources and reporting requirements expanded, however, the cost became more difficult to justify. We eventually moved away from Funnel as part of a broader effort to consolidate tools and lower expenses, but my overall experience with the platform was positive.

-----

### "Nice tool with immense contribution to day to day work" — 5.0/5

> **Ashish** | *8 avril 2021* | Services et technologies de l'information | Taux de recommandation : 10.0/10
> 
> **Avantages**: Besides what this tool does which is a great value addition, I like the way the tool has been designed with each component fitting logically and complementary to each other.&#10;The tool has been regularly updated to make it more user friendly and adding more connectors and features depending on the current trend.&#10;Tableau connector is really the top pick for me among the new features added.&#10;Knowledge base is good and the support team has been excellent in their quick response time and resolution time.
> 
> **Inconvénients**: Though Knowledge Base is good and covers the tool nicely but can be extended further.&#10;More commonly use data destinations can be added but with ease of use.
> 
> Overall it has been fantastic to use Funnel and leave the load of the data collection to it and have ample analysis time for data. Highly recommended.

-----

### "Useful data integration tool" — 4.0/5

> **Utilisateur vérifié** | *23 avril 2019* | Services financiers | Taux de recommandation : 9.0/10
> 
> **Avantages**: Has saved us many hours of data reconciliation and input without high cost . Implementation was quick and simple and has been pretty reliable since
> 
> **Inconvénients**: Although we receive notifications of individual errors on download sources - we didn't seem to receive notification when we had brief but complete outage on data
> 
> Overall a very useful tool which has easily paid for itself in reduced manual data handling - flexible on data integration and reasonable functionality for reporting on process

-----

Page : 1/2\
Suivant: [Page suivante](https://www.getapp.fr/software/101465/funnel?page=2)

## Liens

- [Afficher sur GetApp](https://www.getapp.fr/software/101465/funnel)

## Cette page est disponible dans les langues suivantes.

| Langue | URL |
| de | <https://www.getapp.de/software/101465/funnel> |
| de-AT | <https://www.getapp.at/software/101465/funnel> |
| en | <https://www.getapp.com/business-intelligence-analytics-software/a/funnel/> |
| en-AE | <https://www.getapp.ae/software/101465/funnel> |
| en-AU | <https://www.getapp.com.au/software/101465/funnel> |
| en-CA | <https://www.getapp.ca/software/101465/funnel> |
| en-GB | <https://www.getapp.co.uk/software/101465/funnel> |
| en-IE | <https://www.getapp.ie/software/101465/funnel> |
| en-NZ | <https://www.getapp.co.nz/software/101465/funnel> |
| en-SG | <https://www.getapp.sg/software/101465/funnel> |
| en-ZA | <https://www.getapp.za.com/software/101465/funnel> |
| es | <https://www.getapp.es/software/101465/funnel> |
| es-CL | <https://www.getapp.cl/software/101465/funnel> |
| es-CO | <https://www.getapp.com.co/software/101465/funnel> |
| es-MX | <https://www.getapp.com.mx/software/101465/funnel> |
| fr | <https://www.getapp.fr/software/101465/funnel> |
| fr-BE | <https://fr.getapp.be/software/101465/funnel> |
| fr-CA | <https://fr.getapp.ca/software/101465/funnel> |
| nl | <https://www.getapp.nl/software/101465/funnel> |
| nl-BE | <https://www.getapp.be/software/101465/funnel> |
| pt | <https://www.getapp.com.br/software/101465/funnel> |
| pt-PT | <https://www.getapp.pt/software/101465/funnel> |

-----

## Données structurées

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"GetApp France","address":{"@type":"PostalAddress","addressLocality":"Courbevoie","addressRegion":"IDF","postalCode":"92400","streetAddress":"20 avenue André Prothin Tour Europlaza 92400 Courbevoie - France"},"description":"Comparez et évaluez des logiciels métiers pour PME. GetApp France propose des offres de logiciels, des applications SaaS et cloud, des évaluations indépendantes et des avis d'utilisateurs.","email":"info@getapp.fr","url":"https://www.getapp.fr/","logo":"https://dm-localsites-assets-prod.imgix.net/images/getapp/getapp-logo-light-mode-5f7ee07199c9b3b045bc654a55a2b9fa.svg","@id":"https://www.getapp.fr/#organization","@type":"Organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/GetApp","https://www.facebook.com/GetAppcom"]},{"name":"Funnel","description":"Funnel.io s'adresse aux spécialistes de l'e-commerce, aux agences et aux spécialistes du marketing en ligne complexe qui présentent automatiquement les KPI publicitaires et commerciaux à l'aide de tableaux de bord dynamiques et de rapports faciles à partager. Funnel récupère toutes les données publicitaires de toutes les plateformes de marketing en ligne, les structure et les associe pour la comparaison du retour sur investissement entre les différents canaux. \n\nDébarrassez-vous des feuilles de calcul manuelles et placez-vous dans une position idéale pour comprendre ce qui fonctionne et ce qui ne fonctionne pas et assurez-vous de maximiser votre retour sur investissement marketing. \n\nFunnel est intégrable dans toutes les plateformes publicitaires et vous permet de visualiser vos données où vous le souhaitez. \n\nIntégrations en un clic dans Google Data Studio, Google Sheets, Google Analytics, BigQuery, Amazon Redshift et dans bien d'autres outils.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/b0a406b1-f2e2-4409-9d98-f3a08dae92a7.png","url":"https://www.getapp.fr/software/101465/funnel","@id":"https://www.getapp.fr/software/101465/funnel#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.fr/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":20},"offers":{"price":"120","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.fr/software/101465/funnel#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Accueil","position":1,"item":"/","@type":"ListItem"},{"name":"Logiciels d'attribution marketing ","position":2,"item":"/directory/1317/marketing-attribution/software","@type":"ListItem"},{"name":"Funnel","position":3,"item":"/software/101465/funnel","@type":"ListItem"}]}]}
</script>
