Funnel - Prix, fonctionnalités, avis et comparateur de logiciels

Funnel

Plateforme d'analyse des données publicitaires destinée aux spécialistes du marketing en ligne

4.8/5 (10 avis)

Funnel - Présentation

Funnel.io s'adresse aux spécialistes de l'e-commerce, aux agences et aux spécialistes du marketing en ligne complexe qui présentent automatiquement les KPI publicitaires et commerciaux à l'aide de tableaux de bord dynamiques et de rapports faciles à partager. Funnel récupère toutes les données publicitaires de toutes les plateformes de marketing en ligne, les structure et les associe pour la comparaison du retour sur investissement entre les différents canaux.

Débarrassez-vous des feuilles de calcul manuelles et placez-vous dans une position idéale pour comprendre ce qui fonctionne et ce qui ne fonctionne pas et assurez-vous de maximiser votre retour sur investissement marketing.

Funnel est intégrable dans toutes les plateformes publicitaires et vous permet de visualiser vos données où vous le souhaitez.

Intégrations en un clic dans Google Data Studio, Google Sheets, Google Analytics, BigQuery, Amazon Redshift et dans bien d'autres outils.

Prix

À partir de
$149/mois
Types de licence
version d'essai gratuite
Abonnement
Rapport qualité-prix

Appareils

Type d'entreprise

S
M
L

Disponible dans les pays suivants

Asie, Australie, Canada, Europe, Allemagne et 3 autres, Japon, Royaume-Uni, États-Unis

Langues

anglais

Funnel - Avis

Note globale
4.8/5
100% d'avis positifs
8
Excellent
2
Très bien
0
Moyen
0
Médiocre
0
Horrible
Traduire avec Google Translate

Great combination of customisability and ease of use

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 16/03/2018
Provenance de l'avis : Capterra

Much faster, simplified and consistent tracking and reporting of digital marketing performance.

Avantages

Integrations to media and data sources work like a charm, and with custom dimensions and metrics it's easy to visualise pretty much any special KPI you might have.

Inconvénients

Graph and other data presentation has some limitations, but these issues can often be bypassed by rethinking and simplifying data presentation (which is usually a good direction to take anyway.)

Réponse de Funnel

Thank you for a great review Mikko! I'm very happy to hear that you find custom dimensions and metrics helpful when visualising your data! We will actually improve these features even more during the year to allow for an easier and more flexible grouping of data.

I will make sure to forward your comments about the visualisation limitations to our Product team. We are constantly improving the product in all different areas, so this feedback is very valuable for us. That being said, I'm happy to hear that you have been able to come up with your own workarounds, and yes, sometimes less is more!

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Traduire avec Google Translate

Overall, I have had a very positive experience working with Funnel.

Logiciel utilisé toutes les semaines pendant 6 à 12 mois
Publié le 25/03/2018
Provenance de l'avis : Capterra

Avantages

The software is very easy to use, and it enables us to quickly and easily create reports that help our account team provide strategic recommendations to clients on how to best optimize their digital marketing spend. The widgets have a ton of flexibility, and I've been impressed with how many options we have for charts and graphs. Additionally, I wanted to note how great the Customer Support team has been in helping us add new platforms, set up various reports, provide recommendations based on what we're trying to do, troubleshoot issues, etc. They're incredibly responsive, and have had nothing but positive experiences with everyone (across all teams) that I've worked with at Funnel. I would definitely recommend this software to others.

Inconvénients

While Funnel has a ton of flexibility, I'd love to see Funnel implement unique metrics (metrics that can't be stored by day) as there are a handful of metrics our clients want to see in their Funnel dashboards but aren't available.

Réponse de Funnel

Hi Carrie, thank you for your kind words! We are very happy to hear that you find Funnel so useful and flexible.

As you mention we are not able to import unique metrics as of now. That being said, I'll make sure to forward your request to our Product team and hopefully we will see these metrics in the tool in the future!

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Traduire avec Google Translate

Easy to use. Huge time saver for uploading cost data into Google Analytics.

Logiciel utilisé tous les jours pendant 1 à 5 mois
Publié le 22/03/2018
Provenance de l'avis : Capterra

Cost data upload into Google Analytics is now much easier

Avantages

We centralize all our marketing campaign dashboards into Google Analytics. Therefore we need to have Cost Data uploaded regularly for all non-Google advertising networks. By using Funnel.io we have been able to automate this process and save a great amount of time. .. and also avoid mistakes. Moreover the list of advertising networks that have the API connection with Funnel is huge! so when we want to test a new network we prefer to test one that is already on their list because it´s so much easier.

Inconvénients

I can´t find any Cons apart maybe from Pricing. I believe most of the advertisers will not reach monthly spending outside of AdWords. They used to have a cheaper entry package monthly spending but they removed it recently.

Réponse de Funnel

Thank you for your kind words Amaury! I'm happy to hear that our Cost Uploader makes your reporting in Google Analytics easier and saves you time.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Traduire avec Google Translate

Keep an eye on your customers actions

Logiciel utilisé toutes les semaines pendant 6 à 12 mois
Publié le 20/05/2018
Provenance de l'avis

Avantages

The very first thing that catches your eye is definitely the biggest number of possible integrations that I have ever seen. I had a chance to work with lots of the similar products and there always were some incidents with transportation the information from all the services which apparently took some time to be solved. The pricing system is very adapted and may be suited for any customers starting from the smallest and ending with the biggest company, so this is very thoughtful moment from their side.

Inconvénients

I think that for the highest level of clients(big enterprises etc) must be created some special channel of communication with the technical team and this moment also have to exist in the proposal of the most expensive offer of this company.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

8.0/10
Traduire avec Google Translate

Happy user of Funnel

Publié le 05/08/2015
Provenance de l'avis

Finally I'm able to get a holistic view on the performance on all of my online marketing activities, making it possible for me to evaluate my marketing activities' performance on common metrics.

The holistic view enables me to work more efficiently, not wasting any time on logging in to separate marketing channels' interfaces and reporting through excel.

The best of it all, there's no need for importing cost data into Google Analytics anymore.

Avantages

1. Quick overview of overall & channel specific performance through dashboards
2. Evaluate my performance based on common data throughout all my online marketing channels
- Cost per order
- Conversion rate
- Transaction order value
3. Automatic import of cost data for additional channels outside of Google Adwords

Inconvénients

Cost data from all online marketing channels are not available yet. However, talking to customer service at Funnel; new online marketing channels are being released consistently

Réponse de Funnel AB

Hi Alexander! Thank you for your review. Regarding your comment about the availability of marketing channels I'm happy to inform you that we will integrate with every online marketing channel our customers request. Just ping us and we'll make sure you can get cost data from all the marketing channels you use.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Funnel - Prix

À partir de
$149/mois
Types de licence
version d'essai gratuite
Abonnement
Rapport qualité-prix

Funnel - Fonctionnalités

  • API
  • Analyse en temps réel
  • Création de tableaux de bord
  • Importation et exportation de données
  • Rapports personnalisables
  • Visualisation de données

  • Analyse visuelle
  • Business Intelligence
  • Données en temps réel
  • Filtrage des données
  • Graphiques
  • Interface glisser-déposer
  • Intégration de tiers
  • Monitoring
  • Présentation graphique des données
  • Rapports ad hoc
  • Rapports en temps réel
  • Rapports et statistiques
  • Sources de données multiples
  • Tableau de bord d'activités

Funnel - FAQ

Voici quelques-unes des questions fréquentes sur Funnel.

Q. Quels sont les types de licence disponibles pour Funnel ?

Types de licences disponibles pour Funnel :

À partir de: $149/mois

Type de licence: Abonnement

version d'essai gratuite: Disponible

Q. Quelles sont les principales fonctionnalités du logiciel Funnel ?

Nous n'avons pas d'informations sur les fonctionnalités de Funnel.

Q. Qui utilise Funnel ?

Utilisateurs habituels du logiciel Funnel :

Grandes entreprises, Entreprises de taille moyenne, Organismes à but non lucratif

Q. Dans quelles langues Funnel est-il disponible ?

Langues dans lesquelles Funnel est disponible :

anglais

Q. Quels sont les types de licence disponibles pour Funnel ?

Types de licences disponibles pour Funnel:

Abonnement

Q. Funnel prend-il en charge les appareils mobiles ?

Nous n'avons pas d'informations sur les appareils pris en charge par Funnel.

Q. Avec quelles applications Funnel peut-il s'intégrer ?

Applications s'intégrant à Funnel :

AdRoll, AdRoll, Digistorm Funnel, Google AdWords, Google Analytics, Tableau Software

Q. Quelles sont les ressources d'aide disponibles pour Funnel ?

Ressources d'aide disponibles pour Funnel :

FAQ, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo

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