Funnel
Plateforme d'analyse des données publicitaires destinée aux spécialistes du marketing en ligne
4,6 /5 (11 avis) Donnez votre avis !Funnel - Présentation
Description du logiciel Funnel
Funnel.io s'adresse aux spécialistes de l'e-commerce, aux agences et aux spécialistes du marketing en ligne complexe qui présentent automatiquement les KPI publicitaires et commerciaux à l'aide de tableaux de bord dynamiques et de rapports faciles à partager. Funnel récupère toutes les données publicitaires de toutes les plateformes de marketing en ligne, les structure et les associe pour la comparaison du retour sur investissement entre les différents canaux.
Débarrassez-vous des feuilles de calcul manuelles et placez-vous dans une position idéale pour comprendre ce qui fonctionne et ce qui ne fonctionne pas et assurez-vous de maximiser votre retour sur investissement marketing.
Funnel est intégrable dans toutes les plateformes publicitaires et vous permet de visualiser vos données où vous le souhaitez.
Intégrations en un clic dans Google Data Studio, Google Sheets, Google Analytics, BigQuery, Amazon Redshift et dans bien d'autres outils.
Funnel - Présentation
Prix
Types de licence
Funnel - Fonctionnalités
Médias


Funnel - Avis
Funnel - Avis
Easy to use. Huge time saver for uploading cost data into Google Analytics.
Cost data upload into Google Analytics is now much easier
Funnel is one main success factor for our BI stack
We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility.
Solid Application To Get Your Data In The Right Places
Great combination of customisability and ease of use
Much faster, simplified and consistent tracking and reporting of digital marketing performance.
Overall, I have had a very positive experience working with Funnel.
Comparatif des alternatives : note globale
Comparer avec les alternatives

Easy to use. Huge time saver for uploading cost data into Google Analytics.
Avantages
We centralize all our marketing campaign dashboards into Google Analytics. Therefore we need to have Cost Data uploaded regularly for all non-Google advertising networks. By using Funnel.io we have been able to automate this process and save a great amount of time. .. and also avoid mistakes. Moreover the list of advertising networks that have the API connection with Funnel is huge! so when we want to test a new network we prefer to test one that is already on their list because it´s so much easier.
Inconvénients
I can´t find any Cons apart maybe from Pricing. I believe most of the advertisers will not reach monthly spending outside of AdWords. They used to have a cheaper entry package monthly spending but they removed it recently.
Réponse de Funnel
Thank you for your kind words Amaury! I'm happy to hear that our Cost Uploader makes your reporting in Google Analytics easier and saves you time.
Funnel is one main success factor for our BI stack
We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility.
Avantages
Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software
Inconvénients
No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only.
Réponse de Funnel
Thanks so much for your feedback, Mark! We really appreciate it and are happy to hear you're happy with Funnel.
Solid Application To Get Your Data In The Right Places
Avantages
The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more. The ability to make custom metrics from multiple data sources saves us a lot of time and makes reporting less prone to human error.
Inconvénients
Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels. It's a little confusing to set up and I'm still trying to understand it but their customer support is very good and helps you along the way.
Great combination of customisability and ease of use
Much faster, simplified and consistent tracking and reporting of digital marketing performance.
Avantages
Integrations to media and data sources work like a charm, and with custom dimensions and metrics it's easy to visualise pretty much any special KPI you might have.
Inconvénients
Graph and other data presentation has some limitations, but these issues can often be bypassed by rethinking and simplifying data presentation (which is usually a good direction to take anyway.)
Réponse de Funnel
Thank you for a great review Mikko! I'm very happy to hear that you find custom dimensions and metrics helpful when visualising your data! We will actually improve these features even more during the year to allow for an easier and more flexible grouping of data.
I will make sure to forward your comments about the visualisation limitations to our Product team. We are constantly improving the product in all different areas, so this feedback is very valuable for us. That being said, I'm happy to hear that you have been able to come up with your own workarounds, and yes, sometimes less is more!
Overall, I have had a very positive experience working with Funnel.
Avantages
The software is very easy to use, and it enables us to quickly and easily create reports that help our account team provide strategic recommendations to clients on how to best optimize their digital marketing spend. The widgets have a ton of flexibility, and I've been impressed with how many options we have for charts and graphs. Additionally, I wanted to note how great the Customer Support team has been in helping us add new platforms, set up various reports, provide recommendations based on what we're trying to do, troubleshoot issues, etc. They're incredibly responsive, and have had nothing but positive experiences with everyone (across all teams) that I've worked with at Funnel. I would definitely recommend this software to others.
Inconvénients
While Funnel has a ton of flexibility, I'd love to see Funnel implement unique metrics (metrics that can't be stored by day) as there are a handful of metrics our clients want to see in their Funnel dashboards but aren't available.
Réponse de Funnel
Hi Carrie, thank you for your kind words! We are very happy to hear that you find Funnel so useful and flexible.
As you mention we are not able to import unique metrics as of now. That being said, I'll make sure to forward your request to our Product team and hopefully we will see these metrics in the tool in the future!
Comparatif des alternatives : recommandation utilisateur
Comparer avec les alternatives
Funnel - Prix
Funnel - Prix
Comparatif des alternatives : rapport qualité-prix
Comparer avec les alternatives
Funnel - Fonctionnalités
Funnel - Fonctionnalités
Comparatif des alternatives : note sur les fonctionnalités
Comparer avec les alternatives
Catégories
Catégories
Funnel - FAQ
Funnel - FAQ
Voici quelques-unes des questions fréquentes sur Funnel.
Q. Quels sont les types de licence disponibles pour Funnel ?
Types de licences disponibles pour Funnel :
À partir de: 499,00 $US/mois
Type de licence: Abonnement
Essai gratuit: Disponible
Q. Quelles sont les principales fonctionnalités du logiciel Funnel ?
Nous n'avons pas d'informations sur les fonctionnalités de Funnel.
Q. Qui utilise Funnel ?
Utilisateurs habituels du logiciel Funnel :
Grandes entreprises, À but non lucratif, Entreprises de taille moyenne
Q. Dans quelles langues Funnel est-il disponible ?
Langues dans lesquelles Funnel est disponible :
anglais
Q. Quels sont les types de licence disponibles pour Funnel ?
Types de licences disponibles pour Funnel:
Abonnement
Q. Funnel prend-il en charge les appareils mobiles ?
Nous n'avons pas d'informations sur les appareils pris en charge par Funnel.
Q. Avec quelles applications Funnel peut-il s'intégrer ?
Applications s'intégrant à Funnel :
AdRoll, AdRoll, Agent Legend, Assessment Generator, Digistorm Funnel, Google AdWords, Google Analytics, Ingenious Partner Marketing Platform, Tableau
Q. Quelles sont les ressources d'aide disponibles pour Funnel ?
Ressources d'aide disponibles pour Funnel :
FAQ, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo
Cost data upload into Google Analytics is now much easier