Plateforme d'analyse des données publicitaires destinée aux spécialistes du marketing en ligne
4.7/5 (9 avis)Funnel.io s'adresse aux spécialistes de l'e-commerce, aux agences et aux spécialistes du marketing en ligne complexe qui présentent automatiquement les KPI publicitaires et commerciaux à l'aide de tableaux de bord dynamiques et de rapports faciles à partager. Funnel récupère toutes les données publicitaires de toutes les plateformes de marketing en ligne, les structure et les associe pour la comparaison du retour sur investissement entre les différents canaux.
Débarrassez-vous des feuilles de calcul manuelles et placez-vous dans une position idéale pour comprendre ce qui fonctionne et ce qui ne fonctionne pas et assurez-vous de maximiser votre retour sur investissement marketing.
Funnel est intégrable dans toutes les plateformes publicitaires et vous permet de visualiser vos données où vous le souhaitez.
Intégrations en un clic dans Google Data Studio, Google Sheets, Google Analytics, BigQuery, Amazon Redshift et dans bien d'autres outils.
Avantages
Integrations to media and data sources work like a charm, and with custom dimensions and metrics it's easy to visualise pretty much any special KPI you might have.
Inconvénients
Graph and other data presentation has some limitations, but these issues can often be bypassed by rethinking and simplifying data presentation (which is usually a good direction to take anyway.)
Thank you for a great review Mikko! I'm very happy to hear that you find custom dimensions and metrics helpful when visualising your data! We will actually improve these features even more during the year to allow for an easier and more flexible grouping of data.
I will make sure to forward your comments about the visualisation limitations to our Product team. We are constantly improving the product in all different areas, so this feedback is very valuable for us. That being said, I'm happy to hear that you have been able to come up with your own workarounds, and yes, sometimes less is more!
Plateforme d'analyse des données publicitaires destinée aux spécialistes du marketing en ligne
Avantages
The software is very easy to use, and it enables us to quickly and easily create reports that help our account team provide strategic recommendations to clients on how to best optimize their digital marketing spend. The widgets have a ton of flexibility, and I've been impressed with how many options we have for charts and graphs. Additionally, I wanted to note how great the Customer Support team has been in helping us add new platforms, set up various reports, provide recommendations based on what we're trying to do, troubleshoot issues, etc. They're incredibly responsive, and have had nothing but positive experiences with everyone (across all teams) that I've worked with at Funnel. I would definitely recommend this software to others.
Inconvénients
While Funnel has a ton of flexibility, I'd love to see Funnel implement unique metrics (metrics that can't be stored by day) as there are a handful of metrics our clients want to see in their Funnel dashboards but aren't available.
Hi Carrie, thank you for your kind words! We are very happy to hear that you find Funnel so useful and flexible.
As you mention we are not able to import unique metrics as of now. That being said, I'll make sure to forward your request to our Product team and hopefully we will see these metrics in the tool in the future!
Plateforme d'analyse des données publicitaires destinée aux spécialistes du marketing en ligne
Overall a very useful tool which has easily paid for itself in reduced manual data handling - flexible on data integration and reasonable functionality for reporting on process
Avantages
Has saved us many hours of data reconciliation and input without high cost . Implementation was quick and simple and has been pretty reliable since
Inconvénients
Although we receive notifications of individual errors on download sources - we didn't seem to receive notification when we had brief but complete outage on data
Plateforme d'analyse des données publicitaires destinée aux spécialistes du marketing en ligne
Cost data upload into Google Analytics is now much easier
Avantages
We centralize all our marketing campaign dashboards into Google Analytics. Therefore we need to have Cost Data uploaded regularly for all non-Google advertising networks. By using Funnel.io we have been able to automate this process and save a great amount of time. .. and also avoid mistakes. Moreover the list of advertising networks that have the API connection with Funnel is huge! so when we want to test a new network we prefer to test one that is already on their list because it´s so much easier.
Inconvénients
I can´t find any Cons apart maybe from Pricing. I believe most of the advertisers will not reach monthly spending outside of AdWords. They used to have a cheaper entry package monthly spending but they removed it recently.
Thank you for your kind words Amaury! I'm happy to hear that our Cost Uploader makes your reporting in Google Analytics easier and saves you time.
Plateforme d'analyse des données publicitaires destinée aux spécialistes du marketing en ligne
Avantages
This product allows our company to create, edit, and share reports with necessary team members to keep everyone on target.
Inconvénients
Can sometimes have a slower processing time but otherwise nothing negative to say about this product!
Plateforme d'analyse des données publicitaires destinée aux spécialistes du marketing en ligne
Voici quelques-unes des questions fréquentes sur Funnel.
Types de licences disponibles pour Funnel :
À partir de: 149,00 $US/mois
Type de licence: Abonnement
version d'essai gratuite: Disponible
Nous n'avons pas d'informations sur les fonctionnalités de Funnel.
Utilisateurs habituels du logiciel Funnel :
Grandes entreprises, Entreprises de taille moyenne, Non Profit
Langues dans lesquelles Funnel est disponible :
anglais
Types de licences disponibles pour Funnel:
Abonnement
Nous n'avons pas d'informations sur les appareils pris en charge par Funnel.
Applications s'intégrant à Funnel :
AdRoll, AdRoll, Assessment Generator, Digistorm Funnel, Google AdWords, Google Analytics, Tableau
Ressources d'aide disponibles pour Funnel :
FAQ, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo
Much faster, simplified and consistent tracking and reporting of digital marketing performance.