Funnel

Avantages

We centralize all our marketing campaign dashboards into Google Analytics. Therefore we need to have Cost Data uploaded regularly for all non-Google advertising networks. By using Funnel.io we have been able to automate this process and save a great amount of time. .. and also avoid mistakes. Moreover the list of advertising networks that have the API connection with Funnel is huge! so when we want to test a new network we prefer to test one that is already on their list because it´s so much easier.

Inconvénients

I can´t find any Cons apart maybe from Pricing. I believe most of the advertisers will not reach monthly spending outside of AdWords. They used to have a cheaper entry package monthly spending but they removed it recently.

Avantages

Integrations to media and data sources work like a charm, and with custom dimensions and metrics it's easy to visualise pretty much any special KPI you might have.

Inconvénients

Graph and other data presentation has some limitations, but these issues can often be bypassed by rethinking and simplifying data presentation (which is usually a good direction to take anyway.)

Avantages

The software is very easy to use, and it enables us to quickly and easily create reports that help our account team provide strategic recommendations to clients on how to best optimize their digital marketing spend. The widgets have a ton of flexibility, and I've been impressed with how many options we have for charts and graphs. Additionally, I wanted to note how great the Customer Support team has been in helping us add new platforms, set up various reports, provide recommendations based on what we're trying to do, troubleshoot issues, etc. They're incredibly responsive, and have had nothing but positive experiences with everyone (across all teams) that I've worked with at Funnel. I would definitely recommend this software to others.

Inconvénients

While Funnel has a ton of flexibility, I'd love to see Funnel implement unique metrics (metrics that can't be stored by day) as there are a handful of metrics our clients want to see in their Funnel dashboards but aren't available.

Avantages

Super flexible, lots of features, provides specific and reliable data. Great customer support as well

Inconvénients

Price is quite steep per month. Processing time can occasionally be a little slow, and there some minor limitations on data presentation

Avantages

Has saved us many hours of data reconciliation and input without high cost . Implementation was quick and simple and has been pretty reliable since

Inconvénients

Although we receive notifications of individual errors on download sources - we didn't seem to receive notification when we had brief but complete outage on data