Google AdWords

Google AdWords

PPC campaign management

4.4/5 (179 avis)

Google AdWords - Présentation

Google AdWords is a SEM (search engine marketing) tool used to manage PPC (pay per click) ad campaigns hosted by Google. Through the online software you can create a Google ad with your chosen company details, such as keywords, ad text, map, phone number, and company hours, or with simply some text and a link.

You can decide which keywords trigger your ad to appear, using the Google keyword bidding system to appear higher in search results for popular keywords. You then define a daily budget that will only be consumed once someone clicks on your ad or calls your phone number. You can also pay per impression (then number of time your ad shows) or per acquisition (conversions on your site).

You can run a basic ad campaign or use advanced features to set up a more extensive campaign. You can choose to show your ads on Google and the Google Network which includes Google sites like Maps and Shopping, as well as YouTube, Blogger & Gmail. You can also display your ads on websites your target audience visit, in specific locations, and to specific audiences.

Prix

À partir de
N/A
Types de licence
version d'essai gratuite
Gratuit
Rapport qualité-prix

Appareils

Type d'entreprise

S
M
L

Disponible dans les pays suivants

Asie, Australie, Brésil, Canada, Europe et 5 autres, Allemagne, Inde, Japon, Amérique latine, Mexique

Langues

arabe, tchèque, danois, néerlandais, anglais et 20 autres, finnois, français, allemand, hébreu, hongrois, indonésien, irlandais, italien, japonais, coréen, norvégien, polonais, portugais, russe, espagnol, suédois, taïwanais, thaï, turc, ukrainien

Google AdWords - Avis

Note globale
4.4/5
87% d'avis positifs
96
Excellent
60
Très bien
17
Moyen
4
Médiocre
2
Horrible
James M.
Traduire avec Google Translate

AdWords has helped me affordably attract new clients

Logiciel utilisé tous les mois pendant plus d'un an
Publié le 17/02/2018
Provenance de l'avis

Avantages

I use AdWords on a local level (local meaning a handful of zip codes across two counties) and it has helped me raise awareness for my brand and services as well as attract new clients. Local does the same but takes more time and effort whereas AdWords gives me a much faster turnaround time. I like that I can set budgets and monitor campaigns in real-time so I know if my campaigns are cost-effective. I feel that I have 100% control over my campaign design and budgeting so I am not concerned of spending too much. If after a certain threshold, new customer acquisition is still too low, then I know to either stop the campaign temporarily or to more likely investigate why and modify my keywords or ad messages.

Inconvénients

To run an effective local campaign, it is critical to know your target audience but even more critical to conduct elaborate keyword research. This can be very time consuming, even tedious and repetitive at times. However, this is the time investment necessary to ensure you have quality campaigns that will actually be profitable. If you do not have a background in PPC advertising or general knowledge in digital marketing, AdWords is not simple to dive right in (or at least not simple to do it right). Take the time to do ample research and even consider the training and certification offered by Google. I felt this was more fit for someone whose line of work is PPC as opposed to running your own ads for your business so I have not completed these. I am certain they would be exponentially beneficial to anyone, but I feel confident my keyword research and message design was enough to at least turn profits from the time and money spent using AdWords.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation

Probabilité de recommander le produit

9.0/10
P. andrew E.
Traduire avec Google Translate

Target Potential Customers

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 20/06/2017
Provenance de l'avis

Overall, this is one of the best ways to send targeted traffic to your website. Be sure to use exact match keywords as much as possible to ensure you're targeting isn't going to run up a huge invoice. Google is great at getting you to pay them a lot of money, so be smart and don't fall into their money traps.

Used wisely and well, Google AdWords can send you traffic that is ready to buy!

Avantages

- You can target "buyer" traffic based on the keywords you select
- Supplement any SEO rankings and dominate the SERP
- You get found on Google

Inconvénients

- Can be very pricey, especially for new users who haven't done their research.
- Budget options are fairly limited and not user friendly.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

7.0/10
Josh O.
Traduire avec Google Translate

There's no getting around paid search traffic

Logiciel utilisé toutes les semaines pendant plus de deux ans
Publié le 01/12/2018
Provenance de l'avis

Avantages

If you're trying to market your product or service to people in the market for that offering, there's really no better (or cheaper) way to specifically target those buyers than Google's Adwords program. We work hard to get organic search listings, but particularly for high traffic, competitive terms, bidding on PPC ads in the SERPs is a great strategy. Adwords lets you do keyword research, scope out the competition, and control your bid/spend in multiple ways. It's simple text and the best part is you only pay for clicks that come to your website.

Inconvénients

Adwords has been changing the interface a lot lately. It's often difficult to get from Express to the full suite, and the constantly changing google app ecosystem means you can almost never find your way around. Sometimes they deny an ad, they also raise your CPC if they don't like the quality of the page you land traffic on, so there's some unfortunate road blocks where they try to control the entire internet, but otherwise it's a very cheap form of advertising and lead acquisition.

Note détaillée

Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Lisa T.
Traduire avec Google Translate

You can't ignore Google!

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 13/10/2017
Provenance de l'avis

Avantages

Adwords is an excellent tool for advertisers of all types in almost all industries. Their customer support is stellar (at least for a business) and their new interface makes it even easier to use and manage. Provided you have your tracking set up in Google Analytics it's easy to jump in and get started and quickly see what is/ isn't working while optimizing your content for the conversions you want.

Inconvénients

Adwords is not something you can set up and then walk away. In order to get a return, there does need to be someone that monitors the campaigns and looks and what is and isn't working as poor performing campaigns can quickly run away with your budget in a blink of an eye.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Traduire avec Google Translate

A Critically Important Component of a Digital Marketing Strategy

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 05/05/2018
Provenance de l'avis

Avantages

- Google has not stayed complacent with their previous dominance in the Digital advertising field. AdWords is constantly being updated with interface updates and feature updates.
- Google representatives available on call for one-on-one help and tips with your account
- A very easy way to reach millions of users (if that's the reach you want)
- Ever growing presence of advertising normalization on Google platforms and mobile ensures that AdWords will remain a key part of our Digital strategy in the future

Inconvénients

- Costs can run out of control if you do not have the right keyword optimization strategies, proper account organization in mind
- Search advertising creation is incredibly tedious
- CPA isn't the glorious solution that Google presents it to be, and it has to increased costs/lead for us in the past

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

9.0/10

Google AdWords - Prix

À partir de
N/A
Types de licence
version d'essai gratuite
Gratuit
Rapport qualité-prix

You can sign into Google AdWords for free. You are only charged when someone clicks on your ad.

You can define the daily budget you want to put down. You can also bid for important keywords.

Google AdWords - Fonctionnalités

  • Monitoring

  • API
  • Analyse de campagne
  • Analyse en temps réel
  • Analytique de l'engagement
  • Données en temps réel
  • Gestion de contenu
  • Gestion des campagnes
  • Importation et exportation de données
  • Interface glisser-déposer
  • Intégration de tiers
  • Intégration des médias sociaux
  • Marketing multicanal
  • Marketing sur les réseaux sociaux
  • Modèles personnalisables
  • Notifications automatiques
  • Rapports et statistiques
  • Stratégie de marque personnalisable
  • Tableau de bord d'activités
  • Tests A/B

Plus d'informations sur Google AdWords

Google AdWords - Principales fonctionnalités

  • Ad campaign tracking
  • Add maps to ads
  • Add phone numbers to your ads
  • Ads optimized for various devices
  • Create Google ads
  • Define calls-to-action
  • Define search terms
  • Display your ad in Google results
  • Edit ads
  • Local/ global advertising
  • Monthly key statistics & figures reports
  • Pause/ restart campains
  • Select cities, regions or countries
  • Test new search terms

Avantages

  • Create your own ads specifying your keywords, products you offer, links, telephone numbers, maps, opening hours and more.

  • Only pay when someone clicks on your ad or calls your phone number.

  • Track and monitor your ad performances, adjusting daily budgets and keyword bids to optimize results.

  • See how many users see your ads and what percentage have clicked on your website link or called your phone number. You can also see revenue generated from your ads.

  • Edit your ads whenever you wish, test new keywords, or pause and restart campaigns.

  • Define the cities, regions, or countries, or even specific radius where you want you ad to be seen.

  • Ads are compatible and responsive to all devices, laptop, desktop, mobile or tablet.

  • Google AdWords - FAQ

    Voici quelques-unes des questions fréquentes sur Google AdWords.

    Q. Quels sont les types de licence disponibles pour Google AdWords ?

    Types de licences disponibles pour Google AdWords :

    Type de licence: Gratuit

    version d'essai gratuite: Non disponible

    You can sign into Google AdWords for free. You are only charged when someone clicks on your ad.

    You can define the daily budget you want to put down. You can also bid for important keywords.

    Q. Quelles sont les principales fonctionnalités du logiciel Google AdWords ?

    Fonctionnalités du logiciel Google AdWords :

    • Ad campaign tracking
    • Add maps to ads
    • Add phone numbers to your ads
    • Ads optimized for various devices
    • Create Google ads
    • Define calls-to-action
    • Define search terms
    • Display your ad in Google results
    • Edit ads
    • Local/ global advertising
    • Monthly key statistics & figures reports
    • Pause/ restart campains
    • Select cities, regions or countries
    • Test new search terms

    Q. Qui utilise Google AdWords ?

    Utilisateurs habituels du logiciel Google AdWords :

    Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne, Non Profit, Administration publique, PME

    Q. Dans quelles langues Google AdWords est-il disponible ?

    Langues dans lesquelles Google AdWords est disponible :

    arabe, tchèque, danois, néerlandais, anglais, finnois, français, allemand, hébreu, hongrois, indonésien, irlandais, italien, japonais, coréen, norvégien, polonais, portugais, russe, espagnol, suédois, taïwanais, thaï, turc, ukrainien

    Q. Quels sont les types de licence disponibles pour Google AdWords ?

    Types de licences disponibles pour Google AdWords:

    Gratuit

    Q. Google AdWords prend-il en charge les appareils mobiles ?

    Nous n'avons pas d'informations sur les appareils pris en charge par Google AdWords.

    Q. Avec quelles applications Google AdWords peut-il s'intégrer ?

    Applications s'intégrant à Google AdWords :

    Act-On, Cyfe, Dasheroo, Klipfolio, Leftronic, LiveChat, LoginRadius, Net-Results, Optmyzr, RegOnline

    Q. Quelles sont les ressources d'aide disponibles pour Google AdWords ?

    Ressources d'aide disponibles pour Google AdWords :

    FAQ, Forum, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo