--- description: Google Ads : qu'en pensent les utilisateurs ? Lisez les avis sur Google Ads, consultez ses différents prix, tarifs et abonnements ainsi que ses fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Google Ads - Prix, tarif, abonnement et avis | GetApp France 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de gestion de campagnes](/directory/304/campaign-management/software) > [Google Ads](/software/101257/google-ads) # Google Ads Canonical: https://www.getapp.fr/software/101257/google-ads Page : 1/42\ Suivant: [Page suivante](https://www.getapp.fr/software/101257/google-ads?page=2) > Google Ads vous permet de créer des publicités qui apparaissent dans les résultats de recherche Google pour certains mots-clés et dans certaines régions, afin de générer un trafic plus qualifié vers votre site web. > > Conclusion : 1014 utilisateurs lui ont donné la note de **4.4/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.4/5** | 1014 Avis | | Simplicité d’utilisation | 4.0/5 | D'après l'ensemble des avis | | Support client | 3.9/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.2/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.4/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: Google ## Contexte commercial - **Public cible**: Auto-entrepreneur, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web, Android (mobile) - **Langues**: allemand, anglais, arabe, chinois traditionnel, coréen, danois, espagnol, finnois, français, hongrois, hébreu, indonésien, irlandais, italien, japonais, norvégien, néerlandais, polonais, portugais, russe, suédois, tchèque, thaï, turc, ukrainien - **Pays disponibles**: Allemagne, Australie, Brésil, Canada, Inde, Japon, Mexique, Royaume-Uni, États-Unis ## Fonctionnalités - API - Alertes/Notifications - Analyse des campagnes - Campagnes multiples - For PPC Campaigns - Gestion de la publicité - Gestion des campagnes - Gestion des canaux - Génération de leads - Géociblage - Monitoring - Planification des campagnes - ROI Tracking - Segmentation des campagnes - Suivi de l'engagement - Tableau de bord d'activités - Third-Party Integrations ## Intégrations (2 au total) - Google Analytics 360 - WordPress ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances - Support téléphonique ## Category - [Logiciels de gestion de campagnes](https://www.getapp.fr/directory/304/campaign-management/software) ## Catégories connexes - [Logiciels de gestion de campagnes](https://www.getapp.fr/directory/304/campaign-management/software) - [Logiciels PPC (Pay Per Click)](https://www.getapp.fr/directory/985/ppc/software) ## Logiciels similaires 1. [Instagram](https://www.getapp.fr/software/107131/instagram) — 4.7/5 (5212 reviews) 2. [Wix](https://www.getapp.fr/software/90955/wix) — 4.4/5 (10770 reviews) 3. [MailerLite](https://www.getapp.fr/software/10156/mailerlite) — 4.7/5 (2322 reviews) 4. [Brevo Marketing Platform](https://www.getapp.fr/software/91466/brevo) — 4.6/5 (3514 reviews) 5. [HubSpot Marketing Hub](https://www.getapp.fr/software/20444/hubspot-marketing) — 4.5/5 (6253 reviews) ## Avis ### "Google Ads - the automated ad manager for websites" — 5.0/5 > **Tibor** | *14 octobre 2022* | Divertissement | Taux de recommandation : 9.0/10 > > **Avantages**: Aside being free the best part is Google finds the targeted audiences for your website according to what kind of ads you have on your website or what kind of products or services you provide. They filter the visitors by age groups and preferences. Google Ads also has an easy to use dashboard that can generate different reports about your ad performances. > > **Inconvénients**: It is a web based application controlled by Google therefore does not allow you to customize it or manage it on your own, for any technical issues you also had to work with Google to resolve which can be more time consuming vs doing it on your own. ----- ### "Google Ads: An Global Ads service tonreach potential Clients." — 5.0/5 > **Samuel** | *23 juin 2024* | Internet | Taux de recommandation : 10.0/10 > > **Avantages**: You can reach innumerable number of internet users. Target based advertising service Affordable Ease of setup Good pay rate for developers The results are measureable and traceable. > > **Inconvénients**: Might be too technical to hide your Google Ads key in the environment variable if you're integrating Google ads on your website as a developer, therefore exposing the Google Ads ID. Might be more expensive compared to other Ads Services. Google may not approve Adsense on your web app due to many reasons. > > Google Ads makes us reach potential Clients. Analytics are provided as we run the Ads Service, both as an Advertiser and a Developer / Publisher. ----- ### "Still the best at search marketing, with some flaws" — 3.0/5 > **Shawn** | *18 février 2025* | Marketing et publicité | Taux de recommandation : 7.0/10 > > **Avantages**: Search campaigns are effective at reaching customers at the precise moment they are looking for services. > > **Inconvénients**: Display, video, and Performance Max campaigns all drive low-quality traffic. Google Ads pushes advertisers to use these formats. > > I've been working in Google Ads for over 16 years, and I've seen a lot of changes to the platform. It's still an effective platform to reach customers, but it's become a lot harder to do so over the years. ----- ### "A must have for every business" — 5.0/5 > **Christine** | *8 juin 2021* | Santé, bien-être et fitness | Taux de recommandation : 9.0/10 > > **Avantages**: Google Ads is very useful in my business since it helps me in advertising, in this era of digital advertising it is very intuitive. The bidding strategies are flexible enough for a variety of businesses which makes carrying out different campaigns way easier. Real time tracking has also been made easier. Customers and clients can easily find our products online. > > **Inconvénients**: The features are very complex and overwhelming tile I had to do short courses to know how to manage the Google Ads. It takes a lot of time to start a new ad, and this could take even a week before i begin realizing results. > > So far I have had an amazing experience with Google Ads as customers and clients have been searching for our products. The customer service support is really good and the Google Ads guide is east to understand. It has helped me managed my Instagram and Facebook Ads. It is also very affordable. ----- ### "Google ads Review from a Google ads expert" — 5.0/5 > **Princewill** | *6 avril 2022* | Vente au détail | Taux de recommandation : 10.0/10 > > **Avantages**: Easy to set up Simple and advanced features. It's also accessible with an android app Can run search, video, and display campaigns Can integrate with other Google tools such as analytics and data studio > > **Inconvénients**: Not much but to get the most out of it, it's highly recommended you take the Google ads training and certifications courses that are available for free to get the most use out of it. > > I've been using it for over 7 years and I've been able to help several businesses generate over $5m in revenue. I've used it to run search, display, and video ads. It has a ton of features and superb analytics ----- Page : 1/42\ Suivant: [Page suivante](https://www.getapp.fr/software/101257/google-ads?page=2) ## Liens - [Afficher sur GetApp](https://www.getapp.fr/software/101257/google-ads) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Données structurées