Cake

Cake

Performance Marketing Software

4.5/5 (15 avis)

Cake - Présentation

CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing that enables advertisers, networks and publishers to manage, measure and optimize marketing performance in real-time.

Affiliate Marketing Solution: Manage and measure partner marketing programs, optimize performance for the highest profitability and attract valuable partners.

Lead Generation Solution: Maximize lead generation efforts through a holistic view into the management and optimization of traffic sources, lead buyers and lead quality, and determine routing across available lead buyers for the highest revenue, in real-time.

MultiChannel Marketing Solution: Measure true customer acquisition costs across channels against the customer lifetime value and enhance campaign performance and multichannel strategies along the customer journey.

Prix

À partir de
N/A
Types de licence
Essai gratuit
Rapport qualité-prix

Appareils

Pour quelle entreprise ?

S
M
L

Disponible dans les pays suivants

Asie, Australie, Brésil, Canada, Chine et 5 autres, Europe, Allemagne, Inde, Amérique latine, Mexique

Langues

néerlandais, anglais, portugais, espagnol

Cake - Avis

Note globale
4.5/5
93% d'avis positifs
11
Excellent
3
Très bien
0
Moyen
0
Médiocre
1
Mauvais
Brian B.
Traduire avec Google Translate

CAKE is the Cadillac of Tracking Software

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 28/06/2019
Provenance de l'avis : Capterra

Being the best platform in the industry doesn't always mean it is the easiest. But that can be said about any sophisticated SaaS platform. I think CAKE creates a good balance for inexperienced users to navigate and get things set up on a simplistic level. However, for those who are advanced users CAKE would not be complete without a killer support staff and client service team. These are the people that bring everything together and make for a great overall experience.

Avantages

CAKE is by far the most intuitive, customizable and reliable tracking system in the marketplace. The UI is clean and easy to navigate. The setup and deployment of new campaigns is simple. The reporting granularity is amazing. CAKE is simply an all-around amazing tracking platform. There is not another system in the marketplace that comes close.

Inconvénients

There are a few quirky things here and there, but nothing that disrupts our core business. Reporting visualization needs an upgrade.

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Réponse de CAKE

Hello! Thank you for taking your time to review CAKE! We're pleased to hear that you're happy with your experience and would recommend our company to others. We hope to wow you with new reporting visualizations in the near future, be on the lookout for big changes at CAKE!

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Lindsey R.
Traduire avec Google Translate

Ain't it Sweet?

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 15/07/2019
Provenance de l'avis : Capterra

I made the best decision to work with CAKE when starting my business. Tracking and learning any platform can be overwhelming at times just because there's always a lot going on. Without the support I've received from each team member at CAKE. I may not be where I'm at today.

Avantages

The platform provides every tracking tool I need to track my leads.

Inconvénients

I don't like that I can't get someone on the phone over the weekend. If there's a tracking issue in this business you can quickly loose thousands of dollars in minutes. Submitting a ticket doesn't cut it when you need immediate help. Luckily, I have an AMAZING customer support manager who will go beyond the call of duty to help me if it's an urgent situation.

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Réponse de CAKE

Hi there!

Thank you for taking the time to review our product, we're so happy to hear about your success on CAKE! I'm sorry to hear about the challenge you've had with the limited phone support hours, but please know that we do have 24/7 technical phone support as an option to you! For more information about it, please let your Client Success Manager know! Thank you again for your review.

CAKE

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Spencer R.
Traduire avec Google Translate

Great Product + The Best Customer Support

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 05/09/2019
Provenance de l'avis : Capterra

We spend a lot more money with companies like Google/Facebook/Microsoft and don't get half the support that Cake gives us. Our account manager has always been there to help me and their ticket system has always been quick to resolve issues. Can't say enough good things about Cake support.

Avantages

Ease of use. I don't have as much time as I'd like to dedicate to our affiliate program so Cake makes things a lot simpler and quicker for me.

Our affiliate program used to be an in-house hacked together solution. Cake has saved us so much time.

Inconvénients

I'm still learning some of the technical aspects to affiliate marketing and feel some of their knowledge base articles aren't simple enough.

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Réponse de CAKE

Thank you for your review, we're so happy to hear that you're pleased with our platform and your interaction with the client success team! Thank you also for letting us know about your need for simpler tutorials on the Knowledge Base, we will be sure to take a look at how we can improve that resource for our customers. Thank you again for taking the time to review CAKE!

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Utilisateur vérifié
Traduire avec Google Translate

Very powerful affiliate tracking platform

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 12/12/2018
Provenance de l'avis : Capterra

CAKE has been a strong platform for our affiliate program for a number of years now. It allows us to efficiently manage our affliates.

Avantages

Tracking down to subid level
Easy implementation of partner postbacks and pixels.

Inconvénients

Not well localized for European date formats and number formats
No scheduling of payout changes in events

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Réponse de CAKE

Hi there! Thank you for your review, we're glad to hear that you're happy with our product and would recommend it to others! In regards to the European date and number formats, is your platform currently configured to the wrong format for your business? If so, please reach out to your Client Success Manager or the support team who can assist you in getting this resolved. As for the payout changes on Events, though we do not have a scheduling feature for this currently, we would love to discuss the challenge you're facing and how we could help to resolve it, there are a few options that might help to alleviate the issue. Again, thank you for taking your time to review our product and providing us with feedback on how we could address the challenges you're currently facing.

Note détaillée

Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Isabel K.
Traduire avec Google Translate

Helps Us Acheive Our Goals Everyday

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 02/07/2019
Provenance de l'avis : Capterra

Avantages

Cake presents very detailed data about what we are looking for. I am able to filter and see the data in whichever way I need. I like that you are able to see data by phone type, medium, media, etc. Being able to login to the affiliate's view is also helpful when troubleshooting issues.
Cake's support team is also very helpful and is prompt at responding. They have helped me multiple times with issues and even scheduled phone calls to personally help.

Inconvénients

There is a slight learning curve with certain Cake processes. There are times when you need to do something in a particular step or save multiple times otherwise it will not work. I have learned to take the precautions and make sure everything is working.

Traduire avec Google Translate

Réponse de CAKE

Hi there! Thank you for taking the time to review our product, we're so happy to hear that you're able to get the level of support that you need from both our product and team!

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

8.0/10

Cake - Prix

À partir de
N/A
Types de licence
Essai gratuit
Rapport qualité-prix

Pricing available upon request

Cake - Fonctionnalités


  • API
  • Analyse de campagne
  • Analyse en temps réel
  • Analytique de l'engagement
  • Gestion d'e-mail marketing
  • Gestion de contenu
  • Gestion des campagnes
  • Importation et exportation de données
  • Interface glisser-déposer
  • Intégration de tiers
  • Intégration des médias sociaux
  • Marketing multicanal
  • Marketing sur les réseaux sociaux
  • Modèles personnalisables
  • Monitoring
  • Notifications automatiques
  • Rapports et statistiques
  • Stratégie de marque personnalisable
  • Tableau de bord d'activités
  • Tests A/B

Plus d'informations sur Cake

Cake - Principales fonctionnalités

  • Advertisers and networks
  • Capture and monitor digital marketing
  • Card-based system
  • Clarity from your data
  • Digital marketing analytics
  • Download reports and export
  • Enable optimum marketing impact
  • Google, Intuit, Tipalti
  • Identify new sales channels
  • Identify top-performing channels
  • Location tracking
  • Make intelligent decisions
  • Muliple integrations
  • Online support
  • Optimize marketing spend
  • Track and act in real-time.
  • Use clear actionable data
  • Web based platform
  • Webinars
  • Whitepapers

Avantages

Elevate Performance through Smart Insights: Optimize your affiliate marketing program through real-time insights into partner and campaign performance, customizable alerts, granular data and unique commission structures to reward partners.

Maximize Traffic and Increase Profit Margins: Leverage custom targeting parameters such as location, device, browser, traffic caps and redirects for real-time monetization of traffic and ensure accurate measurement for each impression, click and conversion for proper revenue and payout attribution.

Safeguard Your Business with Intelligent Scaling and Enterprise Reliability: Protect your business and partner relationships with 99.9% uptime guarantees on our global infrastructure hosted by Amazon Web Services (AWS) and seamlessly grow your marketing program on CAKE with intelligent scaling across new verticals and flexible click volumes.

Ensure Success, Support Your Team with Ours: Gain access to industry-leading phone and email technical support; 24 hours a day, 7 days a week, in addition to a dedicated Client Success Manager and Implementation Specialist for best practices and industry advice.

Remove Risk and Maintain Affiliate Program Credibility: Take immediate action on revenue-impacting fraud with pixel whitelisting and custom alerts that recognize abnormal campaign behavior and unrealistic conversion timeframe thresholds.

Protect Data and Eliminate Privacy Concerns: Ensure data security and privacy with ongoing GDPR efforts in addition to a clear set of policies and procedures outlined in our Type 1 SOC 2 report to safeguard customer data.

Cake - FAQ

Voici quelques-unes des questions fréquentes sur Cake.

Q. Quels sont les types de licence disponibles pour Cake ?

Types de licences disponibles pour Cake :

Essai gratuit: Non disponible

Pricing available upon request

Q. Quelles sont les principales fonctionnalités du logiciel Cake ?

Fonctionnalités du logiciel Cake :

  • Advertisers and networks
  • Capture and monitor digital marketing
  • Card-based system
  • Clarity from your data
  • Digital marketing analytics
  • Download reports and export
  • Enable optimum marketing impact
  • Google, Intuit, Tipalti
  • Identify new sales channels
  • Identify top-performing channels
  • Location tracking
  • Make intelligent decisions
  • Muliple integrations
  • Online support
  • Optimize marketing spend
  • Track and act in real-time.
  • Use clear actionable data
  • Web based platform
  • Webinars
  • Whitepapers

Q. Qui utilise Cake ?

Utilisateurs habituels du logiciel Cake :

Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne, PME

Q. Dans quelles langues Cake est-il disponible ?

Langues dans lesquelles Cake est disponible :

néerlandais, anglais, portugais, espagnol

Q. Quels sont les types de licence disponibles pour Cake ?

Nous n'avons pas d'informations sur les types de licences de Cake.

Q. Cake prend-il en charge les appareils mobiles ?

Appareils pris en charge par Cake :

Android, iPhone, iPad

Q. Avec quelles applications Cake peut-il s'intégrer ?

Applications s'intégrant à Cake :

7Shifts, CAKE, CAKE Guest Manager, CallTrackingMetrics, Invoca, Pushnami, Retreaver, Tipalti AP Automation, pagesource

Q. Quelles sont les ressources d'aide disponibles pour Cake ?

Ressources d'aide disponibles pour Cake :

Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo

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