Adobe Social - Prix, fonctionnalités, avis et comparateur de logiciels

Adobe Social

Social media marketing for creation, publication & listening

4.4/5 (116 avis)

Adobe Social - Présentation

Adobe Social, an Adobe Marketing Cloud solution, is a social media marketing tool that uses social and marketing data to create, analyze and manage social media campaigns. Adobe Social offers one solution to create social content, disseminate content to the right audiences and analyze business results.

Adobe Social can be used for management and governance, listening and moderation, publishing, building applications, as well as social campaign tracking and analytics. Adobe Social can be used across the entire campaign lifecycle, from developing a strategy and setting objectives, and building relationships with online communities, to measuring engagement and identifying areas for improvement.

Adobe Social provides access to social campaign and key marketing data to gain insight into what works best for your brand and audience. The solution offers a a range of tools to manage the entire social campaign process, from content creation, to distribution, moderation and optimization, to analysis and performance monitoring. The key modules of Adobe Social are Management and Governance, Listening and Moderation, Publishing, Application Builder, Social Campaigns and Social Analytics.

You can use Adobe Social's Management and Governance tools to set multi-level approval workflows, assign roles and permissions, and allocate profiles and pages to moderators. The Application Builder allows you to create contests, galleries, polls and other custom Facebook apps. The Listening and Moderation tools can be used to monitor mentions, sentiment and geolocation, Adobe Anlaytics can be utilized to better understand audience engagement. Social Campaigns provides campiagn tracking, along with social intelligence and conversion reports.

The publishing tools of Adobe Social can be used to publish simultaneously to multiple profiles, to target specific demographics and geographic locations, to set up a content calendar and to create content using customizable templates. Adobe Social Analytics offer insights into the best performing posts, tweets and other content. Predictive insights allow you to determine the potential success of posts before they are published. Competitive analysis can be used to further understand your brand´s performance and your industry.

Prix

À partir de
N/A
Types de licence
version d'essai gratuite
Rapport qualité-prix

Appareils

Type d'entreprise

S
M
L

Disponible dans les pays suivants

Canada, Europe, États-Unis

Langues

anglais

Adobe Social - Avis

Note globale
4.4/5
85% d'avis positifs
60
Excellent
39
Très bien
15
Moyen
2
Médiocre
0
Horrible
Traduire avec Google Translate

A great, solid and focused video conferencing app

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 07/12/2018
Provenance de l'avis

Avantages

As a client of Adobe Social I like the major options the program offers. The major advantage is the convenience of an Adobe Social meeting and fairly easy to use. We can use multiple webcams, I am able to upload meeting slides and presentations before the webinar. Adobe Social is currently the best and recommended webinar solution.

Inconvénients

It is really hard to find out any disadvantages for this software, but sometimes video and audio are slow and choppy. Sometimes there are some sound issues. Our out-of-house guests should be able to hear us clearly. There are also some connection errors. But, in general I can say that I didn’t find any difficulties or problem during using Adobe Social.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

9.0/10
Traduire avec Google Translate

An incredibly high functioning tool for all your marketing needs

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 18/07/2018
Provenance de l'avis : SoftwareAdvice

Avantages

- has the intuitive UX that you come to expect from Adobe products. Very slick, attractive interface that is easy to use and fun to learn
- vast array of essential marketing tools, from analytics to campaign management. Also includes some very nice to have features, such as a mobile app, customisation and personalisation options
- integrations with other products is invaluable

Inconvénients

- the price is steep, but considering the brand name and the fantastic functionality, it is not a surprise. Definitely not a solution for small marketing depts
- the sheer amount of functions in this product may be intimidating to some and put them off

Note détaillée

Simplicité d'utilisation

Probabilité de recommander le produit

10.0/10
Traduire avec Google Translate

Nice Product by Adobe

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 01/08/2018
Provenance de l'avis : SoftwareAdvice

Overall nice product

Avantages

Adobe Marketing Cloud offers excellent analytics and reports. It offers strong email and social media marketing. It is very useful in search engine optimization, website development and optimizing the landing page of website . It is one of the best marketing tool.

Inconvénients

Adobe Marketing Cloud is not a free tool, it require payment. It is a complicated tool to work on. I find Google Analytics little user friendly

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

9.0/10
Traduire avec Google Translate

All the tools you need under 1 program

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 15/02/2018
Provenance de l'avis : SoftwareAdvice

Avantages

Easy to access apps and tools. The different help screes along the way are great when you are trying to figure out what option to use. The layout os the apps and menus are very user friendly. There seems like there is too many tools but I am sure I do not use as many as others.

Inconvénients

Besides the subscription structure no cons. It would be great if you can flat out purchase the product and pay for upgarde when you need them.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Traduire avec Google Translate

Intuitive program

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 09/11/2017
Provenance de l'avis : SoftwareAdvice

Avantages

I really like how there is so much possibility with this project. Whether for work or for personal use, there are a variety of features for every need. The program is also quite easy to use, and there are so many resources out there to help research something if I don't know how to do it.

Inconvénients

The program is quite complicated and it can be hard to figure out simple tasks without looking up how to do it.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

9.0/10

Adobe Social - Prix

À partir de
N/A
Types de licence
version d'essai gratuite
Rapport qualité-prix

Contact Adobe for pricing information.

Adobe Social - Fonctionnalités

  • API
  • Analyse de campagne
  • Analytique de l'engagement
  • Gestion de contenu
  • Gestion des campagnes
  • Importation et exportation de données
  • Interface glisser-déposer
  • Intégration des médias sociaux
  • Marketing multicanal
  • Marketing sur les réseaux sociaux
  • Modèles personnalisables
  • Monitoring
  • Rapports et statistiques

  • Analyse en temps réel
  • Données en temps réel
  • Intégration de tiers
  • Marquage
  • Stratégie de marque personnalisable
  • Tableau de bord d'activités
  • Tests A/B

Plus d'informations sur Adobe Social

Adobe Social - Principales fonctionnalités

  • Content calendar
  • Conversion reports
  • Creative strategy and design
  • Data archival and export
  • Dissemination channel identification
  • Drag-and-drop application builder
  • Influencer reports
  • Integrated campaign tracking
  • Integrated link shorteners
  • Mobile accessibility
  • Multi-level approval workflow
  • Multiplatform moderation
  • Multiple platform publishing
  • Posting analytics
  • Predictive insights and competitive analytics
  • Publishing abilities
  • Roles and permissions
  • Sentiment analysis
  • Social analytics and measurement
  • Social intelligence reports
  • Template creation

Avantages

  • Predictive Insights. get recommendations on how to improve your posts before they are published.

  • Performance Reporting: Compare performance of posts by filtering them by platform, data range type and content.

  • Custom audiences: Create content and target it to audiences based on demographic and geographic data.

  • Link shorteners: Integrate link shortener including bit.ly, awe.sm, Po.st, budurl, and more.

  • Social intelligence Reports: Demonstrate how social campaigns have effected conversions through reported correlation between media metrics and site activity.

  • Social listening: Use a custom rule-builder to filter mentions, sentiment and geolocation.

  • Advanced moderation: Route customer queries and questions to the right people by defining workflows. Auto-remove inappropriate or offensive comments and spam from your social page. Archive content for up to 7 years.

    - Drag-and-drop application builder: Build mobile-compatible applications. Application templates can be customized to meet the requirements of different product lines and regions.

  • Adobe Social - FAQ

    Voici quelques-unes des questions fréquentes sur Adobe Social.

    Q. Quels sont les types de licence disponibles pour Adobe Social ?

    Types de licences disponibles pour Adobe Social :

    version d'essai gratuite: Non disponible

    Contact Adobe for pricing information.

    Q. Quelles sont les principales fonctionnalités du logiciel Adobe Social ?

    Fonctionnalités du logiciel Adobe Social :

    • Content calendar
    • Conversion reports
    • Creative strategy and design
    • Data archival and export
    • Dissemination channel identification
    • Drag-and-drop application builder
    • Influencer reports
    • Integrated campaign tracking
    • Integrated link shorteners
    • Mobile accessibility
    • Multi-level approval workflow
    • Multiplatform moderation
    • Multiple platform publishing
    • Posting analytics
    • Predictive insights and competitive analytics
    • Publishing abilities
    • Roles and permissions
    • Sentiment analysis
    • Social analytics and measurement
    • Social intelligence reports
    • Template creation

    Q. Qui utilise Adobe Social ?

    Utilisateurs habituels du logiciel Adobe Social :

    Grandes entreprises, Entreprises de taille moyenne

    Q. Dans quelles langues Adobe Social est-il disponible ?

    Langues dans lesquelles Adobe Social est disponible :

    anglais

    Q. Quels sont les types de licence disponibles pour Adobe Social ?

    Nous n'avons pas d'informations sur les types de licences de Adobe Social.

    Q. Adobe Social prend-il en charge les appareils mobiles ?

    Nous n'avons pas d'informations sur les appareils pris en charge par Adobe Social.

    Q. Avec quelles applications Adobe Social peut-il s'intégrer ?

    Applications s'intégrant à Adobe Social :

    Beckon, Facebook, Gigya, Instagram, LinkedIn, Twitter

    Q. Quelles sont les ressources d'aide disponibles pour Adobe Social ?

    Ressources d'aide disponibles pour Adobe Social :

    FAQ, Forum, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo