Adobe Social - Prix, fonctionnalités, avis et comparateur de logiciels

Adobe Social

Social media marketing for creation, publication & listening

4.4/5 (137 avis)

Adobe Social - Présentation

Adobe Social, an Adobe Marketing Cloud solution, is a social media marketing tool that uses social and marketing data to create, analyze and manage social media campaigns. Adobe Social offers one solution to create social content, disseminate content to the right audiences and analyze business results.

Adobe Social can be used for management and governance, listening and moderation, publishing, building applications, as well as social campaign tracking and analytics. Adobe Social can be used across the entire campaign lifecycle, from developing a strategy and setting objectives, and building relationships with online communities, to measuring engagement and identifying areas for improvement.

Adobe Social provides access to social campaign and key marketing data to gain insight into what works best for your brand and audience. The solution offers a a range of tools to manage the entire social campaign process, from content creation, to distribution, moderation and optimization, to analysis and performance monitoring. The key modules of Adobe Social are Management and Governance, Listening and Moderation, Publishing, Application Builder, Social Campaigns and Social Analytics.

You can use Adobe Social's Management and Governance tools to set multi-level approval workflows, assign roles and permissions, and allocate profiles and pages to moderators. The Application Builder allows you to create contests, galleries, polls and other custom Facebook apps. The Listening and Moderation tools can be used to monitor mentions, sentiment and geolocation, Adobe Anlaytics can be utilized to better understand audience engagement. Social Campaigns provides campiagn tracking, along with social intelligence and conversion reports.

The publishing tools of Adobe Social can be used to publish simultaneously to multiple profiles, to target specific demographics and geographic locations, to set up a content calendar and to create content using customizable templates. Adobe Social Analytics offer insights into the best performing posts, tweets and other content. Predictive insights allow you to determine the potential success of posts before they are published. Competitive analysis can be used to further understand your brand´s performance and your industry.

Prix

À partir de
N/A
Types de licence
version d'essai gratuite
Rapport qualité-prix

Appareils

Type d'entreprise

S
M
L

Disponible dans les pays suivants

Canada, Europe, États-Unis

Langues

anglais

Adobe Social - Avis

Note globale
4.4/5
88% d'avis positifs
70
Excellent
50
Très bien
12
Moyen
4
Médiocre
0
Horrible
Traduire avec Google Translate

Incredibly robust tool for web analytics that I use daily.

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 19/05/2018
Provenance de l'avis : Capterra

All kinds of benefits. It greatly increases my productivity and gives me the ability to refine my reporting and data analysis. Most of the benefits were named in the Pros section of my review, so I won't go into much detail here, but I will say that the utility of Adobe Analytics has been proved time and again. I would say the value that it adds to my organization is worth the money, and more. One thing that I forgot to mention in the Pros section is Adobe Target. We implemented this tool around 2 years ago and it's vastly expanded our testing capabilities. This is especially helpful when working with our product team. The results of testing help us evaluate the impact of product features in an efficient and effective manner.

Avantages

The tool is amazingly flexible. The possibilities for segment creation in order to refine your data for ad hoc analysis and reporting are endless. The different tools that you can use for ad hoc analysis, visualizations, pulling clickstream data, and creating reports are comprehensive. Adobe consistently updates Analytics with new and useful features. I am constantly discovering new tools that help make my job easier and help make me more effective at my job. Scheduling reports is easy and flexible. The customer service is great as well - fast, reliable, and highly communicative. Last, but not least, is the tool Report Builder that integrates with Excel. You can automatically pull Adobe report into Excel which makes analytics reporting way easier.

Inconvénients

Sometimes Adobe Analytics can be slow, and sometimes certain tools will simply not work. I've been frustrated on occasion when I receive constant errors in the Workspace module. This is rare, but when it happens it significantly disrupts my workflow. Data Warehouse can also be very slow. It is not an agile tool, at least not as agile as I need it to be sometimes. Also, I frequently get logged out of my account after a short time of inactivity.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Traduire avec Google Translate

Adobe Analytics !! most important tool for us since last 6 years.

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 31/08/2018
Provenance de l'avis : Capterra

This has been the best Analytics tool so far, but there are new players coming into the market, which provide amazing video content tracking features.
Conviva is an example, much easier for QA and Data research teams.

Adobe Analytics must come-up with an easy way to implement VHL to match Conviva.
Still There is no match of Adobe in terms of Page level and interaction tracking.

Avantages

1. Kind of page view and Interaction tracking it provides is unmatched.
2. Adobe Omniture dashboard is very easy to use and an excellent report generator.
3. Large array of custom events provided by Adobe is another great help.
4. For years, Adobe Analytics has been our best partner for video and Live content tracking.
5. Being an Employee of one of the biggest Media and Entertainment company of the world, I have enjoyed working on Adobe Anayltics and have used many features if not all.
6. Their scope is so huge that it takes a decade to make use of all of them, but thumbs up to them.

Inconvénients

1. Now a days Organizations are mving to VHL (video heartbeat tracking) from regular Video tracking of Adobe beacons.
2. Testing VHL is a real pain with Charles proxy or other debugging tools.
Although Adobe has launched an in-house tool to validate them, but we are still away to use that.
3. Also, Processing rules is a good feature by Adobe, but it actually creates problems for QA teams. since all variables looks good to them but later they are sometime messed up due to the processing rules.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

8.0/10
Traduire avec Google Translate

Adobe Analytics is an information investigation instrument that empowers organizations

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 29/03/2018
Provenance de l'avis : Capterra

Avantages

Adobe Analytics has colossal out-of-the-crate investigation, and notwithstanding that, is exceptionally very much intended to be modified to a client's specific business needs. He said that organizations will have the capacity to decide precisely what change measurements are appropriate for them and guide out everything on their site, enabling them to get an awesome comprehension of their clients.

Inconvénients

Platform is very best in class and effective, which implies that it accompanies incredible many-sided quality as far as route and utilize. In that capacity, he prescribes having a committed contractual worker to actualize it to have the capacity to boost its maximum capacity. Else, he advised that it won't be taken a toll effective to utilize it as it accompanies a robust sticker price.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Traduire avec Google Translate

A handy tool, but not self-sufficient

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 29/07/2018
Provenance de l'avis : Capterra

Avantages

To collect statistics on the operation of sites and their attendance, Adobe Analytics, I use in parallel with Google Analytics and only then I manage to get a complete picture on which to plan the development and promotion of my web projects. In general, the product allows me to study marketing activity and create tasks for our marketers. In addition, I work with a lot of projects, so for me it is extremely important that the paid version of Adobe Analytics has no restrictions on the amount of information processed and the number of requests sent.

Inconvénients

At the beginning of my use of Adobe Analytics, it was difficult for me to understand the interface and to study all the icons and icons. So if you first encounter a program, you will have to work hard to master all the functionality.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

8.0/10
Traduire avec Google Translate

It is also a very intuitive and easy-to-use tool.

Logiciel utilisé toutes les semaines pendant plus de deux ans
Publié le 04/06/2018
Provenance de l'avis : Capterra

In addition to following the effectiveness of the marketing campaign. He does all these things very well, but with the caveat that he spends some time setting things right.

Avantages

Interface is quite intuitive and easy to navigate after getting used to the design. It also provides a lot of customization options that can be incorporated, provides a good idea of where to spend time updating a site and was also the first to point out the warning signs, such as tracking problems, the filter tabs are another important point of the tool, with the possibility to filter among many metrics, create segments and quickly access the sections that we use the most. Since I've been working with the tool with other platforms, the possibilities have become endless.

Inconvénients

Some views and reports are limited to 50 pages. However, the most important thing for us is the lack of Google reference data, which is where the vast majority of our search traffic comes from. We are not sure what users are looking for before entering our site.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

8.0/10

Adobe Social - Prix

À partir de
N/A
Types de licence
version d'essai gratuite
Rapport qualité-prix

Contact Adobe for pricing information.

Adobe Social - Fonctionnalités

  • API
  • Analyse de campagne
  • Analytique de l'engagement
  • Gestion de contenu
  • Gestion des campagnes
  • Importation et exportation de données
  • Interface glisser-déposer
  • Intégration des médias sociaux
  • Marketing multicanal
  • Marketing sur les réseaux sociaux
  • Modèles personnalisables
  • Monitoring
  • Rapports et statistiques

  • Analyse en temps réel
  • Données en temps réel
  • Intégration de tiers
  • Marquage
  • Stratégie de marque personnalisable
  • Tableau de bord d'activités
  • Tests A/B

Plus d'informations sur Adobe Social

Adobe Social - Principales fonctionnalités

  • Content calendar
  • Conversion reports
  • Creative strategy and design
  • Data archival and export
  • Dissemination channel identification
  • Drag-and-drop application builder
  • Influencer reports
  • Integrated campaign tracking
  • Integrated link shorteners
  • Mobile accessibility
  • Multi-level approval workflow
  • Multiplatform moderation
  • Multiple platform publishing
  • Posting analytics
  • Predictive insights and competitive analytics
  • Publishing abilities
  • Roles and permissions
  • Sentiment analysis
  • Social analytics and measurement
  • Social intelligence reports
  • Template creation

Avantages

  • Predictive Insights. get recommendations on how to improve your posts before they are published.

  • Performance Reporting: Compare performance of posts by filtering them by platform, data range type and content.

  • Custom audiences: Create content and target it to audiences based on demographic and geographic data.

  • Link shorteners: Integrate link shortener including bit.ly, awe.sm, Po.st, budurl, and more.

  • Social intelligence Reports: Demonstrate how social campaigns have effected conversions through reported correlation between media metrics and site activity.

  • Social listening: Use a custom rule-builder to filter mentions, sentiment and geolocation.

  • Advanced moderation: Route customer queries and questions to the right people by defining workflows. Auto-remove inappropriate or offensive comments and spam from your social page. Archive content for up to 7 years.

    - Drag-and-drop application builder: Build mobile-compatible applications. Application templates can be customized to meet the requirements of different product lines and regions.

  • Adobe Social - FAQ

    Voici quelques-unes des questions fréquentes sur Adobe Social.

    Q. Quels sont les types de licence disponibles pour Adobe Social ?

    Types de licences disponibles pour Adobe Social :

    version d'essai gratuite: Non disponible

    Contact Adobe for pricing information.

    Q. Quelles sont les principales fonctionnalités du logiciel Adobe Social ?

    Fonctionnalités du logiciel Adobe Social :

    • Content calendar
    • Conversion reports
    • Creative strategy and design
    • Data archival and export
    • Dissemination channel identification
    • Drag-and-drop application builder
    • Influencer reports
    • Integrated campaign tracking
    • Integrated link shorteners
    • Mobile accessibility
    • Multi-level approval workflow
    • Multiplatform moderation
    • Multiple platform publishing
    • Posting analytics
    • Predictive insights and competitive analytics
    • Publishing abilities
    • Roles and permissions
    • Sentiment analysis
    • Social analytics and measurement
    • Social intelligence reports
    • Template creation

    Q. Qui utilise Adobe Social ?

    Utilisateurs habituels du logiciel Adobe Social :

    Grandes entreprises, Entreprises de taille moyenne

    Q. Dans quelles langues Adobe Social est-il disponible ?

    Langues dans lesquelles Adobe Social est disponible :

    anglais

    Q. Quels sont les types de licence disponibles pour Adobe Social ?

    Nous n'avons pas d'informations sur les types de licences de Adobe Social.

    Q. Adobe Social prend-il en charge les appareils mobiles ?

    Nous n'avons pas d'informations sur les appareils pris en charge par Adobe Social.

    Q. Avec quelles applications Adobe Social peut-il s'intégrer ?

    Applications s'intégrant à Adobe Social :

    Beckon, Facebook, Gigya, Instagram, LinkedIn, Twitter

    Q. Quelles sont les ressources d'aide disponibles pour Adobe Social ?

    Ressources d'aide disponibles pour Adobe Social :

    FAQ, Forum, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo