Adobe Social, an Adobe Marketing Cloud solution, is a social media marketing tool that uses social and marketing data to create, analyze and manage social media campaigns. Adobe Social offers one solution to create social content, disseminate content to the right audiences and analyze business results.
Adobe Social can be used for management and governance, listening and moderation, publishing, building applications, as well as social campaign tracking and analytics. Adobe Social can be used across the entire campaign lifecycle, from developing a strategy and setting objectives, and building relationships with online communities, to measuring engagement and identifying areas for improvement.
Adobe Social provides access to social campaign and key marketing data to gain insight into what works best for your brand and audience. The solution offers a a range of tools to manage the entire social campaign process, from content creation, to distribution, moderation and optimization, to analysis and performance monitoring. The key modules of Adobe Social are Management and Governance, Listening and Moderation, Publishing, Application Builder, Social Campaigns and Social Analytics.
You can use Adobe Social's Management and Governance tools to set multi-level approval workflows, assign roles and permissions, and allocate profiles and pages to moderators. The Application Builder allows you to create contests, galleries, polls and other custom Facebook apps. The Listening and Moderation tools can be used to monitor mentions, sentiment and geolocation, Adobe Anlaytics can be utilized to better understand audience engagement. Social Campaigns provides campiagn tracking, along with social intelligence and conversion reports.
The publishing tools of Adobe Social can be used to publish simultaneously to multiple profiles, to target specific demographics and geographic locations, to set up a content calendar and to create content using customizable templates. Adobe Social Analytics offer insights into the best performing posts, tweets and other content. Predictive insights allow you to determine the potential success of posts before they are published. Competitive analysis can be used to further understand your brand´s performance and your industry.
All kinds of benefits. It greatly increases my productivity and gives me the ability to refine my reporting and data analysis. Most of the benefits were named in the Pros section of my review, so I won't go into much detail here, but I will say that the utility of Adobe Analytics has been proved time and again. I would say the value that it adds to my organization is worth the money, and more. One thing that I forgot to mention in the Pros section is Adobe Target. We implemented this tool around 2 years ago and it's vastly expanded our testing capabilities. This is especially helpful when working with our product team. The results of testing help us evaluate the impact of product features in an efficient and effective manner.
The tool is amazingly flexible. The possibilities for segment creation in order to refine your data for ad hoc analysis and reporting are endless. The different tools that you can use for ad hoc analysis, visualizations, pulling clickstream data, and creating reports are comprehensive. Adobe consistently updates Analytics with new and useful features. I am constantly discovering new tools that help make my job easier and help make me more effective at my job. Scheduling reports is easy and flexible. The customer service is great as well - fast, reliable, and highly communicative. Last, but not least, is the tool Report Builder that integrates with Excel. You can automatically pull Adobe report into Excel which makes analytics reporting way easier.
Sometimes Adobe Analytics can be slow, and sometimes certain tools will simply not work. I've been frustrated on occasion when I receive constant errors in the Workspace module. This is rare, but when it happens it significantly disrupts my workflow. Data Warehouse can also be very slow. It is not an agile tool, at least not as agile as I need it to be sometimes. Also, I frequently get logged out of my account after a short time of inactivity.
This has been the best Analytics tool so far, but there are new players coming into the market, which provide amazing video content tracking features.
Conviva is an example, much easier for QA and Data research teams.
Adobe Analytics must come-up with an easy way to implement VHL to match Conviva.
Still There is no match of Adobe in terms of Page level and interaction tracking.
1. Kind of page view and Interaction tracking it provides is unmatched.
2. Adobe Omniture dashboard is very easy to use and an excellent report generator.
3. Large array of custom events provided by Adobe is another great help.
4. For years, Adobe Analytics has been our best partner for video and Live content tracking.
5. Being an Employee of one of the biggest Media and Entertainment company of the world, I have enjoyed working on Adobe Anayltics and have used many features if not all.
6. Their scope is so huge that it takes a decade to make use of all of them, but thumbs up to them.
1. Now a days Organizations are mving to VHL (video heartbeat tracking) from regular Video tracking of Adobe beacons.
2. Testing VHL is a real pain with Charles proxy or other debugging tools.
Although Adobe has launched an in-house tool to validate them, but we are still away to use that.
3. Also, Processing rules is a good feature by Adobe, but it actually creates problems for QA teams. since all variables looks good to them but later they are sometime messed up due to the processing rules.
Adobe Analytics has colossal out-of-the-crate investigation, and notwithstanding that, is exceptionally very much intended to be modified to a client's specific business needs. He said that organizations will have the capacity to decide precisely what change measurements are appropriate for them and guide out everything on their site, enabling them to get an awesome comprehension of their clients.
Platform is very best in class and effective, which implies that it accompanies incredible many-sided quality as far as route and utilize. In that capacity, he prescribes having a committed contractual worker to actualize it to have the capacity to boost its maximum capacity. Else, he advised that it won't be taken a toll effective to utilize it as it accompanies a robust sticker price.
To collect statistics on the operation of sites and their attendance, Adobe Analytics, I use in parallel with Google Analytics and only then I manage to get a complete picture on which to plan the development and promotion of my web projects. In general, the product allows me to study marketing activity and create tasks for our marketers. In addition, I work with a lot of projects, so for me it is extremely important that the paid version of Adobe Analytics has no restrictions on the amount of information processed and the number of requests sent.
At the beginning of my use of Adobe Analytics, it was difficult for me to understand the interface and to study all the icons and icons. So if you first encounter a program, you will have to work hard to master all the functionality.
In addition to following the effectiveness of the marketing campaign. He does all these things very well, but with the caveat that he spends some time setting things right.
Interface is quite intuitive and easy to navigate after getting used to the design. It also provides a lot of customization options that can be incorporated, provides a good idea of where to spend time updating a site and was also the first to point out the warning signs, such as tracking problems, the filter tabs are another important point of the tool, with the possibility to filter among many metrics, create segments and quickly access the sections that we use the most. Since I've been working with the tool with other platforms, the possibilities have become endless.
Some views and reports are limited to 50 pages. However, the most important thing for us is the lack of Google reference data, which is where the vast majority of our search traffic comes from. We are not sure what users are looking for before entering our site.
Contact Adobe for pricing information.
- Drag-and-drop application builder: Build mobile-compatible applications. Application templates can be customized to meet the requirements of different product lines and regions.
Voici quelques-unes des questions fréquentes sur Adobe Social.
Types de licences disponibles pour Adobe Social :
version d'essai gratuite: Non disponible
Contact Adobe for pricing information.
Fonctionnalités du logiciel Adobe Social :
Utilisateurs habituels du logiciel Adobe Social :
Grandes entreprises, Entreprises de taille moyenne
Langues dans lesquelles Adobe Social est disponible :
Nous n'avons pas d'informations sur les types de licences de Adobe Social.
Nous n'avons pas d'informations sur les appareils pris en charge par Adobe Social.
Applications s'intégrant à Adobe Social :
Beckon, Facebook, Gigya, Instagram, LinkedIn, Twitter
Ressources d'aide disponibles pour Adobe Social :
FAQ, Forum, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo