Social Studio by Salesforce est un logiciel d'écoute des réseaux sociaux qui aide les entreprises à découvrir et à analyser les conversations sur leur marque via plusieurs canaux de réseaux sociaux. Le logiciel peut être utilisé par le service des ventes, le service client, les relations publiques, ainsi que par les responsables de communauté, pour mieux comprendre les besoins des clients et offrir une meilleure expérience client.
En plus de surveiller les conversations sur les réseaux sociaux autour de votre marque, Salesforce Social Studio peut également être utilisé pour écouter des conversations sur vos concurrents et votre secteur. Avec Salesforce Social Studio, vos employés peuvent participer à des conversations avec votre public pour défendre activement votre image de marque et répondre directement aux problèmes et préoccupations des clients. Le logiciel vous aide également à comprendre quel contenu fonctionne le mieux avec votre public tout en analysant les performances de vos campagnes.
Social Studio by Salesforce fait partie de la gamme de produits Salesforce Marketing Cloud, la solution dédiée à l'écoute des réseaux sociaux et à la surveillance de l'image de marque de cette gamme de produits. Les marques utilisent le logiciel pour accroître l'engagement client, améliorer les campagnes sur les réseaux sociaux, mieux comprendre le public et le secteur et fournir un meilleur support client. Social Studio fournit une gamme de fonctionnalités d'analyse et de reporting permettant de comprendre le ressenti des clients, les données démographiques et les tendances du secteur.
Salesforce Social Studio peut être utilisé pour créer des campagnes efficaces sur les réseaux sociaux et le content marketing afin de soutenir des objectifs à court et long terme, tels que le lancement d'un nouveau produit, des salons annuels ou autres événements et de nouveaux partenariats. Social Studio vous permet de configurer un programme de service client social pour offrir une réponse publique et immédiate aux problèmes à mesure qu'ils surviennent. L'outil d'écoute des réseaux sociaux vous permet d'identifier différents types de mentions et de publications, d'analyser leur urgence et de les rediriger vers le service ou l'employé le plus approprié. Social Studio vous permet également de créer des rapports personnalisés, de créer vos propres visualisations, de filtrer les données par flux de travail, notes, balises et informations, ainsi que d'exporter et d'acheminer des données à usage interne.
SalesForce a robust CRM that enables enterprise businesses to use account and customer information to improve customer relations, increase marketing and sales success and extract business data.
I’ve spent more than 3 years administrating/ consulting for many companies on salesforce implementation and continue to find ways to make it work even better. Salesforce provides one of the most well-integrated, predictable and feature-rich CRM that I’ve worked with and implemented. There are so many ways that I can tailor Salesforce to businesses. This product is one of the most robust platforms out today and is great for any sales team. This CRM helps companies by keeping track of all sales related information. It also offers custom reports which is one of the best features, This will provide companies with business analytics to understand where we need to improve sales processes. I will say as an administrator of this product there is a little learning curve to help a company utilize all of the functionality of this product, but once you have a grasps you will see a huge difference in company sales!!!
This CRM can be expensive for small-scale business. There are a lot of customizations that would be needed in the implementation process, which adds to cost of development. I would recommend hiring a SalesForce Administrator/Developer for your team for the implementations process and general maintainenece. This would help cut down the cost by not using SalesForce to do it for you, plus I do think their customer support is lacking.
We love the integration with our current Salesforce Commerce Cloud website and the ability to track everything within and not worry about dozens of different integrations to accomplish the same thing. Because Salesforce is a larger company, you can expect great support, knowledgeable account managers, and constant improvements.
As with any platform, there are things we'd like for it to be able to do, I'm confident that in time, many of those things will become available. And anything that doesn't, we'll continue to use 3rd party integrations.
As with all things SalesForce you can expect nothing but the top level of customer support and options. We currently run a Salesforce website, so the integration is flawless and easy. There's not much additional setup or any big learning curve to start using it.
The Marketing Cloud is a great way to easily manage our social media accounts, facebook posting, and email automation solutions. Because this platform is integrated with our website, it's still very easy to have outside vendors and software solutions that integrate with it. An example of that is that we still use Mailchimp to help manage our email channel even though the Marketing Cloud offers an email solution as part of their software.
The main disadvantages of using this software are pretty much the same disadvantages of any of the Salesforce platforms and/or integrations. For the uninitiated those are:
- Some of the most costly software that accomplishes the same tasks as other platforms
- Can be a bit complicated to navigate due to the sheer possibilities + abilities you have using the Salesforce platform.
If you understand both the expenses associated with using Salesforce and have people who can either learn it, or teach it, then i'd say there's no other real disadvantages to using it!
After moving off of SFMC, I was definitely hurting for the robust nature of personalization and segmentation that was offered through the proprietary Ampscript language, and the full SQL editor to run queries on data extensions. Although I think that it could have been built in a smarter way to execute processing of queries faster, and have a better UX/UI, the power that's available to a slightly more tech savvy marketer is unmatched.
The first email platform I worked on was SFMC. Definitely the strongest features of the platform were the ability to customize so much through the use of Ampscript functions, content areas, and data extensions, as well as the ability to segment and cohort large amounts of user data with the power of having a full on SQL editor to do so.
The platform was hacked together on the backend, and whoever headed up product did not do a good job of making the UX/UI cohesive. Extremely slow to execute queries on large data sets, and until they moved it into Automation Studio, there was no way to know when your query finished running, or what the error was if it ran into one. On the UX/UI side, who the heck made the decision that Emails and Data Extensions could be shared across Business Units, but User-Initiated Sends/Queries/Scripts, etc can't? It's not consistent, random items can be shared, while others can't and must be manually copied over to the other Business Unit.
Despite being somewhat clumsy in real-world use, Marketing Cloud is a powerful, high quality suite for those looking to pursue robust, personalized digital campaigns.
This is an outstanding product for 1:1 engagement with an existing audience. We're still somewhat new to it, but are quickly coming up to speed. Best modules are open APIs, Journey Builder (basically pulls the entire suite together to build repeatable workflows), Audience builder (works hand/glove with Journey Builder), and Mobile Studio. It will take time for us to gather enough behavior and other attribute values to really put this to work. But it has plenty of horsepower and data tools and really get us to advanced personalization and performance analysis.
The suite is a set of modules cobbled together via the original product (ExactTarget) and new apps purchased by SFDC (e.g., Social Studio, which as Radian 6). This makes it cumbersome to assemble an entire campaign because you're constantly pinging back and forth through different modules (via a tabbed interface) to get things done. It's probably too late now for a truly unified, campaign-based UI, so it will have to do.
Overall, Salesforce is an EXCELLENT choice for small and medium size organizations. No matter what your company is engaged in, nor the workflow you utilize, this is a CRM that has got you covered! Impetus Global Technology provides our clients with a LARGE assortment of products and services, which has always been a source of problems when searching for line-of-business software stacks. Salesforce is the first application that we have employed as a CRM, which has addressed our need for a very flexible solution, while maintaining the ease of use and affordability of deployment and maintenance.
The pros that come inherently, with Salesforce, number far in excess of the amount of reading, anyone wants to give some review from the typical CEO. Therefor I will provide a direct, concise, list of the benefits we attained at Impetus Global Technology when we adopted this software.
* Effective Cost
* Time-Saving Ability
* Ease of Use and Training Availability
* Extensible by Nature
* Incentives to Sales Employees
Honestly, the task of espousing a list of Cons, towards this business tool has proven quite the challenging endeavor. Not only am I CEO, but also I hold the position of Director of Software Development. Speaking now as a developer, I would encourage introducing more direct compatibility with Visual Studio and/or the JetBrains stack. By the previous statement, I mostly refer to some sort of Extension or Framework that can be utilized through something such as a Xamarin or WPF application to source business data.
From the view of an Executive, I cannot honestly provide any criticism that would merit the publishing of a review.
Voici quelques-unes des questions fréquentes sur Salesforce Social Studio.
Types de licences disponibles pour Salesforce Social Studio :
Type de licence: Abonnement
version d'essai gratuite: Non disponible
Nous n'avons pas d'informations sur les fonctionnalités de Salesforce Social Studio.
Utilisateurs habituels du logiciel Salesforce Social Studio :
Grandes entreprises, Entreprises de taille moyenne
Langues dans lesquelles Salesforce Social Studio est disponible :
chinois (simplifié), chinois (traditionnel), néerlandais, anglais, français, allemand, italien, japonais, portugais, russe, espagnol
Types de licences disponibles pour Salesforce Social Studio:
Appareils pris en charge par Salesforce Social Studio :
Android, iPhone, iPad
Applications s'intégrant à Salesforce Social Studio :
BIME, Beckon, Domo, Klipfolio, Salesforce Marketing Cloud, Salesforce Service Cloud
Ressources d'aide disponibles pour Salesforce Social Studio :
FAQ, Forum, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo