--- description: Marketo Engage : qu'en pensent les utilisateurs ? Lisez les avis sur Marketo Engage, consultez ses différents prix, tarifs et abonnements ainsi que ses fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Marketo Engage - Prix, tarif, abonnement et avis | GetApp France 2026 --- Breadcrumb: [Accueil](/) > [Outils pour community manager](/directory/104/social-media/software) > [Marketo Engage](/software/990/marketo-lead-management) # Marketo Engage Canonical: https://www.getapp.fr/software/990/marketo-lead-management Page : 1/30\ Suivant: [Page suivante](https://www.getapp.fr/software/990/marketo-lead-management?page=2) > Adobe Marketo Engage est un outil de marketing centralisé pour l'orchestration et l'exécution de campagnes sur plusieurs canaux afin d'acquérir, de mobiliser, d'entretenir, de développer et de fidéliser les clients, tout au long d'un parcours d'achat complexe. Cette solution permet de faciliter la coordination entre les équipes de marketing et de vente afin de générer efficacement des revenus et d'assurer la croissance de l'entreprise. > > Conclusion : 710 utilisateurs lui ont donné la note de **4.3/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Marketo Engage - Principaux avantages CRM : Marketo s'intègre nativement avec Salesforce.com et Microsoft Dynamics CRM Online. Des intégrations certifiées sont disponibles pour Netsuite, Oracle, SAP Cloud for Sales et SugarCRM. Analyse : Mesurez avec précision la façon dont vos prospects traversent votre entonnoir et modélisez les revenus générés par chaque programme et activité marketing. Inbound Marketing : aidez vos prospects à vous trouver avec le module de marketing entrant de Marketo. Gérez votre SEO, votre content marketing et vos activités social media depuis la même plateforme. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.3/5** | 710 Avis | | Simplicité d’utilisation | 3.8/5 | D'après l'ensemble des avis | | Support client | 3.9/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 3.8/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.3/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: Adobe - **Entreprise fondée en**: 1982 ## Contexte commercial - **Type de licence**: (pendant l'essai gratuit) - **Prix**: \* Spark : 800€ / mois \* Standard : 1795€ / mois \* Select : 3195€ / mois \* Entreprise : sur devis - **Public cible**: Auto-entrepreneur, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: allemand, anglais, espagnol, français, japonais, portugais - **Pays disponibles**: Afrique du Sud, Algérie, Allemagne, Andorre, Arabie saoudite, Argentine, Australie, Bahreïn, Belgique, Biélorussie, Bosnie-Herzégovine, Brésil, Bulgarie, Canada, Chili, Chine, Colombie, Comores, Congo-Brazzaville, Corée du Sud et 60 de plus ## Fonctionnalités - A/B Testing - API - Account-based marketing - Accès mobile - Actions découlant d'un événement - Alertes mobiles - Alertes/Notifications - Analyse de contenu - Analyse des campagnes - Analyse des comportements - Analyse des comportements - Analyse des sentiments - Analyse des tendances - Analyse prédictive - Analyse visuelle - Attribution entre canaux - Attribution multi touch - Automatisation des processus et flux de travail - Automatisation du marketing - Autoresponders ## Intégrations (120 au total) - 123FormBuilder - AdRoll - Allocadia - Azuqua - Bedrock Data - Box - Brainshark - Built.io Flow - Bynder - CAKE POS - Calendly - Call Loop - CallRail - Ceros - Cirrus Insight ... et 105 intégrations supplémentaires ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances - Support téléphonique - Support 24/7 (réponse directe) - Chat ## Category - [Outils pour community manager](https://www.getapp.fr/directory/104/social-media/software) ## Catégories connexes - [Outils pour community manager](https://www.getapp.fr/directory/104/social-media/software) - [Logiciels de gestion de campagnes](https://www.getapp.fr/directory/304/campaign-management/software) - [Logiciels d'email marketing](https://www.getapp.fr/directory/307/email-marketing/software) - [Logiciels de marketing automation](https://www.getapp.fr/directory/308/marketing-automation/software) - [Logiciels de gestion des leads](https://www.getapp.fr/directory/339/lead-management/software) ## Logiciels similaires 1. [Brevo](https://www.getapp.fr/software/91466/brevo) — 4.6/5 (3446 reviews) 2. [Mailchimp](https://www.getapp.fr/software/8268/mailchimp) — 4.5/5 (17604 reviews) 3. [ActiveCampaign](https://www.getapp.fr/software/2348/activecampaign) — 4.6/5 (2561 reviews) 4. [MailerLite](https://www.getapp.fr/software/10156/mailerlite) — 4.7/5 (2259 reviews) 5. [Constant Contact](https://www.getapp.fr/software/90578/constant-contact) — 4.3/5 (2923 reviews) ## Avis ### "Marketing strategies with great impact on our sales." — 5.0/5 > **Jared** | *3 mars 2023* | Machines | Taux de recommandation : 10.0/10 > > **Avantages**: Marketo Engage is easy to understand software, I really like being able to devise different marketing strategies by segmentation, marketing campaigns are automated, which generates productivity and a greater increase in sales and customers. The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to the needs of customers, it is a highly customizable software. > > **Inconvénients**: The price is a drawback for small businesses, but it is the best software to improve marketing strategies in the short term. For large companies, price is not an issue. Marketo Engage capabilities positively increase sales and customers. > > Marketo Engage has allowed us to automate the different advertising campaigns focusing on the different needs of our clients, we have improved the acquisition of new clients and increased sales, we have been using it for 3 years and we have intensified the positive results with great automation in marketing campaigns. ----- ### "Marketo powers our entire marketing team" — 4.0/5 > **Whitney** | *13 janvier 2023* | Logiciels | Taux de recommandation : 8.0/10 > > **Avantages**: It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead scoring, emails, landing pages, content management, automation and sync to salesforce. Bizible ensures everything a prospect or customer does is tracked in Salesforce so we understand the impact marketing has on revenue. > > **Inconvénients**: It's clunky because it's legacy. It's not an easy tool to navigate or manage. It requires coding to build landing pages and their templates aren't great (pro-tip: use Unbounce and connect to Marketo). Because Marketo is so robust, when you build automation and audiences and campaigns, you can get overwhelmed and lost. > > Marketo is the platform that powers our entire marketing campaigns and performance. It allows us to understand the impact marketing is having on overall bottom line. ----- ### "Marketo Engage for Online Education Marketing" — 3.0/5 > **Utilisateur vérifié** | *9 novembre 2022* | Gestion de l'enseignement | Taux de recommandation : 6.0/10 > > **Avantages**: The ability to control specific Al details and changes within campaigns that guides lead pipeline and advertising behavior. > > **Inconvénients**: Powerful analytics tools - leaves much to be desired. Also, must landing page template building capabilities for a marketer may require someone with at least a moderate understanding of HTML. > > Overall, it provides our marketing team with options to move their leads through the enrollment funnel, but, I wouldn’t recommend to a team with limited coding experience. Customer support can be hit or Miss with copy and past article responses that may not answer your question, but working directly with your CSM when a case is submitted provides for faster resolution. ----- ### "Marketo is the Gold Standard of Marketing CRMs in the marketplace\!\!" — 5.0/5 > **Ed** | *5 mai 2022* | Marketing et publicité | Taux de recommandation : 10.0/10 > > **Avantages**: I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo\!\! > > **Inconvénients**: The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack\!\! > > My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform. ----- ### "Marketo Engage, the e-mail Marketing booster." — 5.0/5 > **Thierno Ousmane** | *17 février 2023* | Banque | Taux de recommandation : 9.0/10 > > **Avantages**: 1. Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and lead generation.2. Flexibility: It is a good choice for businesses of all sizes and industries because the software is highly customizable. 3. Strong customer support: There is a reputation for excellent customer support at Marketo Engage, including onboarding assistance, a large knowledge base, and ongoing support. > > **Inconvénients**: Handling the software may require several times to learn. > > The platform is highly customizable, allowing users to tailor their campaigns to their needs and goals. And that is what any marketer would ask for. ----- Page : 1/30\ Suivant: [Page suivante](https://www.getapp.fr/software/990/marketo-lead-management?page=2) ## Liens - [Afficher sur GetApp](https://www.getapp.fr/software/990/marketo-lead-management) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Données structurées