--- description: Customer.io : qu'en pensent les utilisateurs ? Lisez les avis sur Customer.io, consultez ses différents prix, tarifs et abonnements ainsi que ses fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Customer.io - Prix, tarif, abonnement et avis | GetApp France 2026 --- Breadcrumb: [Accueil](/) > [Logiciels d'email marketing](/directory/307/email-marketing/software) > [Customer.io](/software/91556/customer-io) # Customer.io Canonical: https://www.getapp.fr/software/91556/customer-io Page : 1/5\ Suivant: [Page suivante](https://www.getapp.fr/software/91556/customer-io?page=2) > Envoyez des e-mails qui prennent en compte ce que les utilisateurs font ou non avec votre application. La plateforme vous offre la possibilité d'envoyer des e-mails aux personnes en fonction de la manière dont ils utilisent votre application. Celle-ci suit le comportement des utilisateurs et s'aide des techniques lancées par Google pour identifier "l'aiguille dans la botte de foin" des grands ensembles de données. La solution envoie ensuite des e-mails et suit leur influence sur le comportement des utilisateurs. > > Conclusion : 87 utilisateurs lui ont donné la note de **4.7/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.7/5** | 87 Avis | | Simplicité d’utilisation | 4.3/5 | D'après l'ensemble des avis | | Support client | 4.5/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.3/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.3/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: Customer.io - **Entreprise fondée en**: 2012 ## Contexte commercial - **Prix à partir de**: 100,00 $US - **Public cible**: 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: anglais - **Pays disponibles**: Afrique du Sud, Allemagne, Belgique, Brésil, Canada, Chypre, Danemark, France, Irlande, Israël, Italie, Malte, Mexique, Norvège, Nouvelle-Zélande, Pays-Bas, Royaume-Uni, Russie, Suisse, Suède et 4 de plus ## Fonctionnalités - A/B Testing - API - Accès mobile - Actions découlant d'un événement - Alertes/Notifications - Analyse des campagnes - Analyse visuelle - App Notifications - Automatisation des processus et flux de travail - Automatisation du marketing - Autoresponders - Base de données de clients - Base de données de contacts - Bibliothèque d'images - CAN-SPAM Compliance - CRM - CTA personnalisables - Campagnes de drip marketing - Campagnes multiples - Cartographie du parcours client ## Intégrations (136 au total) - AWS Lambda - Acuity Scheduling - AdRoll - Aha\! - Airtable - Amazon Polly - Amazon Redshift - Amazon S3 - Amplitude - Appcues - AppsFlyer - Asana - AtomX Live Chat - Attribution - Azure Blob Storage ... et 121 intégrations supplémentaires ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances - Chat ## Category - [Logiciels d'email marketing](https://www.getapp.fr/directory/307/email-marketing/software) ## Catégories connexes - [Logiciels d'email marketing](https://www.getapp.fr/directory/307/email-marketing/software) - [Logiciels de marketing automation](https://www.getapp.fr/directory/308/marketing-automation/software) - [Logiciels CDP (Customer Data Platform)](https://www.getapp.fr/directory/1425/customer-data-platform/software) - [Logiciels de relation client](https://www.getapp.fr/directory/650/customer-engagement/software) - [Logiciels de marketing mobile](https://www.getapp.fr/directory/309/mobile-marketing/software) ## Logiciels similaires 1. 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[MailerLite](https://www.getapp.fr/software/10156/mailerlite) — 4.7/5 (2256 reviews) ## Avis ### "Great Customer Email Tool - Content Creation Needs Improvement" — 4.0/5 > **Michael** | *22 mars 2016* | Services et technologies de l'information > > **Avantages**: - Customer data base is very flexible, and easy to keep up to date via API - Very powerful segmentation tool that can use customer profile fields, events, and even interaction with email to segment customers for subsequent communication - Easy, intuitive construction and management of triggered, multi-part communications workflows - Attractive visual reporting of emails sent, opened, clicked - Reasonably priced, automatic scaling of pricing based on actual volume used (emails, customer profiles) - Built-in A/B testing of email copy > > **Inconvénients**: - Text editor lacks power features; requires HTML in order to optimize emails - Minimal pre-packaged layouts; layout design requires knowledge of CSS - Lack of workflow cloning or replication creates unnecessary work > > We have been using Customer.io for nearly three months, and it has revolutionized the way our SaaS business communicates with its customers. From multi-part onboarding of new customers to re-stimulation of lapsed users to announcements of new features, Customer.io has been a dream come true for our subscription business. Building a sequence ("workflow") of emails, triggered by a particular event (like SIGN-UP or UPGRADE or CANCELLATION) is a snap. And applying it to individual customer segments is easy, though you'd better brush up on your logic (AND/OR/NOT etc.) before you construct a more exotic segment. So, too, is the ease of constructing one-time mailings ("newsletters") to an entire group of customers meeting a certain set of criteria. Once the segments are defined, sending newsletters is quite straightforward. In this regard, Customer.io runs circles around MailChimp, which we used to use for this purpose. Integration with a software product like ours is quite straightforward, and Customer.io offers a nice API for updating customer profiles and posting events for those customers. Customer.io currently falls short in the content creation department. Its text editor doesn't measure up to the rest of the application, and requires quite a bit of hand-manipulation of HTML to get newsletters and emails looking just the way you'd like them. Getting email text to wrap around a right-justified image, for example, requires knowledge of and hand-coding in HTML. And even then, the HTML produced by the text editor is not clean. Missing, too, are functions like being able to duplicate a workflow in order to launch a slightly different communication flow to a different customer segment. Onboarding customers to two different product tiers, for example, requires that the entire workflow be created from scratch for each segment, rather than allowing the user to duplicate the workflow and make changes to suit the second segment. Those shortcomings aside, Customer.io is a tool that shows a great deal of promise for any company that wants to communicate on a regular basis with its customers, especially when those communications need to be sequenced over a customer lifecycle. For a recurring-revenue business, where ongoing communication is key to retention and referral, a tool like Customer.io is essential to success. ----- ### "Smooth experience" — 5.0/5 > **Kar Wing** | *31 mai 2023* | Fabrication électrique/électronique | Taux de recommandation : 10.0/10 > > **Avantages**: The UI/UX is very smooth and clean, and customer service is spectacular. As someone who has used many ESPs, it's very important to me that I can work smoothly without interruptions. In my career, CIO stands alone in UI/UX among competitors. Our account representative is always available for help and consultations, and is always bringing value to our relationship. > > **Inconvénients**: It would be nice if there was an out-of-the-box solution for opt-in forms, but it integrates well with our third party app so this isn't a big deal. What they lack here is completely made up for in the quality of their platform and their integrations > > Extremely positive ----- ### "Pricing doesn't work" — 4.0/5 > **George** | *12 avril 2024* | Services financiers | Taux de recommandation : 3.0/10 > > **Avantages**: It can send emails based on actions triggered within our app. > > **Inconvénients**: The pricing structure. It assumes clients are B2B businesses, not B2C or e-commerce. > > Customerio is generally fine, but the pricing structure doesn't work for us. Ordinarily, in this situation, we would just go with a different company, but we haven't found one that makes sense. They got us in on their startup program, but that is just a bandaid on their pricing model. ----- ### "Very powerful tool for everything related to email marketing" — 5.0/5 > **Kate** | *5 juin 2023* | Marketing et publicité | Taux de recommandation : 9.0/10 > > **Avantages**: The platform has a steep learning curve, but once you get past that phase, it's truly powerful. Things that seemed impossible with other email clients are feasible with Customer.io. The drag and drop editor is also much better and runs much more smoothly than others I've used. > > **Inconvénients**: I'd say the biggest con is that it's a bit pricey. It can also be a bit overwhelming at first because there are so many features, but you just have to push through the learning curve. > > I'm happy with the tool and feel confident sending transactional emails or marketing newsletters. ----- ### "Customer.io has changed our marketing processes for the better" — 5.0/5 > **Joanne** | *9 janvier 2023* | Télécommunications | Taux de recommandation : 10.0/10 > > **Avantages**: I like you can easily integrate with other platforms, with the open API makes it so very easy\! > > **Inconvénients**: Nothing\! It has just been amazing, I love this software > > Its been so easy, \[purchase, set up and launching I cant complain at all. ----- Page : 1/5\ Suivant: [Page suivante](https://www.getapp.fr/software/91556/customer-io?page=2) ## Liens - [Afficher sur GetApp](https://www.getapp.fr/software/91556/customer-io) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | ----- ## Données structurées