Oktopost

Gérez et mesurez facilement tous vos réseaux sociaux B2B.

Note globale

4,4 /5
(100)
Rapport qualité-prix
4,4/5
Fonctionnalités
4,2/5
Simplicité d'utilisation
4,5/5
Support client
4,6/5

91%
des utilisateurs recommandent cette application
Classer par

100 avis

Stephanie
Note globale
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Great platform for B2B social media marketing

Publié le 01/08/2018

Social advocacy and easy social media management.

Social advocacy and easy social media management.

Avantages

Their calendar/campaign feature is probably one of my favorite features. It's comprehensive and the color coding makes it super organized. I'm a huge fan of the image library that's included. Additionally, we love this product for social employee advocacy. It has helped out employees become brand ambassadors and share content super easily to their own networks.

Inconvénients

There truly isn't much that I don't like about this product. The Salesforce integration works but unfortunuately we haven't been able to take advantage of it too much here.

Tereza
Note globale
  • Secteur d'activité : Services et technologies de l'information
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

The only platform you need for social media at your company

Publié le 06/02/2023

Oktopost has simplified social management across our fully remote organization, streamlined and...

Oktopost has simplified social management across our fully remote organization, streamlined and integrated analytics, and allowed us to see all the data in our CRM (Hubspot).

Avantages

Easy to use, all scheduling, analytics and management in one place.

Inconvénients

Nothing, we love the tool at out company.

Alternatives envisagées 

Sprout Social, HubSpot Marketing Hub, Sprinklr et Kontentino

Pourquoi passer à Oktopost

Because of Linkedin integration.
Adam H.
Note globale
  • Secteur d'activité : Internet
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 6.0 /10

A capable yet imperfect social media tool

Publié le 12/12/2018

I came into my position as social media manager at a company that was using Oktopost and unfortunate...

I came into my position as social media manager at a company that was using Oktopost and unfortunately it didn't fit our daily needs. There are some positive features that help it stand out against the competition but ultimately we went in a different direction.

Avantages

The best part of Oktopost is the tracking / tagging of posts within campaigns - that gives you excellent data and sorting when you're looking back on past posting.

Inconvénients

It's not super user-friendly, and it's missing key features that its competitors have

Caio
Note globale
  • Secteur d'activité : Logistique et chaîne d'approvisionnement
  • Taille de l'entreprise : 10 000+ employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Top Marketing Platform

Publié le 18/01/2023

Overall very positive and long-lasting, during the last 6 years we are more than happy with the...

Overall very positive and long-lasting, during the last 6 years we are more than happy with the developments and improvements we had in our social media alongside the platform. Support is prompt and efficient.

Avantages

It's easy to use and integrate. Allows multiple teams, profiles, and calendars in one platform without getting chaotic. Reporting is easy and scheduling is easier. The Social Advocacy program has been a success amongst our employees.

Inconvénients

Social Listening is still under development but I trust it'll be optimized soon.

Chelsea
Note globale
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 201–500 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

A great tool for social media management and employee advocacy

Publié le 12/01/2023

Overall it has been a very helpful all-in-one scheduling tool. I have used numerous different...

Overall it has been a very helpful all-in-one scheduling tool. I have used numerous different social management tools such as Hootsuite, Sprout Social, and Sprinklr, and Oktopost is now one of my favorites.

Avantages

I like how easy it is to get a comprehensive view of our different social channels and what's being published. It's also very simple to copy and duplicate posts, set automated publish times, and also share posts to our advocacy boards for them to easy share the posts with their networks. Overall the usage and set up is very intuitive and simple for our team.

Inconvénients

The reporting dashboards are helpful but you can't dig into specific details outside of the widgets that are available. We have also noticed discrepancies in reporting - LinkedIn often shows different native metrics than what we see in Oktopost.

Virginette
Note globale
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 5 001–10 000 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

The best tool in the biz - with a team that's willing to listen and innovate

Publié le 22/12/2022

Great customer service and partnership with product/eng and my reps. There's a willingness to work...

Great customer service and partnership with product/eng and my reps. There's a willingness to work with our needs, through collaboration and product innovation.

Avantages

The ability to see social's contribution to the marketing funnel, from click to conversion. Having advocacy baked in, instead of having to buy another tool. With advocacy baked in, you have a much more holistic picture of how social is contributing to the marketing org.

Inconvénients

Listening is still in its nascent stages.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Social Management Platform for B2B

Publié le 10/12/2018

We've tied our social media to our actual return on investment in campaigns and gained a ton of...

We've tied our social media to our actual return on investment in campaigns and gained a ton of insight into the efficacy of our social in general.

Avantages

This is a really robust platform that has truly been developed for B2B clients such that social stats integrate with marketing automation. The platform is really easy to use and has resources for just about every vertical you can use social to support. Tons of analytics insight for social that you don't normally see in these kinds of platforms.

Inconvénients

Using the platform to its fullest takes 2-3 hours of training with an Oktopost rep. That's more than any other scheduler I've used previously.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Services et technologies de l'information
  • Taille de l'entreprise : 501–1 000 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Great, affordable social media tool for any size organization

Publié le 03/05/2019

Avantages

Easy to use with a very small learning curve. Ability to create campaigns and tag them with campaign attributes is a plus.

Inconvénients

Reporting could be a bit more robust, along with the platforms ability to recommend the "best" time to post based on past performance.

No Live Chat option can be frustrating, although email support is generally pretty quick (one business day).

Utilisateur vérifié
Note globale
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 1 001–5 000 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Fantastic calendar view

Publié le 30/08/2022

Very easy to use.

Very easy to use.

Avantages

I really like the calendar view where you can see all of the weeks posts and the information about them. It's easy to plot in a campaign.

Inconvénients

Sometimes hard to tag organisations and individuals into posts

Cameron
Note globale
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 501–1 000 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Good social media software - good tools and fair priced

Publié le 16/10/2018

I liked the experience. I thought that it was easy for me to get started, get things working and...

I liked the experience. I thought that it was easy for me to get started, get things working and get our social media handled. We left only because we got HubSpot and it already had social media tools.

Avantages

Good tools and integrations with all major social media platforms. I used this for a time at my last company and it went well. Easy to schedule things and do things, managing all your company social media posts.

Inconvénients

Not much. It's a fairly robust software, and improves upon Hootsuite and others. If you aren't using HubSpot or another bigger software with social media integrated already, you could get this and feel good.

Mark
Note globale
  • Secteur d'activité : Pétrole et énergies
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 7.0 /10

Mostly positive with the ease of scheduling messages on multiple networks.

Publié le 08/05/2017

Avantages

I like the opportunity to schedule messages in advance and track the campaigns. My team consistently uses this function to have messages scheduled throughout the week, which in turn, works very well for our clients who depend on us for message and content promotion.

Inconvénients

The fact that I can't easily see who the followers are for each social network and have the ability to segment the audience. We would like to know if the followers we have are real or just bot accounts, or even more so, fake accounts, entirely. Having the audience segmentation would allow us to target specific message per network.

Amal
Note globale
  • Secteur d'activité : Services financiers
  • Taille de l'entreprise : 10 000+ employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Great tool - easy to use - convenient - amazing support

Publié le 24/11/2020

Great ! I would highly recommend. Great way to gain time and set a proper social media strategy.

Great ! I would highly recommend. Great way to gain time and set a proper social media strategy.

Avantages

How easy and convenient it is to use + regular new additional features added to the platform + amazing support from the team.

Inconvénients

I don't see any major downside. I am looking forward to be able to schedule stories from Oktopost.

Tony
Note globale
  • Secteur d'activité : Informatique et sécurité réseau
  • Taille de l'entreprise : 201–500 employés
  • Logiciel utilisé toutes les semaines pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 10.0 /10

Oktopost Easily Turns Employees into Social Advocates with Only a Few Clicks

Publié le 09/11/2021

It can be difficult to get employees on board with consistently sharing your company social posts,...

It can be difficult to get employees on board with consistently sharing your company social posts, even if they want to. With this software the confusion and frustration is eliminated with an easy to use interface and quick process for sharing all company social posts. Not just for me but for all those internally who have been chosen to be advocates.

Avantages

The comprehensive dashboard with all available company social posts I can share. The ease of posting to my LinkedIn with only a couple of clicks. The ability to share immediately or in the future when the software determines it's the best time to share. It takes the guessing game out of it for me and the other selected advocates. I really love it.

Inconvénients

I have not experienced anything I wish was different. It works as I expect and empowers me to be a better promoter of my company's social media which is directly tied to our company goals. It functions as expected and I would not change the user interface.

Claire-Elizabeth
Note globale
  • Secteur d'activité : Santé, bien-être et fitness
  • Taille de l'entreprise : 201–500 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Highly Recommended

Publié le 30/11/2021

Very positive. The program goes above and beyond what you can expect of a social media management...

Very positive. The program goes above and beyond what you can expect of a social media management tool. The company itself is a delight to work with. They have fantastic customer support and I would recommend them to anyone.

Avantages

The integration of multiple different social media platforms is seamless and makes managing a great number of profiles easy. The analytics are insightful and laid out in a way that is easy to understand and present to anyone who might need to see it. The streams function also gives wonderful opportunity for competitor listening also.

Inconvénients

While the streams function gives the opportunity for competitor listening, it is definitely one of the parts of Oktopost that needs development. However, Oktopost is very open about their development efforts and I have no doubt that this is something they plan to work on.

Jorge
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : Auto-entrepreneur
  • Logiciel utilisé tous les jours pendant Essai gratuit
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 7.0 /10

Great B2B

Publié le 23/06/2021

Timetables and planning Trying to go on social media every day and find stuff to publish for a...

Timetables and planning Trying to go on social media every day and find stuff to publish for a campaign can be exhausting. Oktopost has helped me set aside an hour or two each week to plan out a week's worth of content and forget about social media for a bit.

Avantages

The calendar content scheduler has been a big help. This, paired with Oktopost's recommendation of the ideal times to post, is a fantastic combination. Before Oktopost, I had to get on and post at 10-11 p.m., when the best time to post was between 3-5 a.m., so this is a huge benefit in terms of increasing social impressions and engagement.

Inconvénients

I can't think of anything I don't enjoy. The application is quite user-friendly, and it only took me a few minutes to figure out how to use it.

Caitlin
Note globale
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 201–500 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Probabilité de recommander le produit 9.0 /10

Great Social Media Insight for ROI

Publié le 14/12/2016

Has been a massive step up from other tools we have used! Integrates with Marketo and Salesforce to...

Has been a massive step up from other tools we have used! Integrates with Marketo and Salesforce to give our sales team greater insight on what prospects are engaging with, and helps us attribute MQLs back to social media.

Love the employee advocacy functionality too.

Avantages

Conversions, integration with Marketo

Inconvénients

A bit clunky sometimes

Réponse de Oktopost

Hey Caitlin,

Thanks for the great review! Always great to see that our users love the platform.

Margaret
Note globale
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client

Oktopost is easy to use and intutive.

Publié le 09/05/2017

Avantages

Oktopost makes advocacy and social media management easy for our organization. It's easy to post updates to all our channels and to have employees repost.

Inconvénients

The dashboard and Manage post icons are different and it's confusing which one to operate from as both an employee advocate and a social media manager.

matt
Note globale
  • Secteur d'activité : Vente au détail
  • Taille de l'entreprise : 501–1 000 employés
  • Logiciel utilisé toutes les semaines pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 7.0 /10

Good option for social syndication

Publié le 22/10/2019

Although we really didn't have much other choice for platforms, this one works for us pretty well.

Although we really didn't have much other choice for platforms, this one works for us pretty well.

Avantages

This is actually the only social platform that is out of box integrated with our marketing automation system, but we still find it effective. You can schedule posts, review stats, and it has a WYSIWYG editor for creating content.

Inconvénients

I do wish that you could just enter in the content once. You have to do it for all channels. I also don't really rely on the reporting data, so we just use Google Analytics.

Michaline
Note globale
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Helping our startup ramp our social brand

Publié le 08/05/2017

Increased visibility
Gaining brand awareness
Lead gen has been a happy surprise

Increased visibility
Gaining brand awareness
Lead gen has been a happy surprise

Avantages

Great success team!
Really good packaging of offerings -- scheduling, analytics, advocacy, campaign management -- all great.
Good value for the money
Advocacy is helping our social media newbies ease into building their profiles

Inconvénients

Advocates wish they could schedule their personal tweets beyond just what's been posted to the board.
Streams could use some refinement -- it's the one area I struggle to figure out.

Stephanie
Note globale
  • Secteur d'activité : Services et technologies de l'information
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

A great tool for employee advocacy

Publié le 04/05/2017

Employee advocacy is fantastic!

Employee advocacy is fantastic!

Avantages

The calendar feature is my favorite. I love that all my campaigns are color coded and posts can be dragged and dropped into a new date if necessary. It helps keep me organized and I can see exactly how many posts from each campaign are being scheduled.

Inconvénients

I'd love to see Oktopost increase their listening tool to include FB messenger, Instagram, and posts/comments that were not sent through the platform.

Katie
Note globale
  • Secteur d'activité : Télécommunications
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Great service

Publié le 13/10/2016

We have just started using Oktopost and can't believe how much easier it has made our social media...

We have just started using Oktopost and can't believe how much easier it has made our social media management. The bulk upload feature is perfect for scheduling multiple messages in advance and we're really looking forward to using the employee advocacy feature.

Avantages

The bulk upload feature

Inconvénients

We needed a little bit of help understanding how the posting process works but this was only because it w as a different system to our previous social media management tool.

Stephanie Miles
Note globale
  • Provenance de l'avis

Note globale

Social media management tools that B2B marketers are looking for

Publié le 24/02/2014

Oktopost is superior to its competitors, in part because the social media tools it provides align...

Oktopost is superior to its competitors, in part because the social media tools it provides align so closely with what B2B marketers are looking for. When marketers utilize Oktopost’s social media marketing platform, they don’t have to guess whether their campaigns are working or estimate the value of their efforts. Oktopost provides its users with quantifiable data that they can use to justify their programs. The platform’s auto-posting and advanced message scheduling features help marketers save time, while the advanced analytics and straightforward interface make it incredibly easy for new users to get started.

Avantages

Ability to autopost on LinkedIn groups is useful for B2B marketers.

Inconvénients

It's not possible to track Twitter mentions, only retweets

Rahul
Note globale
  • Secteur d'activité : Conseil en gestion
  • Taille de l'entreprise : 501–1 000 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

User friendly B2B social media management tool

Publié le 26/10/2021

Avantages

Easy to use, intuitive interface, easy to manage different accounts on social media. I love it!

Inconvénients

If you accidentally archive the campaign, then the content associated with it vanishes and doesn't come back even if you undo it. If you can figure this out, that would be great!

Michelle
Note globale
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client

Thumbs up for Oktopost

Publié le 28/09/2016

We recently decided to swap our social media platform to Oktopost. While they have many similar...

We recently decided to swap our social media platform to Oktopost. While they have many similar features and capabilities as our existing platform, they had some really cool new features that I can't wait to explore. The idea of an advocacy platform is amazing for a B2B organization that's teaching employees to be social sellers. Their analytics platform far outpaces their competition and their scheduling platform is amazingly easy to use. Their queueing capability is something that makes my life so much easier! I'm really excited that we made the decision to swap vendors. Next on the list is the Marketo integration!

Mallory
Note globale
  • Secteur d'activité : Assurance
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Great Product

Publié le 11/08/2016

I've used a lot of social posting tools while managing social media in various jobs. Oktopost...

I've used a lot of social posting tools while managing social media in various jobs. Oktopost stands out as one that is easy to use and the customer service is wonderful! They are so quick to get back to me and my team if we ever have a question about the features and/or best practices.