Mixpanel

4,5 (138)
Donnez votre avis !
Analytics pour Mobile et Web

Note globale

4,5 /5
(138)
Rapport qualité-prix
4,2/5
Fonctionnalités
4,4/5
Simplicité d'utilisation
4,1/5
Support client
4,2/5

93%
des utilisateurs recommandent cette application
Classer par

138 avis

Rached
Note globale
  • Secteur d'activité : Design
  • Taille de l'entreprise : 10 000+ employés
  • Logiciel utilisé toutes les semaines pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 9.0 /10

Mixpanel c’est mon outil incontournable

Publié le 15/01/2024

Avantages

C’est un outil très puissant pour générer des informations précieuses sur votre produit et son utilisation par vos clients

Inconvénients

Certains filtres dans les rapports ne sont pas enregistrés de manière fiable et je dois toujours ajuster à nouveau le rapport, ce qui est ennuyeux

Laureine Claire
Laureine Claire
Note globale
  • Secteur d'activité : Agriculture
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé toutes les semaines pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 7.0 /10

Mixpanel le meilleur dans l'analyse des données

Publié le 25/09/2023

Avantages

La visualisation des données sur Mixpanel est le meilleur

Inconvénients

Les connecteurs de données doivent subir quelques améliorations

Romaric
Romaric
Note globale
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Mixpanel

Publié le 11/02/2023

Mixpanel helps us to measure how customers engage and interact with our services which tremendously...

Mixpanel helps us to measure how customers engage and interact with our services which tremendously contributes to growth in conversion rates & marketing productivity, I strongly recommend it.

Avantages

Mixpanel panel solutions help our marketing team with the most accurate, reliable & professional Analytic management facilities alongside marketing.We heavily rely on the trends it provides to make appropriate tweaks to our ad campaigns. The A/B testing feature helps us with absolute control of our marketing strategies which in return advises budget, minimization, time, and resource wastage.This software offers easy workflow and consistent flexibility to our marketing department and thus aids us to improve our marketing strategies and conversion rates. Every single metric we obtain helps out to make the appropriate adjustments to our marketing strategies.The tool is easy to use, has great customer service, and the pricing options are extremely affordable.

Inconvénients

Mixpanel is the perfect solution when it comes to measuring small data, however, when it requires measuring larger data, It can be less effective. Hence, it's more than enough for a small business like ours.

Luis
Luis
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

The king for product Analytics

Publié le 01/11/2023

I track the behaviour of my users in my SaaS product. Mainly funnels inside the flows of my product...

I track the behaviour of my users in my SaaS product. Mainly funnels inside the flows of my product and segmentation between acquisition channels.

Avantages

Amazing funnels, multichannel attribution, ease of use and customization... Mixpanel offers the next step from traditional analytics services like GA4.

Inconvénients

There are some analytics features only accessible in Enterprise, but it is a minor inconvenience.

Joe
Joe
Note globale
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 4.0 /10

Would like to see more features

Publié le 16/12/2018

Avantages

It's a place where we can store and view important data points.

Inconvénients

It's not easy to see what you need to from the data. Lacks a lot of features and functions.

Yuvan
Yuvan
Note globale
  • Secteur d'activité : Gestion de l'enseignement
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Best decision to use Mixpanel

Publié le 27/07/2023

Mixpanel is topnotch and lot to learn from it. If you start using it you will fall in love with the...

Mixpanel is topnotch and lot to learn from it. If you start using it you will fall in love with the product to use and will help in making business decisions.

Avantages

Mixpanel is a powerful tool that helps to generate reports for various use cases like Facebook ads, Payments related, etc. I could make decisions really quickly because I could analyze on Mixpanel whichever data is required.

Inconvénients

It should be slightly beginner friendly. As it looks over whelming in the beginning later it is super useful.

Mohammed
Mohammed
Note globale
  • Secteur d'activité : Construction
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 7.0 /10

Customer data management by Mixpanel

Publié le 17/12/2022

Experience is good so far we are able to use the software effectively to understand our user...

Experience is good so far we are able to use the software effectively to understand our user behavior and understand where we need to improve

Avantages

We use Mix panel to know the behavior or our customers and analyze. This is very easy with Mixpanel and we also had someone from Mixpanel to train us on how to use and read the data from the software

Inconvénients

Sometimes, we may have to navigate a lot to find a user information. There has to be some shortcuts or onscreen tutorials

Kowshik
Note globale
  • Secteur d'activité : Services et technologies de l'information
  • Taille de l'entreprise : Auto-entrepreneur
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Mixpanel for usability tracking

Publié le 16/09/2023

Avantages

We are using mixpanel for user activity tracking in the product, its very useful to keep track of customer activity incase of error also.

Inconvénients

Access to dashboard is very limited and able to create less charts only.

Ayoub
Ayoub
Note globale
  • Secteur d'activité : E-learning
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Probabilité de recommander le produit 5.0 /10

Hard to use at the beginning but it's a great tool after all

Publié le 06/02/2021

it remains a good and affordable tool after all i wish if they can approve their features more

it remains a good and affordable tool after all i wish if they can approve their features more

Avantages

Segment integration, Open API, good campaign tracking , funnel reporting and great user reporting aswell

Inconvénients

rectoactive aliasing's missing, also it's not that much easy to use and navigate not user freindly

Niccolo
Note globale
  • Secteur d'activité : Énergies renouvelables et environnement
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les mois pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Probabilité de recommander le produit 9.0 /10

Great for studying user behaviour - works perfectly with low code

Publié le 13/11/2023

I was suggested Mixpanel by a friend of mine, it took me very little time to implement it on my...

I was suggested Mixpanel by a friend of mine, it took me very little time to implement it on my webapp, and have most of the user-behaviour tracking features in place. The dashboard is very easy to use and this allowed me to see the results immediately. You need to know what users do on your platform or website, and this was an effortless winner.

Avantages

Mixpanel is the perfect tool to track user behaviour, analyze behavioural data and optimize your website or webapp.
It integrates seamlessly with low-code platforms, such as Bubble.
It offers a highly customisable set of features, and you can track basically any action on your website.
Their UI is easy, setup time is very short.
It's also very conveniently priced, so great for bootstrapped projects.

Inconvénients

In my experience, I still have to find negative sides, or features that are missing. Overall a great product, easy to implement, and conveniently priced. It's a solid solution, with not many negative sides to it.

Francesco
Francesco
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 8.0 /10

Management of digital marketing

Publié le 21/10/2018

It helped us manage the push and the DEM allowing us to do a / b testing and improve the performance...

It helped us manage the push and the DEM allowing us to do a / b testing and improve the performance of our instruments.

Avantages

The ability to send push notification and DEM directly from the same platform. The constantly improved features and support assistance.

Inconvénients

The difficulty of implementation and the non-accuracy of data

Masa
Note globale
  • Secteur d'activité : Machines
  • Taille de l'entreprise : 201–500 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 7.0 /10

Very useful for monitoring usuage

Publié le 31/10/2023

Avantages

Ease to capture overall picture and also dig into the detail

Inconvénients

Inflxibility of user interface in the detail view mode

Nolan
Note globale
  • Secteur d'activité : Vente au détail
  • Taille de l'entreprise : 10 000+ employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 10.0 /10

Mixpanel Review

Publié le 22/10/2021

As an e-commerce retailer, it's imperative to have a solid engagement tracking software program....

As an e-commerce retailer, it's imperative to have a solid engagement tracking software program. Mixpanel makes a solid product to help customize the different areas you want to focus on. For a retailer, seeing where our engagement stems from and how our customers are behaving onsite is vital to the success of our business. This tool offers so many customizable interfaces and is overall very intuitive to use and helps drive business in the right areas.

Avantages

My favourite feature about Mixpanel is the ability t create and utilize funnels. By creating a vast array of funnels, it makes it possible to track how a customer interacts with the website and what steps they take to get to the end results. This is super helpful for pinpointing things like user drop-off. Where and why did they abandon their shopping session? How can we get more customers to complete their purchase thus increase demand? With Mixpanel you don't have to do any guesswork, just setup your specific funnels and the data is right there!

Inconvénients

It might just be me, but I find the event tracking dashboard can be a little convoluted at times.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Internet
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Data tool for more established companies

Publié le 16/08/2018

When working Mixpanel is fantastic. It can help companies see their acquisition, activation,...

When working Mixpanel is fantastic. It can help companies see their acquisition, activation, retention, revenue and referral. But I think the product is primarily for more mature companies that have used queries and excel sheets in the beginning to make their initial KPI's. Don't use this from the get go as a startup. But use once you know exactly what you want to track, and get somebody on your team to be the super user of Mixpanel (data scientist) and do the same on the development team.

Avantages

Mixpanel can tell you a lot of things about your users. Especially the Signal feature is great – we've used it as a guideline instead of having a full time data scientist. You can also follow different cohorts of users and create funnels to see where these users fall of or not.

Inconvénients

The dashboard function is not great. Besides that the system is pretty complex, so you really need to dive deep into the tutorials to understand how to use it.

Bhaumik
Note globale
  • Secteur d'activité : Internet
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

All your product Analytics in One place

Publié le 16/08/2021

Avantages

Help us craft the best funnels to optimize product decisions

Inconvénients

Saving dashboards and retriving them sometimes acts wierdly

Alternatives envisagées 

Amplitude

Pourquoi passer à Mixpanel

Start-up credits
Aman
Aman
Note globale
  • Secteur d'activité : Services et technologies de l'information
  • Taille de l'entreprise : 501–1 000 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Go to tool for Dashboarding

Publié le 25/07/2021

Overall I am really satisfied with the software for my daily use. It really is a value for money...

Overall I am really satisfied with the software for my daily use. It really is a value for money and makes working really easy.

Avantages

This software gives you the functionality to fetch data directly using SQL for the charts. The ability to calculate the ratios of metrics helps make the dashboard really informative. Apart from this, the user UI is really easy to use and also it loads the data in real time really fast.

Inconvénients

There is not much to dislike in the software but yes some more features/charts option can be added to get the maximum from this.

Rajeesh
Note globale
  • Secteur d'activité : Services et technologies de l'information
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Mixpanel is an awesome tool for tracking users events

Publié le 16/03/2023

My overall experience with Mixpanel was great always been a go-to tool when comes to analysis and...

My overall experience with Mixpanel was great always been a go-to tool when comes to analysis and research.

Avantages

Mixanel's Insights & Funnel feature is really helpful to understand users' activity on the product. It helped me improvise the UX of the dashboard and helped me with my research part too.

Inconvénients

The flow feature on the Mixpanel is something this I have used least and was a little useful. Mixpanel also doesn't fetches and creates events automatically, the developer has to create the event all the time.

Viktor
Note globale
  • Secteur d'activité : Vente au détail
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Amazing platform perfect for data needs(specifically for eCommerce and phone applications)

Publié le 15/05/2018

Incredibly strong application for assessing data and customer behaviour - perfect for serving...

Incredibly strong application for assessing data and customer behaviour - perfect for serving notifications and emails to customers and this is often overlooked to Mailchimp and other strictly-email marketing competitors

Avantages

-Incredible ability to send messages and emails with relatively no limitation
-Very robust reporting on success and outcome of particular events coded into platform
-AI and alerts activate on irregular activity
-Very, very secure in keeping data safe
-Many variables available to store and to track

Inconvénients

-Somewhat difficult for new users and for trainees to use
-Very difficult to maintain parity between users and their account on other software through any changes(ie. wrong email address gets fixed)
-Reports are a bit tricky to create

Anurag
Note globale
  • Secteur d'activité : Services financiers
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Honest Mixpanel Review

Publié le 20/11/2022

Mixpanel is being used by our company to generate daily client outreach and strategise our...

Mixpanel is being used by our company to generate daily client outreach and strategise our campaign. Helps us to generate alert in real time and organize weekly and monthly data more efficiently.

Avantages

I like the interface and easy navigation of the platform. The quality of insightful analytics provided in time bound manner is also very helpful. Alert generation is just amazing .

Inconvénients

They should focus a bit on faster loading of result of data search. Sometimes bugs comes when we try to add new alert generation parameter. Data classification and categories can be expanded for better utilization .

Jovan
Jovan
Note globale
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Savvy tool for advanced product marketers

Publié le 03/12/2019

Without MixPanel we would wander in the dark without clear guidance.

Without MixPanel we would wander in the dark without clear guidance.

Avantages

MixPanel offers very important metrics related to product analysis which creating our path to the improvement of our software. I especially helps us in customer acquisition, activation, retention, but also in revenue and referral activities.

Inconvénients

You really need to invest a lot of time to learn and understand how reporting works, how to create dashboards and other things.

Magnus
Magnus
Note globale
  • Secteur d'activité : Édition
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 9.0 /10

Better than Google Analytics

Publié le 03/02/2019

Unlike Google Analytics, Mixpanel tracks everything and can help you understand your customers...

Unlike Google Analytics, Mixpanel tracks everything and can help you understand your customers better

Avantages

I know a company that uses Mixpanel to track everything a customer does on their platform, including where they left off and also encountered an error. Mixpanel also shows you a customer's location.
You can also send targetted customer messages with Mixpanel

Inconvénients

You will need a software developer to implement Mixpanel on your app or website. It's not something you can set up easily.

David
Note globale
  • Secteur d'activité : Services financiers
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé Autre pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 7.0 /10

Incredibly powerful marketing tool with the best support engineers in the world

Publié le 10/03/2018

Great advanced marketing software that allows you to send REALLY effective marketing messages if...

Great advanced marketing software that allows you to send REALLY effective marketing messages if you know how to configure.

Avantages

The marketing tool is INSANELY powerful you can configure marketing messages or campaigns based on almost any data you can pipe in. The support engineers are the nicest, best support engineers on the planet (they have incredible depth of knowledge and explain in crazy detail). We see our Mixpanel marketing communications perform 4-5x better on average than our general email marketing messages.

Inconvénients

It's so sophisticated and advanced it can be difficult to know where or how to get started. If you're looking for a "simple" marketing platform, this is not for you.

Adarsh
Note globale
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Probabilité de recommander le produit 8.0 /10

Great even tracking platform

Publié le 27/03/2018

Avantages

Mixpanel lets me track how often users are performing a specific pattern of interactions with my websites/web apps. It makes it easy to visualize the frequency and incidence of these events, and use the data in conjunction with other platforms like Google Analytics.

Inconvénients

There's a bit of a learning curve, especially if you haven't used a similar platform in the past. I have also found that certain ad-blockers might cause events not to register.

Jose F.
Jose F.
Note globale
  • Secteur d'activité : Internet
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé Autre pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 10.0 /10

Mixpanel helps track user behavior and measure success for your application

Publié le 13/06/2020

I recommend Mixpanel to anyone who needs to do tracking of user behavior in web applications in...

I recommend Mixpanel to anyone who needs to do tracking of user behavior in web applications in order to measure against goals.

Avantages

It's easy to use yet can become a very powerful tool to help understand metrics of web applications and behaviors of users.

Inconvénients

Can be perceived as a simple tool at first due to its ease of use and clean UI and for more customized or complex tracking.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Internet
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé toutes les semaines pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 9.0 /10

Tracked our usage data effectively

Publié le 09/12/2019

Mixpanel is recommended but I would review your requirements to see that it's the right tool for...

Mixpanel is recommended but I would review your requirements to see that it's the right tool for your business needs.

Avantages

Mixpanel provided us with a wide range of product data that helped guide our business decisions. We could also export this data and provide to customers.

Inconvénients

We had a lot of issues with the reliability of the data based on how MixPanel captured it. It's also a very difficult product to use and requires extensive training to get the most out of it - even for a user that wants to access basic reports.