Analytics pour Mobile et Web
4.4/5 (63 avis)Avantages
Mixpanel can tell you a lot of things about your users. Especially the Signal feature is great – we've used it as a guideline instead of having a full time data scientist. You can also follow different cohorts of users and create funnels to see where these users fall of or not.
Inconvénients
The dashboard function is not great. Besides that the system is pretty complex, so you really need to dive deep into the tutorials to understand how to use it.
Avantages
Mixpanel will be ideal for you if you need a simple, yet powerful tool for your SaaS product. One of their features that I've found most useful (and I haven't really seen it in the competitors' apps) is Signal. Once you apply it to your events, it shows you which ones you should encourage your users to do, and predict behavioral trends within your product. A must-have for a modern product marketer!
Inconvénients
I wish it would be easier to implement your own data to the user profiles and events there. You also can't collaborate within teams.
We build a SaaS product and need some way of tracking and analyzing user behavior. Everyone talks about and recommends mixpanel, so we're trying to figure it out.
Avantages
The new UI is really nice (visually), I love how graphs look like
Mobile app is super snappy
Integration is easy
Automatic insights are actually useful
Inconvénients
Building useful graphs can be challenging and sometimes counter-intuitive. Of course, I could watch all their education videos, but I simply don't have enough time. I think there's a lot that can be done in the "getting started quickly" category.
Also, I somehow can not pin a flow-diagram to the dashboard or even save it
It's the simplest way to track app usage.
Avantages
Sign-up was too easy and the free tier is very generous.
Installation was time consuming but this is mainly related to our codebase.
Segment integration is working like a charm.
The best app for setting up analytics for SaaS apps.
Inconvénients
Emailing user experience should be reimagined and made much more intuitive to match the amazing user experience of the whole app.
Incredibly strong application for assessing data and customer behaviour - perfect for serving notifications and emails to customers and this is often overlooked to Mailchimp and other strictly-email marketing competitors
Avantages
-Incredible ability to send messages and emails with relatively no limitation
-Very robust reporting on success and outcome of particular events coded into platform
-AI and alerts activate on irregular activity
-Very, very secure in keeping data safe
-Many variables available to store and to track
Inconvénients
-Somewhat difficult for new users and for trainees to use
-Very difficult to maintain parity between users and their account on other software through any changes(ie. wrong email address gets fixed)
-Reports are a bit tricky to create
Avantages
Mixpanel is the cleanest, most accurate analytics tool our team has used. We've tried Google Analytics, and other free services that have consistently shown us messed up data. Mixpanel is super easy to set up, it gives you the data you need in a digestable format and allows you to make quick decisions.
Inconvénients
To be honest, I used to be quite upset with the pricing of this software but they have recently lowered the monthly costs and it is on-par with what I would expect to pay. Good job Mixpanel.
It helped us manage the push and the DEM allowing us to do a / b testing and improve the performance of our instruments.
Avantages
The ability to send push notification and DEM directly from the same platform. The constantly improved features and support assistance.
Inconvénients
The difficulty of implementation and the non-accuracy of data
My product team is heavy user. Being in the Marketing team, I appreciate the reports we get from it, they really provide a deeper understanding of what our customers actually do with our product
Avantages
It allows my product team to track the use and outcomes from each part of our platform. It's a must have for our product owners.
Inconvénients
I can't really tell, as I'm not involved in the implementation, but my team says it could be made easier with a more intuitive set of features
Unlike Google Analytics, Mixpanel tracks everything and can help you understand your customers better
Avantages
I know a company that uses Mixpanel to track everything a customer does on their platform, including where they left off and also encountered an error. Mixpanel also shows you a customer's location.
You can also send targetted customer messages with Mixpanel
Inconvénients
You will need a software developer to implement Mixpanel on your app or website. It's not something you can set up easily.
Avantages
I used to always use google analytics but have become a huge fan of Mixpanel. It's super easy to set up and to integrate into your workflow. It's easy to set up segmentations and flows so you can see how people move through your site or product. This has been hugely helpful in our ability to optimize conversion.
Inconvénients
I'm curious how they can improve the collaboration abilities with teammates and allow for more streamlined experiments.
Great advanced marketing software that allows you to send REALLY effective marketing messages if you know how to configure.
Avantages
The marketing tool is INSANELY powerful you can configure marketing messages or campaigns based on almost any data you can pipe in. The support engineers are the nicest, best support engineers on the planet (they have incredible depth of knowledge and explain in crazy detail). We see our Mixpanel marketing communications perform 4-5x better on average than our general email marketing messages.
Inconvénients
It's so sophisticated and advanced it can be difficult to know where or how to get started. If you're looking for a "simple" marketing platform, this is not for you.
Avantages
- Insights, insights, insights - if set up correctly, you can learn a ton about users
- big feature set
- allows to answer complex questions about usage and users (e.g. through behavioral cohorting)
Inconvénients
- JQL skills required for many analytics use cases
- sometimes buggy
- very slow lately - I don't know what happened but the MP team must have made major changes to their tech stack - the tool has been really slow since March
Avantages
It enables to track every customer on your platform and target them as you want. You can also have some insights and run campaign with a very precise and effective targeting.
Inconvénients
Quite heavy to understand, not always very simple. Too much fonctionnality and no real segmentation.
Avantages
Mixpanel lets me track how often users are performing a specific pattern of interactions with my websites/web apps. It makes it easy to visualize the frequency and incidence of these events, and use the data in conjunction with other platforms like Google Analytics.
Inconvénients
There's a bit of a learning curve, especially if you haven't used a similar platform in the past. I have also found that certain ad-blockers might cause events not to register.
Avantages
Mixpanel is an invaluable tool for every marketing & product team. We were able to learn very useful insights about how our customers using our product which helped us identify areas for product improvement.
Inconvénients
To get the maximum value from Mixpanel, it pays off to have a data analyst on your team. This can be hard for early / growing stage startups as they typically rely on few people executing multiple jobs.
Avantages
The ability to track all the different users on our system and truly analyze their journey within our product. As a Support Rep, I use mixpanel primarily to track users, see if they're able to function properly within our mobile app, so mixpanel is fantastic in this function and am sure provides much more to our team.
Inconvénients
The User interface within Mixpanel can be a lot for first time users. Even using the product for a couple of months now and I'm still not fully aware of how well to use it. I wish I had more time to figure out the different functions and learn the system more but that would be it's only drawback, that it's not for beginners.
With mixpanel keeping me updated on the latest statistics I can enhance my business because I make more money if I know what people want instead of getting outdated information and leaving it up to guess work.
Avantages
I like getting answers as soon as I need them it's very on the go since statistics change constantly it's nice to have them easily available. Customer service is very friendly and when you're having issues bringing up your stats they can find them easily and help you out.
Inconvénients
What I liked least is when going to sign up for an account for some reason their webpage makes your tablet crash repetitively and then keeps freezing up your browser so it was very hard to set up an account.
Avantages
I liked the feature that you can track the duration of the interaction. For example you can track how long does the user watches the Tutorial video as we did in our app. Though I noticed sometimes it returns wrong value, so for now I would stick to own duration calculations but still send to Mixpanel to track it. The integration is pretty simple, dashboard is nice.
Inconvénients
Duration tracking is a bit wrong sometimes on iOS. The panel sometimes has delays but I guess it's normal.
Great analytics but the pricing is no longer worth it.
Avantages
Compared to others like Flurry and Amplitude there are much more features in Mixpanel. Lets you explore user profiles and see each users revenue and target push notifications to users with campaigns. Also lets you set properties on users so that you can enable features specific users and do A/B testing.
Inconvénients
The pricing is way to high for anyone other then a large company they used to have a good free plan but the current free plan with its limits is useless for production apps.
We are an SaaS startup, and are trying to accomplish two things with Mixpanel: 1) understand for what and how our clients are using our system, so we can help them utilize ALL features; and 2) increase internal and external satisfaction by updating our knowledge base based on our Mixpanel data to reduce support tickets and increase client retention.
Avantages
Mixpanel is awesome and really helps you make the most of your website or platform. Flows and funnels are key to better understanding how people use our site and what paths they take to complete various tasks that we could make easier for them.
Inconvénients
So far, there's really nothing I've discovered that I don't like about Mixpanel.
Mixpanel is costly and it's not so easy to learn and implement.
Avantages
Great tool to get the insights about the users and products. customer support is really good. Mixpanel is really good for Saas projects.
Inconvénients
Costly.
Reports and dashboards are not so easy to create.
It would have been nice if there is a forecast feature based on the data.
Avantages
Easy to use with lots of rich features. I especially like the AutoTrack tool that allows me to get the analytics of a GUI without having to tag it first.
Inconvénients
Very limited date range (2 weeks) for user flows. Dashboard feature isn't able to accommodate all of the reports that I have.
Avantages
- Perfect for Saas product
- Easy to use interface
- Love using funnels in order to track our users' behavior
- Also helps the R&D team tp surface bags
Inconvénients
- Dashboard could be better
- Bettet collaboration options within the team
Avantages
What I like most about Mixpanel is the fact that I can target my users and I can check our performance very easily.
Inconvénients
What I like least about Mixpanel is ab testing: they can only be started manually, and they can't be programmed.
See conversion through my site, visually.
Avantages
It lets me see funnel conversion. Once funnels and events are set up, they're pretty easy to create and edit.
Inconvénients
It's harder to use that it should be, should be easily used by non technical roles. Adding events to the site should be easily done without having to ask an engineer. Some simple things are hard i.e. "show me a a list of events that exist in our product"
When working Mixpanel is fantastic. It can help companies see their acquisition, activation, retention, revenue and referral. But I think the product is primarily for more mature companies that have used queries and excel sheets in the beginning to make their initial KPI's. Don't use this from the get go as a startup. But use once you know exactly what you want to track, and get somebody on your team to be the super user of Mixpanel (data scientist) and do the same on the development team.