Avis clients sur Mixpanel

Avantages

The new UI is really nice (visually), I love how graphs look like
Mobile app is super snappy
Integration is easy
Automatic insights are actually useful

Inconvénients

Building useful graphs can be challenging and sometimes counter-intuitive. Of course, I could watch all their education videos, but I simply don't have enough time. I think there's a lot that can be done in the "getting started quickly" category.
Also, I somehow can not pin a flow-diagram to the dashboard or even save it

Avantages

1. It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc.
2. You can easily create your own events for evey page or action and track user experience on mixpanel that where are they mostly using and viewing on their site which helps in decision making to upgrade their products.
3. You can easily access the mixpanel data form anywhere just login to mixpanel site and you can see the realtime data.
4. It is also easy to implement on the source code of products . We just need to include one script and we are able to add events where ever we like to define.

Inconvénients

Sometimes we face issue in profiling of the users.

Avantages

The best part about this app is that I able to track a mobile and web user of my application under the same umbrella.

Inconvénients

The user interface is not the best for non-analytics or non-technical users but it is better over time with the new updates.

Avantages

Once you set it up properly, you can use Mixpanel to track every granular user action. You can save numerous details with each event that's important for you to know such as device, browser, country, campaign UTM, etc. Mixpanel provides you with several types of reports you can analyze data with such as Insights (break down user actions to show how many share X, Y or Z detail such as campaign UTM) and Funnels (conversions between user actions). You can also use Mixpanel to send notifications (email, push, in-app) to users based on their actions. It's a very powerful analytic and marketing tool.

Inconvénients

Lately, Mixpanel has made quite a few UI changes. Some have been helpful, others less so. Example with a recent funnels UI change: if you add a breakdown (which breaks down each of the funnel steps by a specific detail like country), Mixpanel adds several different colored bars to the funnel, which makes it very difficult to visually see the conversions between each step. I'm not sure if they do any testing with users before launching new features or UI but their user experience would benefit a lot from it.

Mixpanel also does get expensive as you track more user actions (events), but it's only powerful and useful when you track every user action, big and small. Otherwise, your analysis would be based on an incomplete picture and cause incorrect findings.

Avantages

Sign-up was too easy and the free tier is very generous.
Installation was time consuming but this is mainly related to our codebase.
Segment integration is working like a charm.
The best app for setting up analytics for SaaS apps.

Inconvénients

Emailing user experience should be reimagined and made much more intuitive to match the amazing user experience of the whole app.

Avantages

This product provides easy-to-integrate code and some very basic metrics for your digital products. It is easy to use for beginners in data & analytics.

Inconvénients

There are many better visualizations and analytics metrics that could exist, but do not for the sake of simplicity. If you want to be more advanced in your ability to measure your data, look at other analytics platforms.

Avantages

A great user research tool for generating highly-targeted audiences and identifying user activity on-site. If properly set up on a high traffic site, it can separate valuable traffic from noise in less than 30 days.

Inconvénients

Events get registered a bit late or not at all. This issue might be fixed now.

Avantages

The easiness to track information and the possibility to analyse it based on segments teams was great. The customer support has always been active and answered fast.

Inconvénients

When we started needing more complex features, we found out that the pricing was too high and couldn't afford it. For the functionalities provided, we found that competitors much better suited our needs.

Avantages

Mixpanel provided us with a wide range of product data that helped guide our business decisions. We could also export this data and provide to customers.

Inconvénients

We had a lot of issues with the reliability of the data based on how MixPanel captured it. It's also a very difficult product to use and requires extensive training to get the most out of it - even for a user that wants to access basic reports.

Avantages

It's easy to use yet can become a very powerful tool to help understand metrics of web applications and behaviors of users.

Inconvénients

Can be perceived as a simple tool at first due to its ease of use and clean UI and for more customized or complex tracking.

Avantages

Mixpanel can tell you a lot of things about your users. Especially the Signal feature is great – we've used it as a guideline instead of having a full time data scientist. You can also follow different cohorts of users and create funnels to see where these users fall of or not.

Inconvénients

The dashboard function is not great. Besides that the system is pretty complex, so you really need to dive deep into the tutorials to understand how to use it.

Avantages

Mixpanel will be ideal for you if you need a simple, yet powerful tool for your SaaS product. One of their features that I've found most useful (and I haven't really seen it in the competitors' apps) is Signal. Once you apply it to your events, it shows you which ones you should encourage your users to do, and predict behavioral trends within your product. A must-have for a modern product marketer!

Inconvénients

I wish it would be easier to implement your own data to the user profiles and events there. You also can't collaborate within teams.

Avantages

-Incredible ability to send messages and emails with relatively no limitation
-Very robust reporting on success and outcome of particular events coded into platform
-AI and alerts activate on irregular activity
-Very, very secure in keeping data safe
-Many variables available to store and to track

Inconvénients

-Somewhat difficult for new users and for trainees to use
-Very difficult to maintain parity between users and their account on other software through any changes(ie. wrong email address gets fixed)
-Reports are a bit tricky to create

Avantages

Mixpanel is the cleanest, most accurate analytics tool our team has used. We've tried Google Analytics, and other free services that have consistently shown us messed up data. Mixpanel is super easy to set up, it gives you the data you need in a digestable format and allows you to make quick decisions.

Inconvénients

To be honest, I used to be quite upset with the pricing of this software but they have recently lowered the monthly costs and it is on-par with what I would expect to pay. Good job Mixpanel.

Avantages

The ability to send push notification and DEM directly from the same platform. The constantly improved features and support assistance.

Inconvénients

The difficulty of implementation and the non-accuracy of data

Avantages

It allows my product team to track the use and outcomes from each part of our platform. It's a must have for our product owners.

Inconvénients

I can't really tell, as I'm not involved in the implementation, but my team says it could be made easier with a more intuitive set of features

Avantages

- Quite easy to integrate Mixpanel event tracking in existing codebase
- Granular control is provided about when we want to start tracking a user's events and when do we want to destroy it

Inconvénients

- For small number of users, the solution is quite affordable but even for a small SAAS, the costs scale up so quickly depending upon the number of customers that inevitably you are forced to either cough up the money or change to another tracking service which would then take months of efforts.

Avantages

MixPanel offers very important metrics related to product analysis which creating our path to the improvement of our software. I especially helps us in customer acquisition, activation, retention, but also in revenue and referral activities.

Inconvénients

You really need to invest a lot of time to learn and understand how reporting works, how to create dashboards and other things.

Avantages

Mixpanel is best user tracking tool I have experienced. With Mixpanel, you can tell the last location a user used your product from, last action, last login - You can track so many things with it.

Inconvénients

Mixpanel is very expensive from my experience but then I guess it is so because it is a very good software.

Avantages

I know a company that uses Mixpanel to track everything a customer does on their platform, including where they left off and also encountered an error. Mixpanel also shows you a customer's location.
You can also send targetted customer messages with Mixpanel

Inconvénients

You will need a software developer to implement Mixpanel on your app or website. It's not something you can set up easily.

Avantages

I used to always use google analytics but have become a huge fan of Mixpanel. It's super easy to set up and to integrate into your workflow. It's easy to set up segmentations and flows so you can see how people move through your site or product. This has been hugely helpful in our ability to optimize conversion.

Inconvénients

I'm curious how they can improve the collaboration abilities with teammates and allow for more streamlined experiments.

Avantages

The marketing tool is INSANELY powerful you can configure marketing messages or campaigns based on almost any data you can pipe in. The support engineers are the nicest, best support engineers on the planet (they have incredible depth of knowledge and explain in crazy detail). We see our Mixpanel marketing communications perform 4-5x better on average than our general email marketing messages.

Inconvénients

It's so sophisticated and advanced it can be difficult to know where or how to get started. If you're looking for a "simple" marketing platform, this is not for you.

Avantages

- Insights, insights, insights - if set up correctly, you can learn a ton about users
- big feature set
- allows to answer complex questions about usage and users (e.g. through behavioral cohorting)

Inconvénients

- JQL skills required for many analytics use cases
- sometimes buggy
- very slow lately - I don't know what happened but the MP team must have made major changes to their tech stack - the tool has been really slow since March

Avantages

It enables to track every customer on your platform and target them as you want. You can also have some insights and run campaign with a very precise and effective targeting.

Inconvénients

Quite heavy to understand, not always very simple. Too much fonctionnality and no real segmentation.

Avantages

Mixpanel lets me track how often users are performing a specific pattern of interactions with my websites/web apps. It makes it easy to visualize the frequency and incidence of these events, and use the data in conjunction with other platforms like Google Analytics.

Inconvénients

There's a bit of a learning curve, especially if you haven't used a similar platform in the past. I have also found that certain ad-blockers might cause events not to register.