Mixpanel

Analytics pour Mobile et Web

Note globale

4,5 /5
(117)
Rapport qualité-prix
4,1/5
Fonctionnalités
4,4/5
Simplicité d'utilisation
4/5
Support client
4,3/5

93%
des utilisateurs recommandent cette application
Classer par

117 avis

Maxim
Note globale
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 8.0 /10

Tracking user behavior is a must but we're still figuring out Mixpanel

Publié le 25/07/2019

We build a SaaS product and need some way of tracking and analyzing user behavior. Everyone talks about and recommends mixpanel, so we're trying to figure it out.

Avantages

The new UI is really nice (visually), I love how graphs look like
Mobile app is super snappy
Integration is easy
Automatic insights are actually useful

Inconvénients

Building useful graphs can be challenging and sometimes counter-intuitive. Of course, I could watch all their education videos, but I simply don't have enough time. I think there's a lot that can be done in the "getting started quickly" category.
Also, I somehow can not pin a flow-diagram to the dashboard or even save it

Alternatives envisagées 

Elastic Stack
Utilisateur vérifié
Note globale
  • Secteur d'activité : Internet
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Data tool for more established companies

Publié le 16/08/2018

When working Mixpanel is fantastic. It can help companies see their acquisition, activation, retention, revenue and referral. But I think the product is primarily for more mature companies that have used queries and excel sheets in the beginning to make their initial KPI's. Don't use this from the get go as a startup. But use once you know exactly what you want to track, and get somebody on your team to be the super user of Mixpanel (data scientist) and do the same on the development team.

Avantages

Mixpanel can tell you a lot of things about your users. Especially the Signal feature is great – we've used it as a guideline instead of having a full time data scientist. You can also follow different cohorts of users and create funnels to see where these users fall of or not.

Inconvénients

The dashboard function is not great. Besides that the system is pretty complex, so you really need to dive deep into the tutorials to understand how to use it.

Eri
Note globale
  • Secteur d'activité : Télécommunications
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé toutes les semaines pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 6.0 /10

Either some issue with implementation or something else

Publié le 14/10/2021

Avantages

I liked that it was very intuitive to use. For example creating dashboards, product analysis (both web and mobile) and making funnels is very easy.

Inconvénients

There has always been an issue where we have trouble attributing events to client IDs when we bring the Mixpanel data outside of Mixpanel (for example our data warehouse). We end up having events that are missing or that are not attributed back to our clients.

Aman
Note globale
  • Secteur d'activité : Services et technologies de l'information
  • Taille de l'entreprise : 501–1 000 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Go to tool for Dashboarding

Publié le 25/07/2021

Overall I am really satisfied with the software for my daily use. It really is a value for money and makes working really easy.

Avantages

This software gives you the functionality to fetch data directly using SQL for the charts. The ability to calculate the ratios of metrics helps make the dashboard really informative. Apart from this, the user UI is really easy to use and also it loads the data in real time really fast.

Inconvénients

There is not much to dislike in the software but yes some more features/charts option can be added to get the maximum from this.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Services aux consommateurs
  • Taille de l'entreprise : Auto-entrepreneur
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Probabilité de recommander le produit 6.0 /10

Basic analytics software for simple companies

Publié le 05/05/2020

Overall this product was easy to integrate and use, but ultimately did not provide the level of detail needed to run a successful data-driven business.

Avantages

This product provides easy-to-integrate code and some very basic metrics for your digital products. It is easy to use for beginners in data & analytics.

Inconvénients

There are many better visualizations and analytics metrics that could exist, but do not for the sake of simplicity. If you want to be more advanced in your ability to measure your data, look at other analytics platforms.

Ayoub
Note globale
  • Secteur d'activité : E-learning
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Probabilité de recommander le produit 5.0 /10

Hard to use at the beginning but it's a great tool after all

Publié le 06/02/2021

it remains a good and affordable tool after all i wish if they can approve their features more

Avantages

Segment integration, Open API, good campaign tracking , funnel reporting and great user reporting aswell

Inconvénients

rectoactive aliasing's missing, also it's not that much easy to use and navigate not user freindly

Anurag
Note globale
  • Secteur d'activité : Services financiers
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Honest Mixpanel Review

Publié le 20/11/2022

Mixpanel is being used by our company to generate daily client outreach and strategise our campaign. Helps us to generate alert in real time and organize weekly and monthly data more efficiently.

Avantages

I like the interface and easy navigation of the platform. The quality of insightful analytics provided in time bound manner is also very helpful. Alert generation is just amazing .

Inconvénients

They should focus a bit on faster loading of result of data search. Sometimes bugs comes when we try to add new alert generation parameter. Data classification and categories can be expanded for better utilization .

Tiago
Note globale
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 9.0 /10

Event tracking platform

Publié le 05/08/2018

My product team is heavy user. Being in the Marketing team, I appreciate the reports we get from it, they really provide a deeper understanding of what our customers actually do with our product

Avantages

It allows my product team to track the use and outcomes from each part of our platform. It's a must have for our product owners.

Inconvénients

I can't really tell, as I'm not involved in the implementation, but my team says it could be made easier with a more intuitive set of features

Jovan
Note globale
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Savvy tool for advanced product marketers

Publié le 03/12/2019

Without MixPanel we would wander in the dark without clear guidance.

Avantages

MixPanel offers very important metrics related to product analysis which creating our path to the improvement of our software. I especially helps us in customer acquisition, activation, retention, but also in revenue and referral activities.

Inconvénients

You really need to invest a lot of time to learn and understand how reporting works, how to create dashboards and other things.

Magnus
Note globale
  • Secteur d'activité : Édition
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 9.0 /10

Better than Google Analytics

Publié le 03/02/2019

Unlike Google Analytics, Mixpanel tracks everything and can help you understand your customers better

Avantages

I know a company that uses Mixpanel to track everything a customer does on their platform, including where they left off and also encountered an error. Mixpanel also shows you a customer's location.
You can also send targetted customer messages with Mixpanel

Inconvénients

You will need a software developer to implement Mixpanel on your app or website. It's not something you can set up easily.

Caren
Note globale
  • Secteur d'activité : Services financiers
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

An innovative tool that provides more comprehensive search and data collection options

Publié le 02/04/2022

Our team's productivity has increased as a result of using Mixpanel, which has reduced the amount of time it takes to interpret massive amounts of data and better understand customer interactions.

Avantages

Mixpanel As long as you can track the data accurately from reputable sources, you'll be able to see how and how much people trust your ad, all without having to learn too much about it or rely on any prior expertise. You can get from raw data to actionable insights in a matter of minutes with this tool, thanks to its quick search feature and all the options it offers. Mixpanel provides many options for sorting results based on various classifications, such as your product type, target groups, and behavioral patterns. Customers may see all of this on personalized panels, along with reports that are easy to interpret. Every tiny change can be shared with my coworkers, which extends the possibility for finding solutions and leveraging that information to establish precise timeframes.

Inconvénients

The platform's master requires lengthy training before he or she can use it to its full potential. There are instances when there are errors in the data that have been gathered, or when you do not receive what you are looking for, and this may be due to the fact that the data has not been set up correctly by the user, which can be quite distracting.

Matylda
Note globale
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 201–500 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Probabilité de recommander le produit 8.0 /10

Very easy to navigate and pull your data

Publié le 05/08/2018

Avantages

Mixpanel will be ideal for you if you need a simple, yet powerful tool for your SaaS product. One of their features that I've found most useful (and I haven't really seen it in the competitors' apps) is Signal. Once you apply it to your events, it shows you which ones you should encourage your users to do, and predict behavioral trends within your product. A must-have for a modern product marketer!

Inconvénients

I wish it would be easier to implement your own data to the user profiles and events there. You also can't collaborate within teams.

Zeeshan
Note globale
  • Secteur d'activité : Informatique et sécurité réseau
  • Taille de l'entreprise : 501–1 000 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Best Analytical tool

Publié le 28/11/2020

Avantages

Mixpanel provides you best analytics. You can easily integrate it in your app, website, member area etc. It also offers email campaigns and push notification. You can easily create segmentation and target the audience easily. You can automate the campaigns and push notifications with the help of funnel.

Inconvénients

Pricing is too high. Should support dynamic dashboard support for reporting.

Ciprian
Note globale
  • Secteur d'activité : Immobilier
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé toutes les semaines pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Probabilité de recommander le produit 10.0 /10

A great user research tool

Publié le 05/01/2020

Avantages

A great user research tool for generating highly-targeted audiences and identifying user activity on-site. If properly set up on a high traffic site, it can separate valuable traffic from noise in less than 30 days.

Inconvénients

Events get registered a bit late or not at all. This issue might be fixed now.

Alternatives envisagées 

Segment et Customer.io

Pourquoi passer à Mixpanel

Better features and better user experience.
Utilisateur vérifié
Note globale
  • Secteur d'activité : Gestion de l'enseignement
  • Taille de l'entreprise : 501–1 000 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Super powerful analytics

Publié le 04/04/2018

Avantages

I used to always use google analytics but have become a huge fan of Mixpanel. It's super easy to set up and to integrate into your workflow. It's easy to set up segmentations and flows so you can see how people move through your site or product. This has been hugely helpful in our ability to optimize conversion.

Inconvénients

I'm curious how they can improve the collaboration abilities with teammates and allow for more streamlined experiments.

Adarsh
Note globale
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Probabilité de recommander le produit 8.0 /10

Great even tracking platform

Publié le 27/03/2018

Avantages

Mixpanel lets me track how often users are performing a specific pattern of interactions with my websites/web apps. It makes it easy to visualize the frequency and incidence of these events, and use the data in conjunction with other platforms like Google Analytics.

Inconvénients

There's a bit of a learning curve, especially if you haven't used a similar platform in the past. I have also found that certain ad-blockers might cause events not to register.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Internet
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé toutes les semaines pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 9.0 /10

Tracked our usage data effectively

Publié le 09/12/2019

Mixpanel is recommended but I would review your requirements to see that it's the right tool for your business needs.

Avantages

Mixpanel provided us with a wide range of product data that helped guide our business decisions. We could also export this data and provide to customers.

Inconvénients

We had a lot of issues with the reliability of the data based on how MixPanel captured it. It's also a very difficult product to use and requires extensive training to get the most out of it - even for a user that wants to access basic reports.

Kristen
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : Auto-entrepreneur
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Great software once you get it going

Publié le 01/09/2018

With mixpanel keeping me updated on the latest statistics I can enhance my business because I make more money if I know what people want instead of getting outdated information and leaving it up to guess work.

Avantages

I like getting answers as soon as I need them it's very on the go since statistics change constantly it's nice to have them easily available. Customer service is very friendly and when you're having issues bringing up your stats they can find them easily and help you out.

Inconvénients

What I liked least is when going to sign up for an account for some reason their webpage makes your tablet crash repetitively and then keeps freezing up your browser so it was very hard to set up an account.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Hôpitaux et soins de santé
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 9.0 /10

Mixpanel review

Publié le 29/04/2019

We are an SaaS startup, and are trying to accomplish two things with Mixpanel: 1) understand for what and how our clients are using our system, so we can help them utilize ALL features; and 2) increase internal and external satisfaction by updating our knowledge base based on our Mixpanel data to reduce support tickets and increase client retention.

Avantages

Mixpanel is awesome and really helps you make the most of your website or platform. Flows and funnels are key to better understanding how people use our site and what paths they take to complete various tasks that we could make easier for them.

Inconvénients

So far, there's really nothing I've discovered that I don't like about Mixpanel.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 1 001–5 000 employés
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Great Analytics Tool

Publié le 09/01/2018

Avantages

Easy to use with lots of rich features. I especially like the AutoTrack tool that allows me to get the analytics of a GUI without having to tag it first.

Inconvénients

Very limited date range (2 weeks) for user flows. Dashboard feature isn't able to accommodate all of the reports that I have.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Banque
  • Taille de l'entreprise : 10 000+ employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Grow your online business by finding out caveats in your application

Publié le 01/05/2022

Avantages

Data analytics, event capturing, AB testing, customer support.

Inconvénients

Missed event are never captured and they just vanish so that needs to be addressed.

Sunil
Note globale
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client

Mixpanel provides the kind of product analytics I need

Publié le 06/09/2017

Avantages

It's quite easy to segment data. It's easy to tag what you want to measure. The UX is pretty nice.

Inconvénients

It takes some time to use it fully. The training could be better. They need more use cases and help to get people to use it fully.

Ngenge
Note globale
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les mois pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Mixpanel

Publié le 07/07/2022

It's an awesome analytic tool for measuring web traffic and user interaction. Anyone can use it and thus, I will always recommend it.

Avantages

MixPanels provides super-important metrics like active daily users, sign-ups, and conversions. It's detail-specific and provides accurate web and mobile analytic metrics. Campaign monitoring is also super effective.

Additionally, It has an intrusive and easy-to-work-with user interface with good customer service. it's cheap & affordable and suitable for most beginners

Inconvénients

I won't recommend Mixpanel for large businesses that receive massive monthly traffic or run large campaigns. It doesn't support data with high thresholds.

Shubham
Note globale
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 501–1 000 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 7.0 /10

Mix panel -Useful analytic Tool

Publié le 21/11/2019

The overall performance of the mixpanel is good, they just need to simply the interface and prices needs to be decreased.

Avantages

Mixpanels helps to analyze the customer's activities over time when they visit the web application , along with this it also helps to understand the customer's behavior. The Customer support is very quick and reliable.

Inconvénients

Pricing is seen as its one of the major limitations. Beginner's are expected to face problems in understanding the interface of this software.

Hilary
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : Auto-entrepreneur
  • Logiciel utilisé tous les mois pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Mixpanel is a great way of learning more about customers

Publié le 06/07/2021

I use Mixpanel to determine how campaigns are working and how customers are performing according to my efforts. It's a great tool and easy to use.

Avantages

Mixpanel's Funnels function is my go-to tool. It's incredible to visualize data according to behaviour and cohorts. Mixpanel makes it easy!

Inconvénients

They let their Messages tool stagnate for far too long. They sold users on it and then barely supported the tool. It's good they are finally sunsetting it, but it took far too long.