Mixpanel

Analytics pour Mobile et Web

Note globale

4,5 /5
(91)
Rapport qualité-prix
4/5
Fonctionnalités
4,3/5
Simplicité d'utilisation
3,9/5
Support client
4,3/5

92%
des utilisateurs recommandent cette application

91 avis

Aleksandr S.
Note globale
  • Secteur d'activité: Logiciels
  • Taille de l'entreprise: 501-1 000 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

There are a lot of analytics tools. This one does work.

Publié le 25/04/2021

Overall mixpanel is one of the best solutions on the market. It is realiably, offers wide range of tools and libraries to satisfy both administrators, marketologists, developers and managers.
It is somewhat costly and sometimes you would like mixpanel to think more about the edge cases.

Avantages

Tracks both events and profiles. Collects wide specter of attributes, some of them automatically. Provides quite comprehensive documentation, including some obscure use cases.
Mixpanel supports mobile, web, server side analytic events, and for that offers a number of implementation for different languages and platforms, including JS, Ruby, Python, PHP etc.
Dashboard offers dictionary, event and field renaming, live events and profile updates stream, various graphs and insights.
Built-in visualizer uses mixpanel own query builder, it works perfectly and requires just a bit of reading.
Again. the documentation, examples and how-to's are very helpful.
Mixpanel does not lose updates in most of the cases, but they might be delayed.
Heat map is there but sometimes it works a bit strange and it is hard to tell whether it can be trusted.

Inconvénients

Mixpanel does not document the whole protocol and this is VERY inconvenient when server-side events are to be implemented, or your application requires proxifiying to work around adblockers.
The protocol itself is not suitable for seamless proxifying.
Documentation may be slightly outdated. Some obscure moments in it are just there for like forever despite discussed numerous times on the internet.
Tech support is mostly useless. Most of the time it is possible to sort thing out without technical support, though, but still - this is something that could definitely be improved.
Until recently there was no reliable debug tool to check updates to profile. Now, though they are rendered as operations, it is still not exactly what is expected.
Latency sometimes is an issue.
Price is a bit too high.

Utilisateur vérifié
Note globale
  • Secteur d'activité: Logiciels
  • Taille de l'entreprise: 501-1 000 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Great Analytics tool for Decision Making

Publié le 26/09/2020

It was a great product we use it on daily bases to track the user activity on our site and based on the research we plan our future goals.

Avantages

1. It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc.
2. You can easily create your own events for evey page or action and track user experience on mixpanel that where are they mostly using and viewing on their site which helps in decision making to upgrade their products.
3. You can easily access the mixpanel data form anywhere just login to mixpanel site and you can see the realtime data.
4. It is also easy to implement on the source code of products . We just need to include one script and we are able to add events where ever we like to define.

Inconvénients

Sometimes we face issue in profiling of the users.

Alternatives envisagées 

Google Analytics

Pourquoi choisir Mixpanel 

It does not give the flexibility to manage our events.

Logiciel antérieur 

Kissmetrics

Pourquoi passer à Mixpanel

1. Flexibility to customize our events. 2. Realtime data was fast.
Amit A.
Note globale
  • Secteur d'activité: Logiciels
  • Taille de l'entreprise: 11-50 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Awesome tool for In-depth Product Analytics!

Publié le 03/08/2021

1. Understanding the Drop-off & Conversion across different funnels in the product.
2. Measuring the product usage analytics across different plans to know the customers better.
3. To seek feature adoption by the users via usage analytics.
4. Creating a cross-functional dashboard to consolidate and present the crucial metrics, keeping stakeholders informed hassle-free.

Avantages

Seemless event and funnel segmentation analysis with a lot of crunching functionalities. Readily downloadable in CSV o PNG format. Integrating tracking code is hassle-free as well, given the exhaustive documentation & video tutorials available.

Overall a pleasant experience!

Inconvénients

No auto-save feature in the Dashboard. You need to click on save every single time you add a report to a dashboard. Pop-up is damn annoying. It also has some sync issues where some of the events don't show up and need a hard refresh before it starts showing up again.

No option to create a team/squad to collaborate on a specific dashboard. Doesn't have an extensive integrations bucket.

Alternatives envisagées 

Amplitude

Pourquoi passer à Mixpanel

Effective costing, plus easy to use UI/UX with Java Query Language support!
Hasin A.
Note globale
  • Secteur d'activité: Enseignement supérieur
  • Taille de l'entreprise: 501-1 000 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

One of the best web analytics tools

Publié le 04/04/2018

- Web analytics
- Mobile Analytics
- Marketing Attribution

Avantages

The best part about this app is that I able to track a mobile and web user of my application under the same umbrella.

Inconvénients

The user interface is not the best for non-analytics or non-technical users but it is better over time with the new updates.

Robson P.
Note globale
  • Secteur d'activité: Logiciels
  • Taille de l'entreprise: 2-10 employés
  • Logiciel utilisé toutes les semaines pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

MixPanel the best Software Analytics Tool

Publié le 20/05/2021

We use MixPanel to measure all the resources of our Software. With the collected data, we set up visualizations and dashboards to make decisions in our product, and in our sales proccess, because we use MixPanel to tracking our Free Trial.
For Product Analytics, I do not doubt that the MixPanel is The best choice, even more, than we are a Startup and we have been counting on the startups program for some time.

Avantages

Mixpanel interface is excellent. For anyone who works with software as a service, this tool is essential!
Distinguished product teams use this tool.
MixPanel have too many resources, all you need when the subject is Product Analytics you can do with Mixpanel.

I'm CTO on [SENSITIVE CONTENT HIDDEN] and use at least once on a week MixPanel to taking product decisions.

Inconvénients

The initial configuration of data tracking is a bit complicated, especially if you want to evaluate everything that is possible. You will take some time to setup the events, mainly the custom events of you product.

Of course you need to evaluate the points the make sense to track, and if you love data like I, I'm sure that you will want to track everything.

Bhaumik S.
Note globale
  • Secteur d'activité: Internet
  • Taille de l'entreprise: 11-50 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

All your product Analytics in One place

Publié le 16/08/2021

Avantages

Help us craft the best funnels to optimize product decisions

Inconvénients

Saving dashboards and retriving them sometimes acts wierdly

Alternatives envisagées 

Amplitude

Pourquoi passer à Mixpanel

Start-up credits
Aman K.
Note globale
  • Secteur d'activité: Services et technologies de l'information
  • Taille de l'entreprise: 501-1 000 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Go to tool for Dashboarding

Publié le 25/07/2021

Overall I am really satisfied with the software for my daily use. It really is a value for money and makes working really easy.

Avantages

This software gives you the functionality to fetch data directly using SQL for the charts. The ability to calculate the ratios of metrics helps make the dashboard really informative. Apart from this, the user UI is really easy to use and also it loads the data in real time really fast.

Inconvénients

There is not much to dislike in the software but yes some more features/charts option can be added to get the maximum from this.

Ayoub K.
Note globale
  • Secteur d'activité: E-learning
  • Taille de l'entreprise: 11-50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Probabilité de recommander le produit 5.0 /10

Hard to use at the beginning but it's a great tool after all

Publié le 06/02/2021

it remains a good and affordable tool after all i wish if they can approve their features more

Avantages

Segment integration, Open API, good campaign tracking , funnel reporting and great user reporting aswell

Inconvénients

rectoactive aliasing's missing, also it's not that much easy to use and navigate not user freindly

Francesco B.
Note globale
  • Secteur d'activité: Marketing et publicité
  • Taille de l'entreprise: 11-50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 8.0 /10

Management of digital marketing

Publié le 21/10/2018

It helped us manage the push and the DEM allowing us to do a / b testing and improve the performance of our instruments.

Avantages

The ability to send push notification and DEM directly from the same platform. The constantly improved features and support assistance.

Inconvénients

The difficulty of implementation and the non-accuracy of data

Utilisateur vérifié
Note globale
  • Secteur d'activité: Internet
  • Taille de l'entreprise: 501-1 000 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Great analytics software

Publié le 26/02/2021

I loved it. It's really easy to use and the Segment integration makes it an amazing analytics solution.

Avantages

The ability to get insights from data in minutes. No need to be an expert, it's really easy to use for any product person. Chart creation is really straight forward.

Moreover, if you use Segment, Mixpanel will work great with it.

Inconvénients

I think the product is great overall, if I had to pick one thing I least liked, it's got to be the pricing.

Sapph L.
Note globale
  • Secteur d'activité: Formation professionnelle et coaching
  • Taille de l'entreprise: Auto-entrepreneur
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Powerful, comprehensive tool to track and analyze user actions and behavior patterns

Publié le 25/12/2019

It's a powerful analytics and marketing tool that helps you track and understand user behavior (who are your power users? which sources did you acquire them from? what's your churn rate? etc.) and make important business decisions about what you should do more of, what's working and what isn't.

Avantages

Once you set it up properly, you can use Mixpanel to track every granular user action. You can save numerous details with each event that's important for you to know such as device, browser, country, campaign UTM, etc. Mixpanel provides you with several types of reports you can analyze data with such as Insights (break down user actions to show how many share X, Y or Z detail such as campaign UTM) and Funnels (conversions between user actions). You can also use Mixpanel to send notifications (email, push, in-app) to users based on their actions. It's a very powerful analytic and marketing tool.

Inconvénients

Lately, Mixpanel has made quite a few UI changes. Some have been helpful, others less so. Example with a recent funnels UI change: if you add a breakdown (which breaks down each of the funnel steps by a specific detail like country), Mixpanel adds several different colored bars to the funnel, which makes it very difficult to visually see the conversions between each step. I'm not sure if they do any testing with users before launching new features or UI but their user experience would benefit a lot from it.

Mixpanel also does get expensive as you track more user actions (events), but it's only powerful and useful when you track every user action, big and small. Otherwise, your analysis would be based on an incomplete picture and cause incorrect findings.

Utilisateur vérifié
Note globale
  • Secteur d'activité: Internet
  • Taille de l'entreprise: 2-10 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Data tool for more established companies

Publié le 16/08/2018

When working Mixpanel is fantastic. It can help companies see their acquisition, activation, retention, revenue and referral. But I think the product is primarily for more mature companies that have used queries and excel sheets in the beginning to make their initial KPI's. Don't use this from the get go as a startup. But use once you know exactly what you want to track, and get somebody on your team to be the super user of Mixpanel (data scientist) and do the same on the development team.

Avantages

Mixpanel can tell you a lot of things about your users. Especially the Signal feature is great – we've used it as a guideline instead of having a full time data scientist. You can also follow different cohorts of users and create funnels to see where these users fall of or not.

Inconvénients

The dashboard function is not great. Besides that the system is pretty complex, so you really need to dive deep into the tutorials to understand how to use it.

Matylda C.
Note globale
  • Secteur d'activité: Logiciels
  • Taille de l'entreprise: 201-500 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Probabilité de recommander le produit 8.0 /10

Very easy to navigate and pull your data

Publié le 05/08/2018

Avantages

Mixpanel will be ideal for you if you need a simple, yet powerful tool for your SaaS product. One of their features that I've found most useful (and I haven't really seen it in the competitors' apps) is Signal. Once you apply it to your events, it shows you which ones you should encourage your users to do, and predict behavioral trends within your product. A must-have for a modern product marketer!

Inconvénients

I wish it would be easier to implement your own data to the user profiles and events there. You also can't collaborate within teams.

Shrishtee S.
Note globale
  • Secteur d'activité: Services et technologies de l'information
  • Taille de l'entreprise: 5 001-10 000 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

An Exceptional Analytic Tool

Publié le 12/02/2021

We have been tracking user events and Mixpanel has proved a great ally for that. It's easy to use features had made it stand out than other products in the market. I have been using this more for than six months now and not for once I faced any difficulties. It wasn't any arduous for me and I would suggest people who are looking for a great analytic tool to try this one.

Avantages

Intelligible software it is, with user friendly interface. A new user doesn't have to be perturbed much to understand the functionality of this product. All the features are quite comprehensible.

Inconvénients

There is nothing in this product to dislike. The price might bother a few people but in the comparison to the other analytic software out there the price of this product is very much acceptable, making this product affordable than others.

Zeeshan A.
Note globale
  • Secteur d'activité: Informatique et sécurité réseau
  • Taille de l'entreprise: 501-1 000 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Best Analytical tool

Publié le 28/11/2020

Avantages

Mixpanel provides you best analytics. You can easily integrate it in your app, website, member area etc. It also offers email campaigns and push notification. You can easily create segmentation and target the audience easily. You can automate the campaigns and push notifications with the help of funnel.

Inconvénients

Pricing is too high. Should support dynamic dashboard support for reporting.

Maxim L.
Note globale
  • Secteur d'activité: Logiciels
  • Taille de l'entreprise: 2-10 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 8.0 /10

Tracking user behavior is a must but we're still figuring out Mixpanel

Publié le 25/07/2019

We build a SaaS product and need some way of tracking and analyzing user behavior. Everyone talks about and recommends mixpanel, so we're trying to figure it out.

Avantages

The new UI is really nice (visually), I love how graphs look like
Mobile app is super snappy
Integration is easy
Automatic insights are actually useful

Inconvénients

Building useful graphs can be challenging and sometimes counter-intuitive. Of course, I could watch all their education videos, but I simply don't have enough time. I think there's a lot that can be done in the "getting started quickly" category.
Also, I somehow can not pin a flow-diagram to the dashboard or even save it

Alternatives envisagées 

Elasticsearch
Fayssal J.
Note globale
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

I use Mixpanel every single hour a day, 7 days a week and 365 days a year !

Publié le 31/07/2018

It's the simplest way to track app usage.

Avantages

Sign-up was too easy and the free tier is very generous.
Installation was time consuming but this is mainly related to our codebase.
Segment integration is working like a charm.
The best app for setting up analytics for SaaS apps.

Inconvénients

Emailing user experience should be reimagined and made much more intuitive to match the amazing user experience of the whole app.

Utilisateur vérifié
Note globale
  • Secteur d'activité: Services aux consommateurs
  • Taille de l'entreprise: Auto-entrepreneur
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Probabilité de recommander le produit 6.0 /10

Basic analytics software for simple companies

Publié le 05/05/2020

Overall this product was easy to integrate and use, but ultimately did not provide the level of detail needed to run a successful data-driven business.

Avantages

This product provides easy-to-integrate code and some very basic metrics for your digital products. It is easy to use for beginners in data & analytics.

Inconvénients

There are many better visualizations and analytics metrics that could exist, but do not for the sake of simplicity. If you want to be more advanced in your ability to measure your data, look at other analytics platforms.

Viktor G.
Note globale
  • Secteur d'activité: Vente au détail
  • Taille de l'entreprise: 11-50 employés
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Amazing platform perfect for data needs(specifically for eCommerce and phone applications)

Publié le 15/05/2018

Incredibly strong application for assessing data and customer behaviour - perfect for serving notifications and emails to customers and this is often overlooked to Mailchimp and other strictly-email marketing competitors

Avantages

-Incredible ability to send messages and emails with relatively no limitation
-Very robust reporting on success and outcome of particular events coded into platform
-AI and alerts activate on irregular activity
-Very, very secure in keeping data safe
-Many variables available to store and to track

Inconvénients

-Somewhat difficult for new users and for trainees to use
-Very difficult to maintain parity between users and their account on other software through any changes(ie. wrong email address gets fixed)
-Reports are a bit tricky to create

Utilisateur vérifié
Note globale
  • Secteur d'activité: Services d'information
  • Taille de l'entreprise: 2-10 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Go-To Analytics

Publié le 03/10/2018

Avantages

Mixpanel is the cleanest, most accurate analytics tool our team has used. We've tried Google Analytics, and other free services that have consistently shown us messed up data. Mixpanel is super easy to set up, it gives you the data you need in a digestable format and allows you to make quick decisions.

Inconvénients

To be honest, I used to be quite upset with the pricing of this software but they have recently lowered the monthly costs and it is on-par with what I would expect to pay. Good job Mixpanel.

Ciprian P.
Note globale
  • Secteur d'activité: Immobilier
  • Taille de l'entreprise: 2-10 employés
  • Logiciel utilisé toutes les semaines pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Probabilité de recommander le produit 10.0 /10

A great user research tool

Publié le 05/01/2020

Avantages

A great user research tool for generating highly-targeted audiences and identifying user activity on-site. If properly set up on a high traffic site, it can separate valuable traffic from noise in less than 30 days.

Inconvénients

Events get registered a bit late or not at all. This issue might be fixed now.

Alternatives envisagées 

Customer.io et Segment

Pourquoi passer à Mixpanel

Better features and better user experience.
Tiago O.
Note globale
  • Secteur d'activité: Logiciels
  • Taille de l'entreprise: 11-50 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 9.0 /10

Event tracking platform

Publié le 05/08/2018

My product team is heavy user. Being in the Marketing team, I appreciate the reports we get from it, they really provide a deeper understanding of what our customers actually do with our product

Avantages

It allows my product team to track the use and outcomes from each part of our platform. It's a must have for our product owners.

Inconvénients

I can't really tell, as I'm not involved in the implementation, but my team says it could be made easier with a more intuitive set of features

Utilisateur vérifié
Note globale
  • Secteur d'activité: Immobilier
  • Taille de l'entreprise: 11-50 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 6.0 /10

Sophisticated but pricey solution

Publié le 03/12/2019

I really liked to use it and wish that it becomes more affordable at scale

Avantages

- Quite easy to integrate Mixpanel event tracking in existing codebase
- Granular control is provided about when we want to start tracking a user's events and when do we want to destroy it

Inconvénients

- For small number of users, the solution is quite affordable but even for a small SAAS, the costs scale up so quickly depending upon the number of customers that inevitably you are forced to either cough up the money or change to another tracking service which would then take months of efforts.

Jovan M.
Note globale
  • Secteur d'activité: Logiciels
  • Taille de l'entreprise: 2-10 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Savvy tool for advanced product marketers

Publié le 03/12/2019

Without MixPanel we would wander in the dark without clear guidance.

Avantages

MixPanel offers very important metrics related to product analysis which creating our path to the improvement of our software. I especially helps us in customer acquisition, activation, retention, but also in revenue and referral activities.

Inconvénients

You really need to invest a lot of time to learn and understand how reporting works, how to create dashboards and other things.

Magnus O.
Note globale
  • Secteur d'activité: Édition
  • Taille de l'entreprise: 2-10 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

The best user tracking tool

Publié le 30/09/2019

The experience has been great. Although, I requested a refund once and it took a while.

Avantages

Mixpanel is best user tracking tool I have experienced. With Mixpanel, you can tell the last location a user used your product from, last action, last login - You can track so many things with it.

Inconvénients

Mixpanel is very expensive from my experience but then I guess it is so because it is a very good software.