Avis sur Constant Contact

Avantages

I do independent contracting for a nonprofit and have been using Constant Constant for about 4 years now for the electronic newsletters to our supporters and network. I love that the software and the many different template options to use for mailings. I also like that I am able to change fonts, color, backgrounds and layout with ease. It is VERY user friendly and if I need to stop in the middle of my work it, will be saved where I left off. This is actually an update because in the past if you didn't save the work manually you could lose it, but they have updated that and it now autosaves (which I am very grateful for). Also, I love that I can schedule mailings and campaigns in advance for when I want them to go out (I currently have 5 pending to go out on designated days within the next 5 weeks). This save me a lot of time and not having to wait til the day of to log on and send them out.

What I REALLY like is that we can track analytics. we know what emails (and topics) people are more interested in versus ones they barely open. This helps us in choosing more engaging content. I know what percent of our contacts have opened the emails. I can create different groups to send certain thing to (like Board members, parents, LSC), I am even able to see the time and date (and by whom) an email was opened and if the donate button was clicked or not (which is good for best practices and implementing measures of accountability within the org).

Inconvénients

I don't like that the only videos that I can embed into the mailings have to be a Youtube link. But other than that, there isn't much that I do not like about using this software.

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Avantages

As an email marketing solution, CC fits most small to medium business owners needs with plenty of easy to edit templates, branded emails, newsletters, calendars, event apps, and website integrations. Additionally, business owners can set up events and registrations via the app. The templates are easy to use with varied options and designs. For more experienced handlers, HTML is available to set up templates. Emails offer clients and recipients the opportunity to opt out or stay tuned while landing the emails in their in box rather than their spam filters . Analytics are a plus and helpful to see what works and what doesn't in an email campaign. CC also integrates social media platforms. Overall it is a great all-in-one marketing tool.

Inconvénients

While the software is generally easy to use, it is not intuitive and does on occasion produce glitchy results from missing images to random changes in text, font, and email structure. I do like the tiered pricing structure, although find CC to be far more expensive than their competitors. One of my biggest complaints is the placement of images - it doesn't really allow flexibility in design - if you are ok with their more cookie cutter template designs then its a 5 star - but the ability to place images becomes tedious and reduces the functionality. Overall the program is a go and worth the expense even if the image placement issues are annoying.

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Avantages

I use CC to to manage our large contact database and to send out email updates. It is great for segmenting our list -- from general interest to communications to fundraising. The automated features are great, especially that it will not allow the same email to appear in the same inbox twice. It also merges duplicate contacts. We use it across the entire organization. Constant contact is great for merging duplicate contacts, updating your address book, giving a reliable open rate and thorough reports, and allowing you to segment large email lists.

Inconvénients

When uploading additional contacts, CC wants to see how they actively subscribed. This can be problematic when uploading an older email list (i.e. you may just have a spreadsheet of The List and they want to see more evidence). Additionally, it is a little pricey compared to competitors such as MailChimp. It would be great to be able to export email campaigns as HTML.Be extremely careful when importing contacts. Constant Contact wants to see how they actively subscribed. Sometimes it is hard to prove this when you have entered information for people you have an established relationship with, or if they verbally requested to be added. Constant Contact wants to actually see the (paper) sign-up sheet. This is unachievable for businesses/groups that have been around long enough to have established an email list based on personal relationships or when importing business cards. As for the design, sizing images can be difficult when you are using a self-designed template. As for the contact management services, representatives have very little technical knowledge and don't seem to understand marketing techniques used within certain industries.

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Avantages

Love the ease of use - whether you want to send a quick email using a premade template, or customize every part of your message, Constant Contact gives you the tools. It's easy to find what you need, and you don't need to know anything about pixel size or the HTML color codes to create professional emails.

Constant Contact just introduced A/B testing, so you can better gauge the headings and send times that get your audience to open the emails.

Constant Contact is a very solid platform - I've yet to see any service outages, or experience any features that feel buggy, unstable, or like they're still in beta testing. If you have access to a feature on Constant Contact, you know that it will work.

Inconvénients

It's difficult to manage old campaigns. Want to see what your message was last time, what template you used, or how long ago you sent an email to a particular group? Good luck - you'll be scrolling through pages of old campaigns by hand.

At this time, you can't run reports to compare the percentage of opens/click-throughs per recipient group, or to compare how various keywords or send-times compare. To really analyze your marketing approach, you'll have to extract this data by hand.

Some of the updates (i.e. A/B testing, custom template options) have been available to users of free competitor services for years. It would be nice to see Constant Contact take a more proactive approach to innovation and updates.

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Avantages

It is very simple to use! The navigation is simple :) It really couldn't be any easier for a first-time user to figure out. A kid could definitely use it without any guidance (provided that they can read). I really enjoy using it, so that's a plus. I also love that you can view how many emails were opened , even who opened them and what they clicked on! As a marketing person, that's the greatest gift ever. Real data you can see, use and understand. Sadly, not all marketing products offer that. But Constant Contact does! And they do it well.

Inconvénients

Most of the templates end up looking sort of outdated. I describe it as "an early 2000s vibe." They could really use a face-lift to make them more attractive. That's honestly the only thing I don't like about it. Everything else is super great! Wish they'd adapted a more Mailchimp-esque look for all of their products. I think they would crush the competition if they changed up the look a bit.

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Avantages

The email design features are awesome, and adding pictures is pretty easy. You can build your own library of photos to use. Designing and changing email templates is quite straightforward, and fully customizable with colours, fonts and 'blocks' of type such as main feature, coupon, etc. I have only used customer support twice and they were cheerful and helpful. Almost every email brings one or more bookings so I feel using this service is worth the price. It's also easy to manage your email lists and CC helps guard against repeated bounces by sort of quarantining those email addresses to protect you from a poor sender reputation, which is important with ever-tightening SPAM regulations. There are upgrades available, should you want to send out forms or questionnaires to your list too.

Inconvénients

It is an expense for a small business, and the bigger your list the more it costs. Every once in a while the formatting goofs up and can be frustrating, and copy/paste formatting is sometimes a bit challenging. But the folks at CC work at that all the time and it's improved greatly over the years.

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Avantages

The automation of this software is beyond intuitive it's closer to artificial intelligence than anything. Providing crucial analytical data back to myself and my team we could reconfigure our approach to different demographics which ultimately LED in huge surges and increases in business.

Inconvénients

For some reason with most of these automated mail programs the same issues tended to plague them. The double opt out feature is what I'm really talking about which is also known as the unsubscriber list. Often clunky and the only part of the whole package that wasn't intuitive as it required individual attention which raised costs in man hours. That was easily negated by the large number of business it brought in due to its strong analytics though. This is a important tool for a smaller business looking to take the next step.

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Avantages

Contant Contact makes it easy for us to send a quick e-mail out to our members. They have everything set up for you, so that you can upload a document, image, and/or video. I love that they give you the option to change the background colors and schedule days and times for the e-mails to be sent out. I love how reliable this software is when it comes to importing contacts and making sure our clients receive the emails on time, I love the statistics it provides us. That has definitely helped our organization improve. Constant Contact is the way to go!

Inconvénients

The new update is a little more time consuming. I have been using Constant Contact for 2 years and getting used to the new update has been a bit frustrating. I also wish there were more templates for the buttons. Such as "click here for more", "register here" and etc. I think that would be a great addition.

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Avantages

Great tool for a small business or organization to communicate with supporters and customers. Very easy to manage contacts and lists. Countless email templates provided, plus it is easy to create your own templates.

Out of the box reporting on opens, click-thrus, opt-outs, and more are highly intuitive.

Inconvénients

Tool does not offer marketing automation functionality, as in -- if an email is opened, but the desired action is not taken, automatically send a follow-up email in two days or if the email is not opened, automatically send a follow-up email with a different subject line and different customized content in a week.

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Avantages

Constant Contact offers marketing tools via email for both users and administration. Constant Contact supplies users and administrators customization of emails. Constant Contact provides various options such as reporting, registering, campaigning, and customer feedback. Constant Contact has integration of software applications such as Word Press, Formstack, Facebook, MindBody, Outlook, HootSuite, and Salesforce. Constant Contact offers email marketing templates.

Inconvénients

Plans of services not provided on the Constant Contact site. Variations of information may not appear as clearly in the mobile application as oppose to the windows application. Within the editor tool, inserting inline images may not appear depending on the file type. As an administrator or user, attempting to cancel services may not transpire as quickly but the Constant Contact team is working towards a resolution. Constant Contact displays a limited number of archived reports as it relates to email analytics.

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Avantages

I used ConstantContact for more than just e-mail; I used it for events management and online surveys as well. So the fact that it was kind of an all-in-one tool for us was very beneficial versus having to swap between a different program for CRM, for event management, for reviews, and email updates. The platform was easy to use and you could get things set up in a matter of minutes. It also had great analytics and tracking reports.

Inconvénients

The customer service was pretty dreadful. While they tout "customizable" templates, they are extremely restrictive in what you CAN do. Essentially you can piddle around with some basic HTML and change colors, otherwise, you're pretty stuck with the templates they provide you. The price is also high for what is offered.

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Avantages

This software worked well for our email campaigns, but it lacked some features that were specific to the growing needs of our organization. We definitely would have stayed with this software if it would have met all the needs of our organization as we grew in size and function. The templates were easy to customize, and the emails always looked very professional. I also liked how the emails were tied into the registration page and the final reports.

Inconvénients

This is not an easy program to learn how to use. It's easy to make mistakes, especially when learning the program. Thank goodness for the excellent tech support provided. Their skilled and friendly tech support makes up for the difficulty learning the software. Their tech support is the main reason I would encourage others to consider using this software because of the steep learning curve. They fixed many problems for me, and they were always eager to help!

Note détaillée

Avantages

Great customer service. Whenever we encountered problems with data uploads/downloads or other situations, the phone support was quick to answer and very knowledgeable. Inexpensive for the quality of email platform. Great for small businesses.

Inconvénients

Not catered towards mid to large organizations selling multiple products and services. Unable to created multiple lists for product or services with the option for recipients to unsubscribe from just the one list (unsubscribes from all).

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Avantages

Constant Contact does a great job of managing multiple groups/list and lots of contacts. I've worked with clients who have a large customer base and Constant Contact allows managing large amounts of group/lists and allows you to manual remove unsubscribers and errors. They are rolling out a new version of their email builder, but the older version does allow custom css coding per block which really allows customizing their templates.

Inconvénients

There are a lot of quirks within Constant Contact that I haven't seen in Mailchimp, specifically with using external links for photos and links. The actual editing of text and links within the email builder is quirky and has some issues. Also, the new search feature for previous emails is really slow and takes a long time to find previous emails unless you create folders for all your emails.

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Avantages

I have used this software program for years in my real estate business. This is a great way to stay in front of your clients and potential clients. I can schedule this software to contact clients as little or as often as I like. I love the customizable newsletters and mailers to keep things interesting and fun.

Inconvénients

I would like to be able to integrate other programs to cooperate with this software, sending my clients updated listings, things like that. Otherwise, this is a powerful marketing tool and one of the best products for the money out there.

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Avantages

Constant contact makes it easy for the marketing team to stay in regular touch with our customers and clients via email.Email marketing is the cheapest form of marketing available to us at the marketing department and Constant contact has helped in maximizing the potentials of this marketing genre.
Constant contact is user friendly ,its templates are very easy to customize to fit our taste , and as users we are provided with vital analytical info. which assist us measure how effective every of our email marketing campaigns have been.

Inconvénients

The templates provided by Constant contact are customizable ,however some of the design templates are outdated.

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Avantages

Once your templates are created it makes it easier. You can send to lots of people at one time - making 10,000 emails to go out super simple. In addition, they can remove themselves and CC doesn't send again without their permission. We love seeing who viewed, clicked through the email or even forwarded it on!

Inconvénients

You can't attach a name to several emails - this is an inconvenience. I feel as though there are random glitches quite often and that can be time-consuming.

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Avantages

I love that I can take a flyer from my art department and import a PDF of it directly into Constant Contact. This is a recently added feature and makes my job much easier. I can send the flyer out to our mailing lists, and print the same document for my sales reps to hand out to their customers. This enables us to design 1 flyer rather than 2. If you're the type to build your email campaigns from scratch then they have you covered there with a great content layout system that is flexible and easy to use. If you're one of those really fancy people who likes to get all nerdy and mess with CSS then you can do that, too.

Inconvénients

There's not much to dislike honestly. I suppose I'd like it to be easier to find old email campaigns and resend them to new lists or contacts, but that's about it.

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Avantages

Constant Contact is really easy to use - it's features of templates, integrations and customizability for automation and sequences is a real boom for businesses to maintain customer contact - to stay on top of mind and influence their behaviour - while not taking too much time doing it - is awesome. The list management features of tags help you slice & dice your lists to ensure that they are catered to with great customized message.

Inconvénients

It can get really expensive for very large lists, especially when compared to various newer alternatives. The editor can at times be frustrating as you cant fix a small niggle like a space between elements and the test email looks different from the actual broadcast email. List management features like a dashboard with data & analysis of the list of the number of people who are frequent viewers, frequent clicks, non-openers, etc are really useful to take a look at what is happening to the list & its health.

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Avantages

The drag and drop format for building an email template is perfect for non-web design/developers. No HTML needed here. Also you are able to resize photos just by dragging the corner. I like how simple it is to design an email and see just how it looks as you go. New social media management - I haven't tried it yet but I'm excited about this great feature!

Inconvénients

Limited (or only one choice) of how the sign up form looks and what options are included on sign-up. Unable to create custom triggers. Need more options on how to view data received by surveys, and how those surveys are linked back to contacts.

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Avantages

I love that I can set a template and just keep going back to it over and over and just make the changes I need to make.
The send time it relatively short so I am able to get a message to my customers pretty quickly.
I use Constant Contact several times a week.
Adding in new emails is quick and easy too!

Inconvénients

There is no way to set an email to send as a recurring email. So every month I have to re-create my Monday/Tuesday eblasts separately, one for each Monday and Tuesday, sometimes up to 10 separate emails. While I don't have to re-do the actual emails I have to copy them and schedule them separately. Long, pain in the back process.

I have trouble with spacing sometimes. As in, I set the spacing between words, then hit enter and it changes. No way to get it to stay where I want it.

Not a lot of cool fonts to work with but it is possible to create a document in Word using cool fonts and then copy and paste that in.

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Avantages

Simple to use. It was almost a "drag and drop" type of format with a little more flexibility. We used the email, events, and polls/surveys features.

Inconvénients

I used it at a previous company, so I'm not sure if this is still an issue or not: I had a heck of a time with trying to use any sort of HTML formatting.
Another issue I had was that the email send outs were very sporadic. I wouldn't always get notifications I should've.
Purely a cosmetic complaint, but the Event pages don't look modern/are kind of clunky looking.

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Avantages

I love the fact that Constant Contact is so easy to use. You can build and design an email that can easily be sent out to your whole database or just a selection of unique people from your database. We have built emails about fundraisers, important information, upcoming events and more. It is easy to create and I like that they have options to change colors and designs. I especially like the fact that responses can come directly to my email. As well as people can easily unsubscribe if our emails are not being well received. I also like that I can send a test out to see what it will look like.

Inconvénients

Our package with Constant Contact is limited to two users. This makes it difficult for multiple people to check it out. Other than that, this is a great software and very easy to use.

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Avantages

Relatively easy to use for basic functionality. I can easily set up multiple email lists and create email campaigns. To their credit, Constant Contact has improved the layout and library tools over the years (I've been using the product for almost 10 years). However, the contact management tools are lacking (see below).

Inconvénients

Two key drawbacks. First, they keep raising the price without adding any real additional value. Yes, the layout and library tools have improved. But really those improvements should be to keep up with technology and competition. Also, storage is always getting cheaper. So why the price increases? Worse, they experimented with ads to users a few times. Second, they lack good tools to manage your contact database to minimize your total contacts and save money. You pay by how many total contacts you have. Unfortunately, CC makes it difficult to cull the contacts who have not been opening your emails. Why is there no simple tool "Show me anyone who has not opening my emails during the last year?" Instead, I have to tediously cull my contact list by hand, or download misc. lists into Excel. I don't know if the competitor (Mail Chimp) is better, but I'm getting very tempted to check...

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Avantages

You can easily create templates and edit them. The interface is easy to use and doesn't require much expertise to familiarize with the same. Integration with CRM applications like sales force. You can check out the Feedbacks of your campaigns. Provides analytics where you can check out the page visits, bounce rates, and exit rates. Upload images and you can work across the different email service providers. Navigation is easy. You can personalize emails.

Inconvénients

More upgrades required in tracking metrics. Social media sharing is complicated. Using templates of the application is in fact very tedious and require a lot more variety of templates. Coding errors encountered. The customer service and support team are not very responsive. The graphics look too much outdated as compared to the current trends. Some of the new updates are quite time-consuming.

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