My overall experience with Mailchimp was a positive one. It worked well with our CRM, and was well supported by their sales and service teams. We used Mailchimp to drive email marketing efforts and, in turn, drive inbound leads and software demo requests. It was incredibly successful, as the company has continued to grow throughout our time of using mailchimp. Additionally, we saw an increase in inbound leads each month over the first 12 months of using Mailchimp. While the send and contact restriction did cause some frustration and delays, the overall experience was quite positive. I would recommend Mailchimp to other companies.
What I liked most about Mailchimp was it's ease of use (for our applications) and the company's customer service. It was very easy to use Mailchimp in conjunction with our CRM, HubSpot to help our email marketing efforts. We would sort, export, and download targeted lists of customers from HubSpot and upload those lists to Mailchimp. This process was incredibly easy and allowed us to be more efficient and timely with our email marketing campaigns. Additionally, any time we had any questions or issues about Mailchimp, their customer service and sales teams were always incredibly helpful and quick to respond.
What I liked least about this software was the pricing plan restrictions. My software company had a very, very large customer and prospect base. We targeted many different markets with a large number of people within each organization. Our software could be used by entire companies, so reaching out to many different decision makers or users was an effective marketing strategy. However, the pricing plans restricted us to a certain number of sends and contacts per month. We often found ourselves having to meet to discuss where we were going to make cuts to our email marketing efforts, which took away time from being productive. We essentially had to ration our sends on a monthly basis, because we did not see the value in the price increase for more sends. Although it would have helped our company operationally, it would have been too expensive. I feel they need to increase the number of contacts and sends for each pricing plan.
MailChimp came as a free alternative to our email list when things got ugly in our business. We could say it saved our subscribers list (and business). Even though things have got better, we still use it for certain campaigns where MailChimp shines. Being it a free alternative, we cannot complain. But we wished it was easier to use and had more features (if so, we would easily go for the paid plan).
I liked the templates a lot. They are beautiful and well done. Very useful if you are into template use. Also, the free plan saved our business when we were out of money. It got all the basics for a business just getting started. Finally, the brand is beautiful. The UI is beautiful.
It's frustrating to use. The user experience is, I would say, quirky. It's really hard to find an option/feature. A lot of them are hidden in places that don't make sense. For example, I was looking for the landing page editor, I could find the landing page REPORTS under REPORTS but no editor at all. I gave up. The metrics it tracks are very limited compared to the competition that delivers way more useful and detailed metrics overall. Also, it lacks some of the most useful features like a robust tag system and marketing automation.
Mailchimp overall is the easiest newsletter service. They connect with with websites such as Mailchimp and Shopify which are pillars in the industry. The plugins I have to use are simple to install. At times other newsletter services are more difficult to connect with a website. I start all my clients up with Mailchimp and they are all very pleased. Your interface is simple enough for a beginner to catch on to, but now with your growing features a real whiz can get in there and create a robust email marketing experience.
I've been using Mailchimp since I think Mailchimp was invented. Mailchimp is way easier to use than most of the other newsletters services out there. It's easy to import your lists, set multiple kinds of audience lists. I like that you're keeping up with the other services and added automations and tags. I find it very easy to build nice looking newsletters too. I always start any of my clients with Mailchimp first. You're the most user friendly interface. Pro-free to start under a certain number of subscribers too! You now have most if not all of the features a growing organization with a deep marketing strategy would need.
My biggest cons was that I found originally years ago you did not have all the features thatsome of the other competitors had. AWeber had better automative responses/ journeys/scheduling capabilities that your service years ago did not offer. So when I started with you I did have times when I did have to switch softwares for growing clients who had other needs. You now have those features so I find I can start with Mailchimp and stick with you now for the long haul.
We are required to send out newsletters to our investors (over 800 of them), and this had made it easy to design good-looking emails. And you can save templates, etc., to use over and over and modify them each time. We've never had a technical problem with it, although we've had issues with 3rd party apps and linked software connecting to Mailchimp. But I contacted their support and they were able to help me fix the issue, even though it wasn't their own software! I thought that was nice of them. They could've said "That's not our app, so we can't help you," but they didn't -- they walked me through a fix.
It has to be their support chat function and their useful Help articles. I did not get into my business so that I could run mail marketing software, so I appreciate anything that helps ease the learning curve. Email marketing is a necessary evil, and Mailchimp lessens the unpleasantness considerably. With no prior experience, we got up and running quickly. (We tried a few of these apps, and this one seemed the easiest.) It's complicated running email campaigns and newsletters, but once we mastered a few basics, I was very happy with the results. And it scales up as you grow. When our mailing list grew, it did not become exponentially harder to use. They offer a lot of bells and whistles that we don't need/use, but our emails look good and are easy to compose, adding graphics, etc. It automates a lot of repetitive tasks for you -- like your footer and address, etc. And we've never had a problem getting reported as spam.
And this may seem minor, but I like the whimsical nature of the occasional chimp graphics. Don't get me wrong -- this is work, not play, but it's nice to see a little chimp every once in a while when you complete certain tasks. Business is hard, so a little levity along with the functionality is welcome.
The price! It gets expensive quickly. I guess the upside to that is it makes you hone your marketing so you are profitable. You have to cut out waste and hone your mailing list so that it's more efficient. And from my research, the other programs cost about the same. I don't mind paying for ease-of-use, but I wish they would explain "cleaning" and "archiving" and other functions that would help me get my monthly costs down. I'm not planning on jumping ship anytime soon, but if they raise their prices again (they just raised them recently), then I will be gone.
I've been using MailChimp for my email marketing. It's been so amazing. It's so amazing that I've adopted it as the email marketing software of choice even when I'm teaching my digital marketing students.
Being very easy to learn, easy to use, and also free to start, I've kept recommending it to people. It's such an awesome software.
MailChimp is an email marketing software. I so much love this software for so many reasons. These reasons include:
1. Easy to learn: MailChimp was the very first email marketing software I used. Even though I was only a newbie in email marketing when I started using it, it was so easy for me to learn.
2. Easy to use: Using MailChimp for email marketing is very easy. It has templates that only need to be edited to give beautiful email outlook. There's no need to do html coding of the email - this could have needed some technical know-how.
3. Landing Page Builder: With MailChimp I'm able to build landing pages for products. I didn't need a website to build a landing page. I used MailChimp for that.
4. Facebook Integration: It's possible to Integrate Facebook to MailChimp. This is very easy. No programming knowledge is required. By integrating Facebook to MailChimp, it was very easy to run Facebook adverts for custom and lookalike audiences using my email subscribers list. It's also easy to run Facebook adverts with lead generation objective right from MailChimp.
5. Free to start: Something very beautiful about MailChimp is that it can allow a user to have up to 2,000 subscribers, and be able to send up to 12,000 emails per month on the free mode. This was very helpful as I never had to spend any money on email marketing for my startup. MailChimp helped me save cost.
6. Analytics: MailChimp have provision for email analytics. This helped me measure some metrics.
Not withstanding all those benefits, I have some things I don't like about MailChimp.
1. Affiliate marketing: I'm also an affiliate marketer. I've read that MailChimp is not very kind to affiliate marketers. They imposed a very strict measure on the type of product to be marketed. This has made me not to consider it in my affiliate marketing venture.
2. Cost on the long run: Another thing is that after a business has exceeded the 2,000 subscribers, or 12,000 emails per month benchmark on the free mode, one will have to purchase a package to keep using the software.
Apart from those two cons, MailChimp is generally an awesome email marketing software.
I love the interface - once I got to know what was possible it became very easy to create what I wanted. I feel like it makes a big difference in how we're perceived by our community. I also personally like the irreverence - the graphics and cute sayings make marketing a little more fun.
I love that it's free for the first 2000 names - makes it easy to try the product over time. I switched from Constant Contact and was looking for something more affordable for our needs as a new, volunteer-based non-profit. I also love the ease of use. It's pretty simple to figure out and whatever questions I've had have been answered by the help documents.
I wish that Mailchimp more easily integrated with my ticketing software (OvationTix.) I tried to merge data but it's not intuitive so I have ended up not using that feature. I'm not sure if that's an issue on the side of Mailchimp or OvationTix, so it doesn't affect my overall enjoyment and opinion of the software.
I also deal with a lot of email going into spam, even though I've followed all of the rules and avoid filter triggering phrases in my subject lines. I guess I wish there were more support in that area.
I've used Mailchimp for about 12 years. I've also used Constant Contact and Emma. I liked that Emma gave me a live account rep. I liked that Constant Contact had a trustworthy legacy feel. But Mailchimp feels like home. It's a perfect combination of a boutique platform like Emma + a legacy system like Constant Contact. They have a stellar free-level package (up to 2,000 addresses) that makes them a no-brainer go-to for any small or start-up company.
Mailchimp has easy and intuitive drag-and-drop campaign building blocks that make it easy to create professional emails and campaign landing pages. It's easy to connect Mailchimp to your online store to embed products, customize campaigns to folks who've opted in to lists or purchased particular products at your online store, and you can automate complete email/landing page chains. What you're able to accomplish with Mailchimp is only limited by your imagination, and the longer you work with it and explore it, the more value it yields. Somehow Mailchimp is able to deliver all this on a chassis that's simple and intuitive. For more sophisticated setups, they have a robust library you can access that's very useful. Perhaps the most important thing that I've appreciated about Mailchimp over the 10+ years I have used them is their unwavering dedication to ensuring the health of your list -- and therefore the health of the entire platform. They do a great job of educating marketers about how to ensure your campaigns are successful not just in the short run, but also overall, over many, many mailings and contacts. They keep marketers abiding by good email marketing principles, which means the platform is trusted by inboxes everywhere. Deliverability is very important to me and to my clients. I have more than once schooled my clients, armed with data and principles that Mailchimp taught me (both the easy way and the hard way).
Any gripe I might have with Mailchimp is the same gripe I would have with any email platform. I would like their email and landing page-building software (or web-building software) to be as intuitive as Squarespace, which is honestly a whole other level of drag-and-drop, so perhaps a pipe dream. Over the years, I also haven't felt like I had a good support option. Their help page goes to the Mailchimp "knowledgebase" of articles, so everything I've ever learned about Mailchimp came from sussing it out myself through trial and error, through searching their Knowledgebase, or with a quick Google search. I do see they have a chat feature, which is great. But honestly in 10+ years I've pretty much had to wing it on this platform and it's still my fave, which says a lot. The only other thing I hope they improve is the automated email chain engine. Honestly, it feels a little glitchy.
The learning curve for me was very straight forward. I have been able to record improved conversions from my marketing emails due to the high customization of email prepared with this software.
First-time users of MailChimp will enjoy the editor which is fast and simple to use, as it also supports the use of drag & drop interface to prepare your message. The support for auto-responders, A/B testing, recurring emails and RSS to newsletter has made my job easier. MailChimp analytics can tell you exactly what you need to know about the emails you sent. The analytics also helps me know what and what not to adjust in my email campaign and because I use MailChimp for the creation of Facebook, Instagram and google ads is another useful reason I have stuck to it. I regularly use Mailchimp to integrate with applications like WordPress to create subscription form and create ordering pages for e-commerce software like Shopify and woo commerce. It has been flawless so far. I will say they have a lot of features in the paid plan that makes email marketing enjoyable and subscribers spoilt for choice
Mail chimp does not encourage using their service for affiliate marketing even after you pay for their product. I learnt this the hard way when my defaulting account was blacklisted. I also observed that emails sent to Gmail landed in the promotion tab while some company internal servers blacklisted emails sent from my Mailchimp account. You should do well to beware of the forever free plan because they don’t provide customer service for it after 30 days and it does not support autoresponders. The pricing plan is not very straightforward to understand. Over the years, they have included some changes which are not great from a customer perspective (like the need to verify that your contact was gotten from a subscription page) and the reduction of contact allowed on the free forever plan to just 2000.
MailChimp is quite a popular tool that is frequently used by budding enterprises because of it's generous Freemium model. I started using MailChimp around 3 years ago and I've never been happier. This tool helped me understand where I went wrong with my campaigns, improve them and made me save a LOT of money by deciding not to hire a separate design team. After using it for a few months, I realized that switching to one of MailChimp's paid models would benefit me way more.
1) Template Compatibility: The templates that you choose in MailChimp are optimized to fit on all screen sizes. Whether the recipient has a smartphone, a desktop, a laptop or even a tablet, your content will be delivered to him/her the way you want it to be.
2) Scope for better future campaigns: What I mean by this is - MailChimp gives you an edge or an insight into how your campaigns are doing. Based on the statistic report, you can refine and optimize your campaigns and make them more effective.
3) Engendering Interaction: Creating a Survey or a User Form has never been easier.
4) No HTML knowledge required: As I mentioned earlier, MailChimp has a myriad of optimized templates to choose from which helps you become much more creative with your campaigns. There is no need for a separate Design Team unless you don't already like the templates that are available.
1) User Interface: MailChimp does have a user-friendly interface(s). However, the problem is that they change the User Interface every time they roll in a new update. Yes, this will be easy to master in a short while, but that still requires a NewsLetter team to get accustomed to the new interface. This wastes a lot of time.
2) Zero Tolerance to Affiliate Marketers: If you're an affiliate marketer and you've just stumbled upon MailChimp, turn the other way. I'm not sure what the penalties are but I know they're quite severe.
3) Expensive: Though the Freemium version of MailChimp is rather generous, the paid subscriptions can surely burn a hole in your pocket when you find yourself wanting to send more emails and build your subscription list.
Working for a non-profit and having a very targeted base of individuals that I am trying to communicate with can be cumbersome and frustrating because that target group is very segmented by demographics. Mailchimp allows me to modify how I communicate with these segments, without having to reinvent the wheel and send separate campaigns to each segment. I can easily create one campaign and then segment from within to make sure I am communicating correctly to each group.
Mailchimp has a robust and user friendly dashboard that makes it easy for a novice to get started with an email campaign. That being said, hidden below the surface of templates and cookie cutter designs are fully customizable features and the ability to code your own emails. I believe it serves as the best of both worlds for the unassuming small business owner who really does't have time to learn or the the money to hire a professional to handle their email marketing; it also allows large corporations with a scantly lit room full of code loving nerds to have full control of their email design. Mailchimp doesn't discriminate between these two worlds when it comes the analytics and reporting , they have a terrific suite of tools to measure success. To top it all off, Mailchimp is constantly updating their technology to improve their product and help businesses communicate with their customers.
The worst thing about Mailchimp is their pricing, they can get pretty steep when you start trying to expand your reach and communicate with a larger audience. The pricing isn't outrageous, but it also isn't competitive. The other cons in my opinion are personal annoyances and probably aren't shared among a whole lot of other users. Their automation tools are a bit limited, my expectations were set high based on all the features that Mailchimp has, automation is one that is still a work in progress. My other annoyance is the branded copy all over the site, it's like being instructed by two dudebros who are constantly making inside references as they show you around. Some probably find this very charming, I find it kind of irritating.
Mailchimp is absolutely ideal for corresponding with customers/clientele, especially, (and from my experience), for small businesses and non-profits. Not only is Mailchimp very affordable for businesses with limited budgets, it is a great way to manage and store the likely smaller customer lists those businesses have. In my personal experience, I have loved the way the "unsubscribe" feature works with Mailchimp. It notifies you as the user when and why someone requests to be unsubscribed from future correspondence, and ensures they are actually removed from your Mailchimp list. I have found that this is so much more foolproof than keeping up with your own list in a simple spreadsheet. Along those same lines, mailing out to a list on a spreadsheet and/or directly from an email account often results in the message being flagged as spam/junk for recipients. You also often have limits as to how many addresses you can send a message to at one time, creating additional time and work for the user. Mailchip does it all for you with one click of the button. Not only that, you can review analytics including how many people have opened the email, how many additional clicks links within the email have gotten, how many emails were undeliverable, and more. It is just so user-friendly, and I have never come across anything comparable that gives you more bang for your buck.
Sometimes the formatting of an email newsletter-type communication can be tricky for a novice on Mailchimp, but after doing it once or twice, you get the hang of it and it becomes much easier. The "test email" feature also eases my own mind, knowing that I can see exactly what it will look like in my customers' inboxes before I actually send it out for real. I generally send it to my personal and business email addresses, read them on my desktop and phone, to make sure the formatting looks correct on all before sending. Although that is a bit tedious, I have peace of mind knowing what I send out looks professional and readable.
I am very satisfied with Mailchimp and would highly recommend its use to anyone who is serious about scaling a potentially big business. I will surely consider Mailchimp for my personal brand as the first 2,000 subscribers are free anyway, which makes for a sweet deal!
It helped our current company present itself professionally with emails by having access to such a great template editor. We didn't have any web developer working on our team at the time, so it was easy to resort to using the included features, even though it's important to note that any code can be pasted as HTML for those who know what they are doing.
We thought that we knew our customers, but the reports generated by Mailchimp really opened our eyes and allowed us to know what works and what doesn't, which was surprising and very useful.
Initially, we deployed our own mail server, but we found out the hard way that Mailchimp is a much more reliable solution for us and it removes all barriers related to scale as everything is taken care of automatically on their side.
Mailchimp has a truly professional feel to it. The interface is responsive and well designed. The platform makes it easy to start for free and offers flexible plans, perfect for a startup. Mailchimp has many tutorials available that came in handy more than once. They also use a good sense of humor, making for a less boring experience when reading technical material. There are many options to customize the service and I found it easy to make all the necessary changes in order to set my account for a Spanish audience in Mexico.
Once a campaign has been sent, reports are automatically built. I could even see the stats being updated live just a few minutes after sending everything! There is detailed information about open rates, click rates and statistics about the general industry to see clearly if the audience is being reached as expected. One can also see the reaction of every customer in each campaign: unsubscribes, bounces, number of clicks, etc. All this information is accessible and can be exported to CSV.
Another aspect that I really liked is how well the template editor works. You basically insert "blocks" of text, dividers, images or other types of blocks on the right side of the page and you can see in real-time the template being rendered on the left side. I haven't found any issue when viewing an email sent through Mailchimp based on a template, both on mobile and desktop clients. On the contrary, it made for a consistent design and branding.
Mailchimp works wonderfully well, but it isn't for the faint of heart when it comes to the initial customization. Sure, the documentation is great, but it does take a while to setup everything. It wasn't clear to me how to use templates inside campaigns, for instance, but even without reading all the documentation, one can deduce much of the functioning by simple trial and error, which ended up being my preferred way to learn my way around.
I didn't find the File Manager as intuitive as the rest of the interface when I started using the product. Sometimes, I would want to resize pictures or apply filters and would get confused as to where the image has been saved or if it were indeed saved. However, it does seem to be getting easier to use in recent versions, as it contains a "revision history" for each uploaded file and an impressive list of adjustments in the image editor, which is a great addition when working on a different computer where the usual software might not be present. I still prefer using external applications when modifying pictures, but Mailchimp does allow to make pretty much any modification you might need and having access to a revision history makes it easy to go back to an earlier version of a file even without first making a backup of it.
Mailchimp is a wonderful email campaign platform. We are currently utilizing the free version, going on 5 years now, for our bimonthly newsletters and have never run into a single issue. As a marketer, my favorite thing about Mailchimp is the ability to share our newsletters and subscribe links via social media. You can also create pop-ups or static forms to embed on your website so that when people subscribe they are automatically added to your subscriber list.
Mailchimp’s free plan allows you to have up to 2,000 subscribers and includes 12,000 emails you can send out, per month. For those new to Mailchimp, there are numerous preset templates you can choose from which you can further customize to your liking or create your own from scratch. Campaign templates can incorporate images, polls, embedded videos, call to actions, plain text, and custom HTML. Once you have created a template – with the specific look you are looking for – you can duplicate it and create your next campaign so you do not have to start from scratch. It’s likely you will encounter someone on your subscriber list who either resides or works for a company in the EU. Mailchimp has all the needed GDPR tools and regulations in place to make your campaign process as easy and stress free as possible to manage.
Uploading new contacts to your subscriber list can be done in minutes (CSV files). You can also create multiple lists which you can further segment into more specific groups (in the case you may not want to send the campaign to the entire list of your choosing). Before sending off your campaign you can preview what it will look like to your recipients on desktop and mobile devices and check your links to make sure they work appropriately. Mailchimp also provides A/B testing and basic analytics, pertaining to each campaign you send out, to give you more insight into the campaign’s open rates and clicks.
I have very few complaints about Mailchimp, but I do wish they could incorporate spell check into their system somehow to help expedite the editing process. Also keep in mind, if you choose to upgrade from the free plan into a paid plan, you can only downgrade back down to the free plan once.
If you choose to make any changes to a campaign that has already been sent off, it will not update those campaigns, it will only show those updated changes to those you send the campaign to after saving those changes. Meaning if you find a mistake in a campaign you have recently sent out, know that there is no “undo” or fix.
One of the reasons I have stuck with Mailchimp, at least for now, is how easily it integrates with Squarespace. It's hard to think of changing that. Overall, Mailchimp has been a good option as a startup with limited time and resources. Depending on people's needs, I do recommend it to friends and clients, but it certainly has it's limitations for growing and scaling with more complex needs. If you are new to email marketing, though, certainly give it a try as your training wheels. It's worked out well for many people and companies.
One of the reasons Mailchimp is so popular is that it's pretty easy to use. It was definitely a pioneer in the drag and drop space for email templates. And they've added a lot of bells and whistles over the year as well. Plus, they're a generous and charitable company, which I appreciate. Though you could easily spend days trying to learn all the features, if you have pretty simple needs, you'll be able to get up and running fairly quickly.
Mailchimp was a leader in the market when they started. I'd argue that they've fallen behind the curve. I believe they started adding new features like landing pages and ads, when they should've really caught up with their competition in their core asset—email marketing. If you only really need to email the same group of people over and over again, or have a few sub-lists working in tandem with the main one, Mailchimp gets the job done. But if you have multiple opt-ins, for example, you'll be disappointed at how clunky the system is to navigate, set up, and organize. A lot of patchwork has to be done, or you have to operate a lot of different lists, which isn't recommended. This is where I find myself, and why many people I know have switched away from this software. It is a basic need for so many businesses now, and one of the reasons I think Mailchimp is losing market share, despite adding several new features over the past two years. I'd really love to see them get back to the basics and make strong improvements there.
Our company has mostly used Mail Chimp as a recruiting and advertising tool to reach candidates for potential job opportunities. MailChimp was one of the first professional template based email marketing tools to send out mass emails to potential clients, recruits, etc. Over the years, they've refined their products and added social networking tools as well as other current trending tools for outreach. They are quite useful in adding these important tools to small to mid-sized companies that could benefit from these tools but may not necessarily have the budget to develop and utilize these tools in-house. In addition, the tools are quite affordable and there are several free sample versions/credits you can use to test out the product. The most useful tool I have used consistently with MailChimp is their automated mass-email campaigns. Provided that you obtain the list based on the candidate/clients interest and not through spam based lists, you can send out polished lists for automated outreach to large groups of individuals. We have also used MailChimp to conduct employee and client satisfaction surveys, etc. In general, lots of tools for smaller companies to utilize to stay relevant and competitive with larger companies and you can scale the account/costs to your individual needs. There are limitations with FTC/internet/marketing laws that smaller companies may not be aware of, but you learn quickly. If you know how to do MS Office mail merges, this product works.
Intuitive with a lot of options for smaller businesses without dedicated marketing teams to offer polished outreach tools that are normally inaccessible. This product allows sales teams, company marketing efforts, and recruiters to all have outreach tools for relatively cheap.
Free options to test out products initially to see how it fits your company/departments needs.
There are a lot of limiting factors based on anti-spam marketing laws (emails), FTC, etc., that MailChimp doesn't necessarily let you know before purchasing and sending out campaigns. You learn quickly limitations such as the inability to send out emails to mass email lists through MailChimp because they don't want to violate these laws. Your lists must be organically obtained (such as through your website or ATS landing site, job ads, advertisements, etc.) in order for them to be used through MailChimp. So forget purchasing an email list from a recruitment organization and then emailing thousands of cold candidates through MailChimp, you will be flagged.
Also, you need to be aware AND track candidates that asked to be removed from future emails and ensure you do NOT email them again to stay compliant.
Overall our experience with MailChimp was a good one. I think it is a perfect platform to get going on to build your audiences and find your groove. Just know that you will outgrow this platform and your need for more advanced features will push you to a different service. If you want to use some semi-advanced features of most enterprise ESP's, you will ned to utilize additional middleware to accomplish this. But MailChimp is a great return for the investment.
MailChimp continues to improve and add enterprise type features that you would normally pay much more for with other ESP's. Features that we get the most out of are the automations, transactional service (Mandrill), and store syncing to pull customer data and purchase behaviors into MailChimp for segmentation and triggers. We have been with MC for years and each year it continues to get better. The custom short codes we can use for personalization are very helpful in creating campaigns that are unique to the individuals that are receiving them.
While they continue to advance, this ESP is still along way from an enterprise solution. The syncing is great, when is works properly. MailChimp does not actually provide the connection with different shopping carts and instead relies on third-party app developers to provide this. This leads to a bunch of issues trying to get support because each wants to point the finger at the other.
Mandrill is a great service for transaction sends, but it was combined with paid MailChimp accounts awhile ago instead of a standalone service. Wish they would have kept it separate because there is much more potential on its own.
I don't like that you can not combine template types when creating a new campaign/automation. You have to either select a pre-made template or code your own. I wish it had the ability to do both.
While the automations are a must have in today's world, and they are continuing to improve them, there is still a long way to go with these in my opinion to catch up to other ESP's.
Overall, Mailchimp is a good tool for sending out email campaigns. It's simplicity has saved a lot of time and the way the contact lists are handled is superb. Some of the quirks I mentioned in the cons section are very frustrating but livable when weighed in with the pros. The recent GDPR regulations were a strain on our organization but getting our Mailchimp list compliant was the easiest part.
If your organization generally sends out one type of message or you don't have to worry about different divisions of your organization needing to have different settings, Mailchimp should work very well for you with very little issue. Our organization is more complicated with the need to send very different messages from different divisions and sub divisions so it is trickier for us to use. It would make sense for organizations like ours to have multiple, separate Mailchimp accounts but that would defeat the most important feature, which is the integrated contact list.
The best thing about Mailchimp is the ability to customize your target lists to ensure the right people are getting the right message. The days of going through spreadsheets to figure out who to send what are over and you never need to worry about sending the same person duplicate emails (unless they signed up to your list with different email accounts). The integration with social media is very convenient and really helps messages get an even further reach after they are sent. Also, having an archive of emails with many ways to view metrics on each of them as well as access to each recipient's behavior is very valuable.
The basic editor is very buggy so you have to be sure things look and work right every time. Even when you do make sure things work right in the preview, they sometimes don't in the actual email that goes out. When you cut and paste copy, it is unpredictable what the outcome will be because styles embedded in Mailchimp or the original document get easily mixed up. Most of these issues can be fixed if you go into the html view but who wants to do that when the purpose of the software is to help make things easier?
There are a lot of limits on what you can achieve with the look of the emails you create using the set blocks Mailchimp provides. A simple option like lining up images next to text either on top, middle or bottom should be present but is not. There are ways around this by editing your images to force the look you want but that should not have to be.
If you have more than one type of business, it is impossible to have some different social media accounts linked or different business info settings created for selection.
Mail-chimp combines advance features with fun & utility to present a wonderful mailing tool. There is no doubt that it is the best in the market and rightly so! I have tried using other mailing software; a non-tech person like me gets stuck with the UI at the very outset. Mail-Chimp is a piece of cake!!
I recently started using Mail Chimp to send across bulk mails for user acquisition and boy! I have never enjoyed bulk e-mails so much! Each mail sent to a batch (list of mail-IDs) is basically a campaign.
1) Once you upload a list of mails, the inbuilt tracker in mail-chimp displays how "active" the subscriber list is which is very useful.
2) I like how I can play around with the formatting options while designing my mails once I am through with the copy. The easy to use formatting options make you look forward to adorning the mails. Lots of in-built e-mail design templates to choose from!
3) Very systematic with each aspect of e-mailing. Upload list, design e-mail, preview it, put in the subject line and other info like intimating the user as to why the mail is being sent, send a test-email and there you have it!
4) Integrated with analytics - Shows open rate, click rate (in case of in-built links). Can be integrated with Google Analytics as well. The easy to use UI, fun features and options together make it a power package!
5) MailChimp's overall heavy usage across industries is indicated by the fact that Facebook Ads Manager provides a separate tab to import data directly from a MailChimp account.
1) It is quite expensive indicated by the fact that other mailing software have incorporated "A MailChimp Alternative" as their marketing message in their Google Ads! You really need to test the waters before you are sure that your mails are ready to go via paid MailChimp campaigns. The number of test e-mails (which is just 2000 per week) can be increased slightly though. It will enable a better judgement of whether the mails are working or not, before one goes ahead with purchasing an account.
2) The software only allows you to delete a subscriber list if it has not been used for 7 days or more. I can't quite understand the point. I would like to avail the option of deleting a list whenever I want to.
3) Limit on the option of inserting multiple Call-To-Actions (CTAs) in your mail. I think, just like any other formatting option, the user should be able to insert more than one CTA in their mails, if need be from the in-built CTA provided. In case, there is more than one CTA required, we have no choice but to go with an image and then later on hyperlink it.
MailChimp is a great way to introduce users to marketing automation without a high level of risk. Competitors have steep pricing structures that tend to not allow smaller websites with limited budgets test out their features like MailChimp does. It is amazingly easy to setup and use and it has also become my brand of choice for marketing automation across my websites. MailChimp has amazing integrations with many platforms and are easy to use and setup with little or no development experience.
MailChimp is one of the largest marketing automation platforms in use today. And one of the reasons it has taken off so quickly includes the fact that they offer an entry level subscription that costs nothing. Literally, nothing. While limited, it still provides much of the features you will find with their paid subscription levels, it just has limits in the number of contacts and the number of emails you can send per month. Still, a great deal to test its features and functionalities.
MailChimp is very easy to use and provides a host of features to help you market your site. All subscription levels, including the free entry level, lets you email campaigns, create amazing custom landing pages, pop-up forms, and create Ads with platforms such as Google, Facebook and Instagram. IN addition to these creation and publishing features, MailChimp provides automation features that allow you to create automated responses based on user behaviors. Manage cart abandonment and recommend products as well as receive notifications to all the activities taking place on your site.
You can even customize your target audience through segmentation and groups, send times, time zones, demographics and other advanced features. But remember that not all are available in the free version.
And what good is a marketing tool if you cannot see the results or track them. This, too, is another MailChimp strength. You get your basic set of reports and can perform A/B testing to see what works and what does not.
One of my favorite features is MailChimp's integrations. I use it extensively with WordPress websites and not only use the plug ins created by MailChimp, but those from a multitude of third party developers who have done amazing things with integrations and features.
Although part of their marketing and not necessarily a Con, it is still fair to say that it would be nice to have some features with limitations available to the entry level for users to give it a run. Maybe a sampling of those would help in making a decision. But because of their affordable pricing structure, it is fair to say that their pricing levels are just about right.
If you ever thought about email marketing, there is hardly any chance you didn't hear about Mailchimp. It seems to be the go to solution for anybody just starting out with email marketing.
What's great is that even in the completely free version you can send newsletters, send automated emails like order confirmations, abandoned cart reminders etc. with lots of integrations to existing e-commerce software.
The interface is very simple to use and its built-in drag and drop editor is very flexible as well with lots of predefined elements to choose from.
There is built in Google Analytics integration together with numerous other tools from Facebook to Pipedrive, so you can use your mailing list to create custom audiences on FB or sync them with your preferred CRM version to send mass mailings to your customers.
What's also nice is the agency feature that allows you to manage multiple accounts under one roof. This is especially useful if you have customers with existing Mailchimp accounts that want to invite you to their existing account.
MailChimp is fine and dandy if you're a beginner, but it's not the best choice for serious online marketers. There are lots of automation to choose from such as auto-responders, triggered e-mails if a specific action occurs, but the automation is completely independent of each other.
Creating complex automation like "send this email to subscribers from this list, but only if they met criteria X and didn't receive email Y from 2 weeks ago already" is just impossible to implement. Apart from that, the automation that is possible to do can become quite confusing if you have lots of them.
A visual representation in the form of a flowchart would be extremely helpful. Other email marketing software like Active Campaign does a much better job at this.
Apart from that, the pricing is hard to grasp for a month? What if you're somewhere in between and need more features, but aren't able to make it.
MailChimp is a very popular email marketing platform that makes it easy to send out mail campaigns. We use a great plugin for our gravity forms pushing anyone that submits a form on our website to a specific MailChimp list, group, or segment. This makes it easier than trying to regularly upload a list each time it changes.
It's popular for good reasons as setting up templated emails is really simple, guided by a step-by-step process with additional coding and advanced setup features. It also allows for RSS feeds to be sent to a blog signup list. Creating automatic drip campaigns is another feature we utilize heavily and works great at increasing follow-up. The split A/B testing is a great way to test the messages of your marketing campaign.
Being able to see the reports on clicks and users makes it one of the best features of MailChimp. We use it as a way to know our warm leads we should be reaching out to.
Although being easy to use, the few spots you get snagged up on are better resolved through a Google search than a chat to the support people. They stink. The other big con to MailChimp is the way it handles lists, groups, segments, and signup forms. Because MailChimp bills you for every last contact you have with your lists, creating duplicate lists can be an expensive mistake. The only way to separate contacts without getting double billed is to use segments and groups. This creates a challenge when using the signup forms, as the person will have to choose their preferred group to join. It would be better if MailChimp either made the signup forms group based or allowed for separate lists without duplicate charges. The other big downside to MailChimp is the difficulty with managing a user's email preferences. For example, if a user only wants to receive monthly emails instead of weekly emails, creating that option can be a bit tricky without some careful planning. It would be simpler if MailChimp created a frequency option as a customer profile option. This would fail-safe against sending out too many emails to someone that wanted fewer emails.
Mailchimp is very easy to use and has plugins for 99% of the other services my company uses online like our web host, G Suit, forms system, etc which is awesome and works amazingly. Their API is super smooth and simple so it is easy to import and sync all kinds of customer data from one service to another. The analytics mailchimp provides from campaigns is also super helpful, and so are their new automated tasks sending out automatic emails to customers after purchase or after abandoned carts.
My two major complaints are the price points and the flagging system. If you have a very small company the prices are pretty great, but as our customer database grew the prices jumped severally. I wish there is a way to pay less by opting out of some of the features we don't need or use, but it's a set strict pricing tier, all or nothing. Even with the higher prices my company kept on happily using MailChimp, until our account got flagged for 3 false reports. From the research, we investigated it appears that a rival company had their employees sign up for our mailing list, probably for market research keeping an eye on our sales which make sense, until those accounts reported one of our newsletters as spam causing MailChimp to immediately suspend our account. After MONTHS of being a paying customer with no issues, I feel them instantly suspending our account without first contacting us is unacceptable. The automated hoops they made as jump through we ridiculous, and the response time, once we jumped through those hoops, took DAYS - Days we had to pay for even though our account was suspended. two weeks down the road we got our account reactivated, but our request to talk to a member of their team was ignored. Mailchimp treated us guilty until proven innocent, which I would get if we didn't already have an impeccable record with them. We had over a year of 100% upstanding email campaigns using their service and feel like we were treated VERY unfairly. What happens next time that same competitor false flags us, forcing us to pay for service time we can not use? Because of that, I am actively researching other service providers, specifically ones that have actual human employees that reach out before drastic measures such as suspension.
Overall: It was great
Let me tell you straight away without wasting much of your time, if you are looking for cheap and best solution for your email marketing campaigns then mailchimp is the answer.
You can easily formulate your campaign from the predefined templates and if you are a newbie to email campaigns and have just started your career than trust me its very easy to learn and you can learn it by your own (same as i did back in days).
Now lets dive into bits of its features which it has lots as per the requirement:
After signup you will see a user friendly dashboard layout. just start new campaign and the process is self explaining (provided you understand whats a email campaign is), You can choose from predefined themes and layout or can make your own with simple drag and drop options and once you are done choose from email lists which you have previously uploaded (eeehh.. i should have told that before, nevermind you can save your draft and can start sending later.
Now the MAIN part which we all digital marketers desires, The REPORTING of campaigns.
you can almost get everything here in terms of reporting.
You can see who has received your email, who has opened your email and who has clicked on the email and has taken an action on it.
You can run A/B testing of your campaigns and can see which campaign is performing better than others.
Bottom line: Definitely Worth the Value.
Perfection is a MYTH, and so its quite fortunate that mailchimp also seems to have few flaws (or lets say need improvement).
Once my boss asked me to do multivariate testing (for non techie peoples its a on step above than A/B testing) of campaigns we are running on mailchimp. So for this i have to run same campaign again and again with slight modifications in each drafted campaign. And we decided to do this at the same time and all versions of the emails will be sent at the same moment. However we kept few dummy emails, which we use to do with every campaign, so when we recieved campaigns which we have sent firstly within few hours and the later versions were recieved next day, so the process which was to be learned in single day is now distributed in two days and the results were not useful as the campaign was based on single day event.
And with all this process i realized that for it may be easy for starters to learn but if you need to deep dive into it then you have to refer some other platforms too and see which you are more comfortable with.
Great! I am a fan! If someone from Mailchimp is reading this, I would love to better understand this violation. But whatever, I love MC.
After the painful process of developing multiple websites (as a layman) on my own, I was relieved to run across Mailchimp. In short, it was awesome to find such a simple way to launch a "website" (land page) with little hassle for an collaborative webinar. Seriously, the landing page and email campaign were launched in less than 2 hours which included developing the content. Based on my past experience with designing websites, deploying this landing page was a walk in the park.
Ok, what I liked most? Well, I really liked the ease of use, user friendly and intuitive interface. Seriously, it was so simple that even a caveman could do it. Connecting my pay gate was also a breeze. There are other add-ons (aside from the email campaigns), but I've not gotten around to using any of them just yet.
The variation of templates are lacking a bit which is offset by the customizable/DIY function. And, what templates are available look pretty good...
Obviously, I am a fan of Mailchimp, right? Well, I was a bit confused when they shut down my latest landing page siting that it was in violation of their terms of service. To this day, I still have no idea why they shut it down, because they just directed me back to their terms page. Anyway, I am not deterred from using it. It's that awesome!
Overall, our experience has been positive. We have had very few technical issues and the site itself almost never goes down.
We primarily use MailChimp for email campaigns, sending more than 5 million emails a year to more than 350,000 constituents. MailChimp has been consistent in its reliability and send data, with reporting tools that are helpful and timely as we plan for follow-up activities. It also provides comparative data so we can see how we are trending in relation to similar organizations.
The recent change in their pricing structure puts our organization at a disadvantage. We use the "pay as you go" model due to our large list size, and these credits now expire, limiting our ability to purchase the larger bulk credits that are more fiscally responsible for our university. The other sticking point for us is customer service -- there is no phone number associated and all trouble-shooting must be done via email which can significantly lengthen the time between a reported issue and its fix.