--- description: Mailchimp : qu'en pensent les utilisateurs ? Lisez les avis sur Mailchimp, consultez ses différents prix, tarifs et abonnements ainsi que ses fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Mailchimp - Prix, tarif, abonnement et avis | GetApp France 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de messagerie](/directory/306/email-management/software) > [Mailchimp](/software/8268/mailchimp) # Mailchimp Canonical: https://www.getapp.fr/software/8268/mailchimp Page : 1/704\ Suivant: [Page suivante](https://www.getapp.fr/software/8268/mailchimp?page=2) > Mailchimp est une plateforme de marketing automation qui permet aux utilisateurs de créer, d'envoyer et d'analyser des campagnes d'e-mailing et publicitaires, à l'aide de modèles d'e-mail, de pages de renvoi et d'une application mobile. > > Conclusion : 17572 utilisateurs lui ont donné la note de **4.5/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Mailchimp - Principaux avantages Personnalisation : utilisez les dizaines de modèles disponibles pour vos campagnes d'e-mail marketing ou bien créez vous-même le modèle qui vous convient. Ciblage : segmentez facilement vos destinataires avec MailChimp, séparez vos abonnés en groupes et segments selon leur localisation, leur activité, leur engagement, ... Analyse : surveillez les performances de chacune de vos campagnes grâce aux outils de reporting avancés de MailChimp (graphiques interactifs, cartes des clics, taux d'ouverture, désabonnements, etc.) Social : connectez MailChimp à vos comptes Twitter et Facebook pour poster automatiquement vos campagnes sur ces réseaux. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.5/5** | 17572 Avis | | Simplicité d’utilisation | 4.4/5 | D'après l'ensemble des avis | | Support client | 4.2/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.4/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.4/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: Intuit - **Entreprise fondée en**: 1983 ## Contexte commercial - **Prix à partir de**: 13,00 $US - **Type de licence**: (Version gratuite disponible) (pendant l'essai gratuit) - **Prix**: MailChimp est gratuit dans sa version "Entrepreneur" (jusqu'à 2000 abonnés et 12000 e-mails / mois). Formules en paiement mensuel ou par achat de crédits : De 0 à 500 abonnés et e-mails illimités : $10 / mois De 501 à 1000 abonnés et e-mails illimités : $15 / mois De 1001 à 1500 abonnés et e-mail illimités : $20 / mois De 1501 à 2000 abonnés et e-mails illimités : $25 / mois Tarifs spéciaux pour les gros volumes. - **Public cible**: Auto-entrepreneur, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web, Mac (ordinateur), Windows (ordinateur), Android (mobile), iPhone (mobile), iPad (mobile) - **Langues**: allemand, anglais, espagnol, français, italien, portugais brésilien - **Pays disponibles**: Allemagne, Australie, Brésil, Canada, Espagne, France, Inde, Italie, Portugal, Royaume-Uni, Singapour, États-Unis ## Fonctionnalités - A/B Testing - API - Accès mobile - Actions découlant d'un événement - Alertes/Notifications - Analyse de contenu - Analyse des campagnes - Analyse des comportements - Analyse des comportements - Analyse prédictive - Analyse visuelle - Application mobile - Archivage et rétention - Automatisation du marketing - Autoresponders - Base de données de clients - Base de données de contacts - Base de données des désabonnements - Bibliothèque d'images - Bibliothèque de contenu ## Intégrations (210 au total) - 123FormBuilder - 40Nuggets - AWeber - Accelo - Accumulus - ActiveCampaign - Acuity Scheduling - AdRoll - Administrate Training Management - Adobe Commerce - Agile CRM - Aircall - Airtable - AlertBot - AllClients ... et 195 intégrations supplémentaires ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances - Support téléphonique - Support 24/7 (réponse directe) - Chat ## Category - [Logiciels de messagerie](https://www.getapp.fr/directory/306/email-management/software) ## Catégories connexes - [Logiciels de messagerie](https://www.getapp.fr/directory/306/email-management/software) - [Logiciels d'email marketing](https://www.getapp.fr/directory/307/email-marketing/software) - [Logiciels de marketing automation](https://www.getapp.fr/directory/308/marketing-automation/software) - [Plateformes marketing tout-en-un](https://www.getapp.fr/directory/310/online-marketing/software) - [Outils pour community manager](https://www.getapp.fr/directory/104/social-media/software) ## Logiciels similaires 1. [HubSpot Marketing Hub](https://www.getapp.fr/software/20444/hubspot-marketing) — 4.5/5 (6220 reviews) 2. [Brevo](https://www.getapp.fr/software/91466/brevo) — 4.6/5 (3408 reviews) 3. [ActiveCampaign](https://www.getapp.fr/software/2348/activecampaign) — 4.6/5 (2561 reviews) 4. [MailerLite](https://www.getapp.fr/software/10156/mailerlite) — 4.7/5 (2256 reviews) 5. [Constant Contact](https://www.getapp.fr/software/90578/constant-contact) — 4.3/5 (2912 reviews) ## Avis ### "Efficient and versatile email marketing solution" — 5.0/5 > **Imanol Alfonso** | *27 octobre 2025* | Logiciels | Taux de recommandation : 9.0/10 > > **Avantages**: Mailchimp offers a clean, intuitive user interface with plenty of powerful features. It makes designing emails and automations quick and easy, has robust analytics and segmentation tools, and integrates smoothly with other platforms. > > **Inconvénients**: While Mailchimp is excellent overall, the pricing can become expensive as subscriber lists grow, and mastering some of the more advanced automation features takes time. > > I've been using Mailchimp for several months and it has streamlined my email marketing efforts. The templates look professional and the automation features save a lot of time. Reporting is also insightful and easy to understand. ----- ### "My honest thoughts about Mailchimp" — 4.0/5 > **Maksim** | *31 mars 2026* | Biens de consommation | Taux de recommandation : 8.0/10 > > **Avantages**: What I like most about about Mailchimp is the convenience of being able to send a mass text or email to all my customers, notifying them about my new batch of products and reminding them to place a bid. > > **Inconvénients**: They can definitely improve their app, as well as the user interface on their website when using a phone. App is very basic and does not have all the tools like the website does, defeating the purpose of the app. Setting up a campaign on a mobile device is impossible on their website, as it is not sized correctly, making last minute campaigns difficult to create. The customer support chat was also kind of hard to use. I had a couple errors with my text message campaigns, and after contacting support, they told me they couldn’t reimburse my credits. This was frustrating because most of my customers didn’t receive the text that time. > > Overall, Mailchimp is crucial to my business and I believe the pricing for my needs is fair. Id like to see more changes made to simplify some of the tools they offer. Would recommend to a friend\! ----- ### "Stuck with this tool" — 3.0/5 > **Utilisateur vérifié** | *18 janvier 2026* | Gestion de l'enseignement | Taux de recommandation : 3.0/10 > > **Avantages**: Plenty of tools available to the user. It keeps acrew a large audience even if you don't pay for a higher plan, but will block you from sending emails without paying. > > **Inconvénients**: The interface is very busy and the webpage is frustrating to navigate on older hardware. The way I want to use it and the way it wants me to work seem to be at odds with each other. > > Overall, it's quite a frustrating experience. I wish I could try other email campaign handlers, simply because I'm having a bad time with this one, but I am not the one the makes the decision on that one. ----- ### "Reliable Marketing Tool But some improvement needed" — 5.0/5 > **Adel** | *22 décembre 2025* | Internet | Taux de recommandation : 8.0/10 > > **Avantages**: Mailchimp offers solid value, especially for small teams or organizations that need an all‑in‑one marketing platform. The free and lower‑tier plans cover most essential features, though costs can rise quickly as your audience grows. > > **Inconvénients**: The need to upgrade whenever you need to do anything beyond basic. Their customer support is slow to respond to issues. > > Mailchimp is a dependable, well‑designed platform that works especially well for small businesses, nonprofits, and teams that want a simple, effective way to manage email marketing. It’s not perfect—pricing and data management can be pain points—but overall, it delivers strong value and a smooth user experience. ----- ### "A Solid Starting Point That Gets Expensive Fast" — 4.0/5 > **Amanda** | *17 mars 2026* | Gestion d'organisme à but non lucratif | Taux de recommandation : 6.0/10 > > **Avantages**: The drag-and-drop email editor is genuinely easy to use. All the features integrate relatively smoothly. The creation process is pretty straightforward, and the builder is fast and easy to use. Appreciate the analytics functions that give you a solid 360-degree view of email campaign performance. > > **Inconvénients**: Pricing gets expensive as the number of contacts in your account increases, and you're restricted from accessing all features unless you upgrade to a higher plan. Mailchimp charges double or more for contacts if the same email address is added to more than one list, and it still counts cleaned contacts toward your total even though you can no longer send to them which is a huge complaint of mine. Customer support is also not reliable, I have to rely more on internet chat rooms and googling. > > Mailchimp is easy to use and well-known, but it gets expensive as lists grow, and deliverability and AI personalization lag behind other tools (thinking of switching, actually). It offers value for small teams or organizations that need an all-in-one marketing platform that isn't too expensive for the features it provides. That said, what was once a simple-to-use platform now has this mess of bundled-together features, and I can see us quickly outgrowing it in a couple years as our contact list scales up. ----- Page : 1/704\ Suivant: [Page suivante](https://www.getapp.fr/software/8268/mailchimp?page=2) ## Liens - [Afficher sur GetApp](https://www.getapp.fr/software/8268/mailchimp) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Données structurées