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102 avis
- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
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Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 8.0 /10
Great data software
Publié le 24/05/2022
Economie de temps
Statisfaction de mes clients (reporting daily)
simplicité de liaison
Economie de temps
Statisfaction de mes clients (reporting daily)
simplicité de liaison
Avantages
Le temps que ce dernier me permet d'économiser grâce à une visualisation rapide de tous mes KPI clients
Inconvénients
La remontée de données type "visuels", afin de pouvoir directement voir au sein des dashboard quels sont les visuels publicitaires les plus performants
- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé tous les mois pendant 1 à 5 mois
-
Provenance de l'avis
Note globale
- Simplicité d'utilisation
- Probabilité de recommander le produit 9.0 /10
ETL user friendly
Publié le 10/07/2023
Avantages
Un ETL qui se distingue par sa simplicité d'utilisation (pas de comptétences data engineer requises)
Inconvénients
L'outil n'est pas connecté à l'ensemble de l'environnement martech
- Secteur d'activité : Vétérinaire
- Taille de l'entreprise : 51–200 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 9.0 /10
Great Product
Publié le 24/05/2022
My overall experience has been very positive, as a marketing analyst this product is a lifesaver
My overall experience has been very positive, as a marketing analyst this product is a lifesaver
Avantages
It makes pulling data so easy and replicable. You can also set it to refresh on a daily/weekly/monthly cadence which saves me so much time and energy. I love being able to log in to tableau and see all of my dashes automatically updated each morning.
Inconvénients
Sometimes the connection to Facebook breaks and I need to go in and manually pull a refresh. Also a bit costly.
- Secteur d'activité : Services et technologies de l'information
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé tous les jours pendant plus d'un an
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 10.0 /10
A great tool for creating accurate analytical reports
Publié le 21/06/2022
It's great to have the capabilities of Supermetrics, which enables us to pull data from a wide...
It's great to have the capabilities of Supermetrics, which enables us to pull data from a wide range of sources and arrange it in a way that suits what we are looking for, which enables us to perfectly control that data, and to produce comprehensive reports that enable the decision makers in our team to make the appropriate decisions.
Avantages
Supermetrics is a great tool, and because of its ease of use we were able to save a lot of effort and time that was wasted pulling data from different sources, then merging and formatting them. Supermetrics has enabled us to easily set up and create comprehensive dashboards that include aggregated and combined data from many sources, and I really appreciate the ease of formatting them using Supermetrics in a way that works for us. I love the fact that we are able to handle so many data sources, advertising platforms, social media as well as YouTube, and the high capabilities that Supermetrics provides us with which we were able to extract real, organized and coordinated information showing actual traffic within specific time frames.
Inconvénients
Supermetrics doesn't have a lot of dislikes, and I really appreciate it helping us produce comprehensive analytical reports. Supermetrics just needs some flexibility, so we can customize more tools, so we can pull in more data, sort and combine it, and log it into new fields.
- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 0.0 /10
Very buggy with extremely bad customer support
Publié le 26/07/2022
A great deal of frustration
A great deal of frustration
Avantages
Even though it's not very user-friendly, confusing, or expensive, I've used it for years, because it did the job I needed, which was to connect different data sources in one spreadsheet. well.. that was until recently. now it's not working anymore.
Inconvénients
There has been an issue with the HubSpot connector for more than 4 weeks (still not resolved). Our marketing reports are based on Supermetrics, and we use them every day. Our reports have been missing for a month now, not just a few hours, not a few days, not a week, a month! and they do not contact me or give any update unless I contact them. By the way, the bills keep coming. what a joke?!. It is such a buggy product (always has been), so many users are confused by it, and the pricing model is constantly changing. Now, the fundamentals aren't working. It is such a huge disappointment and frustration.
- Secteur d'activité : Restaurants
- Taille de l'entreprise : 51–200 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 10.0 /10
It helps to collect and integrate data from its sources easier.
Publié le 10/01/2023
We have a more complete picture of the outcomes and have incorporated them directly into our...
We have a more complete picture of the outcomes and have incorporated them directly into our marketing goals and plans thanks to Supermetrics, which has simplified our data management and allowed us to extend the breadth of data sources thanks to its rapid integration.
Avantages
I really like what Supermetrics provides in terms of tools and capabilities for uncomplicated access to many reliable data sources that we need. I love the fact that Supermetrics provides powerful process automation, especially when it comes to merging data from multiple sources, which I really appreciate because in the past I struggled a lot when merging data from multiple sources. Much appreciated the integration with Google Sheet, as this enables us to pull in data quickly and neatly. The metrics provided by Supermetrics are powerful and enable us to organize the collected data according to the priorities that have been set, and I find this important to help us get the results we are looking for accurately.
Inconvénients
In order to get the most out of the tools Supermetrics provides, you must put in the time and effort required to master them.
- Secteur d'activité : Produits alimentaires
- Taille de l'entreprise : 501–1 000 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 10.0 /10
I have overhauled the way we track performance with Supermetrics
Publié le 13/03/2020
I run a little empire of self-updating reports that track various aspects of our social, content...
I run a little empire of self-updating reports that track various aspects of our social, content and brand marketing, using Supermetrics. This includes ongoing trackers or Facebook and Instagram (both organic and paid), YouTube, Twitter, web analytics, dedicated trackers for multi-platform brand campaigns, as well as ad-hoc reports that are really fast and 100% customisable.
Avantages
The fact that I spend no time collecting/pulling in the data and can customise the way I visualise and aggregate it in any way I need.
Inconvénients
It's not the most user-friendly interface, but I still appreciate it's ultimate flexibility.
- Secteur d'activité : Logiciels
- Taille de l'entreprise : 51–200 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 10.0 /10
Supermetrics makes my life a lot easier for analyzing huge volume of data
Publié le 20/10/2017
Getting precise data from Google Analytics in more convenient and customized way.
Getting precise data from Google Analytics in more convenient and customized way.
Avantages
I like the flexibility of using different metrics and the main feature I love the most is being able to avoid Google's data sampling which is impossible when using native Google Analytics interface.
Inconvénients
Everything is perfect now. Before I had a problem reaching support when they used Google Products forum for communication with customers, but now they have a private ticketing system which is more convenient to use and I receive a really fast response for my questions each time.
- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé tous les jours pendant 6 à 12 mois
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Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 10.0 /10
Supermetrics Tools and Team are truly top-notch.
Publié le 15/01/2021
My experience with the Supermetrics team is what truly takes their software/service to the next...
My experience with the Supermetrics team is what truly takes their software/service to the next level. Their operations support team is quick to respond, eager to help, and ambitious with their goals of keeping their customers happy.
I have never seen such a responsive, personable, and all together helpful team of individuals. I will recommend Supermetrics 10 out of 10 times.
Avantages
The datastudio connection capabilities are relatively simple to set up and extremely useful. Supermetrics works seamlessly with Google's system to provide killer live-reporting tools for high-level KPIs.
Inconvénients
There is not much to dislike here. The price is extremely fair in relation to the competition. The only slight drawback is the initial linking takes a small time commitment, but once a connection is made via Datastudio the rest is quick and seamless.
- Secteur d'activité : Vente au détail
- Taille de l'entreprise : 10 000+ employés
- Logiciel utilisé toutes les semaines pendant plus de deux ans
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 9.0 /10
It is beneficial to have all data sources in a single system
Publié le 22/08/2022
Supermetrics is solving the issue of time. We save a substantial amount of time by having our data...
Supermetrics is solving the issue of time. We save a substantial amount of time by having our data pulls occur automatically daily, rather than individually accessing each advertising platform and retrieving the statistics for a certain period.
Avantages
It functions immediately. It can deliver voluminous data to Google Universal Analytics, Google Sheets, and other destinations. It has many connectors (such as databases, BigQuery, or DataStudio). Some connectors must be manually configured using API keys, even though the documentation is thorough and straightforward.
Inconvénients
It does not always work when the date ranges are larger than normal or when you request data that is segmented along many dimensions. However, customer service is always accessible to assist you with any problems that may arise.

- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 51–200 employés
- Logiciel utilisé toutes les semaines pendant 1 à 5 mois
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 7.0 /10
Powerful but expensive reporting
Publié le 20/06/2022
Avantages
The best thing is the versatility it gives you when it comes to connecting with countless sources, which, unlike Data Studio, is much more limited
Inconvénients
It is a tool that, unless you manage to monetize it in your company, is quite expensive for the options on the market.
Logiciel antérieur
Swydo- Secteur d'activité : Cosmétiques
- Taille de l'entreprise : 1 001–5 000 employés
- Logiciel utilisé tous les jours pendant 6 à 12 mois
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 10.0 /10
Lifesaving tool
Publié le 07/02/2018
It saves me lot of time on daily basis. Worth every cent
It saves me lot of time on daily basis. Worth every cent
Avantages
I am managing 15 AdWords account with big budgets and lots of campaigns which requires daily monitoring. I am using Supermetrics to import all important metrics from AdWords and Analytics and get a quick overview of managed accounts performance and I can quickly see where and what I can improve instead of logging into each account and manually checking tens of campaigns
Inconvénients
I would like better error reporting. Sometimes (not too often) data can't be pulled and it isn't clearly visible what is the reason.
- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
-
Provenance de l'avis
Note globale
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 8.0 /10
Essential for your Google Data Studio Reports
Publié le 13/02/2022
An essential, really, so have to recommend it if you are a digital agency. Some rough edges, as...
An essential, really, so have to recommend it if you are a digital agency. Some rough edges, as with any product, need to be sanded, is all.
Avantages
The fact that it can bring various third party data into non-Google products in a Data Studio dashboard is a major plus. We cannot have our Data Studio Dashboards functioning without Supermetrics support.
Inconvénients
Connectors break way too often than we'd like. Sometimes data fields etc get deprecated or connectors require reauthorization - all without warning which is less than ideal. A more robust update process might be ideal.
- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 6.0 /10
Does the job, but difficult to set up and trouble shoot
Publié le 17/08/2022
Avantages
It's great for importing data from an excel source to GDS. It is a life saver to be able to export data from a tool and then push it back into reporting.
Inconvénients
Sometimes the data might not pull through and I find it really hard to troubleshoot - customer service is an old fashioned enquiry on the website and email response. Live chat would be helpful.
- Secteur d'activité : Produits alimentaires
- Taille de l'entreprise : 1 001–5 000 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Probabilité de recommander le produit 10.0 /10
Simple awesomeness
Publié le 14/10/2019
Awesome
Awesome
Avantages
It's the best product ever for managing any PPC activity. My former boss introduced me to this amazing product and I couldn't be more grateful. It makes my life super easy.
Inconvénients
The haven't created yet a connector for Adjust or Bing Ads what would make the product a A++.
- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Probabilité de recommander le produit 6.0 /10
Great way to merge your data
Publié le 24/05/2022
Good tool, yet expensive.
Good tool, yet expensive.
Avantages
I like the way you can connect multiple sources and use them in Google Sheets.
Inconvénients
It's way too expensive. I would only recommend to use this as an agency if the client pays for it.
- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé toutes les semaines pendant 6 à 12 mois
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 1.0 /10
Big expectations but big failure
Publié le 28/01/2020
So yeah, we in the organisation and I in particular had high expectations. I told people who were...
So yeah, we in the organisation and I in particular had high expectations. I told people who were reliant on the dashboard that with the help of Supermetrics our dashboards would kick ass. That was a mistake.
Avantages
The promises were big, but they were not kept. Link any data source to your Google Data Studio reports, that's awesome. However, following all guides multiple times it turned out it's not that easy and I'm not even sure it's my fault
Inconvénients
So yeah onboarding is a mess.
You have your account, you have teams you have licenses you add to team members, you have your sources accounts that you link to your teams. That's a big mess.
Then you have to link your Supermetrics account to your data sources in Google Data Studio, and even though you've paid the hefty price of 100$ (but it's reasonable I must admit), it says your trial has expired. Uhm, what?

- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé toutes les semaines pendant plus de deux ans
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 5.0 /10
Best Tool to start getting into Social Media Analytics
Publié le 07/08/2021
Avantages
Supermetrics provides a lot of connectors and with the Google Sheets integration provides a great deal of flexibility.
Inconvénients
The reliability of the Google Sheets integration is quite bad. Especially huge queries tend to fail quite often and sometimes incremental refreshes are screwing up. Also their customer support got better in the last years, but it is not really easy to solve problems once they occur.
- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé tous les jours pendant 1 à 5 mois
-
Provenance de l'avis
Note globale
- Simplicité d'utilisation
- Probabilité de recommander le produit 10.0 /10
Without the best bit of software we'e found this year!
Publié le 05/12/2018
We used to struggle to be able to keep a track of our lead generation clients and where they were...
We used to struggle to be able to keep a track of our lead generation clients and where they were against lead volume, spend and whether they were on trend. This solved the problem, with a plug in to alert when we meet our cap levels, sending an email and even creating a task on our trello board.
Avantages
The flexability of Supermetrics is what makes this stand out. We have created a dashboard through Google sheets, plugged into our MCC. We can then pull all of our conversions into it with spend, target CPA and use a traffic light system to target lead volume and target CPA. Very cool
Inconvénients
Using the dashboard we created, it is not updated in a "live" environment. This used to updated every hour, however it's currently 3/4 times a hour now. Not a big issue.

- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 201–500 employés
- Logiciel utilisé tous les jours pendant Essai gratuit
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Probabilité de recommander le produit 10.0 /10
Used this trial, but did not get approved for paid version
Publié le 18/12/2019
Very good. Would highly recommend as it really automates and drops a lot of drag in reporting.
In...
Very good. Would highly recommend as it really automates and drops a lot of drag in reporting.
In terms of data privacy, there might be some scrutiny or assurance needed from Supermetrics/
Avantages
Used the free trial. Supermetrics is amazing. It connects to all the major players to get the extremely valuable data dumps. Connect this to Google data studio or equivalent and reporting is automatically done.
Inconvénients
There is a cost involved, which makes sense. The cost model might not be simple to understand due to cap to calls and such. Might be harder for C-suites to understand (That was my experience). Data privacy wise as well might be an issue. I had left my previous company before all this got checked
- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 51–200 employés
- Logiciel utilisé toutes les semaines pendant plus d'un an
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 10.0 /10
Great data connector
Publié le 17/05/2022
Avantages
This has saved our teams 30+ hours a month that used to be used to pull data manually. These data connectors now pull everything into our dashboards with ease. It's an amazing time saver and connects with the majority of our platforms.
Inconvénients
Some of the social metrics can get a little weird, I think that's more of the platforms than Supermetrics, though.

- Secteur d'activité : Médias en ligne
- Taille de l'entreprise : 51–200 employés
- Logiciel utilisé toutes les semaines pendant plus de deux ans
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 7.0 /10
Automating stats is fun
Publié le 08/09/2020
Avantages
Don't need to do any development, love to use products' API in google sheets. Also automation is another good point which saves time.
Inconvénients
It is very expensive also they are packages arent clear. User numbers are extremely low even if you pay 300+ USD/month
- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé toutes les semaines pendant plus de deux ans
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 8.0 /10
Supermetrics
Publié le 25/03/2021
Avantages
Has many integrations and can retrieve informations from a lot of sources. Flexible tool!
Inconvénients
Slow. Sometimes gets confusing because it changes settings slowly and interface is monotone
- Secteur d'activité : Produits alimentaires
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé toutes les semaines pendant Essai gratuit
-
Provenance de l'avis
Note globale
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 2.0 /10
Impossible to get started with
Publié le 07/12/2020
To sum up, if you know Supermetrics already - or have a friend that does -, then you can probably...
To sum up, if you know Supermetrics already - or have a friend that does -, then you can probably get a nice end result. If you're new, I would never recommend it. You're left completely to yourself with no customer support.
Avantages
So I have seen Supermetrics Sheets that work great. Once it works, it's a great tool.
Inconvénients
I have tried to get started with Supermetrics for 28 days now, and this is by far the worst experience I have ever had with a software provider. It's difficult to find out how to get started with building data sheets, but the worst part of the product? - Customer support is utterly useless. I've tried contacted them three or four times to get started. They answer inadequately and is unable to help you with even simply requests. Oh yeah, and you're likely to wait up to a week for an answer that does not solve your problem.

- Secteur d'activité : Médias en ligne
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé tous les jours pendant 1 à 5 mois
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 0.0 /10
Never had so many problems with software
Publié le 21/02/2020
Very bad, but they are unique in what they do. So I just hope we can get it working.
Very bad, but they are unique in what they do. So I just hope we can get it working.
Avantages
The promises made sound great: connect supermetrics with your data sources like Hubspot and the use that data in Google Data Studio reports.
Inconvénients
The promises unkept. Problems with licenses and no way to easily solve this. The guide they give is incomplete. The support takes ages to answer - and this for a $100/mo product. Not ok!