Supermetrics

Toutes vos données marketing, n'importe où.

Note globale

4,3 /5
(93)
Rapport qualité-prix
3,7/5
Fonctionnalités
4,2/5
Simplicité d'utilisation
4,1/5
Support client
3,7/5

86%
des utilisateurs recommandent cette application
Classer par

93 avis

Sébastien
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Great data software

Publié le 24/05/2022

Economie de temps
Statisfaction de mes clients (reporting daily)
simplicité de liaison

Avantages

Le temps que ce dernier me permet d'économiser grâce à une visualisation rapide de tous mes KPI clients

Inconvénients

La remontée de données type "visuels", afin de pouvoir directement voir au sein des dashboard quels sont les visuels publicitaires les plus performants

Shaun
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Best Decision For Dashboards + Ongoing Reporting

Publié le 24/06/2019

Overall I'm very happy with Supermetrics and the pros far outweigh the cons. It has become a critical tool in my day to day marketing & management toolbox.

Avantages

I like that Supermetrics for sheets integrates seamlessly with Google Data Studio allowing me to supercharge my reporting capabilities. I am able to pull data from multiple sources and refresh it daily making sure all stakeholders have up-to-date relevant data at all time.

Inconvénients

There are a few reporting features I would like to see like reports via labels for Google Ads and Facebook customer conversions could be simplified.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 7.0 /10

Great tool for data in marketing but too expensive for small business

Publié le 01/04/2022

Avantages

It great data quality.
Its the top tool in the market for data in marketing.

Integrations and addon for sheet is easy to use.

Inconvénients

Pricing is too high for small business.
They don't do discounts.

Udi
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 0.0 /10

Very buggy with extremely bad customer support

Publié le 26/07/2022

A great deal of frustration

Avantages

Even though it's not very user-friendly, confusing, or expensive, I've used it for years, because it did the job I needed, which was to connect different data sources in one spreadsheet. well.. that was until recently. now it's not working anymore.

Inconvénients

There has been an issue with the HubSpot connector for more than 4 weeks (still not resolved). Our marketing reports are based on Supermetrics, and we use them every day. Our reports have been missing for a month now, not just a few hours, not a few days, not a week, a month! and they do not contact me or give any update unless I contact them. By the way, the bills keep coming. what a joke?!. It is such a buggy product (always has been), so many users are confused by it, and the pricing model is constantly changing. Now, the fundamentals aren't working. It is such a huge disappointment and frustration.

Santosh
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Essential for your Google Data Studio Reports

Publié le 13/02/2022

An essential, really, so have to recommend it if you are a digital agency. Some rough edges, as with any product, need to be sanded, is all.

Avantages

The fact that it can bring various third party data into non-Google products in a Data Studio dashboard is a major plus. We cannot have our Data Studio Dashboards functioning without Supermetrics support.

Inconvénients

Connectors break way too often than we'd like. Sometimes data fields etc get deprecated or connectors require reauthorization - all without warning which is less than ideal. A more robust update process might be ideal.

Pedro
Note globale
  • Secteur d'activité : Biens de consommation
  • Taille de l'entreprise : 10 000+ employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Good for building web dashboard

Publié le 06/11/2018

Overall good tool but could improve with offering more integrations.

Avantages

The connectors it has to several platforms and also the predefined dashboards that allow you to pull data from different data sources like FB/GA etc in a very easy way and the plug it into nice dashboards.

Price wise is very competitive.

Inconvénients

I missed connectors to ecommerce platforms like Shopify or magento as it will be very useful for ecommerce users to add that data to do analysis.

i also did not like that data only refreshes automatically every day, if not you need to do it manually.

Stephanie
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 6.0 /10

Does the job, but difficult to set up and trouble shoot

Publié le 17/08/2022

Avantages

It's great for importing data from an excel source to GDS. It is a life saver to be able to export data from a tool and then push it back into reporting.

Inconvénients

Sometimes the data might not pull through and I find it really hard to troubleshoot - customer service is an old fashioned enquiry on the website and email response. Live chat would be helpful.

Laura
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé toutes les semaines pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

The most essential data tool!

Publié le 17/05/2022

Supermetrics makes reporting much more convenient and approachable than it once was. Reporting typically takes our agency 3-5 days to complete, but this streamlines the process immensely.

Avantages

The ability to create 1 report per client with cross-channel information instead of creating an intense spreadsheet network or multiple reports is essential to our business. Supermetrics is extremely helpful with data compilation and visualization for our clients.

Inconvénients

There are some features that are not the most user-friendly, but once you start experimenting more and getting used to the software, it becomes easier over time.

Davy
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Probabilité de recommander le produit 6.0 /10

Great way to merge your data

Publié le 24/05/2022

Good tool, yet expensive.

Avantages

I like the way you can connect multiple sources and use them in Google Sheets.

Inconvénients

It's way too expensive. I would only recommend to use this as an agency if the client pays for it.

Cesar
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 201–500 employés
  • Logiciel utilisé toutes les semaines pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Data analysis in a snapshot

Publié le 04/05/2022

A friendly UI makes you hungry for more integrations: it's almost as if you're ordering your meal in a restaurant. You have plenty of data sources to choose from and the process to integrate them in order to create a holistic data report is quite seamless.

Avantages

Supermetrics lets you unlock the real power on unified centralized data: instead of going to 3, 5 or 10 data sources you just connect them and select the most relevant data and bingo! you're able to gather, analyze and present the data in a comprehensive story.

Inconvénients

The Essential plan can feel a bit pricey when you realize you only have 1 user available. Maybe we need a lower price tier or remove some features from the Essentials, but we need to lower the price.

Yaniv
Note globale
  • Secteur d'activité : Internet
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client

Excellent Reporting with actionable insights

Publié le 23/10/2017

I was able to analyze different segment from all our marketing channels, automate reporting & prioritize tasks better.

Avantages

This is without a doubt the best tool I've tested to compare & view data from different sources and it only gets better with time.

- Perfect integration with all our marketing channels
- Flexible reporting & automation (saves time)
- Easy to use to create tables & dashboards

Inconvénients

- It's expensive (with all the extra add-ons )
- Gathering data takes time (from different API's)

Arsenuy
Note globale
  • Secteur d'activité : Produits alimentaires
  • Taille de l'entreprise : 501–1 000 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

I have overhauled the way we track performance with Supermetrics

Publié le 13/03/2020

I run a little empire of self-updating reports that track various aspects of our social, content and brand marketing, using Supermetrics. This includes ongoing trackers or Facebook and Instagram (both organic and paid), YouTube, Twitter, web analytics, dedicated trackers for multi-platform brand campaigns, as well as ad-hoc reports that are really fast and 100% customisable.

Avantages

The fact that I spend no time collecting/pulling in the data and can customise the way I visualise and aggregate it in any way I need.

Inconvénients

It's not the most user-friendly interface, but I still appreciate it's ultimate flexibility.

Andrey
Note globale
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Supermetrics makes my life a lot easier for analyzing huge volume of data

Publié le 20/10/2017

Getting precise data from Google Analytics in more convenient and customized way.

Avantages

I like the flexibility of using different metrics and the main feature I love the most is being able to avoid Google's data sampling which is impossible when using native Google Analytics interface.

Inconvénients

Everything is perfect now. Before I had a problem reaching support when they used Google Products forum for communication with customers, but now they have a private ticketing system which is more convenient to use and I receive a really fast response for my questions each time.

Laura
Note globale
  • Secteur d'activité : Produits alimentaires
  • Taille de l'entreprise : 1 001–5 000 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Probabilité de recommander le produit 10.0 /10

Simple awesomeness

Publié le 14/10/2019

Awesome

Avantages

It's the best product ever for managing any PPC activity. My former boss introduced me to this amazing product and I couldn't be more grateful. It makes my life super easy.

Inconvénients

The haven't created yet a connector for Adjust or Bing Ads what would make the product a A++.

Jelle
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé toutes les semaines pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 1.0 /10

Big expectations but big failure

Publié le 28/01/2020

So yeah, we in the organisation and I in particular had high expectations. I told people who were reliant on the dashboard that with the help of Supermetrics our dashboards would kick ass. That was a mistake.

Avantages

The promises were big, but they were not kept. Link any data source to your Google Data Studio reports, that's awesome. However, following all guides multiple times it turned out it's not that easy and I'm not even sure it's my fault

Inconvénients

So yeah onboarding is a mess.
You have your account, you have teams you have licenses you add to team members, you have your sources accounts that you link to your teams. That's a big mess.
Then you have to link your Supermetrics account to your data sources in Google Data Studio, and even though you've paid the hefty price of 100$ (but it's reasonable I must admit), it says your trial has expired. Uhm, what?

chao
Note globale
  • Secteur d'activité : Mode et vêtements
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

I cannot live without Superhuman

Publié le 24/05/2022

Avantages

single-handedly the most important software and time management tool

Inconvénients

mobile and web don't sync and could always use more shortcuts for working in different time zones

Kelly
Note globale
  • Secteur d'activité : Biens de consommation
  • Taille de l'entreprise : 201–500 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 8.0 /10

Supermetrics great for Marketing Analytics

Publié le 24/05/2022

Avantages

Supermetrics is great to pull data from our marketing vendors. My team uses super metrics for google sheets as an important step in our etl process and well as reporting and visualization. The functionality makes it easy to pull into data directly from our platforms with great level of detail that makes reporting and marketing analytics is simpler process.

Inconvénients

My team uses supermetrics as a check against any unmatched data in our database. If no data comes up in the query, that means the check passed, however the supermetrics comes back as an error which can raise an unnecessary flag to our data engineering team.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Vente au détail
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Powerful tool for combining disparate data sets I use this daily to monitor advertising...

Publié le 07/12/2017

It would be near impossible to efficiently combine data across various advertising platforms without this tool in our pocket.

Avantages

This tool enables me to pull in data from Google Analytics, Adwords and Bing into one place that can then be accessed by Google Data Studio or any other monitoring tools or management platforms.

Inconvénients

Servers seem to get clogged up occasionally and become unresponsive. At times, data is pulled into wrong columns. As with any dataset, you need to remain vigilant and check that what is coming in makes sense. Its usually easy enough to do a refresh (and make sure you're highlighting the correct cell) and pull in the data correctly if things get weird.

Robert
Note globale
  • Secteur d'activité : Santé, bien-être et fitness
  • Taille de l'entreprise : 1 001–5 000 employés
  • Logiciel utilisé toutes les semaines pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

A bit difficult to use, but quite powerful

Publié le 20/08/2020

SuperMetrics makes reporting and deep analysis much quicker.

Avantages

It's a simple idea executed well - any reporting service with an API, easily downloaded to a Google Sheet. For Google Search Console and Bing Webmaster Tools, it's invaluable. For other services such as Google Analytics, it can be a huge time-saver.

Inconvénients

There are occasional bugs and glitches that can make it a little frustrating. Date ranges can occasionally jump around.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Produits alimentaires
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

One heck of a powerful tool

Publié le 01/06/2022

Avantages

Gives me a lot of visibility that I did not have before.

Inconvénients

Sometimes a bit clunky with Google sheets with the refresh of current data but eventually it pans out.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Immobilier commercial
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé Autre pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 9.0 /10

Best Paid Data Import Tool for Google Data Studio

Publié le 24/07/2020

Currently the best in its field for out of network data imports.

Avantages

Has the most data import options compared to its competitors. Metrics and features available for import were bare-bones but mostly what I clients needed.

Inconvénients

Limited features and only used in niche circumstances for data imports. Google could easily make their own native import tools.

Gabriel
Note globale
  • Secteur d'activité : Services financiers
  • Taille de l'entreprise : 201–500 employés
  • Logiciel utilisé tous les jours pendant Essai gratuit
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 0.0 /10

Cheaper and better support options available

Publié le 27/05/2022

There are better options with proper customer support.

Avantages

Easy to set up the free trial, many data sources available.

Inconvénients

The free trial can't be modified!! Basically I had to wait for the free trial to finish to stop pushing data to my Google Analytics account. Customer service replied "There is no way of modifying the free trial uploader configuration". Terrible. I had to follow up asking the date when that was expiring.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Médias de diffusion
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant Essai gratuit
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 7.0 /10

Supermetrics for Ad Agencies

Publié le 17/05/2022

Avantages

The most useful part of this software is its light-weight integrations with things we actually use, like google products (sheets, data studio, etc). We can manage the data from there, and pump them into our visualizations.

Inconvénients

We're a large agency, and there's a fee per-account that we pull in. Also, the visualization options aren't exhaustive.

Nihad
Note globale
  • Secteur d'activité : Vente au détail
  • Taille de l'entreprise : Auto-entrepreneur
  • Logiciel utilisé toutes les semaines pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Easy to import Advertising data into Google Sheets

Publié le 17/05/2022

Great product if you need to automate reporting

Avantages

Provides robust reporting imports for Google Ads/Facebook

Inconvénients

Refreshes on Google sheets sometimes is a bit finicky

Victoria
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les mois pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 9.0 /10

Halved the time of doing reports!

Publié le 07/08/2019

It gathers complex information and means that you don't have to rebuild a report every month as it does it automatically. Saving so much time!

Avantages

- Saves so much time as you can pull through all the data you need in one place
- Lots of channels are supported
- Can tweak queries easily
- If you're confident with Google Analytics, it'll be easier to learn
- Can set rules to update so you don't have to do it manually
- Great for giving to clients so they can see on-going progress.

Inconvénients

- Can take some time to learn how to use the software
- If a query errors it does take some time to investigate why