One of my go-to SM management tools
Great user interface (I like it much better than Hootsuite's interface). Customer service is superb! Anytime I had any issues with using SproutSocial, their customer service was a chat or email away. Their customer service seems like a very small team of people, but they are very quick to respond and get to a solution. I've used SproutSocial for several different companies, both large and small, and it works great for managing it all. Analytical reports are clean and better than the ones in Hootsuite. My favorite features are the reports, social listing tools (You can see who's interacting with your company or specific keywords you set up) and being able to 'check off' messages or notifications that you have seen or responded to already. In HootSuite, you cannot do this and sometimes messages can be missed. Another favorite feature in the reporting is being able to compare your company page with competitors and see how you stack up agains the competition. Following/unfollowing accounts on Twitter is another great and useful feature.
There are a couple social networks that cannot be integrated with SproutSocial, and therefore I have to resort to also using Hootsuite. Things like LinkedIn Showcase Pages, Youtube, Vimeo, LinkedIn groups, Facebook groups to name a few cannot be scheduled or automated. SproutSocial covers the larger social media pages you need to manage like Facebook pages and Twitter. Because it cannot schedule at all social networks, I have to do most of my scheduling in Hootsuite.
Simple Social Media Scheduling Tool
Sprout Social is an easy-to-use product that allows the Beginner Social Media Manager/Coordinator the ability to save time and be efficient. It has a basic reporting cluster and overall, it's a good tool.
There was no drap-and-drop ability. This may seem petty but when you're scheduling 60-90 pieces of content per month, having to manually open each desired post to edit the date and/or time so that the posting doesn't clash with another post is quite cumbersome. Furthermore, when you have all of these posts on different days and at different times, it's hard to go into a day and recall which date had which post on which social platform at which time. Seeing all of this in a calendar view and literally moving the desired post and everything that corresponds with it, to another date is soooo easy and pleasant to the mind.
The lack of a social queue was a major deciding factor as well.
Keeps our global social calendar organized
We are a global organization with team members in both the US and UK who manage social communication for events. Sprout allows us to easily manage our social posting and approvals. With the function to put into draft mode, we can approve posts before they go live. In addition, the ability to post on Instagram is a gram changer for us! We don't need to have people posting on their phones and running the risk of posting on the wrong account.
In addition, the reporting features allow us to see the impact our social communities have through our content sharing.
I've used Sprout for the last six years at my company and it is my one constant. Sprout is extremely easy to use and to get new team members acquainted with. I have seen the platform upgrade over the years, but the calendar function is probably one of the best features to see a full view of your social scheduling. In addition, the ability to follow multiple hashtags is a great feature as our organization attends many events globally that we need to keep track of.
I've had issues setting up my Google analytics tracking on here. When reaching out to support I didn't get the best response to fix it.
Idea is great, follow through not so much..
I would say I'm pretty neutral about it. I was so excited about using them but if I could rewind time I never would have switched.
I manage 13 different social media accounts so I need scheduling software to keep up with everything!
The majority of the reports on sprout are the same as you can find on your social media channel, but having everything in one place makes reports easier.
We have had some issues with Sprout since we signed up and the customer service along with the follow-through has been less than ideal. First off you have no account manager, the guy who signed us up washed his hands of us the second he got the check. I found this out when we were having issues connecting our Instagram. After 2 MONTHS, yes 2 months, of talking to support and engineers none of which could help us solve the issue we finally spoke with someone who had an idea of what was going on. After a couple of hours on the phone with him, everything was all fixed, except it wasn't truly fixed. The next day we discovered that since they were having issues connecting our business FB to our business Instagram they just created another business page for us to connect it to. So now we have a business page out there that isn't ours that we can't get Fb to remove.
In addition to this major issue we have has small ones such as not being able to post a gif, and not being able to post multiple photos to Instagram through the desktop. It seems the more we use Sprout the more we realize it is not up to par.
Great Reporting and Social Media Management Suite for Agencies
Overall, SproutSocial is easy to use and there is not a steep learning curve for users. I have been using SproutSocial for 5+ years and would not look elsewhere for our agency's needs.
I think the Reporting looks highly polished and professional for presenting to clients. For Facebook, Instagram, and Twitter it offers an excellent scheduling and social media management solution.
I think the price is prohibitive for small businesses, and the software is more geared toward agencies. I also wished there was integration with Pinterest and YouTube.
Easy social account management
We use it for the management of multiple social media accounts.
My organization, like many, has a lot of social accounts to manage. Rather than creating unique content for each, we like to share the same message on multiple platforms. Sprout Social allows us to stretch our content further and saves us the time of having to log into each service to do it. It helps format, schedule, and publish in a seamless way.
It's kind of expensive. There are other free options out there, like Hootsuite, that do similar work, but I believe Sprout Social provides a premium experience.
A great way to manage Social Media
I like Sprout and am happy with the service they provide. It helps me do my job, which is invaluable as a team of 1.
I like that I can schedule out my social media posts in Sprout. That is helpful to do since I am a team of 1. It let's me figure out my social media strategy each week and just crank it out over a short time rather than have to deal with it each day.
I'd like to have the option to tag people by individual name in LinkedIn via Sprout, but it only lets me find company names. I also find it hard to tag the right person in Facebook via Sprout because it bases it on my location, but I work remotely).
We rely on sprout every day, but there are definitely areas for improvement.
Great way to organize content. Excellent reports and access to data. Makes scheduling content for months at a time a complete breeze.
Signs out of accounts randomly, does not do a very good job with custom preview media. An absolute pain to find content from other users.
Reviewal Process Difficult to Set Up
I like how the platform identifies the best times to post to each platform's audience on a particular day. This gives our content the highest chance of receiving the most engagement and reach. There is also an option to post the same post on multiple days which is nice when you are promoting an event or product.
I don't like the overall set up on how to set up your approval groups for content. It is very confusing and misleading. Before they updated the app, you were able to just click on the names of those who need to approve it.
The Best Social Media Scheduling Platform Hands Down
We love Sprout Social and highly recommend it to others. We've used other scheduling platforms, and nothing has come close to being able to handle our needs the way Sprout Social can.
Our team has used a variety of social media scheduling platforms, including Buffer, Hootsuite, Sprout Social, and others, and Sprout Social is by far our favorite for many reasons.
• As an agency with hundreds of profiles, Sprout Social makes multiple account management a breeze.
• The scheduling browser is very easy to use.
• It offers ideal posting times to help you optimize reach and engagement.
• It offers a birdseye view of the month. (One of our pain points with Hootsuite was that this was not an option.)
There are also many features that those who work with social media every day can appreciate that the average user might not, such as:
• The option to schedule and create a new post without having to click into a new window each time.
• The ability to download reports by platform and specific date easily and quickly.
• The option to view data which allows you to see which content is performing the best.
I won't beat around the bush. It's pricey. Very pricey. If you're a freelancer or not using social media daily, it may not be worth the investment. If you're an agency working with multiple clients or if social media is part of your daily routine, a scheduling software that offers everything Sprout Social offers is well worth it.
Great Social Tool to Manager Multiple Brands
For the most part gives us an all-in-one social media management and creation tool. Perfect for collaboration and the structure of permissions and approvals helps on a team level.
Allows us to collaborate across our team with members in different locations. Love the notifications and ability to respond directly to social posts within the app. The ability to email posts to certain non-users helps, and being able to tag content types makes organization easy. The including reporting is robust and provides enough information across multiple platforms to make good decisions. The single inbox is ideal and is the reason we continue to use the platform. It's great to know if something was handled and by which user and the sense of accomplishment is there once you clear your inbox.
The listening tools are a separate cost and for our brands becomes too expensive to commit to. Which it had more feature built in like other platforms to scour and collect keyword mentions across other platforms (not just social).
Best customer service in this category, hands down. Big win with launch of listening product.
People seek out social media software primarily for automation. But that doesn't solve the workflow and analytics issues that social media and community managers face. Sprout enables us to load content and art into the automation platform as drafts, submit for approval and then automate posting. We also need a competitive edge as an agency, and using this software with the ability to provide more robust analytics than what is provided in the native platforms is a huge win. The biggest improvement we've seen to social media tools in general came from the launch of the social listening tool. However, the pricing model is hindering us from being able to use it. Big bummer. And it can be fixed. We hope you will consider applying the agency model pricing structure that exists for all other functionalities to this particular function. It's essential for us to be able to incorporate it into our new biz process and the current cost structure is preventing us from doing so. Please help!
The agency model sold us. Big win to invite larger groups rather than paying by the "seat" as previous models and other services demand. The approval process and analytics go beyond what is available in the native platforms which is essential for business use. The social listening is what we've been waiting for--and will be instrumental in our relationship moving forward. With that said, there is a caveat, listed below.
The social listening is amazing. However, the sales model is seriously flawed. Our clients will not pay every month for each social listener. Moreover, our agency needs to use this as a way to earn new business. We have many pitches in process at any time and it's not feasible for us to pay every month per listener. As such, this amazing service is not available to us on the scale it needs to be. Please come up with a better pricing model so we can use and sell this service. As it stands now, only the really big agencies will be able to afford it. You need the mid-sized agencies like us (about 50 employees). Just like the agency model sold us by not having to pay by the seat, we can't pay per listener. If you made that available to us, say 3 listeners per client in our agency model, that would be a win. It would limit the number so you could up-sell in those cases where big companies want to listen for a lot of different indicators, but it wouldn't prohibit the broader use of the tool for the masses--which will drive significant growth. Additionally, this is a huge differentiator for your business. If you make it out of reach for most clients, you loose your edge. Help us. Help yourselves. Give us this tool! And give it to us in a way that our clients will pay for it.
Simple SM manager with superior Analytics feature
I discovered Sprout Social through a Facebook ad. Before deciding to take the trial, I read some of the reviews here and on Capterra and my expectations soared and became somewhat unrealistic to be honest.
The pricing threw me off because $99 monthly seemed kind of steep given the features. Nevertheless, I had nothing to lose by trying it out so I decided to signup for a trial. I’ve used/currently use Hootsuite, Buffer, Swift Social, Kontentino, and many other social media managers, so I had a lot to compare Sprout social with.
Sprout social is easy to use, the layout is fairly simple and uncomplicated, the dashboard is somewhat of a mix between Social pilot and Kontentino, so are the features. My favorite features are the Smart inbox and the Sprout queue. The social queue is similar to Hootsuite Auto schedule function.
The RSS function in the feeds tab is also really nice as I was able to connect it to my Feedly account. A major use of this is the post via RSS function, which I used to auto tweet blog posts from influencer blogs in my niche. The Asset Library is also an amazing feature as it is a great way to store images for future use.
The discovery tab shows suggestions on accounts to follow and unfollow, people who have conversed with, and people who mentioned you in a post.
Sprout social is a great social media manager, however, It doesn’t seem all that superior to Hootsuite or Swift social. Considering the cost, I expected more out of it. Which I’m aware is rather ridiculous.
I will say this though, the “Reports” function offers a variety of important stats such as: Group reports, Twitter profiles [For tracking profile performance to determine the impact of twitter content], Twitter comparison, Twitter listening, Facebook page report, Facebook competitors, Engagement reports, Team reports, Task performance, Trends, Instagram profile analysis, LinkedIn page, Tag report, Google analytics and Sent messages.
To me, Sprout Social’s unique feature is its analytics function. No other SM manager, except perhaps SMHack, has such powerful and detailed social media analytics.
The Digital Asset Library
The Analytics feature
The RSS feature can serve as a social media content generation tool.
The pricing is rather steep.
There are other SM managers with more powerful features which could prove to be a better substitute to Sprout Social. MavSocial has a better Asset Library feature, SMHack provides just as detailed analytics, Swift social has powerful RSS feature, and Hootsuite is cheaper, has an automatic scheduling function, as well as one of the easiest SM Managers to use due to the numerous tutorials online and it's inbuilt mini-tutorial.
Marketing Agencies and Sprout Social
Overall, we much prefer using Sprout Social vs. Hootsuite. Hootsuite seemed out of date and not nearly as easy to use as Sprout. We switch to Sprout Social 3 years ago and have never had the desire to switch back.
The ease of use to schedule content is the best part about using Sprout Social. It's also very easy to add new accounts and take accounts out when necessary. I work at a marketing agency so we write and manage tons of content for our clients, so it's important to be able to switch from client to client easily, and switch from platform to platform (FB to IN to TW). Sprout Social does a great job with that.
Sprout Social will have glitches from time to time where content is not pushed out at all or incorrectly. They have sent emails addressing the issues and assured the costumers that they're working to fix all issues but every once in a while we still run in to the occasional glitch.
Sprout is really user friendly, from both an interaction point and management. Good blogs too!
Using Sprout along side another platform for a different client (their choice) the overall functionality of Sprout is really clear! It is much faster and user friendly.
Sprout is great for interactions. Having over 1000 pages to look after means we need to be able to access specific pages quickly, and view messages for just the one page in a set profile group - this is really easy with Sprout! In terms of quality reviewing responses from a management point of view, it is great - you can see full threads and who did what. For reporting, you can tailor reports for each clients needs. After using an alternative platform, Sprout is MUCH faster all round - finding interactions and, general interaction in terms of loading and sending messages. In regards to task management, it is really good at making sure that you keep on top of things, as you can add an internal note which is front facing when you click into your tasks. The updates are also handy, as you can now select oldest to newest or newest to oldest - when there is a large number of incoming interactions it means there are less loading issues.
Sometimes there are bugs, which can cause functionality issues (but this does happen with all software). Because we are a UK company, and Sprout's support team are in the US it does mean that we have to wait until the afternoon on our time for any additional information - although you are able to log the error you are experiencing.
Nicer interface than Hootsuite
It puts all our social media profiles in one place for the small businesses that we manage. We can run customized reports that show the analytics for single or multiple profiles to see which posts are the most engaging and our follower/friend counts. Replying to questions or messages is easy to do right in Sprout. It streamlines what would be a cumbersome process of monitoring profiles for about 15 profiles on Facebook, Twitter, and LinkedIn. You can also see the feeds of handles you follow to find and reply to posts on Twitter.
Sprout lets you add multiple profiles from multiple platforms and schedule social media posts at whatever times you want or using a queue with times set by you. The listening stream can be customized so that you can choose whatever profiles/hashtags you want to see at that time. You can reply, assign posts, forward posts, retweet, retweet with comments all from the news stream. It works well with Zapier for RSS automatic posting of blog posts also. We started using it about 7-8 years ago, and the price has not changed for us, so it's a very good value for our money. The dashboard is easy to use and has multiple types of views, like calendar, so you can see if you have a lot of messages bunched up and spread them out. Support is good and the Sprout All Stars Slack group is another souce of information. Over time features have changed because of changes to Facebook/Twitter/LinkedIn, but Sprout has consistently improved the platform and added or revised features as needed. It's a great tool for small/medium businesses. You can mark messages as read/done to get them out of the stream.
Sometimes the software logs you out when no one else is trying to log in. It can also sometimes seem like a post has not been scheduled but when you refresh the page, it is there. It works better with Twitter than Facebook or LinkedIn, so if those are your main platforms you may want a different tool. I think the issue may be more with FB and LI changing their rules than Sprout.
Sprout Social Expanded Tools and Metrics Reporting
Anytime I have had a technical issue (and there have only been a few in the past nine years) their customer support team was responsive, friendly and efficient at fixing the problem. Each member has their own dedicated account manager, which feels nice. Such a great company, and perfect tools for digital content management.
I have been using Sprout Social daily, since 2010 as a freelance marketing professional. I manage several B2B and B2C accounts, and had previously used Hootsuite. The dashboard in Sprout Social has every possible automation, scheduling feature and content research resource you could imagine.
From social listening via #hashtag keywords, to suggestion content from over 30 industry specific niches. My clients love the metrics reports, and I love that I can brand them quickly and easily to my own agency. If you are a content marketer, you have to try Sprout Social. It has saved me well over 15 hours per week for more than nine years.
I wish they had an auto-scheduler for Instagram. Other software companies have specialized in scheduling posts for IG and IGTV, but this isn't available in Sprout Social. I think this is the only thing that is missing from this amazing software.
Love Sprout! I knew nothing and Sprout helped, greatly!
I took over a Student-Housing Apartment community a couple of years ago and found myself having to handle social media all by my lonesome. I knew enough to know that Twitter/FB/Instagram, etc... were all completely different platforms that required different strategies, but I needed something that would help me manage to post at various times/days - especially when I was home (weekends).
I discovered Sprout.Sprout was SO much more intuitive and helpful. As someone with moderate social media savvy and perfect computer literacy, Sprout made vastly more sense for my needs. I added team members I could allow to post or schedule posts. I could set up tweets to go out on campus orientations so I could pop up in the feeds of those searching for apartments. It was a godsend. I couldn't begin to fathom doing it any other way. On the plus side, I increased my own twitter following by a few hundred people just by setting quotes to post at random times/days throughout the year. I was always the worst about tweeting, but this lets me look like an accomplished tweeter, without the investment in time around the clock. Why would I care? In this brave new world, being socially savvy goes a long way in interviews - having followers bolsters my street cred, so to speak.
Ease of use. Super intuitive. Far better than Hootsuite.
Honestly, struggling to find anything I don't like. I never attempt paid ads through FB or Twitter, but I don't recall if Sprout would facilitate those.
Improvements and Satisfaction from a Graphic Designer/Content Specialist
It has been great to consolidate all our social media to one spot. It saves time in planning and gives us the ability to track data, which is the most valuable feature for us. Too many great things to say. Always appreciate the drive for continuous improvement of Sprout Social. I think staying on top ever-changing social features and trends sets Sprout apart.
So many great features and usability! Truly the the most innovative tool for social media on the market.
- It would be nice if when you select multiple social media profiles to post to at the same time it would automatically post to the most optimal time for each instead of averaging the time of all of them.
- If we have a piece of content that we really want people to see, it would be nice to know optimal send time over a given week instead of only being able to see optimal send time on one given day. Maybe it is a a stat that shows up on your dash board like "the best time to post this week is: Thursday at 12:05 PM." Optimal send times could be its own page or report.
- It would be GREAT if you could see a breakdown of business demographics vs personal profile demographics. I think our demographics for Twitter are inaccurate, because most of our followers are businesses/organizations and automatically assign a male gender and random age when they create their profile.
- It is not clear in your "Always up-to-date" specs for LinkedIn the exact size of an image when you post it.
- Exact image specs for social is kinda confusing. It looks like Twitter's in-post preview doesn't match the specs - graphics get cut off. Also, it looks like Twitter and Facebook also previews different content sizes in addition to what is listed on your specs pages. For example, in-post square images show up on Facebook and Twitter without getting cut off. It would be nice to know all the different sizes each social media sizes that are offered as they change.
Very helpful to measure brands growth and to create brands strategies
We've been working at the agency with the software by 2 years ago and is very useful. We like that in the same platform, we can respond messages, measure the brands growth and schedule the content every month.
Features like keyword and tendencies help us to have a real time communication with our client's followers and to create fresh content.
I like the feature that the software allow me to view and respond received messages from different accounts in different platforms in one feed with the option to apply a filter and view only the messages received in the last 24 hours. This feature maintain the feed organized.
Another great feature is the profile comparisson in the different platforms, which is very useful to measure the agency's clients growth. This feature help us to design and improve the brands strategies.
Nowadays communication in real time is very important, so the twitter's keyword feature, allow us to listen what are our client's followers talking about in the web, so we can take this insights to generate fresh content that attend their needs and create a feeling of loyalty between the brands and them.
I don't like that sometimes there are errors with the platforms (Instagram mostly) that doesn't allow to publish the scheduled content. I don't like to do twice an activity that should be done only once.
Scheduling made easy.
We used to spend hours creating a content schedule for our clients to then have to upload and schedule each day manually once approved. With sprout, we have the ability to create drafts and schedules in the publishing platform and send it straight to the client for approval, once approved it's a click of a button and all the posts are scheduled.
Our clients love having well laid out reports sent weekly to see how the page is performing and also the ability to whitelist them is amazing.
This software has continued to impress me the longer i have been with it. What continues to impress us is the scheduling, and calendar which is easily to export and send through the clients. It looks great and clients can easily see which dates, and platforms posts will be scheduled in. The new addition on optimal post times when scheduling has really seen an increase in engagement rates and the weekly reports that are being sent out really help our clients, and also ourselves get a better picture on how the page is performing.
One thing that i think they could improve on is their interface a tiny bit. When selecting a page to filter the publishing calendar by, when you select to publish it will default to the last page you published with and not the one you have selected on the side. It's a small issue but i think it could improve the speed of publishing significantly.
Sprout Social has simplified, automatized and organized our work with middle and huge social media communities. We are delighted and strongly recommend it.
The smart inbox is Sprout Social defining feature. It sets Sprout Social apart from its competitors. You can manage every type of interaction (direct messages, mentions, likes, comments, replies, etc.) of all your social media profiles in one single feed which integrates functions as important as task assignment to members of your team.
The smart inbox can be "splitted" into as many inboxs as necesary, depending on your needs, the size of your team, or just for getting more organized your social media feeds and timelines.
The listening features are in a transition period after Sprout Social has acquired Simply Measured. I understand they're integrating both platforms but the "deep listening" features are not available as of July 2018. Having said that, the "Reports" feature is more than enough for providing the metrics and analytics you need in your day to day work.
Also, when you're working with teams of more than five or ten people, you'd like to see a thumbnail pic of them to assign tasks and stuff like that. Well, Sprout only allows the teams members to upload their personal pics through a external WordPress-based platform, Gravatar, which is a bit annoying (we're used to upload profile pics directly from our computers files). It's a minor setback, though.
Social Media accounts rolled into one package
Not everyone likes to use social media but most understand the value of it so using Sprout can help get the word across all the different social media platforms at once with minimal to technically no time actually spent on the individual social media sites themselves. Most importantly, it helps get the job done more efficiently and will give you a clear picture of how your social media presence is doing, which can help you figure out how to improve and where to focus your attention more.
It gives the ability to post to all social media accounts in one step. This saves a lot of time for businesses that want to promote the same things across several platforms. It's easy to select or deselect the accounts you want to include for any post and it gives detailed analytics for everything in one place.
Accounts sometimes get disconnected for no explainable reason and it just becomes an inconvenience to check and reconnect when you are using the software to make things easier. There are also limitations on formats and features that you might be able to control better directly through the social media platform itself so if you use those a lot, it defeats the purpose of having Sprout.
Sprout Social is the easiest and most intuitive way to monitor multiple social media channels
Saves tons of time by having all notifications for all social platforms in one place, saves even more time by letting you respond to them as needed directly from Sprout, helps me stay organized by allowing me to archive completed notifications, scheduling for all platforms and a hybrid scheduling option for Instagram (which is amazing), intuitive analytic reports that are easy to read and understand
Smart Inbox: this is the best feature I have come across in social monitoring platform. You choose what results you want to see and it shows you all of them from every platform you choosing in one convenient space, and allows you to respond to any comments/messages, follow back, like, delete, etc. without leaving Sprout's website. I have never had a notification slip through the cracks and it helps immensely with interacting with people on multiple channels
They are a little slow on offering features to utilize updates on social media platforms. They almost always eventually add features, but a nice compromise would be to put out an article or email saying "we know about the update, here's what you need to know, we're working on implementing it on our platform".