Hootsuite

4,4 (3 070)
Le leader mondial de la gestion des médias sociaux

Note globale

4,4 /5
(3 070)
Rapport qualité-prix
4,2/5
Fonctionnalités
4,2/5
Simplicité d'utilisation
4,3/5
Support client
4,2/5

88%
des utilisateurs recommandent cette application
Classer par

3070 avis

Bennani M.
Note globale
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : Auto-entrepreneur
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Puissant mais perfectible

Publié le 09/01/2021

J'utilise Hootsuite depuis un peu plus de 5 ans désormais et j'ai rapidement été ravi de sa simplicité et de sa performance. Mais aussi du fait que je peux piloter toute mon activité sur les réseaux sociaux, grâce à une vue complète sur le tableau de bord. Malheureusement, la série de bugs m'a progressivement poussé à déchanter et à changer de logiciel.

Avantages

L'utilisation de Hootsuite est d'une limpidité sans égal. De plus, il uniformise la gestion de mes réseaux sociaux en planifiant notamment jusqu'à 350 messages . Ce logiciel dispose aussi d'une fonctionnalité de recherche conséquente permettant par exemple, sur Twitter, de cibler géographiquement mes requêtes.
Enfin, il offre un important registre d'applications dans lequel on peut ajouter d'autres réseaux sociaux mais aussi des outils marketing.

Inconvénients

Hootsuite souffre de plusieurs bugs, certains messages programmés n'arrivant pas à destination sur Instagram, alors que l'interface mentionne le contraire.
Ce logiciel est bien plus aisé à utiliser sur ordinateur que sur mobile.

Anne hélène C.
Note globale
  • Secteur d'activité : Internet
  • Taille de l'entreprise : 2-10 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Un outil indispensable pour le cm

Publié le 11/05/2022

Cela fait 5 ans que j'utilise ce logicielles et je ne me vois pas utiliser un autre aujourd'hui

Avantages

Ce que j'aime le plus c'est sa facilité d'utilisation et ces tableaux de bord qui nous permet d'avoir en un clein d'œil toutes les informations souhaitées

Inconvénients

Le fait que l'outil ne soit plus gratuit pour un compte et 3 réseaux de ce fait je ne le recommande plus lors de mes formations en Community management lors de la mise en application.

Magalie G.
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : Auto-entrepreneur
  • Logiciel utilisé toutes les semaines pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

J'adore utiliser Hootsuite !

Publié le 16/03/2022

Je suis relativement satisfaite. Les publications se publient automatiquement sans avoir besoin de se rendre sur l'application, une fois qu'elles sont créées.

Avantages

J'adore le fait de pouvoir programmer automatiquement les publications à venir, sur plusieurs semaines et sur des réseaux sociaux différents.
C'est relativement facile d'utilisation une fois qu'on a compris le système.

Inconvénients

Les débuts n'étaient pas évident, le temps de comprendre comment fonctionne l'automatisation des publications.

Ernesto alfonso O.
Note globale
  • Secteur d'activité : Institutions religieuses
  • Taille de l'entreprise : 11-50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Herramienta imprescindible para ComunityManager

Publié le 05/05/2022

No puedes concebir tu trabajo de Comunity Manager sin esta herramienta, es necesaria.

Avantages

La capacidad de integrar todas las redes sociales y administrarlas es impactante, su fácil organización, feeds y menciones es única. Por medio de ella puedes visualizar todas tus redes y administrarlas con rapidez y eficacia.

Inconvénients

La versión gratuita es limitada pero la de paga vale cada centavo que puedas invertir. Fuera de ello no tiene contras.

Alternatives envisagées 

TweetDeck

Pourquoi choisir Hootsuite 

Por que es más amigable, fácil y potente para integrar y administrar columnas para su fácil uso.

Logiciel antérieur 

TweetDeck

Pourquoi passer à Hootsuite

Por la gran calidad de este software. Su potencia y capacidad de integrar todas las redes sociales es sin igual
Arzu Ö.
Note globale
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 11-50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Useful for beginners but high priced

Publié le 11/04/2022

Especially for the free version, I can say that since we have switched to a maker-checker structure in our social media marketing process, checking the planned posts much earlier prevents problems that may occur in the instant posting. Making improvements on the features I explained in the cons section will make the product much more effective, but if you are just a beginner, it will be easier for you to try the free plan.

Avantages

It's useful to connect more than one social platform and manage all of them from one channel.

Inconvénients

Unfortunately I think the pricing is expensive. Also, the lack of a scheduling option for stories complicates the process. The most important shortcoming for me is the lack of a PDF scheduling option for LinkedIn. I think this is a very necessary feature especially for B2B marketers.
I also think it is necessary to integrate more social media accounts, especially for the free plan. I understand the scheduling limits, but I think every marketer, even if it is a free plan, needs to be able to use all social media accounts on the free plan to test the effectiveness of the product.

Kelly H.
Note globale
  • Secteur d'activité : Articles de sport
  • Taille de l'entreprise : 11-50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 2.0 /10

Value for the cost has dropped

Publié le 10/05/2022

I used Hootsuite for about 10 years. In that time I saw them going from a leader in social media management for anyone to being an enterprise only option. The monthly costs finally caused me to stop using them for all but scheduled Tweets through their free accounts.

Avantages

The app is easy to use and navigate. Scheduling social media posts to go out when you need them too. Being able to manage more than one account. View and respond to multiple posts on multiple platforms on one screen/app.

Inconvénients

As different social media platforms changed Hootsuite had to change with it making them lose quite a few features. Costs for an individual or small business is outrageous. They only offer very limited free or over the top expensive options.

Alberto L.
Note globale
  • Secteur d'activité : Gestion de l'enseignement
  • Taille de l'entreprise : 11-50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 7.0 /10

A Great Tool For Social Scheduling - But Others Offer More For Less

Publié le 28/04/2022

Overall the product has served us well; we're still using it daily and are able to plan campaigns around our scheduling abilities, we're able to connect directly with our customers and assigned potential customer service issues within our team with a few clicks. Over time however, social platforms are getting savvy to the needs of businesses are starting to build out their own business tools and scheduling/performance analytics hubs (Facebook Business and Twitter for Business for one). It remains to be seen how Hootsuite will compete with free as the platforms begin to grow this part of their businesses.

Avantages

Social Post Scheduling is the raison d'etre for Hootsuite and it does it effectively and with lots of options including custom tagging for your analytics platform. If you're only interested in being able to schedule and post to multiple social media channels, this is the first place to look.

Inconvénients

The pricing and tiers no longer make sense as many of their competitors are offering similar/better scheduling and posting options at a lower price (or free with limitations). In 2022, Instagram post scheduling shouldn't be an exclusive feature.

Alternatives envisagées 

Sprout Social et Buffer

Pourquoi passer à Hootsuite

At the time, Hootsuite provided better analytics tools than were available to any of their direct competitors.
Mehak C.
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 201-500 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Best-in-class Social Media Management Platform!

Publié le 18/04/2022

The overall experience with hootsuite has been amazing. I have been using this platform for multiple clients now. It makes managing social media channels easy and you can schedule your posts in advance which leads to a faster turnaround time. Hootsuite also allows to customize the url's in the post which is an extra advantage!

Avantages

The integration of the platform was easy and it is quite easy to use. The best part about using Hootsuite is that it helps save a lot of time as it helps in scheduling and managing your posts from a single dashboard.

Inconvénients

The free trial should allow connecting more than 3 channels. And sometimes the posts go live without the featured image which can be improved.

Alternatives envisagées 

Buffer et AgoraPulse

Pourquoi passer à Hootsuite

Hootsuite is user friendly and very easy to use.
Dominic C.
Note globale
  • Secteur d'activité : Santé, bien-être et fitness
  • Taille de l'entreprise : 11-50 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Hootsuite Review

Publié le 07/04/2022

Overall it's been great to use. Big time saver being able to schedule a bunch of posts to go out and to different platforms.

Avantages

Time saver scheduling and posting information to social media
Allows our small business to be efficient with our social media management
Can post to stories on IG
Free basic version to try it out
Paid version allows to make one post and blast it to several platforms
Great tracking of engagements

Inconvénients

Can be overwhelming at first learning the system and how to post. Honestly though, there's not much to dislike. It's relatively easy once you get the hang of it and so worth it.

Alternatives envisagées 

Loomly

Pourquoi passer à Hootsuite

there was a free version with it and a few colleagues were recommending it.
Görkem S.
Note globale
  • Secteur d'activité : Fabrication électrique/électronique
  • Taille de l'entreprise : 10 000+ employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Useful Functions

Publié le 22/03/2022

Avantages

Saves time. Easy to control and work as a team. Customazing the dashboard is very useful. Competitor monitoring is a great function. Analysing and reports are customazible hence very useful. Publishing simultaneously is a big plus.

Inconvénients

Social inbox can be more robust. I would love to see a social CRM option.

Chris A.
Note globale
  • Secteur d'activité : Informatique et sécurité réseau
  • Taille de l'entreprise : 2-10 employés
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 3.0 /10

It's been surpassed

Publié le 25/03/2022

It does what's advertised and has some good features. The price is far too high now. They also need to do more to include recurring posts, make recommended times better and easier, and improve the calendar for scheduling.

Avantages

I find Hootsuite to be easy to use. It has a very small learning curve to be up and running.

Inconvénients

The price is ridiculous. Since they updated their pricing, they absolutely priced themselves out of the small business market.

Alternatives envisagées 

Buffer et ContentStudio

Pourquoi passer à Hootsuite

initially, i chose hootsuite because it had more options.
Amit D.
Note globale
  • Secteur d'activité : Gestion de l'enseignement
  • Taille de l'entreprise : 11-50 employés
  • Logiciel utilisé toutes les semaines pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Best social media marketing tools for brands

Publié le 20/03/2022

Very easy to use and budget friendly tool for small businesses, brand and even large businesses too.

Avantages

The best feature of Hootsuite is its sentiment analysis tools. It helps me to understand what my audience feels about my content and brand.

Inconvénients

I didn't find anything or any feature to dislike.

Alternatives envisagées 

Later

Pourquoi passer à Hootsuite

It has more useful and powerful features than later.
Merylin J.
Note globale
  • Secteur d'activité : Conseil en gestion
  • Taille de l'entreprise : 10 000+ employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

A great tool to control social networks

Publié le 02/04/2022

My experience has been good, it allows me to reduce the time it took to make several publications a day and be able to measure the scope of the campaigns in less time, without a doubt it is a good tool

Avantages

Something that I like about this tool is that it allows you to do all the network management functions in one place, this tool allows you to select the content in a simpler way as well as manage the content in less time, or even monitor it with efficiency acceptable for professionals in the area of social networks

Inconvénients

I do not consider that the tool is not functional, on the contrary, in its type, it is one of the best

Joanmarie C.
Note globale
  • Secteur d'activité : Enseignement primaire et secondaire
  • Taille de l'entreprise : 501-1 000 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 7.0 /10

Almost Perfect!

Publié le 14/06/2021

Hootsuite has always been my goto for businesses getting off the ground or those that are on a low budget. They offer such great and essential features in an easy-to-use platform. As a school district, we have an overwhelming amount of content that needs to go out and MUST be present on any and all social platforms. When I realized we could not hit all of the platforms we needed, and that we were limited to the number of posts, we were forced to make a shift to another platform. Hootsuite dashbord is awesome with the features it provides, but to a multitasking pro the dashboard was a bit intimidating - felt it could have been organized and simplified (not all features needed to have a button on the dashboard... categorize!)

Avantages

I love Hootsuite for it's creativity, content management features, scheduling, drafting, duplicating, and monitoring of content performance. In my mind they are a top competitor!

Inconvénients

There are a few small challenges that left me scratching my head. I did not like that I was so limited (even after purchasing the basic) on the platforms that I could post to - they are so close to perfection! Everyone should be free to post to every platform they need to... maybe limit the posts, monitoring, and reporting... but NOT the platforms!

Alternatives envisagées 

Sprout Social, CoSchedule, Sendible et AgoraPulse

Pourquoi passer à Hootsuite

I went with their free version to save money while I showed my potential to the school district and laid out plans for their social media management.
Ben E.
Note globale
  • Secteur d'activité : Enseignement supérieur
  • Taille de l'entreprise : 11-50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Getting Better with Time

Publié le 01/10/2020

Overall, Hootsuite provides a single place to monitor multiple social media platforms, create branded and consistent marketing campaigns, schedule content in advance with easy oversight, and get insights into content performance.

Avantages

Hootsuite is a great way to set up a multi channel dashboard to have greater oversight of your social media channels. I appreciate that it covers all the major platforms, including Facebook, Twitter, and Instagram.

Inconvénients

At this point in time, users can't directly publish content to the Facebook and Instagram stories, which are major marketing tools. Where as you can pre schedule traditional posts, it's not an option for stories.

Alternatives envisagées 

CoSchedule, Buffer et TweetDeck

Pourquoi choisir Hootsuite 

As a professional, I liked the look and interface of Hootsuite better than CoSchedule. I thought it was easier to use and had better control over multiple tools.

Logiciel antérieur 

CoSchedule

Pourquoi passer à Hootsuite

Hootsuite seemed to combine all our organizational needs as it pertains to platform management, content scheduling, and analytics in a way that was easier to use than the alternatives.
Thomas C.
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 11-50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

A Good Option for Social Publishing and Monitoring

Publié le 16/03/2020

At my previous job I was using Hootsuite to start my day. I would sign on and schedule and publish posts for the duration of the day, or over the weekend or what have you. More recently, I've been using Hootsuite's free version to manage my personal online presence, scheduling posts related to my podcast or video channels. I find that more recently, the native Twitter app has been better for just scrolling through Twitter, but as far as posting goes, I prefer to use Hootsuite.

Avantages

One of my favorite things about Hootsuite is the ability to 'autoschedule' posts based on the time that you're likely to receive the most engagement. This takes a lot of the guesswork out of the job of a social media manager, as you can tend to labor over the details like whether or not something is emergent enough to post right now or whether you should wait to schedule it in the future. I find Hootsuite's customizable streams can be helpful in mitigating a lot of the noise that comes along with social media, but constant algoritm and UI updates to platforms like Twitter can make streams obsolete quickly. The platform is super simple to get set up and running with, and the free version (which I'm currently using for my personal accounts/projects) is perfectly serviceable for teams with 3 social accounts or fewer. I've never had to reach out to support, but Hootsuite's online presence is great and they're constantly providing materials that are helpful to social media managers.

Inconvénients

I find their integration with Instagram somewhat lacking. During my time with Hootsuite, I have scheduled countless Instagram posts, but the way the marriage between Instagram and Hootsuite Works means that you can schedule the post, but you need to open the app on your phone and hit send when the time comes to actually publish your post. I have missed so many Instagram posts because of this, and the fact that I only appear to get a notification when It's time to post on Instagram about half the time. I realize that this isn't necessarily all Hootsuite's fault, but this is a real downer, and leaves me wishing that the integration was better

Alternatives envisagées 

HubSpot Marketing Hub

Pourquoi passer à Hootsuite

Pricing for the most part. At the time, HubSpot was still charging for every level of their services. Once I started using it, the autoscheduling feature became too important to me to consider switching. As long as Hootsuite allows me to manage my 3 accounts for free, I'll continue to use their services.
Randi Z.
Note globale
  • Secteur d'activité : Internet
  • Taille de l'entreprise : 2-10 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

One of the Original Content Schedulers and Management Systems!!!

Publié le 24/08/2019

Hootsuite is a great tool. I find it useful in scheduling large batches of content. For example, for a few clients I can plan out and schedule my entire 3 months worth of content. It's a great tool for an agency who may focus on one type of client, be able to "recycle" and reword similar posts and upload the content across multiple clients simultaneously through an excel upload! I personally like to use Hootsuite as my blueprint. I know I will get my content posts uploaded and out there. I still like to log onto individual social networks and post on there in real time . I like Hootsuite for managing and responding to comments and DMs as I prefer using a computer and typing and checking spelling. Don't use Hootsuite as your only tool. You really need to go into networks and manually update them as well. Hootsuite hasn't cracked down on LIVE yet either and live video is a great tool!

Avantages

I was one of the early adapters using Hootsuite. Originally all the options blew me away! Awesome to have on one dashboard all my social networks with multiple tabs in front of me. I also love that I could schedule the same posts and click off on multiple social networks. It's really good for marketers who can re-use content across multiple clients accounts, for example if I run a social media marketing agency and can use similar food content across all the food social media accounts that I follow. I also had liked I could build the posts in an excel and import it. I like your "university" and offering classes!!! I like your reports.

Inconvénients

Overtime as social media space evolved there were functions I wished you had sooner. Instagram posting and scheduling was very clunky when it first came out that it had to notify my clients to push through the Instagram post that I had done. It took you a while to integrate Pinterest. I'm not sure if you're able to let me schedule on someone's personal Facebook account (I know this was on Facebook but I wish this was easier to do!) . Hootsuite mobile-I personally don't use your mobile. I only use Hootsuite on desktop because of the breadth of multiple social networks and tabs.

Alternatives envisagées 

Buffer

Pourquoi passer à Hootsuite

I've been using Hootsuite since your birth so it's more like a comfort level with you versus others.
Meisha B.
Note globale
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 501-1 000 employés
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 7.0 /10

Sufficient Free Tool for Social Media Scheduling

Publié le 08/08/2019

Hootsuite is a great free tool for beginners and small social media teams! It's easy to use and has just about all of the basics you could need to start scheduling and managing social.

Avantages

Hootsuite is a great free solution for basic social media management. I enjoy the dashboard customizations, where you can pull in different channels and features (ex: posts, timelines, mentions, etc.) all in one easy-to-manage interface. It also makes social listening easy versus having to log in and manage notifications manually on each individual platform.

In general, Hootsuite is easy to learn given some experience with other SaaS platforms. The interface is intuitive and easy to navigate. And, they offer a ton of free resources to help you get up to speed with the platform and social media management in general, which is nice.

With the free version, you can manage three social profiles. This is great for personal use or for managing in-house social, but not ideal for agencies or managing multiple clients/accounts. Surprisingly, however, you can schedule as many posts as you want within those three profiles, which is great for advanced planning.

Inconvénients

The integrations and features/functionality could be better. I personally prefer to use HootSuite to schedule tweets and prefer to schedule other content for Facebook and LinkedIn within the actual platforms. It's fine to use HootSuite in a pinch, but you are able to do a lot more customizations within the individual platforms. Kind of a pain to do it separate/manually, but you get a better post/product in return. For example, you often can't add multiple images to a post or do a carousel-style post as you could directly within Facebook.

Like most SaaS products that have a free version, there are limitations. For anything more than managing in-house or personal social, you'd likely need to invest in one of the paid plans and really compare what's offered in HootSuite vs some of the other more enterprise solutions.

The reporting is also fairly limited and you'll likely have to work within the platforms directly or use other tools to get a full picture of social media performance.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 201-500 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Probabilité de recommander le produit 9.0 /10

Love this social tool!

Publié le 16/05/2019

I saved ENORMOUS amounts of time with Hootsuite. I can't imagine doing all that it helped me do manually... from monitoring comments, to responding to people, to scheduling multiple posts a week on multiple platforms per week, to everything in between. Hootsuite really helped me streamline my job even when we had limited budgets and resources to do anything else.

Avantages

I used to do full-time social media management and was using Hootsuite constantly to schedule posts for my clients and track social conversations and mentions in real time. I love how simple and easy it is to use – you'd never think multiple columns across your screen would work or keep you sane... but it gets the job done! I can easily respond to people, retweet it, flag it and more. Another awesome think I love about Hootsuite is the ability you have to help gather content. I was constantly looking for things to retweet to get engaged with others online, so I used one of my columns to track particular keywords. I could then get real-time tweets and posts from people talking about the topics I wanted to engage with and retweet for the brands I was managing. Honestly that made my job 100x easier!

Inconvénients

I do know it has been a little clunky for me in the past. Sometimes keyword columns won't update and I've had to delete and recreate the search – or I would schedule posts and the photos wouldn't go out. I think they have fixed some of these issues over the years. There is also a maximum number of columns you can create in the free version, so I sometimes ran into issues where I wanted to use more features but couldn't. But, overall, I appreciate the value I got for the $$.

Harry W.
Note globale
  • Secteur d'activité : Vente au détail
  • Taille de l'entreprise : 51-200 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 7.0 /10

Great tool, but feels like it could still do with something extra - better planning, more...

Publié le 11/01/2019

It might feel like it's missing a few extras, but generally its a really useful platform and out social media activity has been much better in terms or both organisation and analytics.

There's also a massive community for Hootsuite so you can always find out how other people are using it.

We used a Meltwater before and it was so scientific and clunky to set up we never ended up using it. We use Hootsuite daily now and the ability to shorten links is also really helpful.

Avantages

Really easy to use and so many resources. The platform is brilliant for scheduling and you don't even have to visit the other social platforms to post and engage with the audience. You can really customise the streams for each user which is great for productivity, and the analytics is really useful.

As a manager, I only have to hop into the publisher section to see what posts are going out, how often we're posting, and what platform we're using most.

Using the streams, I can set up one for all posts to check consistency and monitor engagement, one for competitor research, and one for searches, and then more platform specific streams so I can really dive into the nitty-gritty if I need to.

Inconvénients

It's very Twitter orientated, most of the useful streams like monitoring topical conversations etc are in Twitter (probably by nature of the Twitter platform), but I would like to see more feature on LinkedIn - so far there's only TWO streams; one to monitor Company Updates, and second to monitor scheduled posts (I can see this in the publisher planner anyway).

It would be good to see similar monitoring streams for Hashtag conversations because this feature is applicable in LinkedIn as well as Twitter.

The Publisher also feels like it's just missing something and I think it's the ability to 'plot' in posts rather than drafting out complete posts. For example when we're planning what activity we want to launch, we might not know what the full post is going to look like, but we might just want to plot in ideas which at the moment we have to do on a spreadsheet and then translate over to the Hootsuite publisher. It would be good to see this feature in the planner where we can plot ideas, and then fully draft them out later.

Virginia B.
Note globale
  • Secteur d'activité : Services et technologies de l'information
  • Taille de l'entreprise : 51-200 employés
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Manage and schedule your tweets (and posts) for SUITE results

Publié le 23/07/2018

Avantages

As a Hootsuite user for 7 years now, it is by far my favorite social media management software. Creating, optimizing, and posting social media for different platforms, etc. takes a lot more time than you would expect. Not only do you have to craft each post to fit each platform you’re posting to… you have to choose the best time, use the right hashtags, shorten URLS, and include something interesting (i.e. picture, video, content). Overall, what many believe will only take them 10 minutes, in reality it can take up 2-5 (or more) hours of your work week; even more when you include the content creation for the actual posting. Hootsuite is the best tool for compiling all your social media efforts into one dashboard you can work from and will definitely knock hours off your work week.

PROS
The best feature of Hootsuite is the time you will gain. Most social media platforms have a scheduling aspect to them but having to manually log in and out of each one, to do so, is not feasible or conducive for speed. Hootsuite provides you with analytics on each of your chosen platforms, located in its dashboard, to help you identify the most optimal time(s) to schedule each post to be sent out; this especially comes in handy for days you know you will be on the go and/or do not have access to technology. You can also scroll through past social media posts, save unfinished drafts, and boost posts for content promos; which will provide you with more insight and/or a better understanding of which of your efforts and/or CTA’s are working best. Hootsuite’s platform has various analytics and reports you can export so your team(s) can measure things like conversion rates, marketing and sales initiatives, and improvements in monthly social capital. One of the neat things about this platform is the option to purchase additional social media management applications for things like YouTube Analytics and video posting, Wordpress blog analytics and posting, Google Analytics, etc. Hootsuite also provides the option to export reports (including customized reports) on any of the platforms connected to your account, to measure competition, areas of improvement, click stats, and which platform is bringing in the largest amount of traffic to your website/content, etc.

Because the company I work for uses another third-party application (Lead Liaison) to track visitors and traffic sources to our website, we use the free version of Hootsuite.

Inconvénients

One of the cons of Hootsuite is its inability to detect whether or not your traffic is originating from an actual human or an automated bot. This can interfere with your data and make it hard to decipher if the data you have access to is valid or not; this is true for Google Analytics as well. To avoid this, we use a third-party application for visitor tracking (Lead Liaison).

You may get notifications that your social network(s) have been disconnected from your dashboard; don’t worry, you simply just have to reconnect them. Although I am not sure why this happens so often, I trust that this has nothing to do the security of my account and I always receive notifications when I sign in to my account from a new device, etc.

Abigail N.
Note globale
  • Secteur d'activité : Urbanisme et architecture
  • Taille de l'entreprise : 11-50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Probabilité de recommander le produit 10.0 /10

Reliable and easy social media manager

Publié le 11/11/2016

Hootsuite and Buffer are my go to social media, despite the several other SM Managers that I've tried out. I work with 5 brands and I have to manage their social media accounts (Facebook, Twitter, Instagram and LinkedIn)

I've been using Hootsuite (and Buffer) for three years but of the two Hootsuite is my favorite and my safe bet. I have a habit of testing out as many free marketing software's as I can find and in terms of social media marketing Hootsuite is the best. The interface is easy to use, and the tutorial available to each new signup is very helpful.

I love being able to tag a Facebook page, Twitter profile or Instagram profile in a post. The android app is also fully functional on my Kindle Fire (Unlike Buffer) which is a plus.

The Feedly> Hootsuite integration is a major plus, I've never used the Hootsuite RSS feed option even though I keep planning to, but I like being able to share informative posts from feedly (On my Kindle Fire) to Hootsuite.

What I love the best is that the free plan unlike buffer lets you schedule as many posts as you want to 3 social media profiles. This is great because I can schedule a month worth of social media posts in three days unlike the 10 posts per profile restriction on the Buffer's free plan.
The analytics reports aren't very detailed and often I rely on Start a Fire as well as a variety of other software's to get in-depth analytics but the brands I work with do not understand or see the need for in-depth analysis so I suppose it's okay.

I'm not happy that Hootsuite doesn't support posts with multiple images, I learnt that the awkward way when I made a post with 3 pictures.

I recommend Hootsuite for beginners and Individuals who want a simple, straight forward social media manager. Oh, and the Hootsuite academy is very insightful.

Avantages

It is one of the simplest Social media managers in the market, the freeplan is great because it provides essential features for beginners and experts at no cost. I also like the mini tutorial for new users, at the right side of the dashboard.

I personally use Tweetdeck for social listening on Twitter but Hootsuite is also great for that.

Inconvénients

I dont like the fact that if i want to schedule a post with multiple images i'll have to schedule it directly on Facebook or on Tweetdeck for twitter.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Télécommunications
  • Taille de l'entreprise : 10 000+ employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Perfect for individuals, business and agencies alike!

Publié le 30/10/2018

Avantages

As a marketeer, I was lucky enough to try a few different social media management platforms. Personally, Hootsuite has always been one of my favorites.
The platform is quite easy to use, and setup. The interface is quite intuitive and on boarding new members normally takes us a few minutes.
We easily managed multiple accounts and switched between them in single clicks. The mini profile icons helped our team differentiate between our different clients, so we had a smaller number of mistakes.
But that's not all!
Team collaboration is superb once you establish a professional account. Content review and approvals that is easy to set up. You can review comments and replies and assign them to other users, and even leaves comments and notes for them. You can review other users performance and get full reports on their work.

Inconvénients

Reporting is weak compared to other tools. And while I enjoy their pre-designed scheduled reports, I normally end up creating my own reports using other analytics tools that are more robust and provide more in-depth insights.
While i enjoy setting up multiple topic columns to monitor, extracting the data is impossible and you will always need a listening tool to create monitoring and listening reports.
I was on an older pricing plan for awhile now, but when I checked recently, they seem to have increased their pricing and are now quite pricey compared to some of the competing platforms, however, I still have a soft spot for them.

Shanna T.
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 501-1 000 employés
  • Logiciel utilisé toutes les semaines pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Hootsuite: Best Social Scheduling Tool for Monitoring Comments

Publié le 13/01/2020

Overall, I love Hootsuite for it's social monitoring capabilities and reporting capabilities, but better yet, my clients really responded to the updated reporting from our previous vendors. The real meat of the reports are at the beginning, which holds my clients attention spans better and gets them the information they actual want quickly and in an easy-to-digest manner.

Avantages

My department is currently in the process of shopping social scheduling/monitoring/reporting tools (i.e. Buffer, Sprout, Hubspot, etc.), and Hootsuite is one that I was assigned to test. The feature I enjoyed best was definitely the feeds setup. Unlike other providers I've used, Hootsuite allows you to set up different feeds (i.e. mentions, hashtags, etc.). This allows me to monitor all platforms and mentions, and even keep tabs on things like certain keywords I can respond quickly. For instance, I manage the social presence for a popular sporting goods company, and I can search for FAQs on Twitter and quickly provide an answer and a link, all while responding to different DMs across our other social platforms. On Sprout Social, everything was aggregated into one feed. I prefer to have it parsed out so I can know how to modify my answers quickly depending on the platform. I also really liked the reporting options - the reporting templates are set up so the bulk of the numbers are at the beginning, rather than below the fold, which has been great for clients with short attention spans.

Inconvénients

The UI seems a bit dated. The features themselves are great, so it truly doesn't matter, but it's just not as modern and beautiful as other platforms. I don't think it's changed much, looks-wise, since when I last used it in a previous role 5+ years ago. It has no effect on actual usability, but an update would make it feel less clunky and more intuitive.

Kelsey C.
Note globale
  • Secteur d'activité : Gestion d'organisme à but non lucratif
  • Taille de l'entreprise : 51-200 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Hootsuite

Publié le 09/06/2020

Overall, I love Hootsuite. It's easy to use, easy to integrate, and really solves a lot of problems that social media managers face every day.

Avantages

Hootsuite is the must-have tool for social media managers that want to utilize their time more efficiently, gain analytics on your messages and audience, and interact with the public more frequently to grow your audience. Hootsuite is a great tool and I would recommend it for anyone who uses social media on a professional level. It allows you to track hashtags, schedule messages, gain insights into which messages are more popular, and learn about your audience.

Inconvénients

I would say the thing that I like least about Hootsuite is the limitation on streams that you can have. They also have different levels of payments which allow for more possibilities, but they can get a little complicated to decipher which is right for you. My organization went back and forth between the paid and free trials a couple of times in a year because we couldn't exactly decide which would be the best for us so I recommend doing some research into all the capabilities that come with the different levels before committing.