--- description: SAP Marketing Cloud : qu'en pensent les utilisateurs ? Lisez les avis sur SAP Marketing Cloud, consultez ses différents prix, tarifs et abonnements ainsi que ses fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: SAP Marketing Cloud - Prix, tarif, abonnement et avis | GetApp France 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de marketing automation](/directory/308/marketing-automation/software) > [SAP Marketing Cloud](/software/169611/sap-marketing-cloud) # SAP Marketing Cloud Canonical: https://www.getapp.fr/software/169611/sap-marketing-cloud Page : 1/2\ Suivant: [Page suivante](https://www.getapp.fr/software/169611/sap-marketing-cloud?page=2) > SAP Marketing Cloud est un logiciel de CRM qui aide les entreprises à rationaliser les opérations liées à la génération de leads, à la planification de campagnes, à l'analyse prédictive, etc. Grâce à la solution, les professionnels du marketing peuvent facilement créer et distribuer des campagnes personnalisées sur plusieurs canaux. > > Conclusion : 15 utilisateurs lui ont donné la note de **4.2/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.2/5** | 15 Avis | | Simplicité d’utilisation | 4.2/5 | D'après l'ensemble des avis | | Support client | 4.4/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.4/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.2/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: SAP - **Entreprise fondée en**: 1999 ## Contexte commercial - **Public cible**: Auto-entrepreneur, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web, Windows (sur site), Linux (sur site) - **Langues**: anglais - **Pays disponibles**: Allemagne, Canada, États-Unis ## Fonctionnalités - API - Analyse des campagnes - Analyse visuelle - Application mobile - Base de données de clients - CRM - Calendrier de marketing - Campagnes multiples - Contrôles/Permissions d'accès - Gestion des calendriers - Gestion des campagnes - Gestion des leads - Génération de leads - Lead Scoring - Lead nurturing - Marketing multicanal - Mesure des performances - Monitoring - Outils de collaboration - Personnalisation ## Intégrations (2 au total) - Google Ads - Meta for Business ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances - Support téléphonique - Support 24/7 (réponse directe) - Chat ## Category - [Logiciels de marketing automation](https://www.getapp.fr/directory/308/marketing-automation/software) ## Catégories connexes - [Logiciels de marketing automation](https://www.getapp.fr/directory/308/marketing-automation/software) - [Logiciels de gestion de campagnes](https://www.getapp.fr/directory/304/campaign-management/software) - [Logiciels de lead nurturing](https://www.getapp.fr/directory/1679/lead-nurturing/software) - [Logiciels d'email marketing](https://www.getapp.fr/directory/307/email-marketing/software) - [Logiciels de landing pages](https://www.getapp.fr/directory/591/landing-page/software) ## Logiciels similaires 1. [HubSpot Marketing Hub](https://www.getapp.fr/software/20444/hubspot-marketing) — 4.5/5 (6220 reviews) 2. [Brevo](https://www.getapp.fr/software/91466/brevo) — 4.6/5 (3408 reviews) 3. [Mailchimp](https://www.getapp.fr/software/8268/mailchimp) — 4.5/5 (17572 reviews) 4. [ActiveCampaign](https://www.getapp.fr/software/2348/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://www.getapp.fr/software/10156/mailerlite) — 4.7/5 (2256 reviews) ## Avis ### "SAP marketing for customer data segmentation\!" — 5.0/5 > **Shenella** | *25 janvier 2026* | Services juridiques | Taux de recommandation : 9.0/10 > > **Avantages**: Probably the best AI software for personalized marketing and sales. Excellent for customer profiling and performance analytics. Super easy to use (once integrated\!) and allows for perfect targeting of customer base via email and social media campaigns. > > **Inconvénients**: Expensive and steep learning curve. Implementation takes time for to it's complexity. Customization maybe limited for larger companies. > > For a small to medium business this tool is ideal in terms of customer data segmentation. Customer support has always been fast and helpful in solving the complexities of implementing the software. ----- ### "Effective Lead Generation and Marketing Solution." — 5.0/5 > **Fabrizio** | *4 novembre 2025* | Urbanisme et architecture | Taux de recommandation : 9.0/10 > > **Avantages**: This SAP system is very helpful on marketing and the ability to target audience is effective and also on campaign data analytics SAP Marketing Cloud is the best choice. > > **Inconvénients**: Easy tool with friendly interface and the training when getting started is simple and no technical support required. > > SAP Marketing Cloud offers amazing segmentation tool and easy to generate accurate marketing data insights across websites. ----- ### "Pathetic customer support" — 1.0/5 > **Arun** | *11 juillet 2016* | Logiciels | Taux de recommandation : 2.0/10 > > **Avantages**: A useful cost effective tool to get started with for marketing automation > > **Inconvénients**: The customer service levels are extremely pathetic. The tool has not been working properly for us a while now and the customer service team has repeatedly failed to even keep up the promise of a follow up call to make a plan to help resolve the problem ----- ### "Best price" — 4.0/5 > **sagar** | *14 novembre 2016* | Marketing et publicité | Taux de recommandation : 8.0/10 > > **Avantages**: in a comparison of cost and features this is the ideal platform for the majority of our clients. Too many platforms charge additional fees to use the advanced, such as A/B testing or CRM integration, but Callidus Cloud has everything included. > > **Inconvénients**: When setting up drip programs, the user interface is slightly less visually appealing than some of the platforms. This just takes some getting used to when first setting up the system, but after that it is easy to use. > > Many companies we work with are interested in marketing automation, but are concerned with high initial costs. Callidus Cloud provides the majority of the features that the larger more expensive platforms offer, but at a fraction of the price. ----- ### "A top-tier marketing automation tool" — 4.0/5 > **Jason** | *24 juillet 2015* | Taux de recommandation : 8.0/10 > > **Avantages**: CallidusCloud touts the platform's ability to build customer relationships as opposed to just marketing to them. Overall, we found this to be a fairly accurate representation of what it can do. The three key modules are visitor identification and intelligence, email marketing and lead nurturing. I mostly used the first two areas, and I was impressed with how these two areas worked together. Understanding visitor intent and makeup helped us create landing pages and appropriate content that boosted conversion. We could then translate that same sort of intelligence into targeted e-mails. And, customer support is excellent. No waiting for days to hear back. Love those guys\! > > **Inconvénients**: I felt like the social media areas were the weakest, but the e-mail editor is surprisingly klunky too. I guess something take a little time to polish, eh? ----- Page : 1/2\ Suivant: [Page suivante](https://www.getapp.fr/software/169611/sap-marketing-cloud?page=2) ## Liens - [Afficher sur GetApp](https://www.getapp.fr/software/169611/sap-marketing-cloud) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | ----- ## Données structurées