Real useful data on b2b marketing performance
Instead of reporting on mostly cosmetic numbers, we started looking at Dreamdata for our KPIs and we could really see a difference in how it affected the conversion rates. Even sales started seeing a difference. The transparency it provides really lets you focus on what matters and ask questions that need to be asked.
The whole Ad Performance section allowed our team to really find out, without any guess work, what campaigns were working and what was not. We could easily benchmark our activities with their reports and we discovered how long we should expect conversions.
We didnt have a lot of data to start with so it took some time until we had enough to see some trends and could make some decisions.
Holistic attribution, showing all angles
Dreamdata has helped our organization come together around our b2b customer journeys and has highlighted what marketing is doing, both good and bad. Before, it was a mess to agree on what to look for, but now that we have all our data in one place, we can all finally agree and begin to solve problems and take advantage of opportunities instead of discussing who is right. We understand better that each aspect of the journey plays its role and we can see where we need to improve.
Having all activities and data sources plugged into one tool made life much easier. Before dreamdata, we’ve never been able to run reports on paid ads, events, webinars together, in one place. It was always patching things together. With several different models and ways to look at the information, it made us confident we weren’t missing any pieces to the puzzle. Great to centralize reporting across the company and departments.
You don’t have to be a data scientist, but there is still a lot to learn about tracking, data and attribution, which is an education really
Dreamdata takes our marketing data to the next level!
We’ve seen a great benefit having Dreamdata. From the setup, Dreamdata helped us by making us question how we do things and how we wanted to view the customer journey which resulted in more consensus and improved processes. With a more complete picture, we are now able to better understand what our customers are doing and what is working with more confidence, but also it allows our marketing team to better see they have an impact on revenue which is a morale boost.
Being able to connect all our activities to revenue and have all our customer touchpoints in one platform is a huge plus. From the Return on Ad Spend view, where we can see all our paid channels and their results, to the Deal Inspector, where we can see every touchpoint for a client, Dreamdata provides these holistic perspectives which make decision making and strategy more straightforward.
It takes some time and effort to get all the data and systems in place, and for the whole company to adjust to the new benchmarks, but it’s worth it.
Amazing B2B attribution and service!
Before Dreamdata, it was a challenge to explain how our paid activities were driving revenue, and getting all the data from our different systems to do attribution manually took so much time. Now with Dreamdata, I can quickly see how we are performing and provide the data and attribution to show we are helping the bottom line. The nice reports make it great to share and explain what we do. I really recommend Dreamdata for others wanting to improve their data and how they communicate about attribution!
Having all our marketing and sales data in one place, being able to clearly attribute revenue across all channels and on an account level, seeing the complete customer journey with every touchpoint for each deal, tracking how long it takes from first touch to deal and life time value, easy to read dashboards and interface
By looking at our data and data collection we found some areas we needed to improve so it took a little time to clean that up
The Account Based Attribution tool we were missing
The Dreamdata team really went above and beyond to help us out and make sure we did the right things. Once the data started to take shape, it really changed how we worked and judged our results. I would certainly recommend it for any company looking to understand their business and customers.
It is nice to be able to use different attribution models so easily. Having all the touchpoints listed under each customer really allows you to understand our customers behaviour and shows us what is working. The easy interface let us share it internally with no problem and more people got involved with data and became interested in our marketing activities.
It’s a new and different way of looking at metrics, so it takes some time and learning to incorporate with our previous way of looking at marketing KPIs.
Perfect for understanding your customer journey and what makes revenue!
I'm really happy with Dreamdata. The team there worked closely with us to setup the integrations and make sure our data was looking good and correct. It really changed a lot of perspectives in our department but also throughout the company. We really have become more data driven because of this tool.
The Time to Revenue is fantastic as I now have a good idea of how long it should take for my ads to convert, and with the performance of all my ads in one place and connected to our revenue, it's easy for me to see what is working or not. It is also great to be able to compare different attribution models.
There is lots of great data and sometimes it is hard to know what to focus on.
Dreamdata Gives the insights we need to focus on the channels that actually provides revenue.
Great customer support, mindblowing product.
The deal inspector is my favorite feature. We use deal-inspector to backtrack all our deals and attribute the right channels. This helps us focus on the right channels and improve our lead scores.
Based on the data from Dreamdata I would like to be able to set up custom alerts which will notify me in real time, when a certain channel is performing good or bad.
The ideal tool to look beyond your own marketing horizon
Usability is constantly improving, adapted to our needs. This is also due to the great personal support from the Dreamdata team.
In marketing we sometimes have the problem that we only work for our own KPIs and lose focus on the success of the company. Dreamdata is the ideal solution to connect marketing more closely with sales by converting all actions in our channels into hard dollars.
What can I say, Dreamdata doesn't do all the thinking for you. The user is still asked to draw the right conclusions from the data.
Dreamdata gave us the power to make informed decisions
Dreamdata delivered what it promises, real B2B attribution and data that made sure we were investing our time and money wisely. Using their services and speaking to their team really turned us into a data focused company, which paid off.
Being able to look at each part of the journey, from lead to opp to deal. Easy tracking and having all our own data, that is accessible. Comparing all our campaigns and how they generate revenue.
You have to piece together some of the reports for the complete overview.
I've been looking for this for years
It's a very straightforward software, the usability is great and they have a very concierge approach with the customers.
It's the kind of software that solves a very difficult problem, which is the multi-touch marketing conversion attribution.
It's starting to build momentum, don't have yet what I liked the least.