--- description: Metadata : qu'en pensent les utilisateurs ? Lisez les avis sur Metadata, consultez ses différents prix, tarifs et abonnements ainsi que ses fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Metadata - Prix, tarif, abonnement et avis | GetApp France 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de génération de leads](/directory/1047/lead-generation/software) > [Metadata](/software/126711/metadata) # Metadata Canonical: https://www.getapp.fr/software/126711/metadata Page : 1/2\ Suivant: [Page suivante](https://www.getapp.fr/software/126711/metadata?page=2) > Metadata est une solution d'ABM (account-based marketing) automation qui aide les entreprises à rationaliser les processus de gestion des stratégies de promotion. Son moteur de génération de la demande basé sur l'IA permet aux gestionnaires d'améliorer le contenu numérique à l'aide de tests A/B et de segmentation de données. > > Conclusion : 25 utilisateurs lui ont donné la note de **4.4/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.4/5** | 25 Avis | | Simplicité d’utilisation | 4.3/5 | D'après l'ensemble des avis | | Support client | 4.7/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.2/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.3/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: Metadata - **Pays**: San Francisco, É.-U. - **Entreprise fondée en**: 2015 ## Contexte commercial - **Prix à partir de**: 5 650,00 $US - **Public cible**: 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: anglais - **Pays disponibles**: Canada, États-Unis ## Fonctionnalités - API - Analyse des campagnes - Automatisation du marketing - Base de données de contacts - CRM - Campagnes multiples - Fonction de glisser-déposer - Gestion des campagnes - Gestion des leads - Gestion des pipelines - Identification du compte cible - Importation et exportation de données - Intelligence artificielle et machine learning - Lead nurturing - Marketing multicanal - Outils de prospection - Pages de renvoi et formulaires web - Personnalisation de campagne - Planification des campagnes - Rapports et analyses ## Intégrations (5 au total) - HubSpot CRM - LinkedIn for Business - Marketo Engage - Meta for Business - Salesforce Marketing Cloud ## Ressources d'aide - Service client/e-mail - Base de connaissances - Support téléphonique - Support 24/7 (réponse directe) ## Category - [Logiciels de génération de leads](https://www.getapp.fr/directory/1047/lead-generation/software) ## Catégories connexes - [Logiciels de génération de leads](https://www.getapp.fr/directory/1047/lead-generation/software) - [Logiciels d'account-based marketing](https://www.getapp.fr/directory/1133/account-based-marketing/software) ## Logiciels similaires 1. [Wrike](https://www.getapp.fr/software/9964/wrike) — 4.4/5 (2887 reviews) 2. [ZoomInfo Sales](https://www.getapp.fr/software/174487/zoominfo) — 4.1/5 (317 reviews) 3. [Seamless](https://www.getapp.fr/software/2051061/seamless-ai) — 4.5/5 (487 reviews) 4. [Marketo Engage](https://www.getapp.fr/software/990/marketo-lead-management) — 4.3/5 (710 reviews) 5. [Apollo.io](https://www.getapp.fr/software/122751/apollo-io) — 4.5/5 (387 reviews) ## Avis ### "The best audience builder & social ad management platform on the market" — 5.0/5 > **Billy** | *19 septembre 2019* | Logiciels | Taux de recommandation : 10.0/10 > > **Avantages**: The fact that I can create extremely targeted audiences based on firmographics, intent, etc. It also integrates with my CRM which is really helpful. The onboarding and customer service has been great and very helpful as well. > > **Inconvénients**: Nothing yet, onboarding and running campaigns have been smooth. > > We're growing our demand gen and social ads play a big role. Using Metadata significantly lowers our cost of acquisition and has improved the quality of the leads we're generating. ----- ### "Great for account based advertising" — 4.0/5 > **Carlos** | *4 octobre 2019* | Logiciels | Taux de recommandation : 8.0/10 > > **Avantages**: They offer flexible ways to targeting your account list on different digital channels. I can optimize and control the investment per campaign/segment. > > **Inconvénients**: Creating and organizing campaigns is not as easy as other software. > > Metadata has been an exceptional partner for me as we have a very small marketing team. They have been working very closely to us, helping me not only to manage the campaigns but also suggesting improvements. Their customer service is excellent. ----- ### "Brings in some quality leads but is lacking with Facebook capabilities" — 3.0/5 > **Utilisateur vérifié** | *26 octobre 2020* | Services financiers | Taux de recommandation : 4.0/10 > > **Avantages**: The lead enrichment is great and we have seen some very high quality leads come through our lead gen efforts with Metadata. > > **Inconvénients**: They told us that they could get almost the exact same quality of leads on Facebook that we do on LinkedIn and we have yet to really see that. The capabilities that they have with Facebook was the reason that we chose to try this out and honestly, right now it's not looking that great. We haven't had very many leads and the ones that have come through don't seem to be on par with LinkedIn for the most part. One other aspect that is frustrating is their team that optimizes your campaigns makes changes almost on a daily basis which never allows the platforms to truly optimize and I think that could be one of the reasons Facebook has not worked as well. We have heard from other companies that they have seen amazing success with this so I am not sure what is going on with ours. Hopefully we can figure it out. Last, the way they set up the experiments is just launching a ton of different campaigns which makes your account look messy and it's hard to really figure out what's what with their naming conventions. > > Overall, I feel that this platform has great potential but they definitely need to be subscribing to the platforms and digital marketing in general best practices. I think that I would try them out at a different company. We have had pretty good service as well, they are responsive but don't always listen or don't make it clear to their internal team some concerns of the clients. ----- ### "A must have for strategic distribution of content\!" — 5.0/5 > **Matt** | *23 octobre 2020* | Logiciels | Taux de recommandation : 9.0/10 > > **Avantages**: Uncovering a data-driven ideal customer profile (ICP) using the actual opportunity data within salesforce. ICPs shouldn't be developed from the gut or guesswork, and Metadata makes it fast to get an initial read on an ICP using real data. This is essential for successful ABM results. It does require that you have actual customer data so if you're a company still in market validation -- this won't help. Once you have that ICP in Metadata, it's really easy to target this audience with experiments across channels—and you can have your campaigns up and running in days...which is key when you have goals to hit\! The other feature that's amazing is their ability to match B2B audiences on Facebook. It's often difficult for B2B advertisers to generate meaningful segments, aligned to ABM accounts on Facebook. Metadata opens up this channel for way more effective ABM advertising on that platform. > > **Inconvénients**: To be successful with Metadata, you need to have an advertising budget that's $10k or more per month, and the wherewithal to stick with testing and optimizing campaigns for a few months. Metadata makes it easy to run thousands of experiments quickly\! But you need budget and a little time to get to success. Also, it's essential that you have a content strategy, and ongoing content development to fuel this platform. These requirements can make it hard for underfunded start-ups with limited resources to get value out of the platform. BUT, if you do have a clear ICP, content for that ICP, and some dollars to put toward getting your message out -- Metadata is a rocketship for strategically distributing content across channels, at every stage of the ICP journey. The platform has some bugs, but their amazing CS team makes up for it because they are VERY responsive and resolve issues fast. > > Metadata is essential for any organization that wants to accelerate its ABM success. Their CS team works hand-in-hand to set up and test a variety of experiments aligned to your ABM goals, and can quickly scale up a journey-based content distribution plan (advertising). The best part is this program can be run by a one-person marketing team in a high-growth start-up. The team at Metadata is always sharing new strategies and ideas to test with their platform—it's almost like an agency approach—which is very helpful to get the most out of the investment in this platform. Using Metadata along-side additional outbound tactics, we were able to drive triple-digit growth in the pipeline with one of our core verticals. ----- ### "Best for new B2B (Business to Business) startups" — 5.0/5 > **Aditya** | *7 mai 2024* | Rédaction et correction | Taux de recommandation : 8.0/10 > > **Avantages**: It's not so complicated to use even for a beginner, their audience targeting feature is cool and creative, accurate as well\! > > **Inconvénients**: It's too expensive for a new b2b business owner $60,000 is expensive\! > > It's nice and cool software but quite expensive as per Indian Software market. ----- Page : 1/2\ Suivant: [Page suivante](https://www.getapp.fr/software/126711/metadata?page=2) ## Liens - [Afficher sur GetApp](https://www.getapp.fr/software/126711/metadata) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | ----- ## Données structurées