A Necessary Evil
It's a necessary evil when you need attribution data. There are others, but most of our partners use Adjust. I really don't like the UI where you must click on an item a second time to get it to go away. It's difficult to learn and even the best / most experienced engineers seem to set it up wrong. Be ready to reach out to support if you're new to the platform as they are good.
When set up correctly, it does provide attribution data...but there must be a better way!
Good technical support
- the UI is clunky and non-intuitive
- it's overpriced for what you get
Valuable tracking information for your mobile app
Adjust gives great audience data with ad intelligence. But it is not very easy to implement and use. And it should be really expensive when you activated tracking of all of the ad channels you used.
Adjust is a valuable tracking tool for your mobile applications. When it comes to sales, attribution and conversion data Adjust gives really good and detailed information. You can also track custom links for conversion which is really essential when working with social media influencers. You can create a link and track which one generates more sales, downloads etc.
Maybe the best part of Adjust is generating lookalike audiences for converting users so you can use it any ad platform supporting to import lookalike audiences.
The user interface of admin panel is far away from being easy to use. Setup SDK should be another headache. It is ok that Adjust serves great insights but the price should be very very high when you activated the ad channel tracking.
Great Mobile Tracking App
Adjust is a great mobile tracking software. Lacks the ability to do web attribution, so the only customer journey contacts you will see are mobile ones.
Ease of use
Flexibility among apps
API integration in order to facilitate work
Has improved the UI significantly
Complicated measurement system.
It's not easy to find a particular segment.
When looking for a specific campaign it's complicated to find it because the search bar does not have the best capabilities.
Does not have any tool/report to find untracked campaigns.
Difficult to setup properly but works well once that is done
Great for mobile event tracking, but hard to set up initially
Adjust makes it simple to track link clicks/installs/purchases or any other down-funnel metric once set up properly.
User interface is a little difficult to navigate, multiple clicks to get to one action. Also, set up can be difficult for engineers to nail the first time
Adjust is a business insight stage for versatile applications.
Change is a business knowledge stage for portable applications, giving the most astounding quality investigation and attribution answers for organizations around the world.
Adjust is the main attribution supplier to actively prevent mobile performance promotion extortion etc.