Avis clients sur AppsFlyer

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This software should be great at what it does, but so many features are hidden in order to get you to contact there sales so a price can be negotiated. It'd be great if they could have transparent pricing.

- Clear UI: i can easily see and analyze data that important to our campaign performance. therefore, if i want to load a huge amount of data, appsflyer tend to be slower and start lagging. But overall, Appsflyer has a good UI design for user.
- Have useful metrics for marketer, very good at combining game data, simple setup: as a marketer who doesn't know and also doesn't want to work with difficult data setup, appsflyer helps me a lot in data pull setup as I only need some simple steps (which already have guide on appsflyer website). Basic marketing metrics are pretty clear and useful, i don't have to create new custom metrics.
- Responsive and helpful assistant: our assisant, mrs [sensitive content hidden] is very helpful and informative. She helps us a lot on the journey of using Appsflyer as a MMP

- Hard to custom report: actually, I'm a person who very into create graph with every single metrics. Therefore, Appsflyer doesn't allow me to create graph with some metrics that i want, for example D0 ROAS, D1,2,3 retention rate.
- Can't check revenue source

One of the features I appreciate is the ability to customize the dashboard.

Yet, I feel there's room for improvement here. Currently, the customization options are somewhat limited. I’d love to see more flexibility in how data is displayed, such as more widget types and the ability to create custom reports. For instance, being able to tailor my dashboard to highlight key performance indicators specific to my campaigns would save me a lot of time and make monitoring progress much more efficient.

Another area where Appsflyer could level up is by incorporating market analysis features. As a marketer, having access to market trends, competitor performance, and industry benchmarks within the same platform would be incredibly valuable. It would provide a more holistic view of our campaigns’ performance in the context of the broader market, helping to inform better strategic decisions. Right now, I have to use multiple tools to get this kind of insight, which is less efficient and can lead to data discrepancies.

Its ease of use makes it a great product. Also various features like campaign dashboard, P360 dashboard, raw data access, API integrations makes it the most useful product amongst all advertising products.

Customer support could have been better. Recently due to AppsFLyer's handshare feature, we faced extreme click filtering where our click were not being recorded on AppsFlyer. We tried contacting AppsFlyer team but it was not an expected support.

What I liked most about AppsFlyer is its comprehensive analytics and attribution capabilities, which provide deep insights into user behavior and campaign performance. Additionally, its user-friendly interface and robust integration options make it easy to implement and use across various platforms, significantly enhancing our marketing strategies.

What I liked least about AppsFlyer is the occasional complexity in setting up advanced features, which can be time-consuming and require a steep learning curve. Additionally, the cost of using the platform can be quite high, especially for smaller businesses or startups. There were also instances where the customer support response time was slower than expected, which impacted the resolution of critical issues.

Apps flyer gives the real-time downloads and traffic which our app is getting as app store connect gives us delayed results.

Sometimes the results by apps flyer are not accurate specially when i run facebook ads the traffic source gives wrong information.

Very user friendly and systematic reports available. Classification of all required data is there. reduce fraud chances and illegal activies

Sometimes they tends to reply late and not disclose the actual reason for not recording a data.

As an app marketer, I've found AppsFlyer to be an invaluable tool for our mobile marketing efforts. The platform's reliable attribution capabilities have been integral in managing our app campaigns. We can accurately track app downloads and lead activations by channel, which has improved our ability to measure and optimize our marketing performance. It has easy API integration with our dashboards.

The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our marketing spend and maintain the integrity of our campaigns. This level of protection has given us confidence in our data and helped us make more informed decisions about our marketing strategies.

The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our marketing spend and maintain the integrity of our campaigns. However, in order to leverage further details about the fraud reports, the premium solution was quite costly and would have costed us more than the amount saved by charging back the fraud conversions. It would have been slightly profitable for us if we were able to purchase a one time or one month premium P360, however the team was not flexible on this matter. Other MMPs may have more affordable premium fraud protection.

Relatively simple user interface with customizable dashboards.

Challenges with exporting data so it is filtered and automated.

I appreciate Appsflyer’s ability to provide detailed insights into every app, including data on various events and campaigns. The OneLinks feature is particularly valuable for us, as it significantly enhances our ability to drive conversions.

One area for improvement is the complexity of accessing straightforward data, such as the number of registrations within a specific campaign. Simplifying this process would enhance the overall user experience.

It is very convenient and intuitive - which makes work flow smoothly

Their technical support is lacking. Since they don't take money from agencies, they tend to belittle them and provide no good technical support.
Until someone from their support responds, they're not professional enough, and it usually ends with me teaching them about AppsFlyer instead of them answering my questions...

I've been using Appsflyer for quite some time, since my days at Dynata. While I'm relatively new to the mobile world, I have experience with 3rd party S2S. What I appreciate about this platform is that setting up events on our platform is far easier compared to others. Additionally, generating reports for daily, weekly, and monthly activity is convenient. Lastly, the support from AF is extremely helpful. Despite being a newbie, I've learned a lot thanks to their support. I also love their Knowledgebase and the free courses that help users get familiar with the platform.

I just got frustrated because I couldn't figure out some insights that I wanted to look at. It's probably not AF's fault, but more likely my lack of knowledge on how to operate it for now. I'm pretty sure the information I need is covered in the knowledge base and tutorials anyway.

- Very detailed tracking. Helps us to track the complete sales funnel and drop offs.
- Helps us in understanding what campaigns work best as attribution is associated till the campaign level.

- No combined dashboard: The division between Android and iOS tracking is persistent. You're only able to view either of the dashboards at a time. If you need combined reports, you need to create one.
- Inconsistency in some reports when it comes to fields - you can only view certain metrics in certain reports.

Appsflyer helped us in ease of tracking via multiple inventory , detect frauds and optimize the campaign

Frequent changes in the algorithms which causes roadblocks for ongoing campaigns

- great help docs and tutorials - anything you want to set up, you can find docs for
- free plan is great to get started if you're a startup! very scalable pricing
- basic marketing attribution and analytics are super simple

- more advanced reporting functions are a bit challenging (e.g. cross-device tracking)
- in-app event tracking is a bit cumbersome
- reporting dashboards on lower tiers are not very customizable
- still have some data gaps

skan overview section. i'm building iOS campaigns in a lot of source. after the skan overview i'can learly see the platforms CPA

custom dashboards section and frequent product failures

User Interface
Ease in operation
Complete Tutorials to understand the basic functioning of the platform.

Sometimes P360 took like half day to get updated.

1. Partner integration process
2. Simple data overview

1. Its complicated to get daily bases data when you download it
2. Ad group level data is invaluable
3. Creative level data is unvaluable for Meta

We can track everything every conversion and which conversions is going to get fraud.

The AppsFlyer gets down whenever we export many files in a day.

All the features such as Overview Dashboards, Cohorted reports, Creative Optimization and Raw reports

Can't download longer duration cohort or older raw reports. POC is non responsive

It's a user-friendly platform, where different teams can easily filter and find data they need, e.g. campaign performance, month totals.
The onelink builder is great, and has allowed us to have much more visibility over marketing channels.

The dashboard creation and reporting capabilities aren't particularly complex - I'd like to be able to manipulate data in a more advanced way. You also can't share it with users who don't have AppsFlyer accounts, to be able to export it as a PDF would be helpful.

Easy to use, user friendly interface, one click access

data downloding problem, its should be more easy to download