Avis clients sur Adobe Analytics

Adobe SiteCatalyst is a very powerful, enterprise-grade analytics tool, that allows you to instrument and understand the performance of your web assets - providing easy-to-consume and actionable dashboards for digital marketing teams.

Compared to other analytics tooling available on the market, AdobeCatalyst is a premium/enterprise service, so comes with a premium/enterprise pricing model.

The workspace element in the software is kind of a self-service that leads to an analysis of data depending on the influx of clicks on our website. Adobe Analytics has a really nice interface that helps users in finding the right function just at the right time. It is also really efficient as it gives us a very detailed reporting of graphs which helps us in a clear analysis. This tool is an altogether great product that works pretty well when analyzing different types of marketing campaigns just to identify and gauge their contribution in order to bring new customers and boost sales. It has been very beneficial to all of us and that is the reason why I recommend this platform to others.

One important con I think is that the product starts updating in the middle of the week which means business days so this should be fixed. Moreover, all of the community forums and the level of customer service should be improved with a detailed question and answer session.

It's a fantastic tool for keeping tabs on all of your clients, prospects, and users' activity. All of my website traffic data has been tracked and used to make better marketing decisions by generating dashboards. Unlike with GA or Qlik, I was able to track numerous data points simultaneously using Adobe analytics.

If you're not properly organizing/labeling items and/or inheriting someone else's settings, things can get a little confusing.

Adobe Analytics provides the opportunity to analyze and visualize data with meaningful reporting.A free trial is available to be used to check the features.A variety of subscription plans is available.Customer support is great and cooperative.

Can be more intuitive with better features.Requires training to have a good understanding to use the tool.

Impactful features:
- Speed to data extraction: Adobe wins hearts, literally, here. The speed at which data is extracted and reports are created is incredible.
- Drag and drop workspaces/ease of use: Ability to create custom reports by simply dragging and dropping dimension, metrics, segments etc makes it really intuitive and easy to create even the most complex reports.
- Segment creation at Hit, Visitor, Visit levels: The flexibility here is commendable. We do have use cases wherein we need to find data at visitor level when we want to see did user eventually convert or not during their multiple repeat visits or when we have sale we want to see how single visits have changed in terms of conversions.
- Retroactive data updation: The beauty of Adobe Analytics comes out with this feature of ability retroactively update user data which mean we are never afraid of missing out on tracking things.
- Keyboard shortcuts: May sound small, but these come in really handy and saves a lot of time while creating complex reports.
- Workspace structure and share-ability: We manage one workspace for one data analysis task. In that workspace we can create multiple panels of freeform tables, flows etc. Also, create basic visualisation to analyse trends there and then. Also, these workspaces can be shared for data/report sharing and collaboration which is an immense use case for us. We have been saving countless man hours of duplicate work.
- Calculated metrics: Massive time savers.

Features which can be improved:
- Mouse over interactions in reports having multiple columns become cumbersome where in the columns keep expanding and collapsing without much control. Accessing edit feature sometime becomes a task.
- Breakdown of a dimension row happens as a step down UI which is, at times, not very useful. If there could have been an option to show breakdown in another column, we could have sorted by combinations.
- Its implementation is on the tougher side and takes more time, cost and expertise.

1. Kind of page view and Interaction tracking it provides is unmatched.
2. Adobe Omniture dashboard is very easy to use and an excellent report generator.
3. Large array of custom events provided by Adobe is another great help.
4. For years, Adobe Analytics has been our best partner for video and Live content tracking.
5. Being an Employee of one of the biggest Media and Entertainment company of the world, I have enjoyed working on Adobe Anayltics and have used many features if not all.
6. Their scope is so huge that it takes a decade to make use of all of them, but thumbs up to them.

1. Now a days Organizations are mving to VHL (video heartbeat tracking) from regular Video tracking of Adobe beacons.
2. Testing VHL is a real pain with Charles proxy or other debugging tools.
Although Adobe has launched an in-house tool to validate them, but we are still away to use that.
3. Also, Processing rules is a good feature by Adobe, but it actually creates problems for QA teams. since all variables looks good to them but later they are sometime messed up due to the processing rules.

I liked all the integrated tools and features. You can get different views and customer segments and then setup specific metrics to track what your customers are doing or what you think they are doing.

There is a big learning curve to using Adobe Analytics, especially if you are used to programs like Webtrends or Google Analytics.

Adobe Analytics is wonderful in it's job, you can find proper and true information with it's insights. It is important to have nice dashboard to use the tool while you are working on it.

To be hones, I am glad to use Adobe Analytics but it is quite slow while you are surfing around the section. They should optimize the tool about it's speed.

Adobe Analytics is the single most robust analytics tool I have ever used. Its segmentation abilities are insane and its connection to the Adobe Stack make it a powerhouse.

Adobe Analytics comes with a pretty steep learning curve and to find quality training is not free. Plus because of its incredible customization it takes a lot of tribal knowledge to understand the back end connections too.