Omnisend

Marketing automation conçu pour les marketeurs d'e-commerce

Note globale

4,7 /5
(687)
Rapport qualité-prix
4,5/5
Fonctionnalités
4,5/5
Simplicité d'utilisation
4,6/5
Support client
4,6/5

97%
des utilisateurs recommandent cette application
Classer par

687 avis

Tatiana
Note globale
  • Secteur d'activité : Transport routier/ferroviaire
  • Taille de l'entreprise : 2-10 employés
  • Logiciel utilisé toutes les semaines pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

tres pratique

Publié le 04/12/2022

Avantages

le produit est assez facile à utiliser et très pratique

Inconvénients

il n'y a pas grand chose qui me déplait dans ce logiciel

Priyansh
Note globale
  • Secteur d'activité : Animation
  • Taille de l'entreprise : 2-10 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Excellent for Email Marketing and Abandoned Cart Recovery Automation!

Publié le 18/08/2022

We use Omnisend for abandoned cart recovery and for email marketing.

Avantages

After Jilt shut down, they recommended Omnisend for our marketing needs.
- All data from Jilt was imported without any problems, the contacts and tags as well.
- Unlimited contact list size for free unlike other services. Though the active contacts are limited to 250.
- Free 500 emails per month is enough for a small business like ours, also offered us 500 free push notifications and SMS which is rare.
- The email templates are easily editable, professional and sleek.
- Email customer support is nice and fast to respond, even for the free plan.
- All automations and workflows available in the free plan, no strings attached.
- Auto generated unique Discount codes with Woocommerce integration for free in the basic plan.

To summarize, I would say that any and every function is available right from the basic plan, no limitations. It was great to learn about them before paying without any caveats.

Inconvénients

There is not much to dislike, it is an overall amazing service.
- Had trouble initially with integration with Woocommerce, had to contact customer service as the documentation was not up to date.
- Interface is a bit complicated to navigate.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Produits alimentaires
  • Taille de l'entreprise : 2-10 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Omnisend review

Publié le 28/11/2022

My overall experiance is very good. I would recomende the product to other people or should i say i already did. We are currently running 4 websites on it and we will be doing more. So in my book they have a loyal customer. And yes we have tried others.

Avantages

Price for performance doesn't come close to anyone. I think it is right there with Klaviyo but it is a lot cheaper. So that would be the part. Also i ti quite simple to use and to set up. The support is also very responsive but somethimes they don't have all ther right answers. But nevertheles they are there to help.

Inconvénients

My least favorite feature is that i can't search by phone number in the contacts but you have to create a segment. I think the search needs a little work.

Alternatives envisagées 

Klaviyo et Mailchimp

Pourquoi choisir Omnisend 

Mailchimp is really awfull. I can't bare it.

Logiciel antérieur 

Mailchimp

Pourquoi passer à Omnisend

Best price/ performance
Naz
Note globale
  • Secteur d'activité : Supermarchés
  • Taille de l'entreprise : 11-50 employés
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 4.0 /10

Great Product with regular updates - just shame about the lack of customer support

Publié le 30/11/2022

Overall we've stuck to Omnisend mainly because the email marketing software market is very diluted and hard to navigate - many other companies have similar pros and cons, so for us it was about sticking with what we've already been trained on and have gotten used to.

Avantages

Easy to use, syncs well with Shopify, new features added all the time.

Inconvénients

Some bugs, very poor level of customer support, chat staff don't even understand basic issues about their own software

Tatyana
Note globale
  • Secteur d'activité : Mode et vêtements
  • Taille de l'entreprise : 2-10 employés
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

We love Omnisend!

Publié le 16/12/2022

Love Omnisend so much!

Avantages

Our favorite part is the dedicated account manager - Sydney! She is always looking for ways for us to optimize and helps with any issues that come up! I love having one person who helps us with projects rather than feeling like you are lost in a cog with many other programs/companies.

Inconvénients

Would love more segmentation options, but software is awesome overall!One thing I would love to improve is just having a drop down for time when scheduling a campaign. The current time selector is very sensitive and easy to make a mistake on. Perhaps splitting date and time into two drop downs.

Nick
Note globale
  • Secteur d'activité : Impression
  • Taille de l'entreprise : 51-200 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Screen Print Direct - Review

Publié le 28/11/2022

Again having email, sms and push notifications all in one platform is huge plus. That alone is why we have stuck with omnisend along with the amazing customer service and constant improvement of the platform

Avantages

Ease of use, saved templates, a/b content testing, audience segmenting and the ability to send email, sms and push notifications from one platform.

Inconvénients

The only complaint I have is landing pages. I wish there was an option to build a more robust landing pages where we can send customers to buy a single or few products.

Alternatives envisagées 

Klaviyo

Pourquoi choisir Omnisend 

Mailchimp no longer integrated with shopify and drip was not a good fit for ecommerce marketing.

Pourquoi passer à Omnisend

All in one platform. Email campaigns, automations, sms and push notifications.
Tanya
Note globale
  • Secteur d'activité : Services aux consommateurs
  • Taille de l'entreprise : 1 001-5 000 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Easy to use, helpful support

Publié le 28/11/2022

Omnisend does a wonderful job of walking you through the set up process and explaining how to create the best automations and segments for your use case. [SENSITIVE CONTENT] have been wonderful during our time with Omnisend.

Avantages

Automations and campaigns are fairly easy to build out and create. The latest segmentation and filter features allow us to further target our contacts.

Inconvénients

There are some limitations to things that we could use to help us, most notably click maps within automations.

Alternatives envisagées 

ActiveCampaign, Sendinblue et Marketo Engage

Pourquoi passer à Omnisend

The business model on send based over contact based (initially), our initial interaction with the sales staff and the willingness to work with us based on our unique needs.
Alejandra
Note globale
  • Secteur d'activité : Santé, bien-être et fitness
  • Taille de l'entreprise : 51-200 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Amazing Email Mkt Tool!

Publié le 28/11/2022

Avantages

I love how flexible is Omnisend. We can work in developing email campaigns and automations for our 4 brands, measuring results instantly, and improving our campaign constantly by analyzing metrics! Very user friendly and easy to manage for the marketing team. Omnisend has been a key in the success of our marketing plan and sales.

Inconvénients

I would love that the new email builder has a "view in browser" option.

Elina
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 2-10 employés
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

The best option for E-commerce emailing

Publié le 28/11/2022

Using Omnisend for 2+ years now on different business.Whether it's for small business and bigger ones, it's a the best option quality/price I found. A special big mention for the customer support, available 24/7 and always very helpful. If you need anything, just ask and they will do everything they can to help you. Recommended 10/10

Avantages

It's super easy and intuitive, everything can be done within minute. I do particulary enjoy the pre-segmented audience, it gives you idea for new segment and it's automatic. It's a great feature.

Inconvénients

Honestly, nothing at the moment, I am satisfied with every feature

Alternatives envisagées 

MailerLite, Sendinblue et Mailchimp

Pourquoi passer à Omnisend

Best price/quality ratio , developed to be used for Shopify , reactive customer support
Indira
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 2-10 employés
  • Logiciel utilisé toutes les semaines pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Email marketer with better analytics and low bounce rate

Publié le 27/02/2023

Avantages

Highly reliable email marketing software with a very minimal bounce rate.Provides detailed analytics that is essential for strategic planning, and that helps boost the ROI.

Inconvénients

Improve the templates available for creating landing and lead capture pages.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Vente en gros
  • Taille de l'entreprise : 2-10 employés
  • Logiciel utilisé tous les mois pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 8.0 /10

Decent email marketing

Publié le 14/02/2023

Avantages

Good customization tools. Easy and quick to set up email campaigns, and fairly accurate sales attribution scoring.

Inconvénients

Sometimes a little buggy when dragging boxes around on the email builder.

Mary Elizabeth
Note globale
  • Secteur d'activité : Médecine douce
  • Taille de l'entreprise : 11-50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Loving Omnisend

Publié le 24/08/2022

Omnisend customer support is very responsive and helpful. Overall I really love this product and would recommend it to other businesses.

Avantages

I love that we can create newsletters well in advance and automate them to go out. I also love the automation flows and the wonderful robust reporting. This product really has been helpful for growing our business!

Inconvénients

The new builder has issues that the old one never did. You can't put a background on your email, the movement of blocks is strange and not always effective, the product linking is both a good thing and a bad thing.

Shubhanshu
Note globale
  • Secteur d'activité : Mode et vêtements
  • Taille de l'entreprise : 2-10 employés
  • Logiciel utilisé toutes les semaines pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 7.0 /10

Omnisend has AMAZING potential and they hear you

Publié le 25/08/2022

I like whatever I've experienced and look forward to whatever the omnisend team is building towards.

Avantages

It's relatively good and easy-to-use software. It'll handle all your basic email/sms marketing needs and maybe more. They're growing and evolving as we speak - like literally, they've added a new email builder and a new form builder in the last couple of months. They take feedback quite seriously.
THE CUSTOMER SUPPORT. They've got some amazing people behind the chatbox who go out of their way to resolve any and all of your queries.

PS. The new email builder is an amazing improvement over the last one. It provides you with way more control over your email - it still has space for more improvement.

Inconvénients

A lot of things are missing at the moment. Since they switched to a new email builder, they lack the ability to edit your templates (built on the new system) after you've saved them. The forms from the old form builder are still a little volatile - for eg. we've had some major scaling issues on the website where the form wouldn't scale with the screen size. I personally design 60-70% of my emails in another software and import the images to omnisend; I would prefer more control over the layout and visuals as a designer.

Keith
Note globale
  • Secteur d'activité : Mode et vêtements
  • Taille de l'entreprise : Auto-entrepreneur
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 7.0 /10

A Great Ecommerce Marketing Companion

Publié le 24/08/2022

I wouldnt complain about anything, specific. I have never had to reach out to their customer support team, that I can remember.

Avantages

THis software is intiutive and helps me gather data and launch campaigns at or above industry bencmarks.. This tools helps me really understand the power of email marketing and the risidual effects of the opt ins. FOr me, I love using sementation and building media audiences and connecting them directly to FB and Google.

Inconvénients

The new email builder is tough to manage. It's clunky and you have to customize nearly everything before sending an email - and when you do an A | B test, it's just not efficient.

Alternatives envisagées 

HubSpot Marketing Hub, Yotpo et Mailchimp

Pourquoi passer à Omnisend

Pricing and Features matched my needs and the Shopify integration was very attractive feature.
Kat
Note globale
  • Secteur d'activité : Art/artisanat
  • Taille de l'entreprise : 2-10 employés
  • Logiciel utilisé tous les mois pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Keeping connected...

Publié le 24/08/2022

As mentioned in my review the most important aspect of Omnisend is keeping connected! Whether I use it once a week, once a month or once a quarter, it is an old friend waiting for me to reach out to those who I value in my business!

Avantages

Omnisend has had a huge impact on keeping connected with my customers and potential customers. Not only does it interface with my POS, but I can also add contacts easily from a simple sign-up I have inside my shop. My patrons are excited to sign-up and receive new information regarding my classes, products, and services. I am able to get, virtually, instant feedback on interest levels by viewing my report on opens and opt-outs. The Omnisend platform gives me peace of mind and a sincere, personal way to stay connected to current and future customers in a world that is sometimes distant! thank you Omnisend. You are truly a vital part of my business.

Inconvénients

I am very pleased with all the features of this software and have no cons to list at this time.

Alternatives envisagées 

Mailchimp

Pourquoi choisir Omnisend 

The interface with Shopify made my decision to switch easy. Finding the ease of use after the switch...priceless!

Pourquoi passer à Omnisend

The interface with Shopify and I stayed with it because of it's ease of use.
Iain
Note globale
  • Secteur d'activité : Art/artisanat
  • Taille de l'entreprise : 2-10 employés
  • Logiciel utilisé tous les mois pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

A good and inexpensive CRM with lots of easy to use features.

Publié le 01/09/2022

Omnisend has helped us grow our mailing list and has made it easy for me to make engaging and good looking email newsletters. Our open rate is around 45% which has been way better than expected. Also, some of the automation (which I need to work more on) has brought in significant extra revenue which we wouldn't have had otherwise.

Avantages

The updated email builder functionality is great and makes adding and saving templates much easier. The stats are clear and laid out well in graphs and charts to compare to previous months. Plus, compared to some other CRM providers the cost is reasonable, especially for the functionality provided.

Inconvénients

Some segmentation can be tricky. Also, we had an issue where one bounce from a newsletter we sent resulted in a lot of our emails subscribers being automatically unsubscribed, despite many of them having opened ALL of our previous emails. We had to add them back in manually and it was not possible to find out what had caused that bounce on just one of our newsletters.

Alternatives envisagées 

Mailchimp et AWeber

Pourquoi choisir Omnisend 

Better functionality and compatibility with our website.

Pourquoi passer à Omnisend

It seemed easier to use with better support and better ability to scale without making the price become ridiculous.
Hyunji
Note globale
  • Secteur d'activité : Biens de consommation
  • Taille de l'entreprise : 201-500 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Easy to use, overall great tool for email marketing

Publié le 25/08/2022

Overall, we are satisfied with the functions Omnisend offers. It would be great if we get the saving template function back to use the same template for other stores.

Avantages

Easy way to build and schedule the emails.

Inconvénients

It's a bit hard to customize some of the elements. I am not sure when the copy template to other store would be available again.

Cauley
Note globale
  • Secteur d'activité : Produits alimentaires
  • Taille de l'entreprise : 11-50 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Probabilité de recommander le produit 9.0 /10

What a find!

Publié le 02/08/2019

On-boarding was a breeze and the templates to create emails are very easy and great looking. The integration with Shopify and the capabilities in automation are very strong. I was able to replicate workflows I previously had in HubSpot (a tool that can cost $11,000+ annually) with no issue at all. Prior to Omnisend I was in MailChimp for a couple months after leaving HubSpot due to not being able to justify the cost. I'm very pleased to have found Omnisend.

Avantages

I've used many tools int he past, including MailChimp and HubSpot, and Omni send is by far the the more powerful email template/creative platform.

Inconvénients

Not much to say negative. Maybe the ability to send MMS in addition to SMS messages. When talking to existing and engaged customers it would be nice to be able to include graphically based messages. Would also be nice to be able to put messaging on hold for a defined amount of time for active clients that let us know they are traveling or can't order for some reason. We are a weekly service so that request from our clients is pretty common.

Claudia
Note globale
  • Secteur d'activité : Événementiel
  • Taille de l'entreprise : 2-10 employés
  • Logiciel utilisé toutes les semaines pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Probabilité de recommander le produit 5.0 /10

Satisfied with Omnisend but room for improvement

Publié le 24/08/2022

Avantages

integration with existing business was easy, relatively easy to use

Inconvénients

Often in Spam filter, use before update was easier and more intuitive, would like suggestions on copywriting of subject lines,

Alternatives envisagées 

Sendinblue et Klaviyo

Pourquoi choisir Omnisend 

Mailchimp cutted interface with shopify system

Logiciel antérieur 

Mailchimp

Pourquoi passer à Omnisend

look and feel of Omnisend was more similar to mailchimp which we used before, so pure convenience
Utilisateur vérifié
Note globale
  • Secteur d'activité : Design
  • Taille de l'entreprise : Auto-entrepreneur
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 0.0 /10

You're in for some billing surprises...

Publié le 03/12/2021

Avantages

The software itself is really intuitive and useful. I enjoyed it very much.

Inconvénients

This billing issue has really soured my feeling about this company. The monthly price that they show on their account page is wrong. They changed pricing over the years that I have been with them - which is absolutely fine. What isn't okay, however, is that where the pricing is shown on the account page is calculated completely wrong. That means, their website was showing that I would be billed $540 per month, and when the bill came in, it was $690. It's very upsetting to not know what to expect. I reached out to omnisend about this and spoke with [SENSITIVE CONTENT], but they showed me their pricing page, which still has a different number ($640). Their own team couldn't figure out what I should have been paying! Now they are not taking responsibility for updating their own website to match the real bill. If you value knowing how much something costs every month and transparency, I would not go with this company.

Alternatives envisagées 

Klaviyo et Drip

Logiciel antérieur 

Mailchimp
Tanya
Note globale
  • Secteur d'activité : Santé, bien-être et fitness
  • Taille de l'entreprise : 11-50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Big fan of Omnisend

Publié le 29/08/2022

We've been really happy with Omnisend for the last number of years and will continue to use the app in our marketing activities.

Avantages

Omnisend is a powerful tool that's easy to use, offers customizable features, and exceptional analytics.

Inconvénients

We had some issues when converting from old builder to new builder but it turned out to be a simple user error and customer service helped us right away.

Alternatives envisagées 

Klaviyo et Mailchimp

Pourquoi choisir Omnisend 

Omnisend is more powerful and easier to use.

Logiciel antérieur 

Mailchimp

Pourquoi passer à Omnisend

Omnisend is more powerful and easier to use.
Jonathan
Note globale
  • Secteur d'activité : Mode et vêtements
  • Taille de l'entreprise : 2-10 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Why You Should Consider Omnisend

Publié le 24/08/2022

Omnisend lets us build our email marketing lists, automate email communications and easily design newsletters, it works very well with Shopify and while prices have increased recently it still represents good value

Avantages

Great list and email design management at a price that is more than competitive compared to some of the other big players in this area. The customer service is also very good

Inconvénients

WE have 3 ecommerce stores in different territories - when creating automations and emails it should be easier to copy existing flows and templates from one store account to another - it often feels like this was forgotten in the original build of the software. THe ability add short videos into emails would be good to

LaTresha
Note globale
  • Secteur d'activité : Cosmétiques
  • Taille de l'entreprise : Auto-entrepreneur
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Great App

Publié le 28/11/2022

So far it's been very positive, the customer service team rocks!

Avantages

Helps me easily reach my customers in each step of their purchasing journey.

Inconvénients

Integrating certain software, creating segments

Alternatives envisagées 

Klaviyo

Pourquoi choisir Omnisend 

A more robust system.

Logiciel antérieur 

Mailchimp Transactional Email

Pourquoi passer à Omnisend

Klaviyo was too complicated.
Richard
Note globale
  • Secteur d'activité : Production alimentaire
  • Taille de l'entreprise : 2-10 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Probabilité de recommander le produit 7.0 /10

My review

Publié le 26/08/2022

Very good

Avantages

Easy to set up, and learning curve is not too steep

Inconvénients

The cost is a bit high for learners - especially as your database grows and may not be utilizing it to its full value

Alternatives envisagées 

Klaviyo

Pourquoi choisir Omnisend 

Yours looked better

Logiciel antérieur 

Mailchimp
Christian
Note globale
  • Secteur d'activité : Biens de consommation
  • Taille de l'entreprise : 2-10 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Switched to Omnisend 6 months ago, helped transform out emails

Publié le 28/11/2022

Very pleased with our experience.

Avantages

The ease of use, the look, and the simplicity of email creation. The customer service has been top notch

Inconvénients

I wish at times the list management would be easier. The ability to make segments based on data is excellent but I would love to make a manual email list at times.

Alternatives envisagées 

Klaviyo et Mailchimp

Pourquoi choisir Omnisend 

More features at a fair price

Pourquoi passer à Omnisend

The price, customer support, and simplicity