Taboola

4,4 (50)
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Plateforme de content marketing basée sur le web pour les rédacteurs et les éditeurs

Note globale

4,4 /5
(50)
Rapport qualité-prix
4,3/5
Fonctionnalités
4,4/5
Simplicité d'utilisation
4,4/5
Support client
4,4/5

88%
des utilisateurs recommandent cette application
Classer par

50 avis

Mont
Mont
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

The best native traffic partner

Publié le 10/09/2024

Excellent. I've been using Taboola for 10+ years and it's my go-to native advertising platform.

Excellent. I've been using Taboola for 10+ years and it's my go-to native advertising platform.

Avantages

Easy to use interface, full insight into sources, excellent UTM support. Real traffic.

Inconvénients

The max conversion setting could use more work. Google and Facebook have better algorithms, imo, but higher CPC.

Eleni
Note globale
  • Secteur d'activité : Comptabilité
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Taboola is a game changer compared to other display products!

Publié le 10/09/2024

Excellent! Loving our new team & [sensitive content hidden] always steps in when we need it.

Excellent! Loving our new team & [sensitive content hidden] always steps in when we need it.

Avantages

Taboola is the best native offering around, also compared to programmatic buys/display you see a lot more engagement & also the guaranteed CPC’s or CPCV’s are GAME CHANGING! Also it’s not normal in my opinion that you can expect hardcore leads/sales from a display type product but you actually get it with Taboola!

Inconvénients

Whilst the platform is amazing & the team is great, I find when I ask for examples in a category the creative of this is a little lacking compared with other providers (e.g. seeing other clients in a category with ads in the platform live for case stidies etc). But once live, its excellent!

Etem
Note globale
  • Secteur d'activité : E-learning
  • Taille de l'entreprise : Auto-entrepreneur
  • Logiciel utilisé tous les mois pendant Essai gratuit
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

For Advertiser something different

Publié le 10/01/2025

Taboola is still one of my Favorite platforms to work ok

Taboola is still one of my Favorite platforms to work ok

Avantages

-Great For Scaling forward
-Different Ad Platform new things to learn

Inconvénients

-Takes a litte to long the Algorithm is not quite fast as metas

Greg
Note globale
  • Secteur d'activité : Services financiers
  • Taille de l'entreprise : 5 001–10 000 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Greg's review - 5 stars

Publié le 05/03/2024

Overall it has been great compared to other marketing partners I work with. The account team at...

Overall it has been great compared to other marketing partners I work with. The account team at Taboola is really great to work with. I cant say enough about that.

Additionally, the Yahoo transition has been a huge success for us. yahoo was incredibly difficult to work with, their team was horrible, and their DSP was a hot mess. Now that we can access our Yahoo campaigns in Taboola, our performance has sky rocketed and our lives are much easier.

Avantages

Easy to use, with complete transparency. Thats all I have to say about that.

Inconvénients

There are a lot of bugs in the UI. Thats all I have to say about that

Randy
Note globale
  • Secteur d'activité : Services financiers
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Allow Taboola to do ALL of the Heavy Lifting

Publié le 10/02/2024

From the moment we established our account, it has been a Blessing. The Artificial Intelligence...

From the moment we established our account, it has been a Blessing. The Artificial Intelligence (AI) aspect informed us that we would have a better chance of not having our "Ad Copy" truncated on particular Ad Partners if we kept our heading at 60 or below. The AI feature reworded out Headline to an even more powerful message.

Our goal is the "Accomplish the Mission" and Taboola is assisting us with our Goal.

Avantages

The Ease of Use, The Customer Care Agents, The Affordable Pricing.

Inconvénients

We have not experienced any challenges. We are 100% happy with our decision to utilize all of the robust features of Taboola.

Ryan
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Great Platform for Native Advertising

Publié le 05/03/2024

Overall, we are extremely pleased with how many leads Taboola had provided our client.

Overall, we are extremely pleased with how many leads Taboola had provided our client.

Avantages

I like the customer service and ability to get started quickly. We were former Yahoo DSP customers, and Taboola treated us like we had been customers for years.

Inconvénients

The reporting features could be improved greatly, taking learnings from other DSPs.

Ed
Ed
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 201–500 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Taboola is an incredible publisher partner in helping us amplify branded content

Publié le 16/07/2024

Avantages

Taboola has been a reliable partner for The Seattle Times Media Solutions, consistently delivering efficient traffic to our branded content campaigns. Since we started using the new Maximize Conversions solutions, we’ve seen a dramatic increase in results. Taboola is now one of our top-performing channels for driving cost-efficient traffic.

Inconvénients

We have never had a negative experience with Taboola

Sheldon
Note globale
  • Secteur d'activité : Automobile
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Probabilité de recommander le produit 10.0 /10

My First Experience With Taboola

Publié le 04/06/2024

Avantages

I found the Taboola setup quick and simple, the get to know product guide functions almost like a wizard with next steps delivered to the in-app messaging platform - If you follow the prompts you can't make a mistake, this was especially helpful as a first time user of the platform running special category ads.

Inconvénients

I'd love to see Taboola expand it's placement reach to compete more directly with Google or to gain placement in very niche but busy platforms like Reddit (Yes, I know Reddit has their own ad platform but it was the first one that came to mind)

Utilisateur vérifié
Note globale
  • Secteur d'activité : Services d'information
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les mois pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Taboola are champions of Native advertising to date

Publié le 15/06/2024

A fantastic experience. Taboola are the leaders in native ad technology and deployment.

A fantastic experience. Taboola are the leaders in native ad technology and deployment.

Avantages

The platform is incredibly easy to use, with great ad formats and support from the onshore team. They are proactive in their suggestions and are very hands-on with us as an agency.

Inconvénients

Sometimes, reporting from a post view perspective can be limited. The inventory, while strong, is not often too unique to Taboola as a provider.

Phattarapol
Phattarapol
Note globale
  • Secteur d'activité : Hôtellerie
  • Taille de l'entreprise : 501–1 000 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 7.0 /10

Drive More Awareness Right Target

Publié le 11/06/2024

Avantages

Ads placement to reach the right target all segments

Inconvénients

confused to set up first time and dashboard

Kamil
Note globale
  • Secteur d'activité : Médias en ligne
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Senior programmatic manager

Publié le 10/09/2024

Since 6 years I am running native campaigns. The contact with support is always very good

Since 6 years I am running native campaigns. The contact with support is always very good

Avantages

Simply dashboard, fast support, good contact

Inconvénients

Dashboard is very slow sometimes, could be faster

ELias
Note globale
  • Secteur d'activité : Internet
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Great source with scale

Publié le 04/06/2024

Avantages

scale, measurability, variety. Taboola and partners are doing a good job at increasing the reach

Inconvénients

Would love to have a bit more control on the placements. Taboola should give their own UI/API priority over the exchange when bidding for a placement to avoid mixing traffic with our sources and devaluing the offering

Eitan
Note globale
  • Secteur d'activité : Services financiers
  • Taille de l'entreprise : 201–500 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Taboola great advertising product

Publié le 04/06/2024

Very positive experience getting good results and scaling out business

Very positive experience getting good results and scaling out business

Avantages

Huge inventory, Great conversions, good policy system

Inconvénients

Slow UI compared to similar products, improved a little bit since moving to the new UI

Husain
Note globale
  • Secteur d'activité : Médias de diffusion
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Best Native platform I have used till now.

Publié le 04/06/2024

Avantages

Multiple number of sites & huge amount of traffic for every country.

Inconvénients

Sometimes interface being slow or stuck.

Corinna
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Valuable partner and innovative platform for performance marketers

Publié le 15/12/2023

Avantages

Fast pacing company that keeps a pulse on customer needs to have continous improvement on their product landscape. We highly value this long term partnership that offers us great technology combined with personal connection on key challenges.

Inconvénients

With the large publisher list comes a challenge to filter for the best value options. Facilitating user's options to handle this aspect on his side (without depending on support) and sharing further insights on the publishers KPIs/availability would increase the speed of optimization.

Mae
Note globale
  • Secteur d'activité : Vente au détail
  • Taille de l'entreprise : 5 001–10 000 employés
  • Logiciel utilisé toutes les semaines pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

One of Kind

Publié le 17/09/2024

My overall experience has been great! Great communication with the representative that was assigned...

My overall experience has been great! Great communication with the representative that was assigned to my account. A company that stays on t op of making adjustments and optimizations were needed within a campaign. The overall campaigns I have ran in the past have produce great results!

Avantages

The overall experience of the service. From setting up campaigns, making optimizations, to being able to adjust to the brand. Overall great communication..

Inconvénients

There is not a lot I dislike about Taboola since using their services for display campaigns.

Mohammed Ali
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 7.0 /10

Taboolateral

Publié le 28/03/2024

Currently still experimenting and hopeful that Taboola would improve their conversion tracking set...

Currently still experimenting and hopeful that Taboola would improve their conversion tracking set up.

Avantages

Taboola is a good platform for sourcing transparent traffic for native campaigns/ads

Inconvénients

Conversion tracking is complicated especially while running campaigns for well known advertisers/affiliates. Taboola can simplify conversion tracking similar to 3rd party trackers like Clickflare, etc

Lucas
Note globale
  • Secteur d'activité : Services et technologies de l'information
  • Taille de l'entreprise : 201–500 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Atendimento excelente, e baixo custo de atração.

Publié le 01/10/2024

muito bom otimo atendimento, e traz bastante pessoas para dentro do site a um custo baixo

muito bom otimo atendimento, e traz bastante pessoas para dentro do site a um custo baixo

Avantages

Atendimento, e o baixo custo par atração de publico

Inconvénients

acho que a assertividade dos resultados.

Jos
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Significant success working with Taboola and Maximize Conversions bidding strategy

Publié le 01/12/2023

Avantages

We achieved significant success with Taboola by collaborating closely with their product team before launching a new bidding strategy. By implementing the automated approach of Maximize Conversions, we not only saved valuable time and effort but also expanded our reach to previously untapped inventory, showcasing our success in terms of improved efficiency and increased profitability.

Inconvénients

Testing ads can be expensive due to expedited learning on newly uploaded creatives.

Rishi
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Easy to use and effective

Publié le 11/06/2024

It’s been a good experience with measurable insights.

It’s been a good experience with measurable insights.

Avantages

The account manager relationship is valuable and we always have someone to address issues.

Inconvénients

Like most content marketing, there’s a learning curve. This is not a comment specific to Taboola.

Alternatives envisagées 

Google Ads
Utilisateur vérifié
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

4 years and counting!

Publié le 18/08/2023

Avantages

They don't try to dress up the campaign setup or optimization as something it isn't, there's no multiple pages with 4 settings BS - just one page of campaign settings, one page for the ads, and it's very functional. Very easy to check for mistakes. Of course they provide quality traffic, and the price ranges are also quite good.

Inconvénients

Sometimes the servers are overloaded, or we have other issues that cause breaks in our day, but that's fine, we can grab a coffee and do something else for a while. Support can be a bit hard to communicate with, there's usually more back and forth to confirm everything twice, but they are trying to be safe I guess.

Arya
Note globale
  • Secteur d'activité : Médias en ligne
  • Taille de l'entreprise : 10 000+ employés
  • Logiciel utilisé tous les mois pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Taboola Appreciation

Publié le 12/09/2024

Avantages

The servicing team is just beyond proactive! they take ownership and have good knowledge about the platforms making it very easier to sell and execute campaigns.

Inconvénients

Taboola is the perfect SSP platform working like a huge clock that never loses time, it is performance focused and cost effective and till date we have not received any complaints on the same.

Elaine
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les mois pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

ótima plataforma

Publié le 25/09/2024

Avantages

Atendimento ótimo e plataforma muito intuitiva
Atende as necessidades do cliente

Inconvénients

não tenho nada específico até o momento.

Sungjun
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Taboola User Comments

Publié le 10/03/2024

Avantages

Disclosing the exposed advertising page transparently,
The function of targeting and detargeting the exposed advertisement is the best.

Inconvénients

There was a lack of some expected features.
1) I was hoping to check several events, but I can check only one conversion event
2) I can't check the data on the ads or campaigns by day

Yuri
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé toutes les semaines pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Review by Yuri Campos igaming

Publié le 04/06/2024

Avantages

The account management and middle term results

Inconvénients

Whatsapp communication methods, i prefer slack and email