Avis sur Yext

Avantages

EASY!!!: I have used Yext for 3 years for our small law office to make sure we have good, consistent listings across all the proliferation of business listing sites. If you have a web presence for your business, you likely know how important it is to have your business name, address, and phone number appear the same on all these sites to ensure Google correctly recognizes the business. But if your business is more than a few years old, it likely has many variations on all the listing sites. Going to each individual site and claiming the business, correcting the info, and completing the listing would be a full-time job. Yext gives business owners an easy, one-stop spot to fix many listings at once.
Features: Correct business info, tell what the business sells or does, add specials, add photos, manage social media, manage reviews, for many business listing sites, all in one place.

Inconvénients

Social media management: I don't particularly like or use the social media management features. I find them too rudimentary for what we need.
Yext is a bit pricey.

Avantages

The system is very easy to use and automates a very labor intensive process. Yext is a significant portion of our local SEO and citation building/management strategy.

The system is as easy as can be. You fill in the blanks, upload the pictures, connect the accounts, and hit submit. It is that easy.

Yext will also monitor for duplicate listings. It would provide a side by side view of the listing it created and the potential duplicate. That way you can decide what to do with it. And if you want the listing suppressed, you ask Yext to do so.

Inconvénients

Cost is the biggest factor. It is honestly perfectly priced. Because if it was any higher in cost, I wouldn't get it. But it is just cheap enough for us to keep it. I just don't feel like it is a 'great' value.

There are a number of features we just don't use. Like the analytics. But that might just be because we are an agency and pay to have higher quality analytics than what comes with Yext.

One big gripe is the integration with Google My Business. We were using Yext before they added that functionality. The problem was that Yext overrode the business categories and caused some local maps issues. Once we figured out that you can override that function, we got it taken care of. But it took us awhile to figure that out. So the con here is that you have to know about that override feature or you can screw up your listings.

Avantages

Great customer service, great and easy to use software that quickly and effectively gets client information published on the web.

Inconvénients

Is not consistent and you are held hostage to paying the monthly fee. Once you stop paying all the work you have put into making sure all client information is published is gone.

Avantages

When you work for a company that has hundreds and hundreds of clients, it's difficult to manage dozens of directory listing. Yext makes it a lot easier to do so. Whether they're minor updates or changes that need to be made.

Inconvénients

Sometimes certain features disconnect if it's integrated into your own platforms.

Avantages

Lists your business on hundreds of sites instantaneously and ensures the information is accurate across all these different sites. Yext is a great tool to help people find your business online.

Inconvénients

Responding to reviews on listings that were created by Text can be confusing, but other than that, there's not many bad things I can say about this software.

Avantages

For someone brand new to citations & business listings, this is a great program...As long as you keep paying for it.

Inconvénients

They claim to keep all of your information current and up to date across your website, social media channels, & 100's of business directories while also suppressing and getting rid of duplicate listings & inaccurate listing information, and they do (kind of).

First off, it takes their "Knowledge Manager" an abnormally long time to update all of your owned channels (website, social pages, etc...) & only does so in chunks arbitrarily. This makes it tough for search engines to know what info to show as valid in search.

Secondly, they claim that they eliminate duplicate content. This is a flat-out mistruth. They do not eliminate it, they mask it or hide it behind a 302 redirect tag which will work fine for as long as you keep paying your subscription. However, the moment you decide to terminate your contract with Yext they remove those 302 redirect tags and all that "eliminated" duplicate listings content surfaces and plays havoc on your search engine rankings

Avantages

Very easy to use, allows maximum efficiency to keep business information accurate and up-to-date, facilitating even the most minute of business changes(seasonal hours, menus, unexpected closures, etc.) across all major(and minor!) listings.

Inconvénients

Review notifications are not instant--within 24 hours, but not instant. Though the menu widget is impressive--for business with service/food menus that are established in a different format(pdf., etc.) it would be nice to simply upload our existing files, rather than have to build it in the menu widget.

Avantages

Yext is a comprehensive solution that allows for ease of updating multiple platforms. This is helpful for changing an address after a move, a branding change to name or spelling, and even consistency across online profiles for improved SEO rankings. We have used this solution for improving rankings where profiles were not consistently listed with the same name and address. This solution is almost a necessity for those who do not have login access to all of their online accounts. If you plan to manage your reviews online, this solution offers user-friendly reporting as well. User engagement is key for reputation management. This is the most comprehensive solution available.

Inconvénients

Yext is expensive for something you can have intern do over time. If you want to edit profiles, someone can do this one by one by hand. So the cost of this solution can be intimidating. And soliciting reviews and managing can be as simple and sending requests. But this automates the process. Custom support has not been my favorite as well.

Avantages

Yext offers a simple process for submitting directory listings, cleaning up listings, and updating listings.

Inconvénients

Fairly expensive to use Yext services, you lose access to your listings if you decide to leave, but they do offer a generous reseller program for agencies.

Avantages

I love using Yext analytics and sending them to my customers. I find that all of their analytics are not data that are found on a lot of other websites. My customers always appreciate the analytics reports I send them.

Inconvénients

I have had zero issues with Yext. You have to make sure you are set up correctly for them to collect the data, but that is user error and not their fault.

Avantages

I went through the Yext Certified Partner training and test, and found them very informative and beneficial. The team took the time to schedule one-on-one calls for training, and quickly responded to any questions I had. The customer service is wonderful and reason enough to use Yext.

Inconvénients

I wish it were more all-inclusive. Or at least have just a few packages. It felt like any time I asked if I could do 'X' or 'Y' the response was to buy an add on product.

Avantages

I love that all our Social Media accounts can be taken care of in one program. I don't have to go to each account to see reviews, stats, and reply to my customers.

Inconvénients

Honestly, and this may be a little petty, but the program is simply boring. It could use a little more color and life.

Avantages

This is a one-stop dashboard to ensure that your company's information is accurate and consistent across 140 informational websites. This can be important to search engines and your company's position on the web. Additionally, if you have multiple business branches, this is almost a must to ensure that each location is coming over as accurate on the web.

Inconvénients

Mostly you are left to your own to manage and navigate the program. It could be a bit more challenging for users that are not privy to the importance of internet SEO.

Avantages

Yext is incredibly simple to use. Literally just add your locations and manage the basic NAP information directly from one platform. Nice to be able to suppress outdated and incorrect info. It's kind of like the mafia - while you may not want to pay for a service like this, the alternative is having bad info impact your business. So just do it.

Inconvénients

Yext seems to be getting a bit big for it's britches - I respect the listings aspects, but they're branching too deep into analytics. Like they're having an identity crisis (great at listings, but wanting to be a Google Analytics, etc.) Recommend they stick to what they do well!

Avantages

I like being able to push out updated hours, photos, or statuses to all of the social media pages that I use for my business

Inconvénients

I would like to be able to do multiple locations at the same time for the updates instead of one store at a time

Avantages

The software as a service product ensures that my business's listings are both correct and identical across all of my listings. When my business underwent a re-branding effort about a year ago, we were able to update our listings with our new branding. This is a MUST-HAVE for all businesses with a physical location.

Inconvénients

Honestly, I have zero complaints. Obviously I have ideas for additional features, but the software does exactly what it's supposed to do.

Avantages

About five years ago they had a fantastic sales person who provided tons of support and made sure things were quickly resolved.

Inconvénients

Once you stop paying for the service, listing are reversed. I had many conversations with support about this but they just wanted more money and continue paying to fix the issue.

Avantages

Like that the Dashboard is easy to use when updating a clients information and cleaning up the irrelevant data.

Inconvénients

I wish the site was updated to be more mobile friendly in order to update on the go if need be- but the desktop versions i great

Avantages

Easy to add copy, photos, videos, and special offers for each business location. Easy to update 34 locations at once across 70 directories.

Inconvénients

Figuring out where the templates are stored. Difficult learning how to apply template changes to all locations in the beginning.

Avantages

The ease of use to manage, monitor and report on multiple listings at once. Yext is great, especially if your company has multiple locations.

Inconvénients

Doesn't have EVERY company listing integrated YET, and the analytics need to evolve a bit more. I wish the Yext analytics were integrated with Google Analytics.

Avantages

There isn't a lot of fluff in their software, just what you need / want. Very easy to navigate and Yext does a good job of loading all of your data in for you, so there isn't much to do on the initial load. Changes are quick to make, and there is an apps section that allows you to add on to any of your existing listings.

Inconvénients

Plain design of the website, nothing much to catch the eye. Doesn't tell you if you have listings in conflict with other business listings of the same address.

Avantages

I love that I can update my information once, and it will update my many listings. This is the #1 draw of your software.

Avantages

It's easy to use after learning on your own. Just don't expect them to help you, it's a shame cause previously in another company using this program I had high hopes of them delivering what they had said.

Inconvénients

Mainly due to the lack of communication and customer service the company has given us. We feel this a breach of contract as they didn't come to an assistance. In addition we hope others to understand our frustration and be given the opportunity to double check everything before signing up.

There is a reason they want you for a year - it's because they know you'll eventually see the value it has, which is honestly.... none.

Avantages

Yext takes care of maintaining your listings accurate for customers to see

Inconvénients

Yext will create listings for you if you are missing an important listing , but i will do it for every single platform