--- description: Iterable : qu'en pensent les utilisateurs ? Lisez les avis sur Iterable, consultez ses différents prix, tarifs et abonnements ainsi que ses fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Iterable - Prix, tarif, abonnement et avis | GetApp France 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de gestion de campagnes](/directory/304/campaign-management/software) > [Iterable](/software/102081/iterable) # Iterable Canonical: https://www.getapp.fr/software/102081/iterable Page : 1/4\ Suivant: [Page suivante](https://www.getapp.fr/software/102081/iterable?page=2) > Iterable est une plateforme de marketing de croissance et d'engagement des utilisateurs. Les spécialistes du marketing B2C utilisent Iterable pour envoyer les bons messages aux bons appareils, au bon moment. > > Conclusion : 63 utilisateurs lui ont donné la note de **4.3/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.3/5** | 63 Avis | | Simplicité d’utilisation | 4.3/5 | D'après l'ensemble des avis | | Support client | 4.4/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.2/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.3/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: Iterable - **Pays**: San Francisco, É.-U. - **Entreprise fondée en**: 2013 ## Contexte commercial - **Public cible**: 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: anglais - **Pays disponibles**: Albanie, Allemagne, Andorre, Australie, Autriche, Belgique, Biélorussie, Bosnie-Herzégovine, Bulgarie, Canada, Chypre, Croatie, Danemark, Espagne, Estonie, Finlande, France, Gibraltar, Groenland, Grèce et 36 de plus ## Fonctionnalités - A/B Testing - API - Accès mobile - Actions découlant d'un événement - Analyse des campagnes - Automatisation du marketing - Autoresponders - Base de données de contacts - Bibliothèque d'images - CAN-SPAM Compliance - CRM - CTA personnalisables - Campagnes de drip marketing - Campagnes multiples - Ciblage contextuel - Contenu dynamique - Coupons - Gestion de la communication - Gestion des abonnés - Gestion des campagnes ## Intégrations (3 au total) - Adobe Commerce - Mixpanel - Segment ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances - Support 24/7 (réponse directe) - Chat ## Category - [Logiciels de gestion de campagnes](https://www.getapp.fr/directory/304/campaign-management/software) ## Catégories connexes - [Logiciels de gestion de campagnes](https://www.getapp.fr/directory/304/campaign-management/software) - [Logiciels d'email marketing](https://www.getapp.fr/directory/307/email-marketing/software) - [Logiciels de marketing automation](https://www.getapp.fr/directory/308/marketing-automation/software) - [Logiciels de marketing mobile](https://www.getapp.fr/directory/309/mobile-marketing/software) - [Logiciels d'analyse marketing](https://www.getapp.fr/directory/602/marketing-analytics/software) ## Logiciels similaires 1. [Brevo](https://www.getapp.fr/software/91466/brevo) — 4.6/5 (3411 reviews) 2. [Mailchimp](https://www.getapp.fr/software/8268/mailchimp) — 4.5/5 (17572 reviews) 3. [MailerLite](https://www.getapp.fr/software/10156/mailerlite) — 4.7/5 (2256 reviews) 4. [ActiveCampaign](https://www.getapp.fr/software/2348/activecampaign) — 4.6/5 (2561 reviews) 5. [Constant Contact](https://www.getapp.fr/software/90578/constant-contact) — 4.3/5 (2913 reviews) ## Avis ### "Easy to use with potential for powerful customization" — 4.0/5 > **Utilisateur vérifié** | *30 avril 2018* | Taux de recommandation : 8.0/10 > > **Avantages**: The interface is intuitive and easy to use. Having no prior experience, I was able to jump in quickly and navigate through setting up an email blast within a day. The object based data setup is also easy and intuitive to understand, despite coming from a traditional "relational tables" platform and background. > > **Inconvénients**: There are certain key features of an Email Platform that I find lacking for Iterable. Nothing show stopping, but things that I would have thought would be intuitively built in: no auto-suppression can be applied based on send classification (transactional vs. marketing), basic date comparison logic is not available (should be easy for eng to build, given they just need to set additional functions), no re-usable global content blocks available (think of SFMCs Content Areas, where you can house snippets of code, or static html, and wherever needed pull that content in to multiple emails, without having to recreate the same code over and over again - universal footer, header, etc). > > Overall, I would definitely recommend Iterable. As much as SFMC and others have dominated the market, their data structures and backend setup are more archaic and not easily scalable without custom implementation (SFMC frequently has to shuffle databases around based on client volume since many share instances and the larger ones can take an entire instance down). Although I think Iterable has some catching up to do in terms of more robust customization capabilities, and certain platform capabilities, I still think it's an innovative new tool that has a promising future to bring more powerful function than the old school platforms can keep up with. ----- ### "Great Tool for CRM Beginners" — 4.0/5 > **Utilisateur vérifié** | *10 octobre 2023* | Produits alimentaires | Taux de recommandation : 6.0/10 > > **Avantages**: It is a simple tool that's easy to use and easy to figure out. Great for simple use cases. Email template building experience and features are better than other CRM tools. > > **Inconvénients**: The platform is very click-dependant, meaning that you need so many clicks to perform a single function. Navigation is complex. Doesn't allow much flexibility when setting up campaigns. > > When I first started using Iterable at my new job, I wasn't a fan. The capabilities were restricted especially in terms of analytics compared to other CRM tools. However, over the last 3 years, they have been adding new features slowly and catching up to other tools. My main problem with Iterable is regarding its UX and usability. As an everyday user, I find Iterable hard to use as you need too many clicks to achieve anything you are doing. I work fast and need to be able to generate campaigns swiftly. Iterable doesn't allow this and you sometimes need to click 5-6 different buttons to open a window. ----- ### "Helpful but a pain" — 3.0/5 > **Utilisateur vérifié** | *19 juillet 2022* | Biens de consommation | Taux de recommandation : 6.0/10 > > **Avantages**: I can send out mass comms to our customers in a matter of minutes > > **Inconvénients**: Some of the steps and processes do not make sense, and it can be rather tedious to set up a campaign at times ----- ### "Easy and powerful" — 5.0/5 > **Utilisateur vérifié** | *10 décembre 2021* | Logiciels | Taux de recommandation : 10.0/10 > > **Avantages**: It empowers email marketers to launch campaigns effortlessly. Everything is intuitive to use, from campaign planning, template set-up, automation workflow constructing, database management, and analytics overview. Iterable has helped me launch several large, complex campaigns successfully. > > **Inconvénients**: Looking forward to seeing progress in improving the newly-launched product features, such as send-time optimization and brand affinity. ----- ### "Rare Gem" — 5.0/5 > **Utilisateur vérifié** | *9 juin 2020* | Relations publiques et communications | Taux de recommandation : 10.0/10 > > **Avantages**: It's rare that a software company like Iterable has such helpful customer support. Even in silly questions with help on mocking up emails, they are so willing to help and fix the problem we are experiencing. Great direct integrations with gravity forms and even better workflows\! > > **Inconvénients**: Only complaint with iterable is you do not have the ability to recall a send. Wish the emails went out a bit slower in case of emergency... or at least wish you had the option to slow down send times. > > We use Iterable every day to protect the sender reputation of our clients doing mass mailing. Couldn't do without. ----- Page : 1/4\ Suivant: [Page suivante](https://www.getapp.fr/software/102081/iterable?page=2) ## Liens - [Afficher sur GetApp](https://www.getapp.fr/software/102081/iterable) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | ----- ## Données structurées