Unrivaled Customization in Order Management and Reporting
TapClicks provides a huge benefit to both us as a company, and to our clients. It is one dashboard where everyone can log into and tell you everything you need to know about a campaign, from it's status, order details, and creative files to the actual campaign data and reporting. This full-cycle tool has made us much more efficient as a company.
The ability to customize everything from reporting for us and for our clients, as well as in order management. Everything is fine-tuned to our business model, and we are given the tools to make the adjustments we need in real-time.
As with platforms that house a lot of data, there can be issues with the data imports, causing us to have inaccurate data our dashboard. TapClicks works as quickly as they can to remedy any data issues, but sometimes the turnaround is not quick enough for our fast moving business.
Multi-Platform Reports Made Easy
Overall, TapClicks has been a change that our clients responded very well to. It's saved us hours of manual reporting, and now that we're set up and familiar with the dashboard, it's extremely simple to set clients up for the first time.
We use TapClicks to be able to automate multi-platform (SEO, PPC, Social) reporting for our clients. Previously, we sent multiple reports, and we've moved to Tap to be able to provide one holistic report. The initial setup is pretty laborious and it can be a bit glitchy sometimes (not necessarily TapClicks' fault - Facebook is notorious for having glitchy API issues), but TapClicks' support is top-notch and quick-to-respond.
It's not very intuitive, so setting up all of our templates was a long process. We were particular about the way we wanted our reports set up, so we had to create a template for every possible scenario of our products (SEO+PPC, Facebook Lead Ads+PPC+SEO, etc.) It's possible that the setup process would be easier if we used their templates, but as it is, it was pretty time-intensive. Thankfully, the support team is responsive and extremely helpful. The cost can also be high, but we find it worth the time saving.
Could be better with additional features
We use it, but we are currently in the market for a more robust analytics platform.
Obviously analytics and tracking is essential for any digital business. We utilize this software to monitor all of our digital efforts, including Facebook, Instagram, Google Analytics, etc. I think they offer a decent array of plug ins. It's not super cumbersome to navigate and the scheduling report feature is a major plus.
I do think that this software is lacking in several categories. Firstly, the data points for social media plug ins are not super relevant. TAP doesn't pull much data from Instagram other than follower count. Some important Facebook kpi's are also missing.
Tap Clicks Review
Overall Tap Clicks has been a game changer... both for delivering reports to clients, but also as a central platform for us to know exactly what's going on in our business
It's ability to combine different sources of traffic and advertising platforms, along with custom data, to create reports for determining Return On Ad Spend
Needs more integrations with other CRM's such as Ontraport and Infusionsoft
A great tool for agencies who need a consolidated report
Takes some getting used to, but an easy tool for multi-channel marketing campaigns. Clients in large organisations love it as they can take the information higher up to management in a clean, easy to understand format.
Much like Data Studio is design and functionality but can do a lot more with API and other systems.
Reporting is neat and very easy to understand by clients, help put Google Analytics, FB and Insta + Mailchimp etc data into one simple report
Quite expensive, definitely worth an investment when compared to Data Studio or having to do GA and Facebook Business Manager reports separately, however maybe not worth the money for some users. Also we are based in Australia which makes communication hard with Tapclicks who are based in USA when we need support.
TapClicks Use in Digital Advertising
TapClicks is the answer to multi-platform reporting in the digital world. Would recommend to any agency.
TapClicks allows us to bring in all of the various platforms our agency uses in one place in order to show transparency in reporting to our clients. We use many platforms such as Facebook, Instagram, Linkedin, and other programmatic DSPs for a singular client and we set them up with a dashboard to they can see their metrics in real time.
We would like to see more usefulness in visual data. Digital marketing is changing very quickly and just seeing numbers and graphs gets stale and boring sometimes
Powerful & Customizable
The TapClicks team has gone above and beyond for us as a company and has allowed up to grow our products and clients quickly and efficiently. We utilize both their TapAnalytics and TapOrders features daily.
The many features that we can customize, and how often TapClicks updates their product with new features.
Because TapClicks is awesome with updating their product, when new releases come out, they can break previous settings and other functionality.
We ♥️ Tapclicks!
We feel Tapclicks is best in its SaaS offering. When we needed a platform we kicked demo several options. Although Tapclicks was one of the more pricey solutions it has been certainly worth every dollar.
Tapclicks easily integrates with a large number of platforms at a reasonable price. The customer support is exceptional.
US pricing - we are a Canadian based business.
Very good, slick.
We use TapClicks to show our clients' customised dashboards and reports that pull in from multiple advertising publishers. It is very intuitive and user-friendly. Clients love it.
There are a few capabilities that are not possible but this is understandable.
Powerful tool when needing analytics and reporting on multiple accounts
Good experience, but ultimately too expensive for a small agency / free lancer which has less than 10 accounts to provide reporting for.
Ability to consolidate reporting across multiple accounts (adwords, facebook, analytics, social media, etc.) into a single view.
Several fields were available for reporting but not enabled. Seems like I could enable some myself, but had to request others to be enabled. It was all very confusing and took too much time to include data in my reports which was available but not enabled.
Provides a necessary solution, but I would've expected more improvements by now
We've been using TapClicks for over 2 years now. While it has somewhat solved a major issue for us, I do wish more advancements have been made over this time period.
It provides a concise way to showcase data among multiple sources. Prescheduled reports have been a major addition to our data story. Data reports are simple enough for customers to understand.
I think this platform falls short in a few areas. For instance, social media plugins include extremely little data. Data for Instagram only shows follower growth, as opposed to reach/engagement across posts. Plugging in data sources is quite cumbersome and often pull inaccurately. Also customizing reports for individual clients is a hassle and most changes must be made across all accounts- this is a major downfall for any company with many clients.
Overall, my experience with Tapclicks has been excellent.
Streamlined reporting that gives us the ability to provide as much or as little data as we'd like for each of our customers from a variety of portals.
Our customers love it. Allows us to provide the reporting they require, tailored to their specific needs. There's a great deal of flexibility in what can be provided.
Our representative is fantastic- they are extremely responsive and always happy to hop on a call with every question we have and speak directly to our customers as needed
Widgets are easy to create and revise.
I personally find the software extremely easy to use, although there seems to be a very large learning curve with the majority of my team.
The integrations have occasionally taken longer than we'd like. There are interim solutions, but the actual S2S integration took quite some time. With the latest integration, it didn't contain everything we needed and outlined in the spec.
Easy Visualization of Data & Major Time Savings
Instead of spending hours just pulling metrics into spreadsheet to make charts and graphs, now we build the dashboards or reports once and the data feed keeps them updated. This saves us hours, per client, every month - allowing us to spend more time analyzing and providing insights and providing them more value. Support is very responsive and interested in feedback, which we appreciate very much.
TapClicks saves us so much time by integrating the data straight into our charts. We set things up one time and then just adjust the dates to update for the next time period. Now we can spend time analyzing and giving our clients insights instead of spending time manually pulling data for every report.
Some advanced Google Analytics metrics that we can see together in Google Analytics are not configured to be used together within TapClicks, so we can't slice and dice completely freely.
Saved me countless hours of reporting (and eliminated errors).
Tremendous time saving from creating client reports.
Cross-platform data analysis is VERY EASY.
Custom connections are great for importing custom data and integrating into reports (i.e. sales).
White label is great as we send reports to clients.
New connectors (services) sometimes take time to be integrated but the team is always open to suggestions.
Great customer service - always happy to help
Constant updates & new connections
Tapclicks team seems very proactive
I've been a client for a couple years and my learning curve was tough, especially custom connections, however their new releases have made things much easier. New clients will not have any issues.
My overall experience is positive - I feel like I have a good response time from our customer service rep though she does not prioritize my team members in the same way she seems to for me.
I love the ability to aggregate and normalize data. Additionally - the smart connector features is big for our agency.
The software is pretty intuitive which is beneficial.
Having multiple EZLogin's to provide to clients has been a big win as well - our clients see value.
The frequency in which we run into things breaking - we usually find 2 or 3 things a month that often times engineers need to assist with
Our agency is small and we are not doing anything earth-shattering from a campaign or analytics standpoint but we run into integration with Google and Facebook, being able to parse the data the same way we can in their systems. We have been waiting a year for our Customer Service rep to help us make some custom connections that likely would dramatically benefit all TapClicks users. Would like to see more time spent on innovating with companies like ours.
All of your information in one great place!
It's a no brainer: if have multiple, trackable aspects to your business, the best way to utilize the information is to have it in one place. You are able to see how campaigns affect each other in a specific time frame across multiple platforms. Also, this is a great way to recognize your strengths and weaknesses. Easy exporting system for reports, and customer service is willing to provide a personalized experience for you and your company.
It can get unorganized if the information is not entered correctly.
Good for most things
Overall for what we need it's been a mostly positive experience. The learning curve was pretty steep as the platform isn't all that intuitive, but once we got the hang of it it's worked well, although still tedious. There are also several little items that are not available that seem like no-brainers to me, not being able to filter results as needed, not being able to exclude lines with zeros as values, calculations that don't calculate correctly, etc., but we still believe this is currently our best option for providing our clients with a transparent, real-time dashboard & reporting hub.
It integrates with most of our data sources.
It provides both dashboard visualizations & quick reports.
It's not very intuitive.
Functionality on some connections is pretty limited.
Great platform for data reporting & analytics
We needed to provide our clients with real-time reporting for their campaigns in one single location. TapClicks provided our clients with easy access to all campaign information in one place. Our clients love it.
I love all the API connections they have built out. It makes it extremely easy to pull in data from the core platforms we are advertising on. What's better is I can also map and set-up Google Sheets for raw data ingestion, providing me the ability to have all data sources for clients in one locations.
I wish there was more freedom and thought put into the overall design and navigation between dashboards.
Overall it fits our business well, and customers like it. Further CRM integrations would be helpful.
Client facing consolidated data dashboard and visualizers are great for clients who want top line data. Plus we can configure and white label to fit agency needs too..
Lot's of data integrators. Marketing Automation Platform workflow fits our business model and processes, but are still launching this.
Not sure if the connector API's pull in every metric hook from every data source, such as ecomm order totals for ROAS analysis, which is available in AdWords/Analytics.
We've experienced a few bugs here and there pulling from data source, and received API SOAP errors and the like, but they usually get resolved.
TapClicks is fantastic for taking dozens of data points and converting them into custom dashboards
Time! And time is money. The efficiency gained from having the ability to auto aggregate data, saves us countless hours on end. In tandem, we're able to create customized dashboard per client, which they value tremendously.
Customization is wonderful. You can literally build anything you can imagine. Feature sets are vast as well. The customer support is top notch to boot.
There are times when data aggregation becomes inconsistent with the source. This usually stems from an API issue, and not always TapClick's fault, but can certainly be frustrating. Luckily their customer support is on point.
Solid cross-channel dashboard that's an excellent value. Continues to get better
The number of APIs is excellent. The increase the number each day. For example, Google Analytics, Google AdWords, Twitter, etc., data from these sources can be pumped in directly from the respective platform.
When the platform first evolved the data import feature was extremely difficult to use. The only use of this feature is when an API doesn't exist to directly pump the data in.
We use TapClicks to track all of our deployed assets for our clients.
TapClicks is very flexible. You can create a multitude of reporting profiles and have reports scheduled in any variety. We schedule reports to go to our clients once per week so they can see how they're doing.
The user interface is great, but at times it can be a bit hard to navigate. I don't think all the white space is being utilized to its maximum potential.
Multiple feeds that tie in nicely. Multi Level Logins help us bring on Partners who have clients. New phone reporting
Data lag. The biggest issue here is that clients see this before we do. It would be great if you experience a data lag if you were able to post a message so that clients don't misinterpret a data lag from an under performing campaign
Good Data Platform, Needs More Customization Features
We use TapClicks for data visualization and reporting for our clients. TapClicks is the primary way we report for clients.
I love that there is seamless data integration from all of our advertising platforms, that there's a variety of ways to show the data, and their support team is top notch.
We have had problems with data not showing correctly in our reporting platforms vs. in TapClicks due to differing attribution windows. In addition, TapClicks isn't set up for granular direct-response data reporting across multiple pixels/tags.
Great Platform, Lots of Potential
We use Tapclicks to visualize client data, show trends and replace traditional reporting.
Easy to use and a very short learning curve. The releases of new features TapClicks are helpful.
Data widgets can be clunky to work with and there's often data discrepancies depending on the ad server you use.