TapClicks

Tableau de bord marketing, plateforme de reporting et d'analytique

Note globale

4,3 /5
(173)
Rapport qualité-prix
4,1/5
Fonctionnalités
4,0/5
Simplicité d'utilisation
4,0/5
Support client
4,4/5

86%
des utilisateurs recommandent cette application
Classer par

173 avis

Utilisateur vérifié
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 9.0 /10

All of your information in one great place!

Publié le 15/08/2018

Avantages

It's a no brainer: if have multiple, trackable aspects to your business, the best way to utilize the information is to have it in one place. You are able to see how campaigns affect each other in a specific time frame across multiple platforms. Also, this is a great way to recognize your strengths and weaknesses. Easy exporting system for reports, and customer service is willing to provide a personalized experience for you and your company.

Inconvénients

It can get unorganized if the information is not entered correctly.

Utilisateur vérifié
Note globale
  • Taille de l'entreprise : 501–1 000 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client

We use TapClicks to track all of our deployed assets for our clients.

Publié le 15/03/2018

Avantages

TapClicks is very flexible. You can create a multitude of reporting profiles and have reports scheduled in any variety. We schedule reports to go to our clients once per week so they can see how they're doing.

Inconvénients

The user interface is great, but at times it can be a bit hard to navigate. I don't think all the white space is being utilized to its maximum potential.

Jeff
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 0.0 /10

Needs Improvement

Publié le 25/01/2021

Fair at best. We use it to understand CRM Data that we are unable to reformat so we are not able to get many of the widgets we want to work. There is a massive language barrier with support. They don't understand our business or our data sets.

Avantages

Ability to integrate directly with digital advertising platforms.

Inconvénients

it is unable to pull KPI's out of custom data sets without manipulating the data and building a new report. Plus some very simple fixes that never get implemented like being able to pull a "count" from a data set by just counting rows that contain certain results in a field or being able to set a default date period on each dashboard.

Utilisateur vérifié
Note globale
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client

Solid cross-channel dashboard that's an excellent value. Continues to get better

Publié le 21/12/2017

Avantages

The number of APIs is excellent. The increase the number each day. For example, Google Analytics, Google AdWords, Twitter, etc., data from these sources can be pumped in directly from the respective platform.

Inconvénients

When the platform first evolved the data import feature was extremely difficult to use. The only use of this feature is when an API doesn't exist to directly pump the data in.

Utilisateur vérifié
Note globale
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Great product

Publié le 13/04/2018

Avantages

Multiple feeds that tie in nicely. Multi Level Logins help us bring on Partners who have clients. New phone reporting

Inconvénients

Data lag. The biggest issue here is that clients see this before we do. It would be great if you experience a data lag if you were able to post a message so that clients don't misinterpret a data lag from an under performing campaign

Morganne
Note globale
  • Secteur d'activité : Énergies renouvelables et environnement
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 6.0 /10

Not the Best Dashboard or eports

Publié le 10/02/2021

We use TapClicks and TapReports to monitor multiple clients campaigns. Not only do these campaigns have multiple parts to them, but we also have to be able to utilize reporting. Their reporting feature is still being tested out as well

Avantages

The ability to look at things quickly is super nice. The overall views are simple to read too, but it's extremely elementary.

Inconvénients

There are a lot of problems that arise monthly and the software overall isn't very integration friendly. There's a lot of troubleshooting and things that stop working all the time. For example, now I cannot see my Facebook posts or ads as images. Their reporting suite isn't that helpful either

Utilisateur vérifié
Note globale
  • Secteur d'activité : Divertissement
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Good Data Platform, Needs More Customization Features

Publié le 10/04/2018

We use TapClicks for data visualization and reporting for our clients. TapClicks is the primary way we report for clients.

Avantages

I love that there is seamless data integration from all of our advertising platforms, that there's a variety of ways to show the data, and their support team is top notch.

Inconvénients

We have had problems with data not showing correctly in our reporting platforms vs. in TapClicks due to differing attribution windows. In addition, TapClicks isn't set up for granular direct-response data reporting across multiple pixels/tags.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Divertissement
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 7.0 /10

Great Platform, Lots of Potential

Publié le 16/11/2018

We use Tapclicks to visualize client data, show trends and replace traditional reporting.

Avantages

Easy to use and a very short learning curve. The releases of new features TapClicks are helpful.

Inconvénients

Data widgets can be clunky to work with and there's often data discrepancies depending on the ad server you use.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 7.0 /10

Dashboard Services for Programmatic

Publié le 16/11/2018

Avantages

It imports data from DSPs like Centro, TapClicks, Google - all while featuring data from Google Analytics and other vendors we use for digital services for clients.

Inconvénients

We've had a consistent issue with importing third party audience data from Centro. It's been something we've desperately needed, but with the last 3 months of updates hasn't been addressed. There's no timetable.

Utilisateur vérifié
Note globale
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Great customer service, really nice platform

Publié le 11/04/2018

Ease in presenting consistently formatted data to our clients. That way, we can spend more time doing what the client pays us to do, and less time on building presentation decks.

Avantages

The customer service we've received has been outstanding. We feel heard and, more importantly, understood. When there are problems (less often) or when we request additional enhancements (more often), they get taken care of...for real. It's amazing.

Inconvénients

The things that are limited by the Facebook API make data matching challenging. Medium-to-high learning curve. Documentation could be a lot better.

Nicholas
Note globale
  • Secteur d'activité : Produits laitiers
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

TapClicks - Great Data Viz Tool

Publié le 19/01/2021

Avantages

TapClicks is amazing in that it lets us pull in several data sources with a simple click of a button, and we can get started on building out widgets. The Report Studio is amazing to share reports with clients.

Inconvénients

The only thing that I don't currently like about the software, is the date ranges not applying, and always having to update them.

Alternatives envisagées 

NinjaCat et Google Data Studio

Pourquoi passer à TapClicks

Tapclicks had a built-in Powerpoint builder.
bianca
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 6.0 /10

Provides a necessary solution, but I would've expected more improvements by now

Publié le 20/10/2018

We've been using TapClicks for over 2 years now. While it has somewhat solved a major issue for us, I do wish more advancements have been made over this time period.

Avantages

It provides a concise way to showcase data among multiple sources. Prescheduled reports have been a major addition to our data story. Data reports are simple enough for customers to understand.

Inconvénients

I think this platform falls short in a few areas. For instance, social media plugins include extremely little data. Data for Instagram only shows follower growth, as opposed to reach/engagement across posts. Plugging in data sources is quite cumbersome and often pull inaccurately. Also customizing reports for individual clients is a hassle and most changes must be made across all accounts- this is a major downfall for any company with many clients.

Tim
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Marketing reporting and analytics with an easy to use platform

Publié le 01/02/2021

We have used this product to gain insights into the campaigns we run for our clients and it allows us to keep track of many key components that we use to show how effective a campaign is and also where they could use some improvements.

Avantages

Tapclicks is a great program for those who want to get more insight into their marketing efforts. This program was fairly easy to deploy and it has a great interface that makes it easy to find the specific information or datasets you are looking for.

Inconvénients

There really aren't many things that I can point out that are an issue with this program. I would say that given the type of program this is, I would have thought there would have been more features and ways to integrate with more platforms than there are.

Kent
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 6.0 /10

Thoughts on TapClicks

Publié le 25/01/2021

Giving customers access to their digital stats is a plus

Avantages

The system integrates with most major marketing platforms

Inconvénients

Adding new customizations for reporting on Connected TV

Alternatives envisagées 

NinjaCat

Pourquoi passer à TapClicks

Previous experience with TapClicks
Paola
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

The best to steamline processes

Publié le 25/01/2021

Overall it has helped us save time and money.

Avantages

One of the best things about TapClicks is that you have access to many different features and if they don't have it already integrated into their software they will work with you to get it in place. We use to have to go in and manually create ppt presentations for clients and pull information from other places and once we started working with TapClicks we didn't have to do all of that. With the click of a few buttons that was done within minutes automatically.

Inconvénients

What we liked least about the software is that sometimes you run into small glitches and initially it can be hard to set up.

Katie
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé toutes les semaines pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

We love having our info all in one place!

Publié le 29/01/2021

My overall experience has been very good with TapClicks. The TapClicks team made it very easy to understand the platform and work out any bugs we've come across. Overall this is a great product for us to use for our clients and for our own internal uses.

Avantages

What we like most about this software is being able to log in and look across all platforms and clients. It gives our reporting a clean and cohesive look that is consistent and reflects our agency's brand. We also love that whenever we have a new platform that we want to integrate, the TapClicks team is quick to give us solutions and are willing to work with the platform on our behalf to make it happen if it's not already a connector to the site.

Inconvénients

The reporting studio can be a little clunky when it comes to ease of use compared to just downloading to PowerPoint and editing from there. It's a little difficult to filter specific campaigns and build reports for only one section versus how it auto pulls in the entire dashboard. When you have a lot of reports to make, it becomes annoying to have to delete every section one by one having to click three times each.

Kay
Note globale
  • Secteur d'activité : Services juridiques
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 5.0 /10

Helpful but Not Timely

Publié le 19/01/2021

Client facing reporting access and filtered data.

Avantages

I love the client access and viewer management capabilities. Having a nice dashboard with a unique login and URL looks so great as an agency. The pre-built widgets and dashboards are good too.

Inconvénients

It takes too long to import data. Sometimes you need a report quickly and having it take 24 hours can be a drag. It's also how expensive doing a custom API. Additionally, sometimes the report interface doesn't always look great, having a click and drag instead of purely widget build-out would be nice. Sometimes the data doesn't match in-platform data. having a direct live connection would be awesome.

Alternatives envisagées 

Supermetrics et Google Data Studio

Pourquoi passer à TapClicks

Pricing and ease and customer support
Keisha
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 7.0 /10

It's a good reporting platform.

Publié le 20/01/2021

Avantages

They are able to integrate with most of our advertising platforms.

Inconvénients

It is hard to drill down more. An example would be with analytics, we can only show general overall site data, not specific to a landing page.

Nelda
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 201–500 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 10.0 /10

Review of TapClicks

Publié le 13/09/2020

TapClicks enables my team to enter and update client data efficiently on a daily basis so it will generate reports which give value to our strategists, as well as our clients.

Avantages

TapClicks has a lot of great reporting features which add values to our services for our clients. It is easy to add data. They are constantly upgrading to make their product more user friendly and to provide better data

Inconvénients

Sometimes the downside of the frequent updating is difficulty finding frequently used applications, but TapClicks is happy to hear constructive criticism and uses it in future updates.

Gloria
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 7.0 /10

Great efficiency but there is definitely some room for improvement.

Publié le 19/01/2021

Great for saving time, better and happier team. Time wasted on formatting reports is now spent on providing detailed and better insights for clients, providing both value and detail.

Avantages

The amount of time and manual work to make sure reports are consistent with the same formats etc. The automated reports are great, and clients love it too. Dashboards are good. The automation to pull everything and change all data depending on the client and date ranges.

Inconvénients

Sometimes it can be fairly glitchy and the exporting to PowerPoint format is not the greatest. A lot of the time the document will be different once exported from TapClicks to PowerPoint which is frustrating. Data sometimes is not the most accurate.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Huge Time Saver

Publié le 25/01/2021

The team is great and super responsive. We appreciated all of the hand holding and training to get us going.

Avantages

Having a direct API into the majority of our platforms has made TapClicks the preferred vendor for us. The ability to pull wrap up reporting, client logins and overall functionality are great.

Inconvénients

Some of the newer platforms are not integrated and we do not have a set time frame on when they will be added. A few APIs are not as robust as others. The ability to add a flat dollar amount as a fee vs a percent.

Alternatives envisagées 

Domo

Pourquoi passer à TapClicks

The number of API integrations
Hebe
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Very Intuitive

Publié le 18/07/2019

Very good, slick.

Avantages

We use TapClicks to show our clients' customised dashboards and reports that pull in from multiple advertising publishers. It is very intuitive and user-friendly. Clients love it.

Inconvénients

There are a few capabilities that are not possible but this is understandable.

John
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Transformative software

Publié le 19/01/2021

The team is A++, great support.

Avantages

TapClicks has transformed how our company does business, both internally and externally. It has positioned us as a modernized and efficient thought-leader, and gives us a competitive advantage we did not have previously. We are smarter, leaner and more agile.

Inconvénients

Implementation can be difficult at times, especially when using non-standard data sources to import.

Todd
Note globale
  • Secteur d'activité : Médecine douce
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Product continues to evolve

Publié le 11/07/2019

Having all transactions and communications in one place

Avantages

We have continued to update and make the products better as our customer needs have evolved.

Inconvénients

Still a little clunky, not always user friendly

Trent
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Comprehensive View of Performance

Publié le 16/11/2018

Tapclicks allows us to get a full view of the performance of our clients programs and also allows us to share how and were we are driving value to our clients. It allows for customizable views and has allowed us to fully automate our reporting.

Avantages

Ease of use
Customer Service
Customization
Creation of different views

Inconvénients

The only thing that is a con is the flexibility in creating custom graphs and charts