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It is incredibly easy to install with modules for any kind of source (app, server, API, jacasript).
It sends coherent and consistent data to hundreds of destinations (I think there are ~200 and counting, but new ones can be added with very little coding), and new destinations can be added with no intervention by an engineer.
Among the destinations, there's also relational Databases: you can really track ALL actions of any single user of your system and having access to historical data with a click. This is amazing!
It offers an easy and intuitive privacy mechanism that lets you deleta data of a single users from multiple systems with a single click.
It offers common, consistent data to all different areas of a company: marketing, product development, finance, ... (and you can chose what different offices can see).
It is pricy: the cost is based on the average number of single users tracked per month and it's not cheap at all. So better to understand exactly how it can help you grow your business (and how you can fully exploit it) before you decide to adopt it.
Segment - The Data Layer to Have
Segment solves the problem of add script once. Enable quickly.
Data flows and needs a pipe to steer it in the right direction. Segment makes this easy.
Create a data science team in seconds and connect to a wide and vast number of tools and connections from Adwords to Facebook all the way through to iOS and Android. This covers many bases.
Segment have built a best in class data layer and data management tool.
The tool is easy to set up and creating destinations and understanding sources is simple.
Add the code for Web, Mobile or a data warehouse. Then enable product and marketing teams to enable and disable marketing and product tools easily.
The new personas feature is also incredibly powerful.
Make collecting analytics .track and .page and .identify easy.
Segment does make data easy and because of the quality of the tool it does come at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business.
Beware not to over enable and connect too much if you are not using it. This will add un-necessary load which can impact mobile page speed.
Data loss and bad customer support
At first it sounds great, one stop shop for all you analytics needs. What they don't tell you is:
1. Segment API is far less reliable than any of the underlying analytics tools. I've never had any data loss with mixpanel, since I switched to segment I had 3 severe data loss incidents, one was a segment server failure, one was a result of Segment's API and the 3rd is still under investigation.
2. It's literally impossible to get proper support for urgent issues. no matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.
Reduce the amount of code that handles analytics and tracking
No real alternative
Bad customer support.
Addresses a major use case | requires a data architect to own the implementation and instrumentation
The ability to easily connect disparate sources of customer data. The ease of adding sources and destinations with or without native integration with Segment. The ability to insert third-party snippets on our site through Segment. The pricing structure of charging by usage rather than by seat, making it easy to increase adoption across the org.
Still requires technical support to map out the integrations and instrument the right tracking events in your app or on your website. Not all connections are intuitive and the UI makes it hard to find payload information and logs. I recommend pairing a business owner with a technical owner at the outset of implementation.
Great software to remove the burden of countless API integrations
Saved a ton of dev time
It takes the burden off of our own teams to manage a slew of API integrations. This saves us a ton in developer costs in time, and makes it very easy to vet new tools for our analytics and marketing stacks.
Like any abstraction layer, not everything is plug-and-play. As you start to use more integrations, this becomes more complicated in it's own right, and you sometimes need to regress back to a standard API integration.
Great for integrating product with multiple products and extending over time
Integrating with multiple other products, it's meant we can add additional products without changing our core product or needing development time. It's meant we can add and test new products and decide if we want to keep them or drop them without needing development to do it.
The ability to set and forget it, essentially set it up when you launch the product and then needs very little maintenance or hand holding to do the job, and do it well.
Did feel complicated to set up, and to look into the workflows. Having said that once set up they've worked perfectly and we haven't had to keep working on them.
Segment - the best system to control and analyze your customers!
I integrated Segment with the Drupal 8 site. I’m supporting it and improve.
The great debugger web-based tool. The tool to create audiences to group users by some properties or events.
All if fine. I can’t even be thinking about cons. Probably would be great to have the ability to copy data between sources.
Modern data consolidation solution
There’s nothing out there that even comes close to Segment. With just a single integration we can funnel our data to all the essential tools that we use to run out business (Intercom, Amplitude, Google Analytics and many more)
Nothing specific. Everything works great.
The easiest way to pull data from your site or app -- and maintain it
Segment's value proposition is really simple.
Instead of having many different code snippets in various places on your website or app to track page views, clicks, etc, you can just put a segment snippet wherever you need it and then from segment's control panel you can feed that data into any third party tool with one click.
Even better - you can feed in historical data as well.
No cons to think of - the only "hassle" was having a developer put the snippets into the app and website - but I don't see any way around that.
Great addition to our marketing stack
The ease of use is one of the biggest pros. There's a long list of possible destinations and it's possible to turn them on/off very easily, without any development.
The pricing model (MTUs) when you have a lot of anonymous users can be a problem.
A reliable tool for event tracking and syncronization
In our organization Segment is mostly used to track events from the website backend. There are other feature rich alternatives for frontend tracking but server-side tracking is not a priority for them.
Segment really saves a lot of software, devops and data engineer hours alike by reliable continuous data delivery.
- Intuitive UI.
- Event tester on the UI.
- Several client libraries.
- You can sync even your backdata, e.g. when setting up a new warehouse.
- Pricing is based on users not events.
- Custom schedule for synchronisation or event validation is only available in higher packages.
- Some integrations just don't support a moderately sophisticated setup. E.g. if you don't want 1 million API calls a day you should construct specific Segment calls to update Salesforce leads.
Good tool for startups
Overall, it helps you to start really fast. We at www.quiznext.in use segment to collect data from our app and send it to warehouse, firebase, fb etc.
Easy setup, Easier to collect data and send to warehouse. Integration with other tools is easy.
Not all integrations are seemless. Many integrations require client side app installation, which just reduces the code a bit. Once you start attracting decent users, it turns out to be expensive and need to look for alternative tools.
Segment for analytics integration
Segment is a great tool, if you can afford it then you should start using it right now.
Always happy to recommend segment ! A great tool.
The last tool to integrate with various apps. Write once and integrate infinitely.
Time saving is worthless and make your app load much faster.
Pricing is not small businesses friendly ;(
Would be great if we can write and view integrations comments from other users.
Please share future integration pipeline.
Must have software
Not sure how one can manage app and web tracking without Segment.
It quickly enables you to track millions of events and funnel it to the appropriate tools like advertising, analytics, salesforce ... without engineering power
The capacity to decide which events are sent to each vendors to limit data overusage
Segment Data collection
Very good and solve the key pain point very well
3rd party integration is very good , ease of use and whole ecosystem
Pricing after free tier is very steep instead of restricting free tier on no of sources it should restrict on number of data points or MAU
Segment help turn your data into dollars
My overall experience with Segment has been incredible. Never before have I
There's no single thing I like most about Segment. The mere power to connect all our web properties, product/platform touch points, and marketing campaigns into a central database is incredible, and that's what Segment is all about. It's the whole package that impresses me. Need to sort email interaction data into your database, while filtering out users who have engaged with your product in the last 48 hours, while tracking inbound clicks on your product pages? Yeah, Segment can do all that at the same time and way, way more.
I don't know how we did business before.
Segment has a steep learning curve. It took weeks to really come to grips with everything that Segment can do and how to do it. This is not a weakness, but just be prepared for a lengthy implementation period.
Integration and journey
Its really good but not extreme.
This will be very simple to integrate with any website in short time. The clear understanding of user activities via your api calls. This event module will helpsl us to analysis what user did in the page and what they are trying to make it. If something's broken when user browse, we could pretty much identify easily by debugging via segment instead of searching our code base log files.
User funnel is not much as per the exception. When I want to compare the multiple user journey, I couldn't feel much.
Lifesaver for growth & marketing tech stack
- Implement tracking once, automatically and consistently send data to all downstream destinations
- Hundreds of integrations (and, with the recent Zapier integration, millions of possible combinations)
- Easy to understand pricing
- Integration implementation can vary widely. Documentation is usually thorough, but often confusing / complicated / out of date / (in the case of beta integrations) not accessible or non-existent
- At scale, I could see costs spiraling pretty rapidly
really great, simple analytics platform
Extreme flexibility with data. because segment is just a loudspeaker for your event tracking and analytics, it can be piped to any other platform. the problem with vertically integrated analytics tools is that they create a walled garden for your data. Segment prevents your data from being hoarded by allowing you to directly pipe it into your own data warehouse, for no extra cost.
Segment.io is a customer data hub collecting data from various SaaS tools. You could also integrate Google Analytics and other web analytics tools. It could be also used over Google Tag Manager.
Easy to get all customer together.
Enables to get to own your data in raw format
Accessible via BI Tools like Tableau
Problems with mobile enviornment.
Setup takes time.
Great tracking hub
Segment is great - great support & documentation. It's very reliable, covering all your third-party integrations. It saved us a lot of time and stress.
+ works like a hub (midware software) for all you tracking events/properties
+ great monitoring
+ great retry policies if destination is down
+ good documentation
+ great support
- premium features like Event segmentation only on Enterprise plan (expensive)
Dynamic and simple Data integration
Segment is an amazing tool for gathering and data integration among different data sources and consumers. It allows to for easy setting up between multiple platforms with little to no code needed
Good and comprehensive documentation.
The debug tools could use more features and the initial implementation requires a slight learning curve.
Quick and practical ETL solution
Segment is in incredibly powerful tool that allows you to stitch your analytics together seamlessly.
Segment allowed us to bring together all of our website analytics into one central, easy-to-manage place.
Segment is powerful but can get expensive at scale. That being said, nothing beats its easy syntax and seamless installation. It works really well all of the time.