Avis clients sur Cision

Cision est un logiciel simple d'utilisations, qui permet de switcher d'un client à un autre rapidement et facilement. La veille média est concluante et rapide : les parutions tombent toute la journée. Selon moi, c'est le meilleur logiciel de veille pour la presse print.

Cependant, quelques parutions peuvent échapper des radars Cision. Il est donc primordial de faire sa veille personnelle à côté.

Pige les articles automatiquement donc pas de recherche manuellement à faire ! C'est donc in gain de temps inconsidérable !

Quelques articles passent à la trape et le temps de récupération des articles et parfois long

L'outil est simple d'utilisation, tous les facteurs peuvent être affinés afin de trouver les informations utiles et pertinentes.

L'outil ne reconnaît pas toujours les bons articles, toutefois ce défaut n'est que ponctuel.

La pige quotidienne est à jour, en revanche, une deuxième vérification est toujours nécessaire pour ne rien louper.

La communication des nouvelles parutions,

Base de données pas toujours mise à jour. Infos parfois erronées

Le gros problème est l'organisation del'entreprise. Ils facturent à tord et à travers, de façon opaque. On se retrouve avec plusieurs factures impossible à vérifier car lié à des consommation de points (lis aux parutions obtenus). La résiliation ne se fait que par lettre AR. Il vous menace si ce n'est pas fait un mois avant la date d'échéance et il n vous la rappelle pas , bien sûr.
Et il y a de grosses procédures de relances avant même la date d'échéance des factures.

As a PR professional, Cision is vital to me. I use it everyday and it can be a huge help in identifying targets across the globe. They are always updating the platform and making it easy to save and search lists.

I don't like how when you use the quick search, having the right spacing of the publication name is important to finding the publication. Additionally, cision will sometimes kick you out of the platform while you are working on lists and those lists wont get saved and you have to start all over. The look and feel of the platform is a little outdated and could use a refresh.

I use Cision at least on a weekly basis to search for media coverage for a multitude of clients. What a lifesaver. It does an amazing job to find media coverage worldwide and some stuff on social media.

It takes a while to set up for each client. Thank god that Cision support helps with this. Sometimes connecting with your Cision rep is difficult and takes time. Their social media coverage needs some work but they have made strides.

I worked with Vocus for years and loved it. They had a massive, easy-to-search database, great integration and awesome customer service. But Cision is a sham. Their database is a joke. I usually have to manually add the outlets I want to reach. Their customer service reps are very poorly trained and can't answer simple questions, and parts of their site are often down. The company seems to have been broken into small parts that are not integrated. It's clunky, ineffective and a waste of money.

Yes. The search function is needlessly complicated. The database is very shallow. Cision and PRweb are not really integrated. And customer service is virtually nonexistent.

Cision allows us to track the online conversation surrounding a certain topic, and allows us to keep a pulse on how our company and products are being discussed.

Sentiment is an issue. Cision automatically grades content as positive, negative, or neutral, but it is FAR from a perfect process. Often times, certain trigger words result in something being graded a certain way, but the context is not interpreted. For instance, a headline may read "XYZ platform prevents bad customer experiences" but because the Cision software sees "bad customer experiences" it is automatically graded as a negative sentiment, despite being positive. This creates a decent amount of manual effort to sort through all content.

Useful database of media contacts, very helpful in identifying key contacts as we moved into new markets.

Unfortunately, with the changing landscape of journalism and the disappearance of "beat" reporters, the usefulness of the product decreased for us.

The only pro that we can think of is the simplicity of submitting your release online. It seemed simple enough. Also their 1800 customer service was helpful with technical questions.

We started with PR Web and they wanted to sell us the services from PR Newswire, their promise was that they will have a better reporting, better chance to have press releases picked up by media, etc. -- We sent out a first press release and the results were terrible. The report was pretty much the same as PR Web, which is an automatic publication from their partners on sites that are really not reputable at all. They even have personal blogs listed. -- When we contacted the representative in charge of our account he said "Your press release had great results" and then he suggested we create a google alert to see where our press release was published.
We tried this service with the idea that it would be better than paying a free lance PR agent in México. We paid for 1 release double of what we paid the agent in a whole month and we absolutely regret joining this service. -- It might work for other areas but for Mexico it absolutely does not work. The WORST part is the lack of willingness to help the client resolve the problem. They offered no solutions or help.

Cision works when you want to find a specific reporter's email; i.e. you know their name and publication. It's also helpful in figuring out the email formats of different publications.

It's not very intuitive. If you type in the name of an outlet, for example, all outlets that have any part of the words used in the query will appear. Results require a lot of manual sorting to figure out what is relevant to your search and what isn't.

Cision is a great resource to have when evaluating media outlets and using it as a database to access contacts of these media outlets

Hard to navigate, UVM seems overly inflated, and not all the outlets are accessible online. Also, when searching for outlets its hard to navigate because the online version of news is considered a separate outlet from the paper or magazine version, when they're owned by the same entity.

I use this software in my work in PR, and find it useful for finding information needed regarding media outlets and media contacts.

I find that often the information is out dated when it comes to numbers, emails, etc.

This is a great affordable solution for those monitoring their media (and social media) mentions and you're on a budget.

1. The interface is clunky
2. Sometimes they miss monitoring sites that may be firewall/subscription protected
3. Customer services isn't the best - you are dependent on Cision to change the keywords you're monitoring for vs having the freedom to do it yourself.
4. Training was not clear. We went through it several times, and never received the same guidance. Very confusing. And when there were changes mid-subscription, it took a week to get our new updates implemented and support to use the newer interact.
5. When renewing our service, our sales rep made promises on the phone and discussed price with us. We received a contract a week later with 5 days to sign and return it OR they threatened to increase our price by 5-7%! Completely unacceptable, as we have had a relationship with Cision for years! Our company has a process to sign a contract, and it's definitely longer than 5 days!

I used this when i interned in the PR world. It made my job SO much easier. The searches are effortless and it brings you right to the contact information that you need.

Sometimes you can be searching for a blogger or media outlet with a very general name and have to pick through to find the right one.

Once you have figured out how to navigate Cision to get the information you need, it is relatively straightforward to use. Can be a good starting point when building lists, etc.

Missing critical reporter contact information across all types of publications, not very "smart" in terms of search and pulling only the truly relevant results from keywords.

It's so easy to send something out. There is not much / it's not confusing to plug in the information that needs to go out. I also like the reporting feature so clients know views and clicks!

The tagging of types of businesses can get overwhelming. There are a ton of types and subtypes - which is great because you don't want to miss out on a market - but this part takes up some time.

Lots of great media contacts for all categories from technology to finance, consumer products to juvenile goods and everything in between.

It's expensive. I get that it is hard to keep these lists current with all the movement and magazine closings...

I like that I can mass pitch, search journalists and distribute press releases easily.

With certain packages, you can no longer rush press releases and have to plan way in advance. I also don't like how you can't be more specific when targeting when distributing press releases.

Cision can be really great when it comes to finding contact information for various writers, editors, and media people. Sometimes, there's information that is hard to come by elsewhere.

Sometimes, the information provided on Cision is outdated or accessible for free via the internet as opposed to using a paid service.

I like that Cision stores journalists information in a neat and efficient manner, making it easy to personally reach out and mass distribute public relations material.

I don't like that Cision's contact information can be outdated.

I liked the ease of use of this product and the different functions you could use to narrow down searches

I didn't like that this database is used mostly for advertising and or media relations, I think they should broaden their industry realm.