Celtra

4,4 (292)
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Plateforme de gestion créative pour la publicité numérique

Note globale

4,4 /5
(292)
Rapport qualité-prix
4,2/5
Fonctionnalités
4,2/5
Simplicité d'utilisation
4,2/5
Support client
4,3/5

93%
des utilisateurs recommandent cette application
Classer par

292 avis

Ezeckiel
Note globale
  • Secteur d'activité : Médias de diffusion
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 10.0 /10

Outils de creation

Publié le 24/11/2023

Avantages

Ça vient apporter un de plus en facilitant les créations

Inconvénients

Ne répond pas toujours à toutes les attentes

Boris
Boris
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé toutes les semaines pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Très bon outil polyvalent et complet

Publié le 26/08/2022

Très bon outil polyvalent et complet.
Prise en main rapide et support réactif.

Très bon outil polyvalent et complet.
Prise en main rapide et support réactif.

Avantages

Prise en main facile.
Facilité d'utilisation notamment sur l'utilisation de la feature DCO.
Bon UX.
Reporting facilité.
Support réactif

Inconvénients

Manque de fonctionnalités sur les nouveaux formats types Audio.
Problème de précision sur la géolocalisation.
Facturation plus granulaire.

Vikki
Vikki
Note globale
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Easy to use, easy to navigate through the platform

Publié le 06/11/2017

The time we safe turning campaigns around since we start using wayin is insane.

The time we safe turning campaigns around since we start using wayin is insane.

Avantages

The visual effects are pretty slick, easy to animate using the new timeline. I love the take photo component but we don't actually get to use it too often.

Inconvénients

I find it difficult to rotate properly, and this isn't really a con but the slider bar on the bottom of the timeline when animating, when i try to move it or scrub across its really difficult to actually select and move the timeline

Julien
Julien
Note globale
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

ease of use

Publié le 26/10/2017

Ease of creating MRAID creative and serving it on various DSP platforms

Ease of creating MRAID creative and serving it on various DSP platforms

Avantages

The platform is very quick to navigate and finding the various menus is not troublesome. The reports are very easy to pull and the creation of placements are very easy as well

Inconvénients

Revert changes to the creative view, you used to be able to switch creative when editing one creative. now you have to exit and click on the next creative you want to edit.

Utilisateur vérifié
Note globale
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Celtra is able to be adapted to many different functions or activities and is easy-to-use...

Publié le 31/10/2017

an increased demand for creatively costomized

an increased demand for creatively costomized

Avantages

The speed to go on preview, when you save the ad; there is possibility of customizer differently all ads.

Inconvénients

I don't know, sometime there is a modify on the systems that don't work well with ads already tested and online

Rodney
Rodney
Note globale
  • Secteur d'activité : Médias de diffusion
  • Taille de l'entreprise : 1 001–5 000 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Versatile and Eay to Use Asset Management

Publié le 17/08/2018

The turn around time for the teams are amazing, its a shorter time frame between building to...

The turn around time for the teams are amazing, its a shorter time frame between building to deployment. The ability to quickly transfer between advertisers expedites a tighter communication.

Avantages

Creative developers can continue to retain most of the message essence even though it is populated into multiple dimensions.

Inconvénients

Its needs to evolve Into a ultra lightweight asset so that the creative delivery to mobile phones are ultra fast. Also must be agnostic to instream app video player.

Réponse de Celtra

Hi Rodney, we are constantly working to improve the overall performance of our creative delivery. Our VAST & VPAID products are agnostic to all video players. If you've encountered any problems with the performance of video on Celtra please reach out to our support team.

Sean
Sean
Note globale
  • Secteur d'activité : Édition
  • Taille de l'entreprise : 1 001–5 000 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Ad Building Magic

Publié le 20/03/2019

Avantages

Celtra adopts the best features found in popular creative editing suites, allowing for an intuitive learning experience with a very small learning curve. The Support team is by far and away the best support staff that I've had assist me with a creative editing tool. Not only do they provide insightful feedback quickly, they go above and beyond in applying new thinking and functionality to our ad builds and ideas.

Inconvénients

There are a few things, such as font uploader and discrepancies between the ad builder to and how it renders in the preview environment, but nothing that would impact my recommendation of the software.

Melissa
Melissa
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Great platform

Publié le 14/03/2019

Celtras support team is impeccable. Very prompt at answering emails and helping me solve issues.

Celtras support team is impeccable. Very prompt at answering emails and helping me solve issues.

Avantages

Ease of use
Intuitive
Similar in layout to Adobe software, making it familiar

Inconvénients

I wish they had built in revision features for clients

Kelly
Kelly
Note globale
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

I like the platform- i utilize to send example links to clients. The reporting is also SUPER...

Publié le 26/10/2017

Ease of use for selling our product

Ease of use for selling our product

Avantages

I like the super robust reporting capabilities and ease of use for showing example creatives. Being able to customize the reporting is great.

Inconvénients

I need more information on reporting capabilities and what certain things mean. Like, how exactly are you counting engagement rate? What is considered a video view (at how many seconds?) and things like that- maybe a quick cheat sheet?

Also, you can't use your web browser buttons to navigate through the platform

Melissa
Melissa
Note globale
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

This platform is super simple, easy to use and offer amazing customer support.

Publié le 26/10/2017

Easy, quick set up for amazing RM units.

Easy, quick set up for amazing RM units.

Avantages

I love that Celtra is constantly updating and improving upon their platform. I also love that my comments and suggestions are heard and sometimes are implemented into the platform.

Inconvénients

Sometimes the UI of the dashboard is too cluttered, and sometimes there are glitches in the platform.

Melvin
Melvin
Note globale
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Takes away all the pain

Publié le 26/10/2017

Celtra enabled us to be creative, more strategic with mobile and saves us time. We can get our...

Celtra enabled us to be creative, more strategic with mobile and saves us time. We can get our services cheaper elsewhere but we rather pay a bit more for quality.

Avantages

The builder is web based easy to use and the updates keep coming. Celtra is always looking to get better and innovate. like us. Our contacts are amazing. Support is quick and helpfull.

Henna
Henna
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Platform Operations Manager

Publié le 17/08/2018

Trafficking made easy :)

Trafficking made easy :)

Avantages

The UI is very user friendly, and easy to use.

Inconvénients

The reporting and analytics isn't very clear. Especially the definitions of the parameters for reporting.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 501–1 000 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Easy and effective

Publié le 29/08/2022

love it!

love it!

Avantages

it's easy to use and has multiple capabilities, I love the animation components and other similar tools allowing the user to experiment with animation and design just as a designer would.

Inconvénients

it's missing a few key features which I believe you are working on and a few customisations could be simplified/ make available for some of the custom-coded builds as a blog on how to build such units for designers.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Vente au détail
  • Taille de l'entreprise : 10 000+ employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Excellent platform for creating ad displays!

Publié le 22/08/2022

There is an amazing previewer and event monitor for testing the creatives. Overall, a welcoming and...

There is an amazing previewer and event monitor for testing the creatives. Overall, a welcoming and intuitive interface. Also, the ad tags are simple to extract, with the major DSPs and Ad-Servers providing auto-macro insertions.

Avantages

Celtra appeals to me on multiple levels. Primarily, it is a very user-friendly platform that is straightforward to use and navigate. Second, Celtra offers an abundance of tools and options that allow me to customize and personalize my experience to my needs. Lastly, I appreciate that Celtra's platform is always evolving and adding new features and capabilities.

Inconvénients

Higher entry-level funds and commitments are required for onboarding. The onboarding process can be extensive, particularly for organizations with no experience with creative automation or DCO.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Take a step forward with automation

Publié le 05/09/2022

Overall great platform once you really understand it. Use it daily for work and it's really one of...

Overall great platform once you really understand it. Use it daily for work and it's really one of the best offerings around.

Avantages

Majority of celtra is easy to use compared to other softwares. Unlike other softwares, you are easily able to scale your content in a variety of ways that save you time and money

Inconvénients

There are limitations and certain features that are lacking. Over the past 2 years there have been many improvements which is encouraging.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Internet
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Celtra Makes Our Campaigns Happen

Publié le 14/03/2019

The design and sales team love Celtra for its ease of use, ability to display a series of creative...

The design and sales team love Celtra for its ease of use, ability to display a series of creative formats at once for client preview, and the market-leading builder . options it offers. This tool has made our ability to create and serve campaigns a million times easier and more effective, and creating reports is just as simple and intuitive.

Avantages

Celtra's breadth of features makes it the obvious go-to for the needs of our in-house creative team. Our need for quick turnaround, multi-format creative builds requires a platform that can delivery quality features and accuracy every time, and Celtra fits the bill.

Inconvénients

There's really no part of the platform I think needs work, and the constant updates and feature roll-outs make it the most cutting edge ad builder we use.

Christoph
Note globale
  • Secteur d'activité : Design graphique
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Good HTML5 WYSIWYG Editor with a lot of nice effects

Publié le 27/10/2017

We are faster then our competitors with creating cool HTML5 Ads.
Being that fast and flexible...

We are faster then our competitors with creating cool HTML5 Ads.
Being that fast and flexible makes our potential customer happy.

Besides the professional benefits it is also fun to create ads with celtra, because you don't need to deal with code and concentrate on being creative, playing around, try things you wouldn't try when you would have to code them.

Celtra <3

Avantages

Nice HTML5 effects without the need to write one line of code, although you can add your own code to creatives if you want to. This gives you a huge flexibility and makes it incredibly fast to create very nice looking HTML5 ads. Even the colleagues who can't write any line of code can create awesome ads.
With the toolkit of all celtra effects and possibilities we save so much time (money), that allows us to be faster then our competitors when we pitch for campaigns.

Inconvénients

Sometimes celtra changes features or little things without notifiying the user.
I also dont like that you can't see the (file)size of an ad. You can see how big all imagefiles are together, but don't get the whole size of the ad with all js librarys that are loaded into the creative. I wish it would be a little bit more transparent when it comes to files-sizes.

Utilisateur vérifié
Note globale
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

I have been using Celtra to build mobile ads for over 5 years now. Its the best platform out...

Publié le 26/10/2017

Best platform to build mobile ads hands down!

Best platform to build mobile ads hands down!

Avantages

Its very intuitive. My team is able to get in and build ads with very minimal training. You can generate a tag in like 2 minutes whereas other platform can take at least 5 or more. The reporting is THE BEST. Whoever your UI guy is don't let him go. I also love that Celtra stays ahead of the curve. The new features like 360 video and the emitters are great.

Inconvénients

I like the animation tool but I just wish there was quick way for the layout to match the first frame of the animation timeline. As of now, I have to manually record the values and set them so that the elements on the layout match the positioning of the layers in my animation. Otherwise you see a jump as the ad loads.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Production audiovisuelle
  • Taille de l'entreprise : 1 001–5 000 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Awesome Platform

Publié le 14/08/2018

Its great as we can go from start to finish with in the one platform. Building the creatives,...

Its great as we can go from start to finish with in the one platform. Building the creatives, adding tracking, publishing tags and reporting.

Avantages

Ease of use, the ambient features add so much to a simple creative. All the features which help us make our creatives interactive.

Inconvénients

At the minute, the new responsive feature, i'm finding it difficult to lock creative in the correct position across devices

Utilisateur vérifié
Note globale
  • Secteur d'activité : Jeux vidéos
  • Taille de l'entreprise : 201–500 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

A Great Platform

Publié le 14/03/2019

I found it extremely quick and easy to pick up and use Celtra. I got grips with the more advanced...

I found it extremely quick and easy to pick up and use Celtra. I got grips with the more advanced tools pretty quickly and found the customer support knowledgable and helpful.

Avantages

Familiar design interface to adobe programs.
There are some good options for animations that have gotten better over time.
The knew Preview all is a big step up from the original preview of single creatives.

Inconvénients

There could be more options for direct camera interactions, rather than users having to upload pictures. We'd like to try some snapchat filter style ads, if that is even possible.
I still find that the way responsive design looks within the creator and previews hard to design for.
Time and Date on The Creative relevancy doesn't have an option for time of day without a complicated workaround. It would also really help to be able to switch it to UK formatting, so the day and months aren't switched.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Divertissement
  • Taille de l'entreprise : 201–500 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client

Always impressed by the support we have received for Shazam's unique needs.

Publié le 30/10/2017

Avantages

The platform is very customization forward rather than template forward. While you can put a unit together in minutes, there is plenty of room for granular customization.

Inconvénients

Really want the ability to have responsive interstitial units that also scroll rather than needing to fit to screen.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Édition
  • Taille de l'entreprise : 501–1 000 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Best Rich-media Vendor

Publié le 14/08/2018

We use Celtra for all our high-impact ad formats. Even use them for custom inhouse solutions so we...

We use Celtra for all our high-impact ad formats. Even use them for custom inhouse solutions so we can track engagement easily.

Avantages

So easy to create a rich-media ad. Turn a boring ad to an interactive engaging rich-media ad.

Inconvénients

Reporting is a bit complicated if you not sure about the terminology.

Ben
Note globale
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé toutes les semaines pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Quick, intuitive and fun to use...

Publié le 26/03/2019

Avantages

As an old Flash designer / developer, I'm a big fan of the new timeline feature, and I also love how easy it is to apply subtle, ambient effects to a creative - these add a lot of instant polish to otherwise mundane scene, and it's very satisfying to see your work suddenly spring to life.

By far and away the biggest selling point for me, though, is the formats themselves - not only have they made rich media more relevant again in the age of programmatic advertising, but they also do a lot of the grunt work for you. With the 'Interscroller' or a 'Universal Miniscroller', for example, the way the ads reveal themselves is so attention-grabbing that you really don't have to do too much more than come up with a strong layout. And in digital advertising (esp. on mobile devices), winning that battle for attention in the first 1-2 seconds is everything!

Inconvénients

I guess this is always going to be a problem with any software that you use through a web browser, but I do miss being able to move all of my windows / menus / libraries etc away from the stage and drag them onto a different monitor.

Utilisateur vérifié
Note globale
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

I use the Creative Builder to quickly and easily design mobile ads for HTML5 implementation.

Publié le 26/10/2017

We're able to quickly and easily accommodate client requests for rich media content on mobile...

We're able to quickly and easily accommodate client requests for rich media content on mobile platforms.

Avantages

I appreciate the robust set of dynamic features and functionality that allow for a variety of solutions for user engagement and interaction.

Inconvénients

I think the settings panels should be consolidated and placed as a consistent sidebar instead of free-floating window panels.

Kat
Note globale
  • Secteur d'activité : Médias en ligne
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

The Platform is excellent. The Support staff is best in class and I love using this platform.

Publié le 26/10/2017

World class customer service, more comprehensive choices when it comes to rich media units and a...

World class customer service, more comprehensive choices when it comes to rich media units and a wealth of examples from other brands of what is possible to achieve with Celtra.

Avantages

Honestly, I love the simple things like the ability to copy and paste and drag and drop. I also love the zoom in feature. I am so used to working with photoshop that this is so necessary when working. I would also be remiss if I didn't mention your customer support. I have never worked with a company that has such great service like yours. Everyone else should take note. Time and time again your support staff help me fix bugs, create projects and over all make my life much easier.

Inconvénients

I think over all its a great platform but live chat might be something that I would want to see. I know that wasn't the question but I really can't think of anything bad to say. The only issue I had, which was the not being able to zoom in on the "artboard" you guys fixed!