- has the intuitive UX that you come to expect from Adobe products. Very slick, attractive interface that is easy to use and fun to learn
- vast array of essential marketing tools, from analytics to campaign management. Also includes some very nice to have features, such as a mobile app, customisation and personalisation options
- integrations with other products is invaluable
- the price is steep, but considering the brand name and the fantastic functionality, it is not a surprise. Definitely not a solution for small marketing depts
- the sheer amount of functions in this product may be intimidating to some and put them off
I love Adobe softwares! And this one does not disappoint. The multiple features and capabilities with this product are endless! I can't say enough great things about Adobe Marketing Cloud, perfect for email tracking and marketing efforts.
The only downfall with this software, as well as all Adobe softwares is that it is really hard to get ahold of customer service compared to some smaller software companies.