Salesforce Marketing Cloud  

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Salesforce Marketing Cloud

Marketing Digital sur Cloud

4.25/5 (57 avis)
125 915     161 315

ExactTarget est une solution de digital marketing sur cloud, sûre, disponible à tout moment où que vous soyez, qui vous offre la gestion complète et la centralisation en une seule interface de vos stratégies de diffusion marketing sur le net.

ExactTarget inclut des modules qui vous permettent de :
- Formuler un profil complet de vos clients (Contact Builder)
- Gérer le parcours de vos clients (Journey Builder) et déclencher régulièrement des messages pertinents sur des canaux online et offline selon le comportement client en temps réel
- Fournir du contenu personnalisé sur tout type de canaux et d'appareils

EMAIL : Filtrez et ciblez vos destinataires, rationnalisez vos stratégies d'envoi afin de nouer des relations étroites avec vos clients et suivez les résultats de vos campagnes en temps réel.

MOBILE : SMS, MMS, modèles, automatisation, géolocalisation, API et beaucoup d'autres fonctionnalités

MEDIAS SOCIAUX : Veille sociale avec Radian6, campagnes multi-supports avec Buddy Media, editez votre contenu avec SocialPages (optimisé multi-canal) ...

PUB : Campagnes Facebook et Twitter avec Social.com, ciblez vos clients encore plus efficacement avec Active Audiences.

WEB : Collecte de statistiques comportementales, prédiction du contenu le plus pertinent, contenu personnalisé, microsites et pages d'accueil...

AUTOMATISATION : Content Builder (synchronisation de vos campagnes, edition en un seul endroit), Journey Builder, Contact Builder...

De plus, bénéficiez des fonctionnalités avancées de suivi, statistiques et rapports avec Audience Builder. Vous pouvez aussi utiliser l'API pour développer vos solutions métiers personnalisées. La plateforme Fuel qui constitue l'assise même du Marketing Cloud vous offre une grande flexibilité quant à la personnalisation de vos solutions, et intégrer par exemple vos applications préférées trouvées sur la boutique d'applications ExchangeHub.
www.exacttarget.com

Salesforce Marketing Cloud Reviews (57)

Latest reviews

 Sales Force

There are vastly more features offered with this CRM when compared to the competition (zohoo, Microsoft CRM). It offers customization for almost all of the features so that you can only work with the tools and settings you need. The preset templates for reports are useful.

Read the full review
Reviewed 8 octobre 2015 by Un utilisateur vérifié

 

 Michael Sales Force Review

Salesforce is an extremely powerful and useful tool. I would recommend it to any large scale business that has many accounts and needs to stay on top of all of them all the time. If you take the time to learn it, it will pay for itself.

Read the full review
Reviewed 7 octobre 2015 by Un utilisateur vérifié

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Category Leaders

Avis
Intégrations
Mobile
Media
Sécurité

#4 sur Marketing Automation

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Ce classement résume les 25 applications les plus populaires sur GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Captures d'écran (12)

Salesforce Marketing Cloud screenshot: Easily import and maintain email subscriber dataSalesforce Marketing Cloud screenshot: Optimize emails for the 48% of customers opening messages on a mobile deviceSalesforce Marketing Cloud screenshot: Unlock the power of customer data with predictive analyticsSalesforce Marketing Cloud screenshot: Easily personalize emails with Salesforce Marketing Cloud drag-and-drop functionalitySalesforce Marketing Cloud screenshot: Increase Send Volume or Add New Customer Communication Channels with EaseSalesforce Marketing Cloud screenshot: Streamline Your Email Sends with the Salesforce Marketing Cloud (formerly ExactTarget) Email PlatformSalesforce Marketing Cloud screenshot: Track and Optimize Campaigns with A/B TestingSalesforce Marketing Cloud screenshot: Build on the Most Trusted Platforms using Salesforce Marketing CloudSalesforce Marketing Cloud screenshot: Salesforce Marketing Cloud (formerly ExactTarget) Helps You to Make the Most of Your DataSalesforce Marketing Cloud screenshot: Deliver Personalized Content to Every Channel and Every Device through Salesforce Marketing CloudSalesforce Marketing Cloud screenshot: Use Salesforce Marketing Cloud to Manage The Customer JourneySalesforce Marketing Cloud screenshot: Build a Single View of Your Customers using Salesforce Marketing Cloud (formerly ExactTarget)

Sécurité

Encryption

Yes
Encryption of sensitive data at rest
Yes
HTTPS for all pages

Access control

Yes
Multi-factor authentication options

Data policy

Yes
Data backup in multiple locations/GEO regions
Vous serez invité à vous connecter avec votre compte LinkedIn

Spécifications

Utilisateurs types
Grands Comptes (> 500 salariés), Moyennes PME (50-499 salariés), Petites PME (<49 salariés)
Supports compatibles
iPhone-iPad, iPhone, iPad, Web
Géographies
Allemagne, Amérique Latine, Asie, Australie, Brésil, Canada, Chine, États-Unis, Europe, Grande-Bretagne, Inde, Japon, Mexique, Moyen-Orient et Afrique
Langues
Allemand, Anglais, Chinois (Simplifié), Chinois (Traditionnel), Coréen, Danois, Espagnol, Finlandais, Français, Hollandais, Hongrois, Indonésien, Irlandais, Italien, Japonais, Norvégien, Polonais, Portugais, Russe, Suédois, Tchèque
Support
Assistance en Ligne, Base de Connaissances, FAQs, Forum, Téléphone, Tutoriels Vidéo

Tarifs

Modèle: Abonnement

- Devis personnalisés.

- Pour un aperçu des tarifs, contacter l'equipe de vente.

- Service inclus dans d'autres offres Salesforce.

Competitors Pricing

Pinpointe On-Demand

À partir de: $42.00/mois
Modèle: Abonnement, Essai Gratuit

Mailigen

À partir de: $10.00/mois
Modèle: Abonnement, Essai Gratuit, Licence Perpétuelle

Infusionsoft

À partir de: $199.00/mois
Modèle: Abonnement

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Fonctionnalités

  • Messaging for every step of the customer journey
  • Drag-and-drop segmentation
  • 1:1 content personalization
  • CRM and cross-channel integration
  • A/B and random-split testing
  • Lead capture
  • Comprehensive, real-time tracking and reporting
  • Pre-built templates and themes
  • Deliverability tools
  • MMS and SMS

Bénéfices

- Plateforme tout-en-un permettant d'offrir du contenu personnalisé sur l'ensemble des canaux en ligne : web, email, mobile, social, pubs

- Analyses détaillées et reporting sur vos campagnes

- Intégration CRM

- Capture de prospects

- Réseau d'assistance international

Alternatives à Salesforce Marketing Cloud

Analyse Produit

Mass mailings will no longer work in today’s hyper-targeted marketing environment, where consumers are being hit with hundreds of messages each day. Salesforce Marketing Cloud takes a more sophisticated approach, enabling marketers to reach individual customers through tailored, relevant content. This content runs the gamut from traditional email marketing tools, all the way to the most advanced cross-channel campaign functionality.

Salesforce Marketing Cloud is used by many different types of organizations, from business-to-business (B2B) companies and non-profits, all the way to some of the largest business-to-consumer (B2C) companies around the globe. The web-based solution provides a way for these organizations to create their own personalized customer experiences by leveraging the 360-degree view that Salesforce provides for every single customer. Key features of the Salesforce Marketing Cloud include customer messaging, drag-and-drop segmentation, one-to-one content personalization, lead captures, real-time tracking, pre-built templates, and CRM and cross-channel integration.

Qu'est-ce que Salesforce Marketing Cloud ?

Salesforce Marketing Cloud provides organizations with strategic ways to plan, personalize, and optimize for the customer journey. It is the only platform to build and manage customer journeys, with the ability to connect interactions from any channel or connected device. When organizations connect these interactions, and combine them with individual customer data and behavioral information, marketers are able to generate the types of targeted content that actually drives consumer actions.

Because Salesforce Marketing Cloud integrates all of an organization's data in real time, users are able to understand their customers better. They can also increase cross-channel marketing efforts, onboard more employees, and deliver personalized customer service through the seamless interface that the solution provides. Every customer interaction is mapped and visualized, and Salesforce Marketing Cloud provides guidance on how organizations should proceed when certain actions are taken along the customer’s journey.

Fonctionnalités Clés

Execute Email Marketing Campaigns

Email marketing has been proven to be one of the most effective channels for customer relationship growth, particularly when it comes to online commerce. Salesforce Marketing Cloud provides tools for executing on customer interactions, regardless of how basic or sophisticated a marketer would like to be.

The software provides all the tools necessary for putting together a sophisticated email marketing campaign, starting with drag-and-drop capabilities with native predictive intelligence content recommendations. Using dynamic content, JavaScript, and AMPscript, you can create personalized experiences. With Salesforce Marketing Cloud, you can also use mobile-optimized email templates.

Create Personalized Experiences at Scale

With Salesforce Marketing Cloud, marketers are able to create personalized journeys across multiple sales, services, and marketing channels. This type of experience unites the brand’s identity and ensures that customers have a seamless experience, regardless of the device or channel they may be using.

Sign on to your Salesforce Marketing Cloud account to begin mapping the customer journey. You have full control and the ability to prioritize each step of your strategy, from engaging customers through real-time interactions to testing multiple variations of email content (A/B testing). You can monitor and respond to customers, and connect your apps and products to the customer journey.

Track Customer Actions

Advanced web marketing tools allow marketers to seamlessly track every action their customers take across all of the channels they use, including email, mobile, social, and the web. Web personalization, in particular, engages customers with personalized content.

When you use web personalization, Salesforce Marketing Cloud will personalize the content on your own dynamic webpages based on the individual consumer. You can then collect both explicit and implicit behavioral data, and you can leverage this data for things like targeted product recommendations and discount offers.

Understand Customer Preferences

Salesforce Marketing Cloud uses data science to help organizations better understand what’s going on inside their customers’ heads. Predictive intelligence tools track customer preferences and optimize for every interaction automatically. This optimization happens across multiple channels, without the end-user having to lift a finger.

In addition to collecting implicit and explicit customer data, you can also use Salesforce Marketing Cloud to create your own predictive profiles for each contact in your CRM. You can then infer customer preferences, or configure predictive content using the drag-and-drop tools that the solution provides. Using predictive intelligence, you should be able to automate email delivery and other messages across channels, and personalize content in each message you send out based on individual interests.

Intégrations

The Salesforce Marketing Cloud connects to all digital marketing capabilities and CRM tools within Salesforce.

Tarifs

Pricing for Salesforce Marketing Cloud starts at $400 per month (billed annually) for Email, Mobile, and Web Marketing (ExactTarget). Social Media Marketing (Social Studio) starts at $1,000 per month, Advertising (Social.com) starts at $1,250 per month, and B2B Marketing Automation (Pardot) starts at $1,000 per month.

Conclusion

  • Advanced marketing platform for building one-to-one customer journeys
  • Boosts cross-channel marketing efforts
  • Allows marketers to better understand their own customers
  • Tools for optimizing strategies in real time
  • CRM and cross-channel integration

Vidéo

Patrick Taylor

Overall Salesforce delivers

09/02/2017

My organization uses Salesforce Marketing Cloud to help provide quantifiable metrics for our marketing spend. Overall, we have found it to be a robust platform. The marketing automation it is able to perform is top-notch. It has helped us to engage integrate our "thinkers" (analysts and data-driven specialists) with our ability to engage our consumers, both B2B and B2C. If your company can afford it, I would recommend it: it is money well spent.

Pour

Integration of various marketing channels. Provides qualitative analytics. Strong boost for social media efficacy.

Contre

Costly Time-intensive

Rating breakdown

Rapport qualité-prix
Facilité d'utilisation
Features
Support client

Time used: 6-12 mois

Frequency of use: Daily

Likelihood to recommend

7/10

Recommendations to others considering Salesforce Marketing Cloud

I recommend having a paid specialist help set up the interface. We lost valuable time with the software while we internally discovered best practices for ourselves.

Source: Software Advice
Helpful?   Oui   Non
Read more
Jody Zitsman

Good for hotel Sales

02/02/2017

I have used Salesforce many times in the past. It is flexible and I like having the app, so I may enter notes in my car right after a sales call. It adapts to my business very well.

Pour

I like the phone application

Contre

It is a bit pricy.

Rating breakdown

Rapport qualité-prix
Facilité d'utilisation
Features
Support client

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

4/10

Recommendations to others considering Salesforce Marketing Cloud

Good choice for a growing business

Source: Software Advice
Helpful?   Oui   Non
Read more
Hyacinth Rucker

Product has gone down

02/02/2017

I felt that Salesforce's product has gone down since we switched to them in 2014. Customer service is not easy to get to and I definitely felt that it was over priced. I just was not happy with the quality of the product and decided to switch back to a local company.

Rating breakdown

Rapport qualité-prix
Facilité d'utilisation
Features
Support client
Source: Capterra
Helpful?   Oui   Non
Read more
Elyse Willard

Salesforce - A useful tool

26/01/2017

I have used this product to log company information, contacts, conversations, and track tasks. It is a useful organization tool and centralized database upon which to build a profile of various companies.

Pour

Easy user-interface as well as a lot of helpful metrics.

Contre

The need for frequent password updates is a con as I sometimes have difficulty keeping track of my passwords. However, it does ensure greater security for the system and it is quite easy to update one's password.

Rating breakdown

Facilité d'utilisation
Features

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: Software Advice
Helpful?   Oui   Non
Read more
Elaine S.

A very complex system

24/01/2017

When you send hundreds of thousands of emails, it seems you're destined to be tied into a system like this. It's very powerful, but it's extremely complex. Even for an experienced email developer, it takes awhile to get used to building triggers and actually sending emails. The tools keep improving somewhat, but they're still very cumbersome. I wish they would spend more time making things easier and lighter weight instead of complex and bloated.

Pour

Very powerful. Good support.

Contre

Extremely expensive and complicated.

Rating breakdown

Rapport qualité-prix
Facilité d'utilisation
Features
Support client

Likelihood to recommend

6/10

Recommendations to others considering Salesforce Marketing Cloud

Make sure to buy a plan that includes technical assistance. If you end up paying for it a la carte later, it's much more pricey.

Source: Capterra
Helpful?   Oui   Non
Read more
Arjun Kris

A trial perspective

14/12/2016

This CRM tool provides much flexibility and ease of use. There was just the right kind of digital CRM techniques that I needed to test my marketing campaigns and personalize the targeting based on my project's needs. The only concern is the price tag, compared to some of the alternatives out there.

Rating breakdown

Rapport qualité-prix
Facilité d'utilisation
Features
Support client

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Software Advice
Helpful?   Oui   Non
Read more
Samuel Gonsalves

Makes marketing easy

09/12/2016

Salesforce Marketing Cloud is a customer relationship management platform allows to create and manage marketing relationships with the customer and also to conduct campaign and maintain a good relationship with the customer.

Pour

1. Reliable and Easy to Use 2. Its supports integration with different apps and software 3. Userinterface is also really good. 4. Easy to configue as it base on force.com platform

Contre

Price is high as compared others in the market Lead scoring is not present Need to configue multiple things to make it works.

Rating breakdown

Rapport qualité-prix
Facilité d'utilisation
Features
Support client

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Software Advice
Helpful?   Oui   Non
Read more
Steven Larracey

Comprehensive, great set of tools

08/12/2016

We have a limited set of tools from Marketing Cloud and are just starting out with it. The new updated Content Builder seems very intuitive and was easy to navigate, even without training. We were able to produce basic emails in a short period of time. With a little practice we were able to begin designing more robust personalized emails. The tracking information was a great step up for us.

Pour

Ease of use. Intuitive interface.

Rating breakdown

Rapport qualité-prix
Facilité d'utilisation
Features
Support client

Time used: 6-12 mois

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Oui   Non
Read more
Kevin Chiles

The best Marketing tool for your CRM

08/12/2016

Salesforce Marketing Cloud is the perfect marriage of Marketing functionality and CRM. This powerhouse of Marketing Automation make implementing your campaigns a breeze and ensures a fantastic customer experience. Hands down, best out there.

Pour

Amazing admin console, journey builder for customer experience, ties directly into your salesforce as it lives in the same platform, real-time enhancements and updates to your marketing strategies.

Contre

Reporting from salesforce can be a bit of a pain, but you can still get tons of data points to work with.

Rating breakdown

Rapport qualité-prix
Facilité d'utilisation
Features
Support client

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering Salesforce Marketing Cloud

If you are looking for the best, this is it. Don't settle.

Source: Software Advice
Helpful?   Oui   Non
Read more
Heather Kieser

Best tool to send emails

08/12/2016

One of the best tools out there to send a large quantity of emails from, but often you need someone experienced to use the capabilities within and leverage data.

Pour

- Leverage large amounts of data - Schedule sends easily - Automated send notifications - Automated report capabilities

Contre

- Need someone experienced in order to leverage data (ie. writing amp script, using queries, etc) - Could improve upon Reporting capabilities

Rating breakdown

Rapport qualité-prix
Facilité d'utilisation
Features
Support client

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Oui   Non
Read more

Qui est l'utilisateur type de Salesforce Marketing Cloud ?



  • Experience level: All experience levels
  • Industry: All industries, including B2B, non-profit, and B2C organizations
  • Business size: All business sizes
  • Departments/roles: Marketing
  • Budget/point: Plans start at $400 per month
  • Example customers: Room & Board, DonorsChoose.org, Hautelook
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