Ambassador provides all of the tools and automations necessary to get your customers and fans to work for you. The marketing concept of this is great, but trying to do the tasks that this software provides separately would be time consuming and expensive. Ambassador manages these tasks (e.g. ambassador on-boarding, communications, etc.) to make it simple and easy to run your referral marketing program with ease. Lastly, they provide excellent support on the product and are willing to go the extra mile in assuring that you use the system properly to see results.
I love how the system handles referral commission payouts. This is one of the key aspects that allows you to scale your program without having to continually hire staff to manage it. I also love how you can manage communication between you and your ambassadors. Having this all in one system makes it feasible for someone to manage.
The software is priced at a premium and the percentage referral commission share is the only drawback I see at the current time. I wouldn't mind paying a larger monthly fee, versus annual subscription, for the plans that remove the referral commission share. Maybe even a lighter version would help, especially for start-ups that don't have too much cash to play with.
Time used: Less than 6 months