ActiveCampaign  

Avis sur ActiveCampaign

ActiveCampaign

Email Marketing + Marketing Automation + CRM/Sales Automation

4.56/5 (41 avis)
9 761     6 078

Send targeted campaigns, nurture your contacts, and automate your sales & marketing processes.

ActiveCampaign is an intelligent platform that makes it easy to leverage marketing automation. You’ll be able to design sophisticated, automated marketing processes that save time and generate additional revenue for your company.

You can create follow-up that adapts to your customers’ behavior so you are automatically sending the perfect message at the perfect time. By sending messages that match your customers’ interests, they’ll be more engaged and responsive. You’ll have happier customers and higher conversions.

You’ll be able to create beautiful email campaigns that convert using ActiveCampaign's intuitive email designer. All email templates are fully mobile responsive so they’ll look great on your customers’ mobile phone or tablet.

You can use the integrated sales CRM to automate your sales processes. You’ll save time by automating repetitive tasks. You’ll stay organized by having tasks automatically created in response to key events like receiving an email from a contact with an open deal. You can connect your email account so that emails from your contacts are automatically associated with the deal record. Having so you can consolidate all the information you have and stay organized.

See why thousands of marketers are upgrading to ActiveCampaign and learn how intelligent marketing and sales processes can help your business grow.
www.activecampaign.com

ActiveCampaign Reviews (41)

Latest reviews

 When you're ready for automation...

IMO the ultimate "app" for online marketing is/was/and will remain email. Today we have many choices at all price points to help us with email marketing, but Active Campaign stands alone for all that it offers. Value for money - check. Smart systems - check. Community involvement - check. For ...

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Reviewed 31 mai 2016 by Scott A. Dennison

 

 User friendly and affordable

We use for our own business and for our clients for lead nurturing and CRM purposes. we also use the Chrome Extension which saves a lot of time at; https://chrome.google.com/webstore/detail/gsync-gmail-sidebar-for-a/abmfjhigblgldoohmdippgnjbdilpkpp?hl=en

Read the full review
Reviewed 21 septembre 2015 by H. Lewis Yildirimturk

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Tarifs

À partir de: $9.00/mois

Modèle: Abonnement, Essai Gratuit

Get started with a 14-day free trial.

The Basic plan, offering email marketing and marketing automation, starts at $9 a month.

The Plus plan, which includes automated sales CRM features, starts at $49 a month.

The Enterprise plan offers a dedicated account rep, priority support, an SLA, and more starting at $149 a month.

Fonctionnalités

  • Send newsletters
  • Marketing automation
  • CRM & Sales automation
  • Smart auto responders
  • We find your contacts age, gender, & location
  • Built-in integrations with 200+ external services
  • Advanced segmentation & targetting
  • Drag & drop email designer
  • Automated series (custom automation work flows)
  • Track your contacts on your site & in your apps
  • Dynamic (and conditional) email content
  • Campaign, contact, and list reporting
  • Social media monitoring & reaction automations
  • Track where your contacts live and travel
  • Free email templates
  • Add live ecommerce data & videos to your emails
  • Build custom forms for landing pages
  • SMS marketing
  • Free one-on-one training
  • Free phone, live chat, & email support
  • A/B Testing

Captures d'écran (5)

ActiveCampaign screenshot: Keep an eye on important business metrics from your account overview dashboard.ActiveCampaign screenshot: Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder.ActiveCampaign screenshot: Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor. ActiveCampaign screenshot: Customer insight is organized and consolidated into contact records.ActiveCampaign screenshot: Pipeline view of the sales CRM

Spécifications

Utilisateurs types
Administrations Publiques, Grands Comptes (> 500 salariés), Indépendants, Moyennes PME (50-499 salariés), ONG, Petites PME (<49 salariés)
Supports compatibles
Android, iPhone-iPad, iPhone, iPad, Linux, Mac, Windows, Web
Géographies
Allemagne, Amérique Latine, Asie, Australie, Canada, Chine, États-Unis, Europe, Grande-Bretagne, Inde, Japon, Moyen-Orient et Afrique
Langues
Allemand, Anglais, Chinois (Simplifié), Danois, Espagnol, Finlandais, Français, Hollandais, Indonésien, Italien, Portugais, Turc
Support
Assistance en Ligne, Base de Connaissances, FAQs, Forum, Téléphone, Tutoriels Vidéo

Alternatives à ActiveCampaign

Bénéfices

Grow your business faster by increasing your conversion rate and nurturing strong relationships with customers.

Qui est l'utilisateur type de ActiveCampaign ?



ActiveCampaign was created to serve the needs of small and medium-sized businesses. Within those organizations, ActiveCampaign is most frequently utilized by employees in the marketing, design, and sales departments.

Despite its popularity within the SMB community, ActiveCampaign’s technology is frequently used by larger organizations, as well. ActiveCampaign clients run the gamut from one-person companies to Fortune 500 corporations.

Voir l'Analyse Produit

Vidéo

Category Leaders

Avis
Intégrations
Mobile
Media
Sécurité

#8 sur Marketing Automation

Voir le classement complet
56
12
19
13
5
7

#9 sur Email Marketing

Voir le classement complet
58
12
17
13
9
7

Ce classement résume les 25 applications les plus populaires sur GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Sécurité

Encryption

No
Encryption of sensitive data at rest
Yes
HTTPS for all pages

Access control

No
Multi-factor authentication options

Data policy

Yes
Data backup in multiple locations/GEO regions
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Kevin Fontenot

The best small business email marketing solution

10/02/2017

I've used ActiveCampaign for about a year and a half and love it. It has been an incredible asset to my business and has been the number one tool for increasing my revenue. The ability to trigger automations based on user's interactions on my website is a huge plus for me. I compared about 10 similarly priced options but ActiveCampaign was the best option.

Pour

Easy to use email builder, a ton of automation options and the ability to trigger automations/emails based on users actions on my website.

Contre

I've had a few instances on scheduled emails not going out on time. It's rare and I catch it early, but can be frustrating.

Rating breakdown

Rapport qualité-prix
Facilité d'utilisation
Features
Support client

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering ActiveCampaign

I recommend using a third party email capture system like OptIn Monster or SumoMe to make it more effective.

Source: Capterra
Helpful?   Oui   Non
Read more
Lisa McLatchie

ActiveCampaign makes email marketing fun

01/02/2017

I love all the features of Active Campaign and can't imagine using anything else for my email marketing needs.

Pour

Robust features.

Contre

Monthly fees.

Rating breakdown

Rapport qualité-prix
Facilité d'utilisation
Features
Support client

Time used: 6-12 mois

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Oui   Non
Read more
Crystal S

Active Campaign is the best!

26/01/2017

We've used Mailchimp, aweber, and constant contact in the past...active campaign far exceeds our expectations. Its huge feature list and high-tech capability help our business succeed. We're still learning new things about it. We've moved all of our clients to the platform through their partner program and we love the value they provide. Their automation section and the ability to make email/text automation based on user behavior through email or on websites is simply awesome. Thank you!

Pour

-Email Lists -Automation system -Ability to share automations -Marketplace -Beautiful design and UI -Integration with Website Behavior -CRM and deals system

Contre

-No Ability to update contacts -Hope they continue improving their CRM and deal making system to keep up with solutions like pipedrive

Rating breakdown

Rapport qualité-prix
Facilité d'utilisation
Features
Support client

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering ActiveCampaign

Awesome!

Source: Capterra
Helpful?   Oui   Non
Read more
DJ Swanepoel

Incredible Automation Tool

16/12/2016

An incredible marketing automation tool. Highly recommend to all. Their only weakness I've discovered so far is the lack of being able to BCC emails in automation campaigns (useful for logging in 3rd party crm)

Rating breakdown

Rapport qualité-prix
Facilité d'utilisation
Features
Support client
Source: Capterra
Helpful?   Oui   Non
Read more
Vladislav Tzvetanov

My better choice of email marketing software

09/12/2016

Have switched to Active Campaign from Mailchimp by the time we had 1800 email accounts. I liked the big variety of automation events and the newly developed very simple sales CRM module which is appropriate for small business. I still like the interface style of Mailchimp more, but with Active Campaign for the same money I get more features and functionalities, and in the top pricing plan, there are even more features I am not familiar with today... Which I like most is the top customer service I get from Active Campaign via Skype, phone, live chat or email. Somehow they really make me feel supported by them.

Pour

great set of feature and automation starting events

Contre

with the greater number of functionalities, the complexity grows too

Rating breakdown

Rapport qualité-prix
Facilité d'utilisation
Features
Support client

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10

Recommendations to others considering ActiveCampaign

advancing the reporting section

Source: Capterra
Helpful?   Oui   Non
Read more
Veit Mehler

It's good, but not quite there

08/12/2016

The marketing automation in Active Campaign is good. You can automate a lot. Once you get used to the logic of the platform. After using OntraPort and InfusionSoft the logic is just different. The way AC labels things because they are still using lists. One thing I found with their campaign builder is that it takes quite a long time to respond. It's not the fastest workflow. While it looks good, there isn't much of an advantage using the diagram layout over a linear programming. At the end, the linear workflow of OntraPort is faster and more responsive.

Pour

The entry point pricing is good for the amount of features you get. It's pretty easy to get in-depth customer and prospect information, including social data. But you have to pay for it.

Contre

The campaign builder is slow in response. The more complex an automation campaign gets the slower the responsiveness. Deliverability isn't the best. Lack of SMTP supports to fulfill emails via SendGrid or Amazon SES which could improve the deliverability a lot.

Rating breakdown

Rapport qualité-prix
Facilité d'utilisation
Features
Support client

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10

Recommendations to others considering ActiveCampaign

If you are contemplating the highest price point, contact OntraPort about their starter plans.

Source: Software Advice
Helpful?   Oui   Non
Read more
Brook Borup

Great Value for Email and Automation!

08/12/2016

I have used several email marketing systems and Active Campaign is my favorite to work with for my small business owners. It has automation included in every package, integrates well with other systems so that internal reminders and external emails can happen in one workflow. Great for small business owners that have digital products as well.

Pour

Automation

Contre

A bit editor heavy for those not used to creating templates, but with the right help it makes life much easier.

Rating breakdown

Rapport qualité-prix
Facilité d'utilisation
Features
Support client

Time used: 6-12 mois

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Oui   Non
Read more
Nate Smoyer

Love the simplicity

06/12/2016

You would think a tool that allows you to build out a marketing campaign that spans a few weeks in just under an hour would be expensive, but that's not the case with ActiveCampaign. It's intuitive, power, and you get a lot of bang for your buck.

Rating breakdown

Rapport qualité-prix
Facilité d'utilisation
Features
Support client

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Oui   Non
Read more
Declan Dunn

Powerful marketing automation tools, CRM, and the power to understand your audience.

05/12/2016

Setting Activecampaign for a client with a limited budget and limited technical skills, we were able to set up and automate many of the lead funnels for this B2B SAAS company. The tools are comparable to what you'll pay 10X for, and one of the features I love about Activecampaign are their Marketing Automation Workflows - allowing you to setup, segment, and activate the inactive. By using this tool, we achieved 25% open rates in the HR industry where 10% is often average; by integrating the online tools with our inbound marketing Team - both phone and online support - we were able to increase sales Demos 10X over the previous 6 months because Activecampaign helped us motivate the inactive, as well as those who take action. One of the tools I recommend most to clients is Activecampaign because it's performance marketing at a reasonable price.

Pour

Marketing automation tools and templates Deliverability excellent in our experience CRM was enough for our needs, helping coordinate 5 staff. Can use in Gmail, which helped our non-Tech sales people. Reporting that helps quantify engagement and ROI

Contre

CRM was not the strongest, yet enough for our needs Marketing automation services generally are separate from emails you send to larger lists in my approach. Would like an option for sending mail outside the automation to lists, but that may simply be different skill sets (haven't found a solution we like).

Rating breakdown

Rapport qualité-prix
Facilité d'utilisation
Features
Support client

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering ActiveCampaign

Learn this tool; it can literally set up a small business on autopilot for initial inquiries, helping you figure out what's working and what's not. Lead scoring tools are rarely used, but should be regardless; you'll know more about your audience using Activecampaign - their tracking of visits to the site helped us improve funnels and spot weaknesses quickly, and adapt.

Source: Capterra
Helpful?   Oui   Non
Read more
Harry James

One of the best Marketing Automation + CRM Combo's

07/11/2016

I've used Active Campaign for a while now and I really like how easy it is to get started with it. It takes away of lot of manual tasks but automated the sales workflow and even the onboarding of our customers. If you have a sales team which is out trying to close deals and doesnt want to deal with paperwork then the Automations feature of active campaign can do it all for you.

Pour

Ease of use, adaptability, integrations

Contre

Sometimes its a little slow to update

Rating breakdown

Rapport qualité-prix
Facilité d'utilisation
Features
Support client

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10

Recommendations to others considering ActiveCampaign

Get an expert to set it up otherwise you may not know the full potential of how Active Campaign works

Source: Capterra
Helpful?   Oui   Non
Read more

Analyse Produit

An all-in-one marketing platform for businesses, ActiveCampaign offers a suite of tools designed to help small to medium-sized organizations acquire, retain, and engage their customers. From obtaining new contacts to keeping tabs on post-sale processes, ActiveCampaign provides value to its users at every stage of the business lifecycle.

Although ActiveCampaign boasts a strong set of email and messaging features, the web-based solution does much more than a traditional email service provider. ActiveCampaign goes beyond competitors in the marketplace by tying its email and messaging features to a robust marketing automation platform, complete with build-in CRM and sales automation features. The company offers true marketing automation tools that enable businesses to create custom marketing workflows and automated follow-up sequences, while also tracking behavior multiple marketing channels.

Qu'est-ce que ActiveCampaign ?

ActiveCampaign is an all-in-one marketing platform that facilitates growth for small to mid-size businesses. ActiveCampaign provides tools that businesses can use for managing and nurturing existing contacts, keeping tabs on clients throughout the sales process, and even obtaining new customers.

Because it can be difficult to pinpoint the return that businesses achieve with traditional email marketing platforms, ActiveCampaign has chosen to include a bevy of advanced features that measure its value to clients. These real-time insights help businesses quickly see developing trends and determine the return on investment that they are achieving through email marketing and sales automation.

Fonctionnalités Clés

Create Email Newsletters

One of the most prominent elements in the ActiveCampaign platform is the drag-and-drop email designer. Utilizing the drag-and-drop interface, along with free templates and free image hosting, businesses can design the types of email marketing messages that customers are likely to notice.

Create a new campaign and begin designing your email newsletter using ActiveCampaign’s custom tools. ActiveCampaign will save your changes all along the way, and you can revert back to a previous version of your design at any time. You can add headers, pictures, galleries, and even eCommerce elements to your newsletter with just a few quick clicks.

Manage Contacts

ActiveCampaign makes it easy for businesses to centralize their contact databases within a single platform. By keeping their contacts in one place, businesses make it easier for employees to collaborate and keep leads engaged throughout the pipeline. Businesses are also able to segment their contacts by data, campaign interactions, social data, or website activity.

Import your existing contact database into ActiveCampaign, and immediately begin using the platform’s contact management features to fill in missing information about any contacts on your list. You can review the complete history of any contact on a single screen. ActiveCampaign can also pull up a contact’s age, gender, location, interest, or social profiles from something as simple as an email address.

Automate Campaigns

Using ActiveCampaign’s campaign automation features, businesses are able to streamline their marketing programs and reach out to sales leads with precision timing.

With intelligence-driven automations, you can update contact data, initiate campaigns, and add branches or conditions through the ActiveCampaign platform. ActiveCampaign can track the webpage visits or custom events that you define when you add a snippet of code to your website. ActiveCampaign also logs every interaction, which means you’ll know when a contact signs up for a form or watches a video on your site.

Segment Lists

Once a business’ contacts have been uploaded to ActiveCampaign, the platform makes it easy to segment those contacts into individual lists. Using basic or advanced logic, ActiveCampaign is able to check against a contact’s data, such as behaviors, interactions, location, and history. Using segmentation tools allows you to better target your email marketing messages.

With list segmentation, you can break down your large contact database based on contact data and differentiate between the needs of subscribers. This ensures that the messages you’re sending are as relevant as possible, and it is one way that businesses improve click-through rates on their email messages.

Intégrations

ActiveCampaign integrates with more than 150 apps and services. The apps and services that ActiveCampaign integrates with range from accounting, analytics, and CMS applications, all the way to services focused on sales, support, and lead generation. More information about specific integrations is available on the ActiveCampaign website.

Tarifs

Pricing for ActiveCampaign starts at $9 per month. The cost of a monthly account is based on the number of contacts that a business has.

Conclusion

  • Strong set of email and messaging features
  • Ties email marketing to marketing automation and CRM systems
  • Designed to serve the needs of small and medium-sized businesses
  • True marketing automation features for creating custom workflows
  • Allows businesses to create automations based on contact and behavioral data

Frequently used together