Avis sur Qualtrics


Experience management platform

4.88/5 (114 avis)
36 724

Experience management helps organizations measure, prioritize, and optimize the experiences they provide across the four foundational experiences of business:

Qualtrics Experience Management is how you manage the four core experiences of any business. It’s how you build awesome products that people love. It’s how you delight customers at every touchpoint. It’s how you build a phenomenal employee culture. And it’s how you build iconic brands.

Customer experience is more than tracking promoters or satisfaction scoring. You have to know how your customers are changing, which ones matter most, and, essentially, how to attract them to your brand. Qualtrics Customer Experience helps you monitor, respond, and improve every touchpoint along the customer journey.

Keeping your finger on the company pulse and staying connected to employees is hard. HR leaders must flag training gaps, nurture top performers, and engage the front line. Qualtrics Employee Experience helps improve engagement, reduce unwanted attrition, and build stronger teams by optimizing key moments across the employee lifecycle.

Brand equity can be your most valuable asset, and also the most fleeting. As the path to awareness, preference, and loyalty becomes harder to navigate, Qualtrics Brand Experience helps you benchmark and track brand awareness, equity, and perceptions. And then move from insights to action.

How big is your market; could it be bigger? Today you have to craft your product, features, and pricing long before you ship. And if your market is changing, you can’t be the last to know. Qualtrics Product Experience helps you uncover unmet product needs, prioritize features, measure user experience, and predict market adoption and usage.

Qualtrics Overview


À partir de: $300.00/année
Modèle: Abonnement, Essai Gratuit, Freemium
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Qualtrics Reviews (114)


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Virginia Moench

I've been using Qualtrics for over a year and all I can say is WOW!

Used daily for 1-2 years
Reviewed 2017-11-27
Review Source: Capterra

The product is intuitive, easy to use, and the online training videos made the system easy to learn as well. Implementation went very smoothly thanks to the Qualtrics employees that worked with us on setting up single-sign on and our more complex surveys. The surveys look modern, and the questions are versatile (which makes it more fun to take surveys). In my opinion, this has led to higher response rates, overall. It's also easy to analyze the data and send out reports.The intuitive, user-friendly interface makes building surveys a breeze. There are many different question types to choose from so it's easy to find one to fit your needs, and additional survey options (such as branching, embedded data, customized messages, email triggers, and more) make the instrument very versatile. Qualtrics is also modern looking and mobile friendly, and I have seen survey response rates increase since its inception. I have had the pleasure of working with several Qualtrics employees during implementation and found them to be extremely helpful and professional. No matter what I ask, they deliver, and quickly too! Even when I think I have a problem they can't solve, they come up with a solution that works. I also appreciate that the product is constantly evolving and making improvements based on customer feedback.

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mark hilliard

A very powerful survey application, very intuitive to use! Extremely flexible, superb support

Used daily for 2+ years
Reviewed 2017-09-04
Review Source: Capterra

great survey tools obviously, but we have built some wonderful educational applications as well Without the flexibility of Qualtrics we would never have even tried to create these apps on our own.The broad variety of question types, the generally intuitive inteface that lets you start simply, but encourages you to explore its more poweful features. I like the ability to easily get data out in a variety of formats (SPSS, CSV, etc) and add Tableau support was a huge plus!!! The ability to customize the look and feel is very nice, and the flexible distribution options (email, anonymous links, etc) work very well for us. The ability to embed objects in the GUI Editor is awesome, we have built training, teaching modules in Qualtrics without advanced tech help just because the tools are so easy to use!!

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Jason Hill

Qualtrics: More Than Just a Survey

Used daily for 2+ years
Reviewed 2016-08-15
Review Source: Capterra

Qualtrics is much more than survey software. In fact, I use it for everything but surveys. I've begun the creation of Quick-Help support tool that is powered by Qualtrics. A user is taken down specific path based on his/her individual needs. After entering the needed information, emails are fired off to the people who can fulfill the user's request. The ability to use Qualtrics as my own kind of ticket support system is crucial to fulfilling our users' needs in a systematic and efficient way.I love how granular you can get with every type of action you want to perform. You can use general methods for logic, or create your own with ease. Qualtrics is can be generic as you want, or as customizable as you need.

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Matthew Mikkelsen

Versatile solution that capably supports my organization's online data collection needs

Used daily for 6-12 mois
Reviewed 2017-07-19
Review Source: Capterra

Streamlines and expedites the collection, analysis, and dissemination of large volumes of data across the organization, putting staff in closer control of their projects.It handles all phases of the online data collection in a variety of modes, whether surveys are distributed by email, posted online, shared via social media, etc. Developers make constant improvements and welcome input from users. It includes a lot of lesser-known but very handy features that improve the experience for survey respondents and researchers alike. Although it's mainly point-and-click based, it does allow some customizations with html, css, and javascript for those who are familiar with them. The design control is user friendly; with Qualtrics it takes little effort to create visually appealing online surveys and forms! Finally, in an enterprise account like ours, the number of different options that can be enabled and disabled for users sets Qualtrics far apart from other tools I've used.

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Joost Broekman

So versatile, easy

Used daily for 6-12 mois
Reviewed 2017-03-08
Review Source: Capterra

I've been using survey software for almost 10 years now. We recently switched to Qualtrics from Fluidsurveys (acquired by SurveyMonkey) and have absolutely no regrets. Building surveys is extremely easy and their library with predefined choice options & questions is a real time saver. Via their API we are able to present survey results directly to clients through our own platform. Yes, maybe Qualtrics is a bit more expensive than other SAAS solutions out there, but I haven't seen any organization delivering support as good as they do. We are a small professional services firm and at first I thought Qualtrics was (purely) focused on large enterprises. But honestly, I feel like a real valued customer.Extremely versatile, easy to use, extensive knowledge library (university).

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Deena Kemp

Formatting a survey on your own is easy even for more complicated tasks.

Used daily for 2+ years
Reviewed 2017-06-15
Review Source: Capterra

It's flexible. It has options for online and offline surveys. Importing questions from previous surveys is seamless, editing and reordering questions is simple. There are built-in features for a wide range of question and response situations. Qualtrics overs 24-hour support and tutorials for complex programming tasks to get you the design you need. The support staff are professional, friendly, fast and knowledgeable.

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Daniel Gangemi

The Best...Simply the Best!

Used daily for 2+ years
Reviewed 2016-08-18
Review Source: Capterra

I always get great service and support from the support line. They are focused, professional and help to solve any issue that I have. I like the people the best, but the software is intuitive and easy to use. It's like and Apple product, you don't really need a manual to use it right out of the gate.

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Crystal Goh

Very intuitive, easy to customize and use, user friendly and best research tools

Used daily for 2+ years
Reviewed 2017-06-08
Review Source: Capterra

Features & Functionality (many options available, easy to select & use) Printed Report (customization) Initial Report (Dashboard look & feel) Easy DIY Customization (look & feel, survey flow, report) Best Customer Support Ever!! ^^

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Daniel Balls

Qualtrics is a sophisticated, reliable and very user-friendly software that I use every day!

Used daily for 2+ years
Reviewed 2017-07-15
Review Source: Capterra

The feature of Qualtrics I like the most is that the sky is the limit in terms of it's versatility. One can make a very simple, straight-forward survey or one can use sophisticated logic and make a very complex survey. This versatility allows me to use Qualtrics for any job I have.

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Above and beyond

Used daily for 2+ years
Reviewed 2016-08-02
Review Source: Capterra

The Support group is amazing. No matter when I call they are kind an caring. You can hear the smiles in their voices and each one seems to really love their job. Yesterday and today Mark helped me with a particularly involved survey flow, and his suggestions and information led to the best outcome for us. And of course, the annual summits are unbelievable!Easy to use. Engineers are open to changes and challenges, upgrades and upsets :)

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À partir de: $300.00/année

Modèle: Abonnement, Essai Gratuit, Freemium

Contact Qualtrics directly for detailed pricing information.


  • Concept testing
  • Employee engagement surveys
  • Employee exit interviews
  • Marketing research
  • Net promoter score
  • Voice of customer
  • Website feedback surveys
  • Research suite
  • Mobile surveys
  • Site intercept
  • 360 degree feedback
  • Ad hoc analysis
  • Ad hoc reporting
  • Business analysis
  • Change management
  • CRM integration
  • Customer analysis
  • Customizable branding
  • Customizable fields
  • Customizable reporting
  • Data connectors
  • Data filtering
  • Data visualization
  • Employee management
  • Graphical user interface
  • HR management
  • Incident management
  • Lifecycle management
  • Multiple user accounts
  • Market segmentation
  • Single sign on
  • Employee assessments
  • Testing management
  • Customer satisfaction surveys
  • Feedback management
  • Surveys & feedback
  • Multi-channel management
  • Multi-channel communication
  • Offline access
  • Prioritizing
  • Role-based dashboards
  • Goal setting / tracking
  • Goal management
  • Drag & drop interface
  • 100+ question types
  • Advanced branching
  • Email triggers
  • Workflow management
  • Communication management
  • Predictive intelligence
  • Search functionality
  • Role-based permissions
  • Real time data
  • Real time analytics
  • Customer segmentation
  • User experience
  • Customer satisfaction & loyalty
  • Activity monitoring
  • Automated actions
  • Automatic notifications
  • Closed loop ticketing
  • Randomization
  • Multi-language
  • Recruiting management
  • Training management
  • Multi-rater assessments
  • Forms management
  • Widgets
  • A/B testing
  • Text highlighting
  • Brand control
  • Reporting & statistics
  • Scheduled reporting
  • Graphical data presentation
  • Email surveys
  • QR codes
  • SMS surveys
  • IVR
  • Product management
  • Brand management

Captures d'écran (13)

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Utilisateurs types
Administrations Publiques, Grands Comptes (> 500 salariés), Indépendants, Moyennes PME (50-499 salariés), ONG, Petites PME (<49 salariés)
Supports compatibles
Android, iPhone-iPad, iPhone, iPad, Linux, Mac, Windows, Web
Allemagne, Amérique Latine, Asie, Australie, Brésil, Canada, Chine, États-Unis, Europe, Grande-Bretagne, Inde, Japon, Mexique, Moyen-Orient et Afrique
Allemand, Anglais, Chinois (Simplifié), Chinois (Traditionnel), Coréen, Espagnol, Finlandais, Français, Hollandais, Irlandais, Italien, Japonais, Taïwanais
Assistance en Ligne, Base de Connaissances, FAQs, Téléphone, Tutoriels Vidéo

Alternatives à Qualtrics


The most widely used customer experience software on the planet.

Qualtrics Customer Experience - Delight & retain your customers.
Qualtrics gives organizations complete control over their customer experience programs. Respond to customer needs, analyze trends, and make changes in real time. Qualtrics is easy to use, extremely flexible, and automates processes that drive action.

Qualtrics Research Core - Understand your market.
When you want your products to be as innovative as the artists who use them, you need an insight platform that’s fast and flexible enough to put the customer’s voice into every step of the development process.

Qualtrics Employee Experience - Engage & develop your employees.
Collect and act on employee feedback in real time. From exit interviews to 360 performance reviews to employee engagement programs, organizations can now manage all their employee insights in one place.


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